Palm Coast, Florida Short-Term Rental Market
Palm Coast STRs averaged $243/night at 54.9% occupancy in April 2026, generating $3,648 in monthly revenue per active listing.
Quick Answer: Palm Coast, Florida is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,648. average daily rate is $243. the top operator is Great Ocean Condos with 414 listings. market score is 48/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Palm Coast, FL is a mid-size coastal short-term rental market in Flagler County, positioned on Florida’s northeast Atlantic coast between St. Augustine and Daytona Beach. As of April 2026, the market recorded an average daily rate of $243 and occupancy of 54.9%, producing average monthly revenue of $3,648 per listing. RevPAR stood at $133.
The market carries roughly 12,000 tracked listings across bedroom categories. Two-bedroom units are the most common configuration, representing 34.4% of listings (4,115 units), followed by one-bedrooms at 32.4% (3,870 units), three-bedrooms at 24.8% (2,963 units), four-bedrooms at 5.9% (703 units), and five-bedrooms at 2.6% (309 units).
Listing type is overwhelmingly entire-place: 11,522 of 12,003 tracked units (96.0%) are whole-unit rentals, with private rooms accounting for 476 and shared rooms a marginal 5. Channel distribution shows 6,856 listings active on both Airbnb and VRBO, 3,466 on Airbnb only, and 1,681 on VRBO only.
Year-over-year performance for April 2026 shows modest softening: occupancy declined 3.95 percentage points, ADR fell 0.74%, and revenue declined 2.73% compared to the same month in 2025. This follows a broader pattern of normalization from the 2021-2022 post-pandemic peak when annual average occupancy reached 63-64%. The 2025 full-year average occupancy was 54.3% at an ADR of $221, consistent with 2024 levels (54.6% occupancy, $219 ADR).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 58% | $168 | $2,519 |
| Feb | 68% | $191 | $2,983 |
| Mar | 72% | $221 | $4,165 |
| Apr | 57% | $206 | $3,179 |
| May | 56% | $205 | $3,072 |
| Jun | 66% | $223 | $3,809 |
| Jul | 68% | $221 | $4,045 |
| Aug | 48% | $193 | $2,726 |
| Sep | 42% | $171 | $2,007 |
| Oct | 49% | $170 | $2,148 |
| Nov | 46% | $166 | $1,994 |
| Dec | 49% | $174 | $2,174 |
Top Short-Term Rental Operators in Palm Coast
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Great Ocean Condos | 414 | 7,937 | ★ 4.62 |
| 2 | Evolve | 308 | 9,600 | ★ 4.55 |
| 3 | Vacasa | 303 | 7,803 | ★ 4.28 |
| 4 | Ocean Properties Vacation Rentals, Inc. | 231 | 2,189 | ★ 4.68 |
| 5 | CCV Rentals | 231 | 2,458 | ★ 4.45 |
What Kind of STR Should I Buy in Palm Coast?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,870 |
| 2 bed | 4,115 |
| 3 bed | 2,963 |
| 4 bed | 703 |
| 5 bed | 309 |
ADR by Property Tier
| Entire Home | $247 |
| Luxury | $388 |
| Professionally Managed | $294 |
Revenue by Dwelling Type
| Apartment | $3,473 |
| Entire Place | $3,724 |
| House | $4,030 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.9% |
| vrbo | 14% |
| both | 57.1% |
Investment Analysis
Palm Coast presents a mid-tier STR investment profile. At an April 2026 average monthly revenue of $3,648, annualized gross revenue projects to approximately $43,780 per listing. Against a typical home value of $342,000, that implies a gross revenue yield of approximately 12.8%. That figure assumes a new listing performs at the market average, which new properties rarely achieve in the first year.
ADR varies meaningfully by tier. The all-listings average was $243 in April 2026. Entire-home listings averaged $247, a modest premium. Luxury-tier properties averaged $388, and professionally managed listings averaged $294. Operators targeting the luxury or professionally managed segments capture materially higher nightly rates.
The median list price stands at $411,333, while the median sale price was $360,917 (April 2026 housing snapshot). The sale-to-list ratio of 0.877 and a median of 52 days to pending indicate a buyer-friendly environment where negotiation is possible. For-sale inventory is 1,181 units, providing reasonable selection for prospective investors.
Revenue trend shows the market peaked in 2021-2022 (annual average $3,179-$3,436) and has since stabilized in the $3,200-$3,700 range. The 2025 annual average was $3,321. The investability score of 73.8 and rental demand score of 72.8 (out of 100) reflect solid underlying demand, while the revenue growth score of 46.7 signals that outsized YoY gains are unlikely in the near term. Investors expecting appreciation-era returns should calibrate expectations to current steady-state performance.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Palm Coast STR bookings in April 2026 carried an average lead time of 60 days and an average length of stay of 4.67 nights.
A 60-day booking window is meaningfully longer than many inland markets and reflects the planning behavior of drive-market visitors coordinating beach vacations. This gives operators a workable window to implement rate increases for high-demand dates before the bulk of demand commits. Operators who hold rate through the 45-60 day mark before softening for late availability tend to capture better effective ADR than those who discount early.
An average stay of 4.67 nights sits between the weekly rental model common in resort markets and the short weekend model of urban markets. In practical terms, at 54.9% average occupancy that translates to approximately 16-17 occupied nights per month, yielding roughly 3-4 checkout turnovers per month, which is moderate cleaning and operations overhead. Operators targeting weekly minimums (7 nights) during peak months can reduce turnover costs during March and July when demand is strong enough to fill longer stays.
Short-Term Rental Regulations
Palm Coast adopted its first comprehensive STR ordinance (Ordinance 2025-01) on January 7, 2025, effective March 3, 2025. STRs are permitted in all residential zoning districts.
Registration requirements: operators must hold four separate registrations: (1) a City of Palm Coast Short-Term Vacation Rental Registration, annual fee $450; (2) a City of Palm Coast Business Tax Receipt; (3) a Flagler County Business Tax Receipt; and (4) a Florida DBPR transient public lodging license. All four are required; there is no single consolidated permit.
Tax obligations: operators must register with the Florida Department of Revenue for state sales tax and with the Flagler County Tax Collector for the 5% Tourist Development Tax. Airbnb and VRBO do not remit the Flagler County tourist tax on behalf of owners; operators must file and remit directly by the 20th of each month.
Operational rules: maximum occupancy is 10 persons per unit (2 per sleeping room, excluding children under age 1). A designated responsible party must be reachable and able to respond to complaints within 2 hours at any time. Parking is limited to on-property spaces only. Quiet hours run 10 PM to 7 AM. Safety equipment (smoke and CO alarms, fire extinguishers, emergency lighting, pool compliance) must be in place.
There is no cap on annual rental nights. Florida Statute 509.032(7) prohibits local governments from restricting rental frequency. Owner-occupied and primary-residence requirements do not apply (both are false). Homestead-declared properties where the owner is a full-time on-premises resident are exempt from registration. Enforcement severity is rated moderate.
Market Comparison
Nationally, STR markets averaged approximately 55% occupancy and $220 ADR through 2025. Palm Coast’s April 2026 occupancy of 54.9% and ADR of $243 are in line with the national occupancy median and modestly above the national ADR median, positioning it as a market that earns near-average returns without the rate premiums of top-tier coastal destinations like the Florida Keys or 30A.
The overall market score of 48.4 out of 100 reflects a balanced profile: strong investability (73.8) and rental demand (72.8) offset by regulatory friction (50.9) and below-average revenue growth (46.7).
Operator concentration is moderate. The top 5 property managers by listing count hold a combined 1,487 listings, approximately 12.4% of the roughly 12,000-listing market. Great Ocean Condos leads with 414 listings and a 4.62 rating (7,937 reviews). Evolve follows with 308 listings and 9,600 reviews at a 4.55 rating. Vacasa holds 303 listings at a 4.28 rating. Ocean Properties Vacation Rentals and CCV Rentals each manage 231 listings. The relatively fragmented market suggests that individual owner-operators and small managers can compete effectively without being squeezed out by a dominant platform operator.
Frequently Asked Questions About Palm Coast, Florida
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