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Mims, Florida, attracts approximately 100,000 annual visitors, drawn by its unique blend of natural beauty and recreational opportunities. The visitor demographic primarily consists of families and outdoor enthusiasts, with a significant percentage aged between 30 and 55. Many visitors come for eco-tourism activities, including hiking and bird-watching in the nearby Merritt Island National Wildlife Refuge. The economic impact of tourism in Mims is notable, contributing millions to the local economy through lodging, dining, and recreational services. As the area continues to promote its attractions, the potential for growth in visitor numbers remains strong.

Key visitor statistics indicate that the majority of tourists are domestic travelers, with a growing interest from international visitors, particularly from Canada and Europe. The main reasons for visiting include outdoor activities, local festivals, and proximity to the Space Coast. Average length of stay is approximately three to four days, with peak seasons occurring during the winter months when the weather is most favorable. According to the tourism bureau, the influx of visitors during this period significantly boosts local businesses, particularly short-term rental operators. Insights from STR data reveal that occupancy rates in Mims can reach as high as 75% during peak seasons, indicating a robust market for lodging. Visitors often seek unique experiences, such as exploring local attractions highlighted on platforms like The Wayward Travelers Inn (https://www.thewaywardtravelersinn.com/Thingstodo/). As Mims continues to develop its tourism offerings, understanding these visitor demographics and behaviors will be crucial for stakeholders aiming to enhance their services and capitalize on the growing interest in the area. For more information on Mims, Florida, visit the official Wikipedia page (https://en.wikipedia.org/wiki/Mims,_Florida).