Dallas, Georgia Short-Term Rental Market
Dallas, GA STRs averaged $175 per night at 50.4% occupancy in April 2026 across a market of 9,473 active listings.
Quick Answer: Dallas, Georgia is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,064. average daily rate is $202. the top operator is Evolve with 316 listings. market score is 76/100 (grade B).
Market data reflects the Georgia Area regional market, which includes Dallas. Regulations, taxes, and permit details below are specific to Dallas.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Dallas, Georgia short-term rental market operates within Paulding County, approximately 40 minutes northwest of Atlanta. As of April 2026, the market logged an average daily rate of $175 and an occupancy rate of 50.4%, producing $88 in revenue per available room. The market holds a total score of 75.7 out of 100, with an exceptionally high investability score of 95.47 and a strong seasonality score of 84.64.
The supply base is substantial: 9,473 active listings across all bedroom configurations. One-bedroom units are the most numerous at 2,840, followed closely by three-bedroom properties at 2,717 and two-bedrooms at 2,193. Larger properties are also represented, with 1,174 four-bedroom and 549 five-bedroom listings. The composition skews heavily toward entire-place rentals, which account for 8,386 of all listings, compared to 1,088 private-room listings and just 4 shared-room options.
On the distribution channel side, Airbnb dominates with 5,043 listings, while 3,803 properties appear on both Airbnb and VRBO, and 632 list exclusively on VRBO.
Year-over-year through April 2026, occupancy declined 8.59 percentage points, though the average daily rate rose 3.57%. Revenue per listing fell 4.91% compared to the same month in the prior year. This reflects a pattern common to outer-metro Atlanta STR markets: supply growth has outpaced demand recovery, compressing occupancy even as nightly rates inch higher. The 2025 full-year average occupancy stood at 52.79% with an average daily rate of $169, compared to 53.03% and $162 in 2024, indicating modest rate appreciation alongside flat-to-softening occupancy.
Dallas is not a traditional leisure destination. Demand is driven primarily by visiting friends and relatives of Paulding County residents, Atlanta-metro overflow, and youth sports and event travel. The Silver Comet Trail and Civil War heritage sites such as Pickett’s Mill Battlefield generate regional day-trip and overnight traffic.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 43% | $118 | $1,538 |
| Feb | 53% | $120 | $1,607 |
| Mar | 56% | $134 | $2,031 |
| Apr | 54% | $147 | $2,126 |
| May | 54% | $157 | $2,257 |
| Jun | 59% | $175 | $2,738 |
| Jul | 60% | $176 | $2,865 |
| Aug | 51% | $151 | $2,156 |
| Sep | 51% | $150 | $2,036 |
| Oct | 54% | $151 | $2,271 |
| Nov | 52% | $150 | $2,124 |
| Dec | 48% | $139 | $1,985 |
Top Short-Term Rental Operators in Dallas
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 316 | 10,818 | ★ 4.66 |
| 2 | Orlando | 95 | 4,424 | ★ 4.70 |
| 3 | Patriot Family Homes | 71 | 3,674 | ★ 4.30 |
| 4 | Pine Mountain Chalet | 51 | 459 | ★ 4.13 |
| 5 | River Town Rentals | 47 | 948 | ★ 4.69 |
What Kind of STR Should I Buy in Dallas?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,840 |
| 2 bed | 2,193 |
| 3 bed | 2,717 |
| 4 bed | 1,174 |
| 5 bed | 549 |
ADR by Property Tier
| Entire Home | $215 |
| Luxury | $389 |
| Professionally Managed | $256 |
Revenue by Dwelling Type
| Apartment | $2,038 |
| Entire Place | $3,271 |
| House | $3,362 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.2% |
| vrbo | 6.7% |
| both | 40.1% |
Investment Analysis
Dallas, GA presents a notable investability profile. The market’s investability score of 95.47 out of 100 is among the highest across the metrics tracked, suggesting favorable conditions for STR investors relative to other markets, though revenue growth scores a more moderate 44.22.
At an average monthly revenue of $2,414 in April 2026, annualized gross revenue across all listing types projects to approximately $28,963. No housing value data was available in this snapshot, so a direct gross yield calculation cannot be made. Investors considering entry should source current purchase prices independently.
Performance varies significantly by property type and tier. Entire-place listings generated $2,555 per month on average, while houses specifically produced $2,578, both modestly above the all-listings average. Apartment-type listings lagged at $1,924. The tier split is more pronounced in ADR: the luxury tier averages $336 per night, professionally managed properties average $216, and entire-home listings average $186, compared to the all-listings average of $175.
The year-over-year revenue decline of 4.91% and occupancy drop of 8.59 points in April 2026 indicate the market is in a softer phase. The 2024 annual average of $2,436 per month edged up from $2,298 in 2023 and $2,302 in 2022, so the longer trend has been gradual improvement before the recent pullback. Investors with professionally managed or luxury-positioned properties have maintained better pricing power: the $41 ADR premium for professionally managed units over the market average signals that management quality and positioning materially affect returns in this suburban market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Dallas)
Booking Insights
Dallas, GA STR bookings come in with an average lead time of 38 days, meaning guests are typically booking about five to six weeks before arrival. This window is moderate by suburban STR standards and gives operators a reasonable pricing adjustment period. Listings that use dynamic pricing should be actively monitoring availability and adjusting rates 30 to 45 days out, when most booking decisions are being made.
Average length of stay is 4.0 nights, which is above the traditional weekend-stay average of 2 to 3 nights. This suggests a meaningful share of guests are booking mid-week extensions or short-week stays rather than pure two-night weekend visits. A 4-night average reduces turnover frequency relative to a pure weekend model, potentially lowering cleaning and restocking costs per occupied night.
For operators targeting Atlanta-metro overflow and regional travel, maintaining competitive weekend pricing while offering modest multi-night discounts for stays of 4 or more nights aligns well with the observed booking pattern and can improve both occupancy and revenue per stay.
Short-Term Rental Regulations
Dallas, Georgia and Paulding County do not appear to have a dedicated short-term-rental ordinance. Georgia law delegates all STR regulation to local governments, and neither the City of Dallas nor Paulding County has been identified in state compliance guides as having adopted STR-specific registration, owner-occupancy, or night-cap requirements.
Short-term rentals are permitted. Hosts are expected to obtain any applicable city occupational or business license, collect Georgia’s 4% state sales tax plus applicable local sales tax (typically collected by the platforms on behalf of hosts), and remit the local hotel-motel excise tax. The Dallas city hotel-motel tax rate is 5%, per Georgia Department of Community Affairs records. The Georgia state lodging fee of $5 per night also applies. No permit cost, permit type, or permit renewal period has been confirmed by primary ordinance.
No owner-occupancy or primary-residence requirement has been identified. No cap on nights per year has been confirmed. Enforcement is characterized as complaint-driven and minimal in practice.
The regulatory score for this market is 66.10 out of 100, the lowest of the market scores reported here, reflecting some baseline uncertainty rather than confirmed restrictive regulation.
Because Dallas is a growing Atlanta suburb and Georgia’s legislative environment is active, investors should verify current requirements directly with the City of Dallas Clerk’s office and Paulding County Community Development before committing. No confirmed changes to Dallas STR rules have been identified as of mid-2026.
Market Comparison
Against national STR benchmarks, Dallas, GA occupancy of 50.4% in April 2026 sits slightly below the US median of approximately 55%, while its average daily rate of $175 is meaningfully below the national median of approximately $220. RevPAR of $88 reflects both gaps. This positions Dallas as a below-median-ADR suburban market where volume and investability scores, rather than premium pricing, are the primary investment thesis.
The market’s investability score of 95.47 is a notable outlier. By comparison, its revenue growth score of 44.22 signals that recent top-line gains have been limited, consistent with the year-over-year revenue decline.
Among property management operators, Evolve leads with 316 listings and 10,818 reviews at a 4.66 rating, making it by far the largest operator in the market. Orlando ranks second with 95 listings and 4,424 reviews at a 4.70 rating. Patriot Family Homes holds 71 listings with 3,674 reviews at a 4.30 rating. The top three operators together represent 482 listings, approximately 5.1% of the market, indicating a fragmented supply base where independent operators dominate and professional management is a differentiator rather than the norm.
Pine Mountain Chalet (51 listings, 459 reviews) and River Town Rentals (47 listings, 948 reviews) round out the top five, both regional operators serving the broader northwest Georgia corridor.
Frequently Asked Questions About Dallas, Georgia
What is the average daily rate for Airbnb rentals in Dallas, GA?
What occupancy rate can I expect for an STR in Dallas, GA?
How much monthly revenue does an Airbnb in Dallas, GA generate?
Are short-term rentals legal in Dallas, GA?
When is the best time of year to rent out a property in Dallas, GA?
How far in advance do guests book STRs in Dallas, GA?
Who are the largest property managers operating in Dallas, GA?
Analyze Dallas Rentals
Use our free calculator to estimate Airbnb revenue for any property in Dallas.
Free Dallas STR Calculator →
