Santa Rosa Beach, Florida Short-Term Rental Market Overview

Population: 6,475
Annual Visitors: Still gathering data
Total STRs: 6,785
ADR: $524.64

Visitor Profile

Santa Rosa Beach, Florida attracts a diverse array of visitors, primarily those seeking a tranquil yet upscale beach experience along the renowned Emerald Coast. Many come as families, couples, or solo travelers eager to indulge in luxurious beach accommodations, scenic outdoor activities like fishing, kayaking, and paddleboarding, and explore the region’s natural beauty. These visitors are often drawn by the allure of pristine sands and crystal-clear waters, seeking both relaxation and adventure. A significant segment of travelers also includes art and culture enthusiasts who appreciate the local artist colonies, vibrant community events, and attractions such as the Point Washington State Forest, which offers hiking trails, birdwatching, and scenic nature excursions. This blend of natural splendors and sophisticated leisure makes Santa Rosa Beach an ideal getaway for those who value serenity, outdoor recreation, and coastal charm.

Top Attractions

Santa Rosa Beach, Florida, is renowned for its stunning natural beauty and inviting coastal atmosphere. Visitors flock here to enjoy miles of pristine beaches along the Emerald Coast, perfect for sunbathing, swimming, and relaxing by the Gulf of Mexico. The area boasts a variety of parks and nature preserves, such as Topsail Hill Preserve and Grayton Beach State Park, where travelers can explore ancient coastal dunes, coastal dune lakes, and enjoy outdoor activities like hiking, biking, kayaking, and birdwatching. This vibrant outdoor scene makes Santa Rosa Beach a favorite destination for nature lovers and adventure seekers alike.

Beyond its natural attractions, Santa Rosa Beach offers a charming mix of local shops, art galleries, and award-winning restaurants, all set within a relaxed, friendly community. Its history as one of the oldest neighborhoods in South Walton lends an authentic small-town vibe, making it ideal for family vacations or romantic getaways. Whether exploring the scenic trails, diving into water sports, or enjoying the local arts scene, visitors find countless reasons to fall in love with this coastal paradise.

Regulations

Santa Rosa Beach, Florida, governed within Walton County, has a regulatory framework addressing short-term rentals (STRs) that hosts must navigate carefully. While the region is popular for vacation rentals, especially in beach communities, local ordinances function to balance tourism benefits with community well-being. Prospective and active hosts should anticipate a requirement to comply with county-level rules concerning permits, zoning, maximum occupancy, and tax obligations, along with adherence to health and safety standards. These elements collectively establish a structured environment, aiming to protect both the interests of the community and the viability of STR hosting.

Key Regulatory Considerations:

Licensing and Permits: Walton County mandates that short-term rental operators obtain a tourist accommodation certificate or similar permit. This application involves submission to the county’s Planning and Development Department and payment of associated fees. Permit renewal is typically annual, and compliance inspections may occur.

Primary Residence & Usage Limits: Regulations often differentiate between primary residences and investment properties. While Santa Rosa Beach does not independently issue regulations separate from Walton County, the county’s ordinances may place certain limits on rental duration or require the host’s presence for some licenses, emphasizing community residential integrity.

Zoning and Location Restrictions: STRs must operate within zones designated for such uses by the Walton County Land Development Code. Some residential zones have restrictions or prohibitions on short-term rentals to preserve neighborhood character. Hosts should verify property zoning status before listing.

Occupancy and Health & Safety: There are occupancy limits tied to the property size and bedroom count, aiming to prevent overcrowding. Health and safety requirements may include smoke detectors, carbon monoxide alarms, fire extinguishers, and proper egress. Compliance with Florida Building Codes is enforced.

Tax Obligations: Hosts are required to collect and remit transient rental taxes, lodging taxes, and applicable sales taxes as determined by Walton County and the state of Florida. Registration for tax collection and remittance is a legal obligation.

Operational Standards and Enforcement: Advertising must comply with permitting information; noise and nuisance ordinances apply to STR operations, with local authorities empowered to fine or revoke permits for violations.

For the most current and legally binding information, property owners should consult the Walton County Official Tourist Accommodation Regulations page to ensure full compliance and understanding of responsibilities when managing short-term rentals in the Santa Rosa Beach area.

Santa Rosa Beach, Florida Market Performance Trends

LTM Avg. Daily Rate$490.00
LTM Occupancy Rate58.1%
LTM Avg. Revenue$6,700

Santa Rosa Beach, Florida Rental Market Insights

10-Year Market Growth

Booking Activity

  • 1-3 Months:64.6% Booked
  • 4-6 Months:73.2% Booked
  • 7-9 Months:45.6% Booked
  • 10-12 Months:5% Booked

Cancellation Policies

  • Flexible:9.4%
  • Moderate:19.3%
  • Strict:23.6%
  • Super Strict:23.6%
  • N/A:2.1%

Minimum Stay

  • 1 Day:260
  • 2 Days:269
  • 3 Days:612
  • 4-6 Days:196
  • 7-29 Days:63
  • 30+ Days:2

Santa Rosa Beach, Florida Rental Market Composition

Entire Place by Beds

Common Rental Amenities

Guest Rating Highlights

  • Overall Rating:4.74 / 5
  • Cleanliness:4.74 / 5
  • Location:4.91 / 5
  • Value:4.68 / 5
  • Accuracy:4.81 / 5
  • Check-in:4.86 / 5
  • Communication:4.79 / 5

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