Fort Mc Coy, Florida Short-Term Rental Market
Fort Mc Coy, FL STRs averaged $154/night at 49.1% occupancy in April 2026, with revenue up 0.8% year over year.
Quick Answer: Fort Mc Coy, Florida is an active short-term rental market. average occupancy is 49%. average monthly revenue is $2,228. average daily rate is $154. the top operator is Evolve with 105 listings. market score is 64/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Fort Mc Coy is a small unincorporated community in northeastern Marion County, Florida, situated at the western edge of the 387,000-acre Ocala National Forest. The STR market here serves outdoor recreation travelers: spring swimmers, kayakers, hikers, campers, and equestrian visitors drawn to the broader Ocala region.
In April 2026, the market averaged $154 per night at 49.1% occupancy, generating RevPAR of $76. Year-over-year, occupancy rose 1.1%, ADR was essentially flat at -0.09%, and revenue grew 0.8%. This is a slow-growth, stability-oriented market rather than an appreciation story.
The listing base is compact, with approximately 2,189 active listings. Entire-place rentals dominate at 1,994 units, with 190 private rooms and 5 shared-room listings. By bedroom count, 3-bedroom units are most common at 725, followed by 1-bedroom (643), 2-bedroom (535), 4-bedroom (241), and 5-bedroom (41). Channel distribution shows 1,177 listings on Airbnb only, 875 dual-listed on both Airbnb and VRBO, and 137 on VRBO only. The market score of 64 out of 100 is driven by a high investability score of 83 and excellent seasonality score of 88, reflecting predictable winter/spring demand patterns.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 63% | $129 | $2,211 |
| Feb | 76% | $134 | $2,536 |
| Mar | 70% | $139 | $2,708 |
| Apr | 50% | $135 | $1,980 |
| May | 49% | $129 | $1,771 |
| Jun | 57% | $141 | $2,116 |
| Jul | 58% | $139 | $2,242 |
| Aug | 48% | $128 | $1,780 |
| Sep | 47% | $123 | $1,582 |
| Oct | 49% | $126 | $1,711 |
| Nov | 53% | $135 | $1,848 |
| Dec | 53% | $140 | $2,077 |
Top Short-Term Rental Operators in Fort Mc Coy
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 105 | 2,678 | ★ 4.71 |
| 2 | Lake Kerr Rentals | 30 | 183 | ★ 4.90 |
| 3 | H&H Vacation Rentals | 13 | 399 | ★ 4.85 |
| 4 | Vacasa | 13 | 145 | ★ 4.29 |
| 5 | Landing | 10 | 1 | ★ 1.50 |
What Kind of STR Should I Buy in Fort Mc Coy?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 643 |
| 2 bed | 535 |
| 3 bed | 725 |
| 4 bed | 241 |
| 5 bed | 41 |
ADR by Property Tier
| Entire Home | $163 |
| Luxury | $273 |
| Professionally Managed | $169 |
Revenue by Dwelling Type
| Apartment | $1,838 |
| Entire Place | $2,343 |
| House | $2,413 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.8% |
| vrbo | 6.3% |
| both | 40% |
Investment Analysis
Fort Mc Coy’s investment appeal is grounded in low entry costs and a high investability score of 83 out of 100, though home value data from Zillow is not available for this area in the current dataset, limiting precise yield calculations.
At $2,229 average monthly revenue in April 2026, the annualized gross is approximately $26,740. The market’s 2025 annual average revenue of $2,312/month (full-year basis) suggests April performance is broadly in line with trailing norms. The 2021 peak of $2,298 has been essentially matched in subsequent years, indicating a stable but not rapidly growing revenue base.
The rate tier data provides useful positioning guidance: all-listings ADR of $154 compares to $163 for entire-home listings, $169 for professionally managed properties, and $273 for luxury-tier units. The professionally managed premium of $15/night over market-average signals that quality and professional service do drive measurable rate improvements even in a modest rural market. House-type properties ($2,413/month) outperform apartments ($1,838/month) by $575 per month, making standalone homes the preferred investment vehicle.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Fort Mc Coy guests book an average of 35 days in advance, one of the shorter lead times in this dataset. That reflects the market’s nature-recreation visitor base, which tends to plan trips on a rolling near-term basis rather than booking months out. Operators benefit from keeping calendars current and pricing adjusted within the 30-day window to capture last-minute outdoor recreation bookings.
Average length of stay is 4.6 nights, the longest in this five-market batch. Stays approaching five nights indicate travelers are making extended nature retreats rather than quick weekend getaways. Minimum-stay policies of 3 to 4 nights align well with this average and reduce turnover frequency, which matters in a rural market where cleaning and service logistics can be less convenient than in urban areas.
Short-Term Rental Regulations
Fort Mc Coy is unincorporated, so STR rules come from two layers: Florida state law and Marion County, with no city-level ordinance.
At the state level, operators must obtain a Florida Department of Business and Professional Regulation (DBPR) Vacation Rental Dwelling license for any whole-home rented to transient guests more than three times per year for periods under 30 days. A Florida Department of Revenue sales tax registration is also required.
At the county level, Marion County levies a 4% Tourist Development Tax (TDT) on rentals of six months or less, remitted to the Marion County Tax Collector. The combined transient tax burden is approximately 11.5%: 6% Florida state sales tax, 1.5% local surtax, and 4% TDT. Marion County does not operate a separate vacation-rental registration program, occupancy cap, or owner-occupancy requirement for unincorporated areas.
Florida HB 79 (effective 2026) added water-safety requirements (door and window alarms) for vacation rentals within 150 feet of a pool or open water, relevant given the area’s many lakefront and riverfront properties. Enforcement is light and primarily tax-focused.
Market Comparison
Fort Mc Coy’s 49.1% occupancy in April 2026 is below the U.S. STR median of approximately 55%, though the market’s February peak of 76.1% places it well above that benchmark during high season. Its $154 ADR is significantly below the national median of approximately $220, reflecting the rural, budget-friendly nature tourism positioning of this market.
The operator landscape is small and locally oriented. Evolve leads with 105 listings and 2,678 reviews at a 4.71 average rating. Lake Kerr Rentals, a local specialist, manages 30 listings with a notably high 4.90 average rating and 183 reviews, suggesting strong guest satisfaction from a market-native operator. H&H Vacation Rentals holds 13 listings at a 4.85 rating. The limited scale of professional management operators in this market (versus large-market leaders with hundreds of listings) means independent operators can effectively compete by focusing on local knowledge, responsive service, and property quality near key draws such as Silver Springs State Park and Salt Springs.
Frequently Asked Questions About Fort Mc Coy, Florida
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