Jacksonville, Florida Short-Term Rental Market Overview

Population: 949,611
Annual Visitors: 8,000,000
Total STRs: 3,614
ADR: $150.40

Visitor Profile

Jacksonville, Florida attracts a diverse array of visitors, primarily those seeking outdoor adventures, scenic beaches, and a relaxed coastal vibe. Tourists often include families enjoying the city’s numerous parks and water-based activities, as well as solo travelers and couples exploring the city’s vibrant neighborhoods and cultural attractions. A key highlight that many visitors prioritize is experiencing the natural beauty of Jacksonville’s beaches and waterways, making the city a prime destination for water sports enthusiasts and beach lovers.

For those interested in exploring local landmarks, the Jacksonville Zoo and Gardens offers immersive experiences with wildlife and lush gardens, perfect for families or wildlife enthusiasts. Additionally, visitors often plan trips around the sandy shores of Jacksonville Beach or the scenic trails along the coast. These attractions underscore Jacksonville’s appeal as a relaxed, outdoor-oriented destination with a blend of nature, culture, and family-friendly activities.

Top Attractions

Jacksonville, Florida, attracts visitors with its diverse range of attractions, most notably its stunning beaches, waterways, and outdoor recreational opportunities. The city boasts 22 miles of beaches, perfect for sunbathing, swimming, and water sports. Nature lovers can explore the Jacksonville Arboretum and Gardens, Huguenot Memorial Park, and the nearby Little Talbot Island State Park, which features beaches accessible by car and ferry, offering idyllic escapes into nature. Culture and history are also prominent, with highlights including the Kingsley Plantation, Fort Caroline, and art and history museums that provide insights into the city’s rich past and vibrant culture.
In addition to natural beauty and history, Jacksonville offers lively neighborhoods full of shopping, dining, and entertainment options. The Riverside district and the Beaches are popular spots for both locals and tourists seeking a vibrant atmosphere. Families and adventure-seekers can enjoy the Jacksonville Zoo and Catty Shack Ranch, while those interested in arts and entertainment can explore the city’s museums and brewery tours. Whether you’re seeking relaxation on pristine beaches, outdoor adventure, or cultural exploration, Jacksonville delivers a multifaceted experience that makes it a compelling destination.

Regulations

Jacksonville, Florida has established a regulatory framework governing short-term rentals (STRs) to balance neighborhood integrity with the growing demand for vacation and temporary housing. Hosts operating in Jacksonville can expect clear requirements around licensing, zoning, safety standards, and tax obligations. The city’s regulations aim to ensure that short-term rentals operate responsibly, protecting both residents and visitors, while providing clarity for hosts on their legal responsibilities.

Key Regulatory Considerations:

Licensing and Permits: Jacksonville requires STR operators to obtain a business license and register their property as a short-term rental with the city. This process involves submitting an application to the responsible departments (often the Planning and Development or Licensing division) and paying any applicable fees. Licenses typically require renewal, and hosts should stay informed of timelines.

Primary Residence Requirements: The city’s ordinance may include stipulations regarding the property being a primary residence, or impose limits on the number of days the property can be rented if it is not. Hosts should confirm whether their property qualifies under these requirements to maintain compliance.

Zoning and Location: STRs are generally allowed in certain residential zoning districts but may be restricted in others. It is essential to verify if the specific property location falls within an approved zone for short-term rentals.

Occupancy, Health & Safety: Regulations often specify maximum occupancy limits based on property size, and mandate safety features such as smoke detectors, carbon monoxide alarms, and fire extinguishers to ensure guest safety.

Tax Obligations: Hosts must collect and remit transient occupancy taxes and may be responsible for sales tax as well. Ensuring proper registration with tax authorities and timely payment of taxes is critical.

Operational Standards & Enforcement: Jacksonville’s rules might include standards for advertising that accurately reflect the rental, noise and nuisance controls, and guest management obligations. Non-compliance can lead to fines or revocation of the rental license.

For the most current and legally binding information, property owners should consult the City of Jacksonville’s Official Short-Term Rental Regulations Page to ensure full understanding and compliance with all applicable ordinances.

Jacksonville, Florida Market Performance Trends

LTM Avg. Daily Rate$150.00
LTM Occupancy Rate58.6%
LTM Avg. Revenue$1,842

Jacksonville, Florida Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:60.3% Booked
  • 4-6 Months:47.3% Booked
  • 7-9 Months:37.8% Booked
  • 10-12 Months:10.1% Booked

Cancellation Policies

  • Flexible:45.4%
  • Moderate:29.2%
  • Strict:23.3%
  • Super Strict:23.3%
  • N/A:1.1%

Minimum Stay

  • 1 Day:1,264
  • 2 Days:793
  • 3 Days:384
  • 4-6 Days:187
  • 7-29 Days:247
  • 30+ Days:169

Jacksonville, Florida Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.68 / 5
  • Cleanliness:4.72 / 5
  • Location:4.73 / 5
  • Value:4.71 / 5
  • Accuracy:4.77 / 5
  • Check-in:4.84 / 5
  • Communication:4.85 / 5

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