Georgetown, Florida Short-Term Rental Market
Georgetown, FL STRs averaged $164/night at 47.3% occupancy in April 2026 with $2,182 average monthly revenue.
Quick Answer: Georgetown, Florida is an active short-term rental market. average occupancy is 47%. average monthly revenue is $2,182. average daily rate is $164. the top operator is Evolve with 119 listings. market score is 62/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Georgetown, Florida sits on the western shore of the St. Johns River at the northern tip of Lake George in unincorporated Putnam County, about 60 miles southwest of Jacksonville. The market serves a rural, recreation-oriented visitor base of anglers, boaters, and nature travelers rather than a coastal beach crowd. As of April 2026, the average daily rate was $164 and occupancy was 47.3%, producing average monthly revenue of $2,182. RevPAR came in at $77.34.
The market carries approximately 3,130 active listings. Entire-place properties account for 2,911 units (93.2% of total), with 221 private-room listings. By bedroom count, 1-bedroom properties lead at 1,038 listings, followed by 3-bedroom (887), 2-bedroom (857), 4-bedroom (238), and 5-bedroom (93).
Channel distribution is heavily weighted toward Airbnb: 1,511 listings are Airbnb-only, 1,258 appear on both platforms, and 363 are VRBO-only. This Airbnb concentration is typical for rural freshwater markets where anglers and outdoors visitors favor Airbnb-style cabin and cottage listings.
Year-over-year, occupancy declined 2.08% while ADR rose 2.03%, for a near-flat net revenue change of -0.79%. The 2024 and 2025 annual revenue figures were both near $2,216 to $2,256, suggesting stable but not growing demand. The market’s investability score of 84.83 and seasonality score of 84.96 are both among the highest in the Florida small-market segment.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $125 | $1,574 |
| Feb | 54% | $133 | $1,702 |
| Mar | 57% | $145 | $2,248 |
| Apr | 49% | $144 | $1,946 |
| May | 50% | $149 | $1,958 |
| Jun | 59% | $176 | $2,675 |
| Jul | 62% | $181 | $3,077 |
| Aug | 46% | $161 | $2,118 |
| Sep | 42% | $141 | $1,620 |
| Oct | 46% | $136 | $1,717 |
| Nov | 47% | $138 | $1,713 |
| Dec | 44% | $134 | $1,711 |
Top Short-Term Rental Operators in Georgetown
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 119 | 4,632 | ★ 4.76 |
| 2 | Steinhatchee River Rentals | 32 | 842 | ★ 4.86 |
| 3 | The American Dream Vacation Rentals | 22 | 217 | ★ 4.84 |
| 4 | Vacasa | 22 | 570 | ★ 4.82 |
| 5 | Bird Rack Realty | 19 | 337 | ★ 4.73 |
What Kind of STR Should I Buy in Georgetown?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,038 |
| 2 bed | 857 |
| 3 bed | 887 |
| 4 bed | 238 |
| 5 bed | 93 |
ADR by Property Tier
| Entire Home | $169 |
| Luxury | $298 |
| Professionally Managed | $233 |
Revenue by Dwelling Type
| Apartment | $2,005 |
| Entire Place | $2,257 |
| House | $2,389 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.2% |
| vrbo | 11.6% |
| both | 40.2% |
Investment Analysis
At a typical home value of $238,569 (Zillow estimate, April 2026) and average monthly STR revenue of $2,182, Georgetown properties produce a gross annualized revenue of approximately $26,188, representing a gross yield of roughly 11.0% before expenses, management fees, and vacancies. The lower entry cost compared to coastal Florida markets makes the raw yield competitive, though the absolute revenue figures are modest.
The professionally managed ADR premium here is unusually large: professionally managed properties averaged $233/night versus the market-wide $164, a 42% premium. This is one of the larger PM premiums in the Florida data set and suggests that quality presentation and pricing optimization deliver outsized returns in this lower-visibility market. Luxury-tier properties averaged $298/night, an 82% premium over the all-listings average.
Houses averaged $2,389 per month in revenue, entire-place listings $2,257, and apartments $2,005. The house premium over apartments is $384/month, reflecting the importance of waterfront or river-access properties in this market.
Housing market data is limited for this snapshot: typical home value is $238,569, but median sale price and median list price were not available in the April 2026 data. For-sale inventory is very thin at just 10 units, reflecting the rural, low-turnover character of this market. Buyers should expect limited active listings and potentially extended search timelines.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Georgetown STR bookings arrive an average of 38 days in advance as of April 2026, the shortest lead time among the five markets in this analysis. Average stay length is 3.99 nights, also the shortest of the group. Both figures are consistent with a drive-to destination serving regional anglers and weekend outdoor visitors.
The 38-day lead time means most bookings come in roughly 5-6 weeks out. Operators can hold rates reasonably close to the booking date without significant risk of under-occupancy during peak fishing weekends. However, mid-week gaps are common in fishing-destination markets, and minimum stay requirements set too high (3+ nights) can leave calendar gaps unfilled.
The near-4-night average stay suggests a mix of long-weekend (3-night) and 5-7 night bookings. Unlike coastal markets where week-long stays dominate, Georgetown guests are more likely to book 3-4 night trips. Minimum stays of 2-3 nights will likely outperform strict 5-7 night minimums during non-peak periods.
Short-Term Rental Regulations
Georgetown is in unincorporated Putnam County, which does not operate its own STR permit program beyond tax registration. Operators need two credentials: a Florida DBPR Vacation Rental Dwelling license and registration with the Putnam County Tax Collector for tourist development tax remittance.
The DBPR license is required for properties rented more than three times per year for stays under 30 consecutive days. The combined first-year cost is approximately $220 ($50 application fee, $10 hospitality education fee, $170 annual license fee for a single unit). Annual renewal is required. License holders must display the license at the property and comply with Florida Building and Fire Prevention Codes.
The tax burden is 10% on stays of six months or less: 6% Florida state transient rental sales tax and 4% Putnam County Tourist Development Tax (authorized under County Ordinance 2014-4). Tax returns must be filed monthly; late payment triggers penalties up to 50%. No minimum night stay, no owner-occupancy requirement, and no annual night cap applies under current Florida state preemption law.
Enforcement is minimal in this rural, unincorporated area. Florida Statute 509.032(7)(b) preempts local bans and duration restrictions; no pre-2011 grandfathered Putnam County ordinance was identified. Operators should verify zoning district compatibility with Putnam County Planning and Zoning before listing.
Market Comparison
Georgetown’s April 2026 occupancy of 47.3% is below the US STR median of approximately 55%, reflecting its rural character and summer-only peak structure. Its ADR of $164 is below the US median of roughly $220. However, the market’s relative entry cost (typical home value $238,569) is among the lowest in the Florida dataset, producing a gross yield of roughly 11.0%.
The market scores well on factors that matter for entry-level investors: investability at 84.83 and seasonality at 84.96 are both in the top tier for Florida small markets. Rental demand at 57.52 is below average, consistent with the limited geographic demand base.
Operator concentration is thin. Evolve leads with 119 listings and 4,632 reviews (average rating 4.76). Steinhatchee River Rentals manages 32 listings with 842 reviews (4.86 rating). The American Dream Vacation Rentals holds 22 listings with 217 reviews (4.84 rating). The top three operators together account for 173 listings, roughly 5.5% of the approximately 3,130-listing market, making this one of the most independent-operator-dominated markets in the dataset.
Frequently Asked Questions About Georgetown, Florida
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When is peak season for vacation rentals in the Georgetown, FL area?
What permits are required to operate a short-term rental in Georgetown, FL?
What is the gross investment yield for Georgetown vacation rental properties?
What draws visitors to the Georgetown, FL area for short-term rentals?
How does Georgetown, FL compare to coastal Florida STR markets?
What is the typical booking lead time in the Georgetown, FL STR market?
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