Naples, Maine Short-Term Rental Market
Naples short-term rentals averaged $368 per night at 56.6% occupancy in June 2026 across 1,884 listings.
Quick Answer: Naples, Maine is an active short-term rental market. average occupancy in the Maine Lakes Region market area is 57%. average monthly revenue in the Maine Lakes Region market area is $4,113. average daily rate in the Maine Lakes Region market area is $368. the top operator in the Maine Lakes Region market area is Krainin Real Estate with 84 listings. market score is 56/100 (grade C).
Market data reflects the Maine Lakes Region regional market, which includes Naples. Regulations, taxes, and permit details below are specific to Naples.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Naples’ short-term rental market includes 1,884 active listings tracked across Airbnb and Vrbo. In June 2026, the average daily rate was $368.11 with occupancy at 56.6%, producing average monthly revenue of $4,113.38 per listing. Occupancy is down 2.15 percentage points year over year and ADR is down 1.98%, but average revenue per listing is still up 6.16% year over year, suggesting a favorable shift in listing mix or booking timing offset the softer rate and occupancy.
The market is dominated by entire-place rentals: 1,816 of the 1,884 total listings (96.4%) are entire-place, private rooms make up 67 (3.6%), and shared rooms are essentially nonexistent at 1 listing. Bedroom count centers on mid-size units, with 3-bedroom the largest bucket at 574 listings, followed by 2-bedroom at 406, 1-bedroom at 348, 4-bedroom at 346, and 5-bedroom-plus the smallest segment at 210. By booking channel, 825 listings appear on both Airbnb and Vrbo, 690 are Airbnb-only, and 369 are Vrbo-only.
Naples sits at the heart of Maine’s Sebago Lakes Region, a long-established summer vacation destination roughly 40 minutes northwest of Portland, with a town population of 3,985. The town fronts Long Lake and Sebago Lake, Maine’s second-largest lake, and centers on the Naples Causeway, a waterfront strip of marinas, restaurants, and boat rentals. No reliable town-level annual visitor count was found. StaySTRA’s market scoring gives this area a strong revenue growth score of 81.49, against a lower seasonality score of 54.62, reflecting the sharp summer peak detailed below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 47% |
| Mar | 33% |
| Apr | 38% |
| May | 48% |
| Jun | 61% |
| Jul | 75% |
| Aug | 74% |
| Sep | 40% |
| Oct | 44% |
| Nov | 33% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Naples are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Maine Lakes Region market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Lakes Region market as a whole, which includes Naples, so these counts are not Naples-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Krainin Real Estate | 84 | 258 | ★ 4.66 |
| 2 | Jordan Rentals | 56 | 232 | ★ 4.64 |
| 3 | Evolve | 44 | 888 | ★ 4.69 |
| 4 | Vacasa | 43 | 1,332 | ★ 4.58 |
| 5 | RedAwning | 34 | 267 | ★ 4.62 |
What Kind of STR Should I Buy in Naples?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Naples are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.6% |
| vrbo | 19.6% |
| both | 43.8% |
Home Value Trends (Naples)
Typical home values, median sale prices, and the 10-year price trend for Naples are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Naples — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Naples is a small Maine lakes town with a light-touch, evolving approach to short-term rentals. Maine is a home-rule state with no statewide STR licensing scheme, so rules are set locally, and as of mid-2026 no confirmed dedicated town-wide STR registration or permit ordinance with a fee was found for Naples. STRs operate widely across the Sebago Lakes Region and are not banned. Naples regulates land use through its Land Use Ordinance and Shoreland Zoning Ordinance; lakefront and causeway properties fall under shoreland rules and the Causeway Overlay District. To comply with Maine’s affordable-housing law (LD 2003), the town updated its accessory dwelling unit (ADU) language so ADUs cannot be rented for periods shorter than 30 days, though this does not affect standard primary-dwelling STRs.
The town has discussed creating an STR registration or tracking system but had not adopted a dedicated permit fee as of this profile update. Standard Land Use Ordinance, shoreland setback, and septic/health requirements apply to STR properties. On taxes, Maine applies its 9.00% state sales tax to lodging and rentals of fewer than 28 days; there is no separate county or town lodging tax. Hosts must register with Maine Revenue Services to collect and remit the tax, though platforms like Airbnb and Vrbo typically collect it automatically. Enforcement is characterized as minimal and complaint-driven. Investors should verify current requirements directly with the Naples Planning and Code Department, since the town was actively revising rental-related ordinance language.
Market Comparison
Naples’ 56.6% occupancy is close to commonly cited US STR benchmarks (roughly 55% occupancy nationally), while its $368.11 ADR runs well above the roughly $220 national median, reflecting premium lakefront positioning in one of Maine’s most established summer destinations.
Property management is led by Krainin Real Estate with 84 listings (258 reviews, 4.66 average rating), about 4.5% of the 1,884 tracked listings. Jordan Rentals ranks second with 56 listings (232 reviews, 4.64 rating), followed by national operators Evolve with 44 listings (the highest rating in the top five at 4.69), Vacasa with 43 listings, and RedAwning with 34 listings. The top 5 PMs combined control about 13.9% of listings, a moderately concentrated top tier compared to other markets in this batch.
Frequently Asked Questions About Naples, Maine
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