Portland, Maine Short-Term Rental Market
Portland non-owner STRs are capped at 293 units; September 2026 ADR $354, occupancy 65.7%, monthly revenue $6,315.
Quick Answer: Portland, Maine is an active short-term rental market. average occupancy in the Portland, ME market area is 66%. average monthly revenue in the Portland, ME market area is $6,315. average daily rate in the Portland, ME market area is $354. the top operator in the Portland, ME market area is Everrow Property with 23 listings. market score is 80/100 (grade B).
Market data reflects the Portland, ME regional market, which includes Portland. Regulations, taxes, and permit details below are specific to Portland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page describes the Greater Portland, Maine STR market, a region that includes Portland and South Portland. Performance figures below reflect that region. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Portland, so this profile omits them. In September 2026 the Greater Portland STR market averaged an ADR of $354 at 65.7% occupancy, producing average monthly revenue of $6,315 per listing. Year over year, occupancy rose 7.5%, ADR rose 5.6%, and revenue rose 13.6%, so the gains came from both more booked nights and higher rates. Portland is Maine’s largest city, with a population of 68,854, and its top tourism draw. The Greater Portland and Casco Bay region recorded roughly 2.35 million overnight visitors in 2023, up 8% over 2022, generating about 2.5 million room nights and over $2.7 billion in visitor spending. Visitors come mainly from New England and the Northeast and Mid-Atlantic drive markets, plus fly-in leisure travelers. Draws include the Old Port District, Portland Head Light in nearby Cape Elizabeth, the Portland Museum of Art, the Eastern Promenade, and Casco Bay with its islands. The city also attracts food and drink tourists, cruise passengers docking at the Old Port, and outdoor recreation travelers. Over a longer view, annual occupancy in the region peaked at 69.0% in 2021 and held between 57.5% and 58.7% across 2023 to 2025, then climbed to 60.1% across the first nine months of 2026. ADR has moved from $173 in 2017 to $300 in 2026 year to date. New supply is limited by Portland’s registration caps, covered in the regulatory section.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 42% |
| Feb | 50% |
| Mar | 50% |
| Apr | 57% |
| May | 62% |
| Jun | 69% |
| Jul | 78% |
| Aug | 79% |
| Sep | 64% |
| Oct | 65% |
| Nov | 46% |
| Dec | 49% |
Month-by-month nightly rates and revenue figures for Portland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Portland, ME market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Portland, ME market as a whole, which includes Portland, so these counts are not Portland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Everrow Property | 23 | 1,815 | ★ 4.80 |
| 2 | Rise & Shine Retreats | 23 | 1,334 | ★ 4.90 |
| 3 | Owner | 17 | 233 | ★ 4.80 |
| 4 | Vacasa | 14 | 1,169 | ★ 4.59 |
| 5 | East Coast Retreat | 12 | 389 | ★ 4.97 |
What Kind of STR Should I Buy in Portland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Portland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 60.2% |
| vrbo | 6.8% |
| both | 33% |
Home Value Trends (Portland)
Typical home values, median sale prices, and the 10-year price trend for Portland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Portland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Portland but tightly rationed, and enforcement is rated strict. Every unit must be registered annually with the Permitting & Inspections Department. Registration opens by January 1 and must be renewed by December 31, or the operator loses the license and goes to a waitlist. Rules depend on category. Owner-occupied mainland units have no citywide cap but need proof of residency. Non-owner-occupied mainland units are hard-capped at 293 for 2026, about 1.5% of prior-year registered long-term rentals. Tenant-occupied units cannot register as new in 2026, and only existing registrations can renew. Peaks Island non-owner-occupied units are capped at 40. Per-building limits allow 1 STR in 1 to 2 unit buildings, and up to 5 STRs in buildings of 10 or more units. Registration costs start at about $100 a year for a first owner-occupied unit and rise to roughly $4,000 a year for a fifth non-owner-occupied mainland unit. New applications need a fire-safety inspection of about $100. The registration number must appear in every online listing and inside the unit with an emergency information sheet. False information carries a $1,000 fine. Maine charges a flat 9% state lodging tax on stays under 28 days, which platforms collect and remit, and Portland adds no separate local lodging tax.
Market Comparison
Greater Portland posted September 2026 occupancy of 65.7% and an ADR of $354. Revenue growth is also strong, with average monthly revenue up 13.6% year over year. On a longer view, 2026 year-to-date occupancy is 60.1% and ADR is $300. The tradeoff is seasonality. January occupancy of 41.6% is far below the 78.7% August peak, while July and August exceed 77%. The market also has limited room for new supply, since Portland caps non-owner-occupied mainland registrations at 293 units and has closed new tenant-occupied registrations. Top-operator and listing-mix data are tracked at a shared regional level rather than uniquely for Portland, so this profile omits them. Investors comparing Portland with other coastal New England markets should weigh strong rates against limited licensing access and a high entry price, with a typical home value of $571,364.
Frequently Asked Questions About Portland, Maine
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What is the occupancy rate for STRs in Portland, Maine?
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What does it cost to register an STR in Portland?
What taxes apply to STR stays in Portland, Maine?
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