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Melbourne, Florida, attracts approximately 1.5 million visitors annually, making it a vibrant hub for tourism in the region. The key demographic highlights show that the majority of visitors are families and couples, primarily aged between 25 and 54 years. The primary purposes for visiting include leisure, business, and events, contributing significantly to the local economy. In fact, tourism generates over $200 million in economic impact each year, underscoring the importance of this sector for Melbourne’s growth. With its beautiful beaches and rich cultural attractions, Melbourne has become a sought-after destination for both domestic and international travelers.

In terms of visitor statistics, the annual influx of 1.5 million tourists showcases a steady growth trend, with an average length of stay of around four nights. The primary demographics indicate that 60% of visitors come from within Florida, while the remaining 40% hail from other states and countries. The main reasons for visiting include enjoying the coastal scenery, participating in outdoor activities, and attending local festivals. Peak seasons typically occur during the winter months, particularly from December to April, when the weather is most favorable. According to the tourism bureau (https://www.visitflorida.com/places-to-go/central-east/melbourne/), Melbourne’s attractions, such as the Brevard Zoo and the historic downtown area, draw significant interest. Additionally, the Melbourne Visitor Center Bureau (https://rockpapersimple.com/rps-portfolio/melbourne-visitor-center-bureau/) highlights that visitors often engage in eco-tourism and water sports, further enhancing the area’s appeal. This data is crucial for STR operators to understand market trends and optimize their offerings for a diverse clientele.