Naples, Maine Short-Term Rental Market
Naples short-term rentals averaged $368 per night at 56.6% occupancy in June 2026 across 1,884 listings.
Quick Answer: Naples, Maine is an active short-term rental market. average occupancy in the Maine Lakes Region market area is 57%. average monthly revenue in the Maine Lakes Region market area is $4,113. average daily rate in the Maine Lakes Region market area is $368. the top operator in the Maine Lakes Region market area is Krainin Real Estate with 84 listings. market score is 56/100 (grade C).
Market data reflects the Maine Lakes Region regional market, which includes Naples. Regulations, taxes, and permit details below are specific to Naples.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Naples’ short-term rental market includes 1,884 active listings tracked across Airbnb and Vrbo. In June 2026, the average daily rate was $368.11 with occupancy at 56.6%, producing average monthly revenue of $4,113.38 per listing. Occupancy is down 2.15 percentage points year over year and ADR is down 1.98%, but average revenue per listing is still up 6.16% year over year, suggesting a favorable shift in listing mix or booking timing offset the softer rate and occupancy.
The market is dominated by entire-place rentals: 1,816 of the 1,884 total listings (96.4%) are entire-place, private rooms make up 67 (3.6%), and shared rooms are essentially nonexistent at 1 listing. Bedroom count centers on mid-size units, with 3-bedroom the largest bucket at 574 listings, followed by 2-bedroom at 406, 1-bedroom at 348, 4-bedroom at 346, and 5-bedroom-plus the smallest segment at 210. By booking channel, 825 listings appear on both Airbnb and Vrbo, 690 are Airbnb-only, and 369 are Vrbo-only.
Naples sits at the heart of Maine’s Sebago Lakes Region, a long-established summer vacation destination roughly 40 minutes northwest of Portland, with a town population of 3,985. The town fronts Long Lake and Sebago Lake, Maine’s second-largest lake, and centers on the Naples Causeway, a waterfront strip of marinas, restaurants, and boat rentals. No reliable town-level annual visitor count was found. StaySTRA’s market scoring gives this area a strong revenue growth score of 81.49, against a lower seasonality score of 54.62, reflecting the sharp summer peak detailed below.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 34% | $250 | $2,370 |
| Feb | 47% | $263 | $2,839 |
| Mar | 33% | $234 | $2,359 |
| Apr | 38% | $226 | $2,162 |
| May | 48% | $254 | $2,307 |
| Jun | 61% | $293 | $3,404 |
| Jul | 75% | $310 | $5,604 |
| Aug | 74% | $308 | $5,594 |
| Sep | 40% | $261 | $2,936 |
| Oct | 44% | $243 | $2,922 |
| Nov | 33% | $225 | $2,186 |
| Dec | 44% | $258 | $2,500 |
Top Short-Term Rental Operators in Maine Lakes Region market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Lakes Region market as a whole, which includes Naples, so these counts are not Naples-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Krainin Real Estate | 84 | 258 | ★ 4.66 |
| 2 | Jordan Rentals | 56 | 232 | ★ 4.64 |
| 3 | Evolve | 44 | 888 | ★ 4.69 |
| 4 | Vacasa | 43 | 1,332 | ★ 4.58 |
| 5 | RedAwning | 34 | 267 | ★ 4.62 |
What Kind of STR Should I Buy in Naples?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 348 |
| 2 bed | 406 |
| 3 bed | 574 |
| 4 bed | 346 |
| 5 bed | 210 |
ADR by Property Tier
| Entire Home | $376 |
| Luxury | $665 |
| Professionally Managed | $422 |
Revenue by Dwelling Type
| Apartment | $2,427 |
| Entire Place | $4,218 |
| House | $4,372 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.6% |
| vrbo | 19.6% |
| both | 43.8% |
Investment Analysis
ADR varies by listing tier. All-listing average ADR is $368.11, entire-home listings average $376.06, and professionally managed listings command $421.81, a 14.6% premium over the all-listings average. The luxury tier tops out at $665.45 per night, about 1.8x the market average, one of the highest luxury ADRs in this batch, reflecting Naples’ premium lakefront positioning. Average revenue per listing is up 6.16% year over year even as both occupancy and ADR declined slightly, a somewhat unusual combination that could reflect a shift toward larger or higher-revenue units within the tracked listing pool.
On the acquisition side, Zillow-sourced housing data puts the typical home value at $433,700.04, with a median list price of $422,166.67 (only 21 homes currently for sale, a very thin for-sale market). Annualizing the average listing’s $4,113.38 monthly revenue to $49,360.60 against the $433,700.04 typical home value works out to a gross revenue yield of roughly 11.4%, before cleaning, management, mortgage, insurance, and Maine’s 9.00% lodging tax. That is a gross topline figure, not a net cash-on-cash return, and it should be weighed against Naples’ sharp seasonality, since much of that revenue is concentrated in just two summer months.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time in Naples is 92.20 days, roughly three months ahead of the stay date and one of the longest booking windows in this batch, reflecting a planned summer lake-vacation market where guests reserve well before the Memorial Day to Labor Day season. Average length of stay is 4.35 nights. This long lead time gives operators significant runway to set advance-purchase pricing tiers for the tight July-August peak, and suggests demand for peak weeks should be locked in well ahead of the season, with shoulder-season pricing needing to be more flexible given the sharp occupancy drop-off outside summer.
Short-Term Rental Regulations
Naples is a small Maine lakes town with a light-touch, evolving approach to short-term rentals. Maine is a home-rule state with no statewide STR licensing scheme, so rules are set locally, and as of mid-2026 no confirmed dedicated town-wide STR registration or permit ordinance with a fee was found for Naples. STRs operate widely across the Sebago Lakes Region and are not banned. Naples regulates land use through its Land Use Ordinance and Shoreland Zoning Ordinance; lakefront and causeway properties fall under shoreland rules and the Causeway Overlay District. To comply with Maine’s affordable-housing law (LD 2003), the town updated its accessory dwelling unit (ADU) language so ADUs cannot be rented for periods shorter than 30 days, though this does not affect standard primary-dwelling STRs.
The town has discussed creating an STR registration or tracking system but had not adopted a dedicated permit fee as of this profile update. Standard Land Use Ordinance, shoreland setback, and septic/health requirements apply to STR properties. On taxes, Maine applies its 9.00% state sales tax to lodging and rentals of fewer than 28 days; there is no separate county or town lodging tax. Hosts must register with Maine Revenue Services to collect and remit the tax, though platforms like Airbnb and Vrbo typically collect it automatically. Enforcement is characterized as minimal and complaint-driven. Investors should verify current requirements directly with the Naples Planning and Code Department, since the town was actively revising rental-related ordinance language.
Market Comparison
Naples’ 56.6% occupancy is close to commonly cited US STR benchmarks (roughly 55% occupancy nationally), while its $368.11 ADR runs well above the roughly $220 national median, reflecting premium lakefront positioning in one of Maine’s most established summer destinations.
Property management is led by Krainin Real Estate with 84 listings (258 reviews, 4.66 average rating), about 4.5% of the 1,884 tracked listings. Jordan Rentals ranks second with 56 listings (232 reviews, 4.64 rating), followed by national operators Evolve with 44 listings (the highest rating in the top five at 4.69), Vacasa with 43 listings, and RedAwning with 34 listings. The top 5 PMs combined control about 13.9% of listings, a moderately concentrated top tier compared to other markets in this batch.
Frequently Asked Questions About Naples, Maine
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