Jacksonville Beach, Florida Short-Term Rental Market
Jacksonville Beach STRs averaged $245/night at 63.4% occupancy in April 2026 across roughly 13,400 active listings.
Quick Answer: Jacksonville Beach, Florida is an active short-term rental market. average occupancy is 63%. average monthly revenue is $4,248. average daily rate is $245. the top operator is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jacksonville Beach sits on Florida’s First Coast, a compact beach city of 23,654 residents within the broader Jacksonville metro. The short-term rental market here is large and active. As of April 2026, the market logged a 63.4% average occupancy rate and a $245 average daily rate, producing average monthly revenue of $4,248 per listing. RevPAR stood at $155.62.
Year-over-year, occupancy rose 10.0% compared to the same month in the prior year, and revenue climbed 25.0%. ADR growth of 52% in the most recent month comparison reflects a combination of rate recovery and mix shift toward higher-value listing types.
The market carries roughly 13,400 active listings by listing type. Entire-place rentals dominate at 12,169 listings (90.9% of the market), with 1,216 private-room listings (9.1%) and just 7 shared-room listings. Bedroom composition skews toward smaller units: 1-bedroom (3,965 listings, 29.6%), 2-bedroom (4,276, 31.9%), and 3-bedroom (3,215, 24.0%), with 4-bedroom (1,308, 9.8%) and 5-bedroom (615, 4.6%) making up the remainder.
On the channel side, 7,255 listings appear on both Airbnb and VRBO, 4,851 are Airbnb-only, and 1,286 are VRBO-only, indicating strong dual-platform presence among active operators.
StaySTRA’s composite market score is 89.79 out of 100, driven by rental demand (85.29), investability (82.56), and seasonality (81.06). Revenue growth scores 74.90 and the regulatory environment scores 60.95, the lowest sub-score, reflecting the multi-license compliance stack operators must maintain.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $172 | $2,603 |
| Feb | 70% | $180 | $3,030 |
| Mar | 75% | $212 | $4,090 |
| Apr | 62% | $208 | $3,475 |
| May | 61% | $207 | $3,291 |
| Jun | 70% | $229 | $4,120 |
| Jul | 70% | $223 | $4,085 |
| Aug | 54% | $196 | $2,977 |
| Sep | 50% | $184 | $2,479 |
| Oct | 54% | $186 | $2,706 |
| Nov | 53% | $192 | $2,657 |
| Dec | 56% | $200 | $3,046 |
Top Short-Term Rental Operators in Jacksonville Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Jacksonville Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,965 |
| 2 bed | 4,276 |
| 3 bed | 3,215 |
| 4 bed | 1,308 |
| 5 bed | 615 |
ADR by Property Tier
| Entire Home | $258 |
| Luxury | $424 |
| Professionally Managed | $313 |
Revenue by Dwelling Type
| Apartment | $3,583 |
| Entire Place | $4,462 |
| House | $4,804 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Investment Analysis
Jacksonville Beach presents a measurable investment case built on high occupancy and a transparent cost basis. At the April 2026 average of $4,248 monthly revenue, annualized gross revenue runs approximately $50,978 per listing. Against a typical home value of $639,131 (Zillow April 2026), that implies a gross yield of roughly 8.0% before expenses, financing, and management costs.
Professionally managed listings averaged $313 per night in ADR versus the all-listings average of $245, a 28% premium. Luxury-tier listings averaged $424 per night, 73% above the market average. Entire-home listings ($258 ADR) outpace the blended rate, and houses generate $4,804 per month on average versus $4,462 for entire-place listings and $3,583 for apartment-type units.
The annual trend supports a durable demand base. Annual average revenue climbed from $3,381 in 2023 to $3,626 in 2024 and $3,765 in 2025. Occupancy has held in the 59-60% range on an annual basis since 2022, with the early 2026 partial-year average running higher at 65.1%.
Housing market conditions add context. The median sale price was $582,167 and median list price $699,333 as of April 2026, with 232 active listings for sale and a sale-to-list ratio of 0.832, indicating properties are selling below asking. Median days to pending sits at 86, pointing to a deliberate buyer pace that gives investors some negotiating room relative to list price.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Jacksonville Beach guests book an average of 48 days in advance, and stays average 4.5 nights. These two figures shape the practical pricing window for operators.
A 48-day lead time means most bookings land 6 to 7 weeks before the check-in date. For high-demand periods like March spring break and the June to July summer window, operators can set firm pricing well in advance and avoid discounting early. For shoulder months such as September and October, the same lead time suggests that late-breaking discounts in the 2 to 4 week window may be more effective at filling gaps than early speculative price cuts.
A 4.5-night average stay indicates guests are taking mid-week to partial-week trips rather than full-week bookings. This increases turnover frequency relative to markets with longer stays, raising cleaning and logistics costs but also increasing the number of pricing opportunities per month. Minimum-night policies of 3 to 5 nights tend to align well with this guest behavior, balancing turnover costs against occupancy.
Short-Term Rental Regulations
Jacksonville Beach has required Short-Term Vacation Rental (STVR) permits since November 2019. Any dwelling rented more than three times per calendar year for fewer than 30 consecutive nights must hold a city-issued STVR Certificate, renewed annually by October 1. The annual cost is $229.20, consisting of a $150 STVR Certificate fee plus a $79.20 Local Business Tax Receipt. A Fire Marshal inspection is required before the initial certificate is issued and after any modifications; a $100 no-show fee applies for missed appointments.
STVRs are permitted in all residential zoning districts in Jacksonville Beach, including single-family, townhouse, and multi-family zones. No zone-based ban exists. There is no cap on annual rental nights, and neither owner-occupancy nor primary-residence status is required.
Maximum occupancy is 2 persons per bedroom plus 2 additional, capped at 16 total. Parking is limited to 1 space per 4 transient occupants. Owner-occupied units renting 50% or less of the dwelling are exempt from registration entirely.
Beyond the city permit, operators must hold a Duval County Tourist Tax Certificate, a Florida DBPR vacation rental license, and a Florida DOR sales tax certificate. The combined guest tax burden is 13.5%: 6% Duval County Tourist Development Tax plus 7.5% Florida state sales and use tax. Enforcement follows a graduated structure from warnings to fines and civil or criminal penalties. Violations can be reported to [email protected].
Florida SB 280 (2024), which would have shifted STR oversight to the state, was vetoed by Governor DeSantis in June 2024. Jacksonville Beach’s 2019 ordinance therefore remains fully in effect with no amendments identified through 2026.
Market Comparison
Jacksonville Beach outperforms national STR benchmarks on occupancy. The U.S. STR median occupancy is approximately 55%; Jacksonville Beach averaged 63.4% in April 2026. On ADR, the market is slightly above the national median of approximately $220, at $245 per night.
The composite market score of 89.79 places this market in the top tier by StaySTRA’s scoring model. Rental demand (85.29) and investability (82.56) are the two leading sub-scores, reflecting durable occupancy and a favorable revenue-to-asset ratio.
The professional management landscape is led by Coastal Realty with 374 listings and a 4.52 rating across 1,714 reviews. Vacasa manages 235 listings with a 4.48 rating and 9,190 reviews, indicating a high-volume national operator with significant review depth. Evolve manages 153 listings (4.60 rating, 5,829 reviews) and Silver Street Management holds 142 listings with the highest rating among the top five at 4.63 across 6,363 reviews. Distinctive Beach Rentals by Vtrips rounds out the top five at 134 listings and a 4.39 rating.
The top 5 operators collectively manage 1,038 listings, representing approximately 7.8% of the roughly 13,400-listing market. That low concentration indicates Jacksonville Beach is predominantly owner-managed, which is typical of coastal Florida beach markets.
Frequently Asked Questions About Jacksonville Beach, Florida
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