Hampton, Georgia Short-Term Rental Market
Hampton, GA STRs averaged $172/night at 58.2% occupancy in April 2026, driven by EchoPark Speedway event demand.
Quick Answer: Hampton, Georgia is an active short-term rental market. average occupancy is 57%. average monthly revenue is $3,149. average daily rate is $209. the top operator is Evolve with 343 listings. market score is 63/100 (grade C).
Market data reflects the Atlanta regional market, which includes Hampton. Regulations, taxes, and permit details below are specific to Hampton.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hampton, GA is a small city in Henry County roughly 25 miles south of Atlanta, with short-term rental demand anchored heavily by EchoPark Speedway (formerly Atlanta Motor Speedway), which hosts NASCAR Cup Series weekends plus large events including the Georgia State Fair and Atlanta air show. In April 2026, the market recorded an average daily rate of $172 and occupancy of 58.2%, producing RevPAR of $100. The active listing pool across the Hampton market area is large, spanning approximately 25,297 units by bedroom count: 1-bedroom (11,591), 2-bedroom (5,193), 3-bedroom (4,853), 4-bedroom (2,321), and 5-bedroom (1,339). Entire-place listings dominate at 20,145 units, private rooms account for 5,125, and shared rooms for 71. By channel, 15,586 listings are Airbnb-only, 1,140 VRBO-only, and 8,615 on both platforms. Year-over-year as of April 2026, occupancy rose 29.0%, ADR grew 3.0%, and revenue grew 9.5%. The market’s seasonality score of 98.1 out of 100 indicates relatively consistent demand across months, with limited seasonal volatility outside of event-driven spikes.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $142 | $2,037 |
| Feb | 54% | $139 | $1,913 |
| Mar | 60% | $141 | $2,335 |
| Apr | 56% | $139 | $2,146 |
| May | 59% | $145 | $2,272 |
| Jun | 62% | $151 | $2,445 |
| Jul | 63% | $141 | $2,446 |
| Aug | 58% | $135 | $2,180 |
| Sep | 54% | $137 | $2,014 |
| Oct | 58% | $137 | $2,207 |
| Nov | 55% | $136 | $2,025 |
| Dec | 54% | $141 | $2,110 |
Top Short-Term Rental Operators in Hampton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 343 | 7,248 | ★ 4.40 |
| 2 | Minty Living | 199 | 5,272 | ★ 4.70 |
| 3 | Properties By Preston | 124 | 291 | ★ 3.54 |
| 4 | Landing, Inc. | 116 | 115 | ★ 3.89 |
| 5 | FHS PARTNERS | 100 | 4,090 | ★ 4.29 |
What Kind of STR Should I Buy in Hampton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 11,591 |
| 2 bed | 5,193 |
| 3 bed | 4,853 |
| 4 bed | 2,321 |
| 5 bed | 1,339 |
ADR by Property Tier
| Entire Home | $239 |
| Luxury | $377 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $2,816 |
| Entire Place | $3,572 |
| House | $3,352 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 4.5% |
| both | 34% |
Investment Analysis
Hampton’s STR market is event-driven rather than destination-leisure driven, with demand concentrated around EchoPark Speedway’s race weekends and major venue events. No Zillow housing data was available in the current snapshot, so a home-price yield calculation is not possible from available data. Using the 2025 full-year monthly average of $2,526 per month, annualized gross revenue is approximately $30,312 per year. Tier performance shows meaningful differentiation: entire-home listings average $196 per night versus $172 for all listings, professionally managed listings average $203 per night, and luxury-tier listings command $336 per night. On a property-type basis, entire-place listings generate $3,080 per month, houses $2,902, and apartments $2,453 in April 2026. Revenue has grown from $2,318 in 2022 to $2,526 in 2025, a 9.0% three-year gain. The 29.0% year-over-year occupancy surge in April 2026 versus April 2025 may reflect event-timing differences between years. Investors should underwrite for consistent but moderate event-driven demand rather than high sustained leisure occupancy, and note that event weekend rates can spike substantially above the monthly average.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests booking Hampton STRs in April 2026 booked an average of 28 days in advance, the shortest lead time among this batch of five markets. Stays averaged 4.4 nights. The 28-day lead window is notably short, likely reflecting the event-driven nature of demand: race fans and event visitors may decide to attend and book within a month of travel, in contrast to vacation-planning behavior in resort markets. The 4.4-night average stay suggests multi-night event visits rather than extended workations. Operators in an event-driven market like Hampton should monitor EchoPark Speedway’s published event calendar and adjust rates dynamically for known high-demand weekends. The short booking window means pricing adjustments made 2 to 4 weeks out are still within the active booking curve.
Short-Term Rental Regulations
Short-term rentals are permitted in Hampton but require two city-issued authorizations: a City of Hampton business license and an approved short-term rental permit (a zoning use permit). The permit is address-specific and non-transferable. Operational requirements include adequate off-street parking, fire-safety controls, occupancy limits scaled to the size of the dwelling, limits on events, designation of a responsible local contact, posting of a short-term rental fact sheet inside the unit, and a prohibition on exterior STR signage at all times. Hampton updated its STR regulations in 2023; operators who held permits under the prior rules were required to reapply under the new regulations by December 31, 2024. The city uses STR-monitoring software to detect unpermitted listings. The permit fee was not confirmed in available public sources. There is no confirmed city-level occupancy tax for Hampton proper. Note that Henry County has a separate STR ordinance with an 8% hotel/motel excise tax, but this applies only to unincorporated Henry County, not to properties inside Hampton city limits. City STR permit holders should verify their tax obligations directly with the city. Enforcement is rated moderate.
Market Comparison
Hampton’s 58.2% April 2026 occupancy matches the approximate US STR median of 55% closely, performing in-line on a shoulder month. Its $172 ADR is below the US median of roughly $220, consistent with its suburban Atlanta positioning and value-tier listing mix. The market’s 63.1 overall score is moderate, with revenue growth scoring 64.3 and regulation scoring 63.3. The top operator is Evolve with 343 listings and a 4.40 average guest rating across 7,248 reviews. Minty Living ranks second with 199 listings and a 4.70 rating across 5,272 reviews. Properties By Preston holds 124 listings with a 3.54 rating. Landing, Inc. manages 116 listings with a 3.89 rating. FHS Partners rounds out the top five with 100 listings and a 4.29 rating across 4,090 reviews. The large listing volume from Evolve and Minty Living signals institutional operator interest in the metro Atlanta suburban STR market.
Frequently Asked Questions About Hampton, Georgia
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