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Jacksonville, Florida

Short-Term Rental Market Data & Investment Analysis

Jacksonville, Florida Short-Term Rental Market Overview

Population: 949,611
Annual Visitors: 8,000,000
Total STRs: 3,621
ADR: $147.97

Visitor Profile

Jacksonville, Florida, attracts approximately 15 million visitors annually, making it a significant player in the tourism sector. The visitor demographic is diverse, with a notable percentage of travelers aged 25-44, representing about 35% of total visitors. Families and couples make up a large portion of the tourist base, with leisure travel being the primary purpose for 70% of visitors. The economic impact of tourism in Jacksonville is substantial, contributing over $3 billion to the local economy, highlighting the importance of this sector for job creation and community development.

In terms of key visitor statistics, Jacksonville sees around 15 million annual visitors, with the majority coming from neighboring states such as Georgia and Alabama. The primary demographics include a balanced mix of genders and a growing number of international tourists, particularly from Canada and the UK. The main reasons for visiting Jacksonville include its beautiful beaches, vibrant arts scene, and numerous outdoor activities, with 60% of visitors citing leisure as their main purpose. The average length of stay is approximately 3.5 nights, with peak seasons occurring during the summer months and around major holidays. According to the tourism bureau (https://www.visitjacksonville.com), the city’s attractions, such as the Jacksonville Zoo and Gardens and the Cummer Museum of Art and Gardens, draw significant crowds. The visitor statistics report (https://www.visitjacksonville.com) indicates that the hospitality sector, including hotels and short-term rentals, benefits greatly from this influx, making Jacksonville a vital destination for STR operators looking to capitalize on the growing tourism market.

Top Attractions

Jacksonville, Florida, is a vibrant city that offers a diverse array of attractions for visitors of all ages. Known for its stunning beaches, rich history, and cultural landmarks, Jacksonville is a destination that promises unforgettable experiences. Whether you’re exploring the lush landscapes of the Jacksonville Zoo and Gardens or immersing yourself in the arts at the Cummer Museum of Art and Gardens, there’s something for everyone. This city is also home to the historic Fort Caroline National Memorial, where you can delve into the area’s early colonial history. With a mix of outdoor adventures, cultural experiences, and family-friendly activities, Jacksonville attractions cater to all interests and make it a must-visit location in Florida.

One of the top attractions in Jacksonville is the Jacksonville Zoo and Gardens, where visitors can enjoy over 2,000 animals and beautifully landscaped gardens. This family-friendly destination offers interactive exhibits and educational programs, making it an ideal spot for a day of fun. For more information, visit the official website at https://www.jacksonvillezoo.org. Another must-see is the Cummer Museum of Art and Gardens, which showcases an extensive collection of art and beautifully maintained gardens. It provides a serene setting for art lovers and families alike. Learn more at https://www.cummermuseum.org. Lastly, the Fort Caroline National Memorial offers a glimpse into the area’s history, featuring trails and exhibits that highlight the early French settlement in Florida. This historical site is perfect for those interested in exploring the past. For details, check out https://www.nps.gov/foca/index.htm. With these attractions and more, Jacksonville is a treasure trove of experiences waiting to be discovered.

Regulations

Jacksonville short-term rental regulations are essential for property owners looking to rent their homes or apartments on platforms like Airbnb and Vrbo. In Jacksonville, property owners must obtain a short-term rental license and comply with local zoning laws, which dictate where short-term rentals can operate. Additionally, owners are required to collect and remit a 6% tourist development tax on rental income. Safety regulations, including smoke detectors and fire extinguishers, must also be adhered to, ensuring guest safety. Familiarizing yourself with these regulations is crucial to avoid penalties and ensure a successful rental experience. For those interested in maximizing their rental potential while staying compliant, understanding these guidelines is the first step.

To operate a short-term rental in Jacksonville, property owners must first secure a short-term rental license from the City of Jacksonville. This involves submitting an application and paying the required fees. The city enforces zoning restrictions, meaning that not all residential areas are eligible for short-term rentals. Owners must also comply with safety requirements, including maintaining smoke detectors and carbon monoxide alarms in the rental property. Failure to comply with these regulations can result in significant penalties, including fines and potential revocation of the rental license. For more detailed information on licensing and regulations, visit the City of Jacksonville’s official website at https://www.coj.net/departments/planning-and-development/short-term-rentals. To learn about tax obligations, you can refer to the Florida Department of Revenue’s guidelines at https://floridarevenue.com/taxes/tourist_development_tax. Understanding these Jacksonville short-term rental regulations will help ensure a smooth and compliant rental experience.

Vacation Rental Market Overview for Jacksonville

Jacksonville attracts visitors with its beaches and waterfront activities and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Jacksonville, Florida Market Performance Trends

LTM Avg. Daily Rate$150.00
LTM Occupancy Rate58.6%
LTM Avg. Revenue$1,842

Short-Term Rental Market Performance Analysis for Jacksonville

The short-term rental market in Jacksonville demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Jacksonville, Florida Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:59.1% Booked
  • 4-6 Months:51% Booked
  • 7-9 Months:44% Booked
  • 10-12 Months:10.7% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Jacksonville

Jacksonville vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Jacksonville, Florida Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Jacksonville

    The vacation rental market in Jacksonville features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Florida

    • Altamonte Springs
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    • Anna Maria
    • Apalachicola
    • Apollo Beach
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    • Astor
    • Atlantic Beach
    • Auburndale
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    • Beverly Hills
    • Big Pine Key
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    Related Short-Term Rental Markets

    Explore 244 vacation rental markets within Florida. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

    Related

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    Table of Contents

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    Quick Facts: Jacksonville

    Active STRs
    3,621
    Avg Daily Rate
    $148
    Occupancy Rate
    63%
    Population
    949,611
    Annual Visitors
    8,000,000

    Markets in Florida (50)

    • Altamonte Springs
    • Altha
    • Alva
    • Anna Maria
    • Apalachicola
    • Apollo Beach
    • Apopka
    • Arcadia
    • Astor
    • Atlantic Beach
    • Auburndale
    • Avon Park
    • Belleair Beach
    • Beverly Hills
    • Big Pine Key
    • Boca Raton
    • Bokeelia
    • Bonita Springs
    • Boynton Beach
    • Bradenton
    • Bradenton Beach
    • Brandon
    • Bristol
    • Brooksville
    • Cantonment
    • Cape Canaveral
    • Cape Coral
    • Captiva
    • Carrabelle
    • Casselberry
    • Cedar Key
    • Chipley
    • Clearwater
    • Clermont
    • Clewiston
    • Cocoa Beach
    • Cortez
    • Crawfordville
    • Crystal Beach
    • Crystal River
    • Dade City
    • Dania
    • Davenport
    • Daytona Beach
    • Deerfield Beach
    • Defuniak Springs
    • Deland
    • Delray Beach
    • Deltona
    • Destin

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