Palm Coast STR market has 761 active listings with March peak occupancy reaching 69% and top-quartile properties earning over $5,000 per month.
Market Overview
Palm Coast, Florida sits in Flagler County on the Atlantic coast, roughly midway between Daytona Beach and St. Augustine. The short-term rental market here has grown substantially since 2021, with active listings rising from 358 to 761 as of February 2026, a 113% increase over five years. That supply growth has reshaped performance benchmarks. Average market-wide occupancy was 68% in 2021 and has since settled to the 39-45% range as inventory expanded faster than demand. Despite the occupancy compression, average daily rates have climbed steadily from $227 in 2021 to $323 in early 2026, partially offsetting the occupancy decline for operators who price well.
As of February 2026, the market carries 761 active listings. The average revenue across all active listings was $3,841 for that month. RevPAR stood at $137.20, and the median RevPAR was $107.90, indicating a meaningful skew toward higher performers pulling up the average. The market draws approximately 600,000 annual visitors, supported by coastal access, Washington Oaks Gardens State Park, Palm Coast Marina, and proximity to both Daytona and St. Augustine. The resident population of 106,729 creates baseline demand from friends and extended-stay visitors throughout the year.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue | Active Listings |
|---|---|---|---|---|
| Jan | 46% | $248 | $3,715 | 563 |
| Feb | 55% | $262 | $4,309 | 567 |
| Mar | 69% | $258 | $6,140 | 479 |
| Apr | 59% | $244 | $4,879 | 478 |
| May | 55% | $247 | $4,731 | 448 |
| Jun | 61% | $259 | $5,494 | 495 |
| Jul | 61% | $265 | $5,871 | 550 |
| Aug | 54% | $247 | $4,677 | 546 |
| Sep | 45% | $232 | $3,689 | 546 |
| Oct | 46% | $233 | $3,636 | 526 |
| Nov | 43% | $243 | $3,353 | 536 |
| Dec | 47% | $263 | $3,991 | 554 |
Palm Coast follows a clear seasonal curve with spring as the peak and late fall as the trough. March is the single strongest month, with average occupancy at 68.6%, average ADR at $258, and average monthly revenue at $6,140. February also performs well at 54.8% occupancy and $4,309 average revenue, driven by snowbird stays and spring break lead-in bookings.
Summer holds up reasonably well. June and July post occupancy above 61%, with July averaging $5,871 in revenue at a $265 ADR. August softens to 53.8% occupancy and $4,677 average revenue as families return home from vacations.
September is the softest month of the year at 44.6% occupancy, $232 ADR, and $3,689 average revenue. October and November remain weak, both below 47% occupancy. November is the calendar low for revenue at $3,353. December sees a modest recovery to 47.4% occupancy and $3,991 average revenue as holiday travelers and year-end arrivals lift demand.
The occupancy swing from the weakest month (November at 43.2%) to the strongest (March at 68.6%) is 25.4 percentage points. Operators who price dynamically through the spring window and reduce minimum-stay requirements during shoulder months (September, October, November) tend to capture more of the available demand across the full calendar.
Revenue Breakdown
| Metric | 25th Pctile | Median | 75th Pctile | 90th Pctile |
|---|---|---|---|---|
| Revenue/mo | $1,532 | $3,023 | $5,082 | $7,722 |
| ADR | $185 | $282 | $424 | $616 |
| Occupancy | 20% | 38% | 58% | 78% |
Revenue distribution in the Palm Coast STR market as of February 2026 shows a wide spread. The bottom 25% of active listings generated $1,532 or less per month. The median listing earned $3,023. The top 25% of listings cleared $5,082 per month, and the top 10% reached $7,722.
ADR percentiles tell a similar story. The bottom quarter of listings averaged $184.50 per night. Median ADR was $281.90. The top quartile averaged $423.80, and top-decile listings averaged $615.70 per night. Occupancy at the bottom quartile ran at 20%, the median was 38%, and the top quartile reached 58%, with top-decile properties at 78%.
The gap between median and top-quartile revenue is $2,059 per month, or roughly $24,700 annually. That gap is largely explained by ADR premium (property quality, amenities, location) and sustained occupancy. Properties at or above the 75th percentile in both metrics are typically those with pool or water access, updated interiors, and strong review histories.
Investment Analysis
Revenue Trend
RevPAR & ADR Trend
| Date | Revenue | RevPAR | ADR |
|---|---|---|---|
| Mar 2021 | $6,709 | $216 | $235 |
| Apr 2021 | $6,229 | $208 | $227 |
| May 2021 | $6,137 | $198 | $231 |
| Jun 2021 | $6,423 | $214 | $231 |
| Jul 2021 | $6,643 | $214 | $236 |
| Aug 2021 | $6,088 | $196 | $228 |
| Sep 2021 | $5,183 | $173 | $215 |
| Oct 2021 | $5,161 | $167 | $215 |
| Nov 2021 | $4,711 | $157 | $218 |
| Dec 2021 | $5,114 | $165 | $233 |
| Jan 2022 | $5,213 | $168 | $228 |
| Feb 2022 | $5,319 | $190 | $234 |
| Mar 2022 | $6,821 | $220 | $247 |
| Apr 2022 | $5,815 | $194 | $242 |
| May 2022 | $5,675 | $183 | $240 |
| Jun 2022 | $5,981 | $199 | $236 |
| Jul 2022 | $6,497 | $210 | $251 |
| Aug 2022 | $5,454 | $176 | $228 |
| Sep 2022 | $4,737 | $158 | $224 |
| Oct 2022 | $4,577 | $148 | $220 |
| Nov 2022 | $4,407 | $147 | $227 |
| Dec 2022 | $4,687 | $151 | $222 |
| Jan 2023 | $4,148 | $134 | $219 |
| Feb 2023 | $4,715 | $168 | $226 |
| Mar 2023 | $6,483 | $209 | $247 |
| Apr 2023 | $5,068 | $169 | $232 |
| May 2023 | $4,627 | $149 | $226 |
| Jun 2023 | $5,268 | $176 | $225 |
| Jul 2023 | $5,899 | $190 | $235 |
| Aug 2023 | $4,361 | $141 | $223 |
| Sep 2023 | $3,268 | $109 | $214 |
| Oct 2023 | $2,750 | $89 | $216 |
| Nov 2023 | $2,176 | $73 | $230 |
| Dec 2023 | $2,692 | $87 | $256 |
| Jan 2024 | $2,750 | $89 | $227 |
| Feb 2024 | $3,585 | $124 | $256 |
| Mar 2024 | $4,873 | $157 | $272 |
| Apr 2024 | $3,415 | $114 | $262 |
| May 2024 | $3,502 | $113 | $259 |
| Jun 2024 | $4,695 | $157 | $287 |
| Jul 2024 | $4,822 | $156 | $288 |
| Aug 2024 | $3,725 | $120 | $271 |
| Sep 2024 | $2,520 | $84 | $241 |
| Oct 2024 | $2,660 | $86 | $231 |
| Nov 2024 | $2,361 | $79 | $240 |
| Dec 2024 | $3,468 | $112 | $269 |
| Jan 2025 | $3,090 | $100 | $251 |
| Feb 2025 | $4,085 | $146 | $263 |
| Mar 2025 | $5,813 | $188 | $287 |
| Apr 2025 | $3,866 | $129 | $259 |
| May 2025 | $3,713 | $120 | $276 |
| Jun 2025 | $5,102 | $170 | $314 |
| Jul 2025 | $5,496 | $177 | $316 |
| Aug 2025 | $3,758 | $121 | $285 |
| Sep 2025 | $2,737 | $91 | $267 |
| Oct 2025 | $3,030 | $98 | $282 |
| Nov 2025 | $3,112 | $104 | $301 |
| Dec 2025 | $3,996 | $129 | $335 |
| Jan 2026 | $3,376 | $109 | $313 |
| Feb 2026 | $3,841 | $137 | $332 |
Occupancy vs Supply
| Date | Occupancy | Active Listings |
|---|---|---|
| Mar 2021 | 75% | 323 |
| Jun 2021 | 74% | 362 |
| Sep 2021 | 61% | 369 |
| Dec 2021 | 63% | 371 |
| Mar 2022 | 78% | 384 |
| Jun 2022 | 68% | 520 |
| Sep 2022 | 51% | 518 |
| Dec 2022 | 54% | 513 |
| Mar 2023 | 70% | 510 |
| Jun 2023 | 65% | 500 |
| Sep 2023 | 44% | 489 |
| Dec 2023 | 37% | 452 |
| Mar 2024 | 56% | 442 |
| Jun 2024 | 49% | 318 |
| Sep 2024 | 34% | 606 |
| Dec 2024 | 43% | 684 |
| Mar 2025 | 64% | 735 |
| Jun 2025 | 50% | 774 |
| Sep 2025 | 33% | 749 |
| Dec 2025 | 40% | 751 |
Palm Coast offers a mid-tier entry price relative to Florida coastal markets, with typical home values at $337,266 and a median sale price of $348,333 as of early 2026. With 1,121 active for-sale listings and a sale-to-list ratio of 96.5%, the buyer has modest negotiating room. Properties are taking a median of 60 days to reach pending status, which signals a balanced-to-buyer-favorable condition compared to the frenzied 2021-2022 era.
On the income side, the spread between bottom- and top-performing listings is wide. The bottom quarter of active listings generated $1,532 or less per month in February 2026. The median producer earned $3,023. The top quartile cleared $5,082, and the top 10% reached $7,722. For an investor purchasing at $348,000 with a 25% down payment (roughly $87,000), a property producing $5,082 per month at 70% occupancy coverage would generate approximately $61,000 in gross annual revenue before expenses.
The key risk in this market is supply saturation. Listings have more than doubled since 2021 while occupancy has dropped by roughly 29 percentage points. Operators entering today compete in a more crowded field than buyers who entered in 2020-2021. Properties that outperform the median tend to have direct beach or waterfront access, larger bedroom counts for group travel, or amenity packages (pool, dock) that differentiate from the standard inventory.
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| Date | Typical Home Value |
|---|---|
| Mar 2021 | $272,222 |
| Dec 2021 | $335,058 |
| Sep 2022 | $388,421 |
| Jun 2023 | $370,108 |
| Mar 2024 | $361,848 |
| Dec 2024 | $352,880 |
| Sep 2025 | $336,869 |
Booking Insights
Booking lead times in Palm Coast are longer than most inland markets, reflecting the planned nature of coastal vacation travel. The average lead time is 97 days, with a median of 70 days. This means the typical guest is booking roughly 2 to 3 months in advance. For operators, this creates a pricing window: rates set too low 90+ days out leave money on the table as the booking window compresses and demand intensifies closer to arrival.
Average length of stay is 9.1 days, while the median is 5 days. The gap between mean and median indicates a subset of guests booking extended stays (14 to 30 days), likely snowbirds or remote workers, which pulls the average up. Operators who allow flexible minimum stays (3 to 5 nights) rather than requiring 7-night minimums tend to achieve higher occupancy without significantly reducing revenue per booking.
The combination of long lead times and extended stays points to a guest profile that plans ahead and values amenities suited to week-plus visits. Properties with full kitchens, washer/dryer, reliable Wi-Fi, and outdoor space are positioned to capture both the short-stay weekend visitor and the longer-term monthly guest.
Short-Term Rental Regulations
Palm Coast has an active short-term rental regulatory framework that requires attention before purchase. Property owners must register their STR annually with both the City of Palm Coast and Flagler County. The city issues a Short-Term Rental Certificate, and both registrations must be kept current to operate legally.
On the tax side, operators are required to collect and remit a 6% Florida state sales tax plus a 1% local option tax on all rental income. These are collected from guests at booking and remitted to the appropriate agencies on a regular basis. Platforms like Airbnb and Vrbo typically handle state sales tax collection automatically, but operators should confirm local tax remittance procedures with Flagler County.
Zoning restrictions limit where STRs may operate within the city. Not all residential parcels are eligible, and prospective buyers should verify zoning compliance for a specific property before closing. Safety requirements include functional smoke detectors, carbon monoxide detectors, and fire extinguishers on premises.
Operating outside these requirements can result in fines and revocation of the rental certificate. The regulatory environment here is more formalized than many smaller Florida markets, so working with a property manager or attorney familiar with Flagler County STR rules is worth the cost for first-time operators.
Market Comparison
Palm Coast’s average ADR of $332 in February 2026 exceeds the broad US short-term rental average (approximately $180-200 for all markets), reflecting the premium guests pay for Florida coastal access. Occupancy at 41% for February is below the national average occupancy for comparable coastal markets in peak season, but consistent with the market-wide supply growth that has outpaced demand since 2021.
Compared to Daytona Beach to the south, Palm Coast tends to attract longer-stay guests (9.1-day average versus shorter weekend-trip profiles in Daytona). Compared to St. Augustine to the north, Palm Coast has lower ADR but more inventory and lower home prices, making gross yield calculations more accessible for investors. The Flagler County market remains less saturated with institutional operators than Orlando or Tampa, meaning individual owners still have real pricing power when their listing is well-positioned. However, the 113% growth in listings from 2021 to 2026 is a signal that competitive pressure will continue to increase.
Frequently Asked Questions About Palm Coast, Florida
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