Portland, Maine Short-Term Rental Market
Portland short-term rentals averaged $366 per night at 69.8% occupancy in June 2026 across 1,675 listings.
Quick Answer: Portland, Maine is an active short-term rental market. average occupancy in the Portland, ME market area is 70%. average monthly revenue in the Portland, ME market area is $6,297. average daily rate in the Portland, ME market area is $366. the top operator in the Portland, ME market area is Everrow Property with 23 listings. market score is 80/100 (grade B).
Market data reflects the Portland, ME regional market, which includes Portland. Regulations, taxes, and permit details below are specific to Portland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Portland’s short-term rental market includes 1,675 active listings tracked across Airbnb and Vrbo. In June 2026, the average daily rate was $366.43 with a high 69.8% occupancy, producing average monthly revenue of $6,297.13 per listing, one of the highest revenue figures in this batch. Occupancy is up 3.10 percentage points year over year, ADR is down 4.30%, and average revenue per listing is still up 4.18% year over year, indicating operators captured more booked nights even at somewhat lower average rates.
The market leans heavily toward entire-place rentals: 1,545 of the 1,675 total listings (92.2%) are entire-place, with the remaining 130 (7.8%) private rooms; no shared-room listings were recorded. Bedroom count skews smaller, with 1-bedroom units the largest bucket at 681 listings, followed by 2-bedroom at 446, 3-bedroom at 306, 4-bedroom at 131, and 5-bedroom-plus the smallest segment at 108. By booking channel, 1,008 listings are Airbnb-only, 553 appear on both Airbnb and Vrbo, and 114 are Vrbo-only.
Portland is Maine’s largest city, population 68,854, and its top tourism draw. The Greater Portland & Casco Bay region recorded roughly 2.35 million overnight visitors in 2023 (up 8% over 2022), generating over $2.7 billion in visitor spending. The city draws food-and-drink tourists to its renowned seafood and craft-beer scene, coastal and lighthouse sightseers, and cruise-ship passengers at the Old Port. StaySTRA’s market scoring gives this area a very strong revenue growth score of 95.71 and total score of 80.17.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $169 | $1,962 |
| Feb | 50% | $174 | $2,039 |
| Mar | 50% | $181 | $2,390 |
| Apr | 57% | $199 | $2,755 |
| May | 62% | $230 | $3,257 |
| Jun | 69% | $290 | $4,707 |
| Jul | 78% | $311 | $6,114 |
| Aug | 79% | $319 | $6,531 |
| Sep | 63% | $263 | $4,386 |
| Oct | 65% | $244 | $4,269 |
| Nov | 46% | $198 | $2,475 |
| Dec | 49% | $190 | $2,360 |
Top Short-Term Rental Operators in Portland, ME market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Portland, ME market as a whole, which includes Portland, so these counts are not Portland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Everrow Property | 23 | 1,815 | ★ 4.80 |
| 2 | Rise & Shine Retreats | 23 | 1,334 | ★ 4.90 |
| 3 | Owner | 17 | 233 | ★ 4.80 |
| 4 | Vacasa | 14 | 1,169 | ★ 4.59 |
| 5 | East Coast Retreat | 12 | 389 | ★ 4.97 |
What Kind of STR Should I Buy in Portland?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 681 |
| 2 bed | 446 |
| 3 bed | 306 |
| 4 bed | 131 |
| 5 bed | 108 |
ADR by Property Tier
| Entire Home | $382 |
| Luxury | $621 |
| Professionally Managed | $550 |
Revenue by Dwelling Type
| Apartment | $6,188 |
| Entire Place | $6,607 |
| House | $6,612 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 60.2% |
| vrbo | 6.8% |
| both | 33% |
Investment Analysis
ADR varies by listing tier. All-listing average ADR is $366.43, entire-home listings average $382.34, and professionally managed listings command $549.96, a 50.1% premium over the all-listings average, one of the widest professional-management premiums in this batch. The luxury tier tops out at $620.57 per night, about 1.7x the market average. Average revenue per listing is up 4.18% year over year, driven by the occupancy gain despite a 4.30% ADR decline.
On the acquisition side, Zillow-sourced housing data puts the typical home value at $561,069.23, with a median sale price of $535,389.33, a sale-to-list ratio of 0.898, 136 homes for sale, and a median 15 days to pending. Annualizing the average listing’s $6,297.13 monthly revenue to $75,565.59 against the $561,069.23 typical home value works out to a gross revenue yield of roughly 13.5%, before cleaning, management, mortgage, insurance, and STR registration costs. That is a gross topline figure, not a net cash-on-cash return, and it is also largely theoretical for new investors: Portland caps non-owner-occupied mainland STR licenses at 293 units for 2026 (roughly 1.5% of prior-year registered long-term rentals), effectively closing new non-owner-occupied licenses to newcomers. Owner-occupied hosting remains open, but pure investment STRs face a hard regulatory ceiling that should be the first factor in any Portland underwriting decision.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time in Portland is 78.61 days, more than two and a half months ahead of the stay date, reflecting a planned coastal-vacation and culinary-tourism market. Average length of stay is 3.57 nights, on the shorter end for this batch, consistent with weekend and multi-day food, drink, and sightseeing trips rather than extended vacations. The long lead time supports advance-purchase pricing tiers for the July-August peak, while the shorter average stay means turnover and cleaning costs should be factored into pricing more heavily than in longer-stay markets.
Short-Term Rental Regulations
Portland requires every short-term rental unit to be registered annually with the city’s Permitting & Inspections Department; registration opens by January 1 and must be renewed by December 31 each year, or the operator loses the license and goes to a waitlist. STRs are legal but tightly rationed through category-based caps. Owner-occupied mainland units require proof of residency (via homestead exemption or tax return) but face no citywide cap. Non-owner-occupied mainland units are capped at 293 for 2026, so new non-owner licenses are effectively unavailable. Tenant-occupied units allow no new registrations as of 2026, only renewals for existing operators. Island units (Peaks Island, non-owner-occupied) are capped at 40. Per-building limits also apply: 1 STR in buildings with 1-2 units, up to 5 STRs in buildings of 10 or more units.
Fees are tiered from about $100.00 per year for a first owner-occupied unit up to roughly $4,000 per year for a fifth non-owner-occupied mainland unit. New applications require a fire-safety inspection (approximately $100). The city registration number must be posted in every online listing and inside the unit alongside an emergency information sheet; providing false information carries a $1,000 fine. On taxes, Maine levies a flat 9.00% state lodging sales tax on stays under 28 days, collected and remitted by platforms; Portland adds no separate local lodging tax. Enforcement is characterized as strict. Net effect for investors: owner-occupied hosting remains viable, but non-owner and investor STRs are essentially closed to newcomers via the cap and waitlist system.
Market Comparison
Portland’s 69.8% occupancy is well above commonly cited US STR benchmarks (roughly 55% occupancy nationally), and its $366.43 ADR is well above the roughly $220 national median, reflecting strong demand in a supply-constrained market shaped by the city’s non-owner-occupied STR cap.
Property management here is fragmented, partly a byproduct of the registration cap limiting how much any single operator can scale. Everrow Property and Rise & Shine Retreats tie for the lead with 23 listings each (1,815 and 1,334 reviews respectively, with Rise & Shine Retreats holding the higher 4.90 average rating), each about 1.4% of the 1,675 tracked listings. An individually listed operator (recorded as ‘Owner’) ranks third with 17 listings, followed by Vacasa with 14 listings and East Coast Retreat with 12 listings (the highest rating in the top five at 4.97). The top 5 operators combined control only about 5.3% of listings, one of the most fragmented top tiers in this batch, consistent with a market where the non-owner-occupied cap limits scale for any single manager.
Frequently Asked Questions About Portland, Maine
What is the average daily rate for Airbnb and Vrbo listings in Portland, ME?
What occupancy rate do Portland short-term rentals achieve?
Can I get a new non-owner-occupied STR permit in Portland, ME?
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What is the slowest month for Portland short-term rentals?
Who are the top property managers operating in Portland, ME?
How much does an STR permit cost in Portland, ME?
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