Brunswick, Maine Short-Term Rental Market
Brunswick, ME STRs averaged $202/night at 49.1% occupancy in April 2026, with strong summer peaks and a new expanded rental registry effective August 2025.
Quick Answer: Brunswick, Maine is an active short-term rental market. average occupancy is 49%. average monthly revenue is $2,231. average daily rate is $202. the top operator is Vacasa with 265 listings. market score is 51/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Brunswick is a coastal Maine college town (Bowdoin College) at the head of the Harpswell Peninsula, offering access to Popham Beach, Reid State Park, and the Bath-Brunswick cultural corridor. In April 2026, the market posted an average daily rate of $202 and occupancy of 49.1%, generating $99 in RevPAR. Year-over-year, occupancy rose 5.2 percentage points while ADR grew 5.8% and average monthly revenue increased just 0.4%, reflecting a modest combined gain.
The listing mix is primarily entire-place rentals: 4,182 entire-place listings versus 257 private rooms and 1 shared room. One-bedroom units lead at 1,407 listings, followed by two-bedroom (1,196), three-bedroom (1,087), four-bedroom (465), and five-bedroom-plus (281). Channel distribution shows 1,972 listings on both platforms, 1,828 on Airbnb only, and 640 on VRBO only. The revenue growth score of 78.6 out of 100 is above average, supported by steady ADR gains from 2020 through 2025.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 37% | $182 | $1,974 |
| Feb | 50% | $184 | $2,002 |
| Mar | 47% | $177 | $2,103 |
| Apr | 51% | $186 | $2,088 |
| May | 55% | $211 | $2,181 |
| Jun | 66% | $250 | $3,444 |
| Jul | 76% | $261 | $4,848 |
| Aug | 77% | $264 | $5,151 |
| Sep | 55% | $232 | $3,399 |
| Oct | 51% | $212 | $2,873 |
| Nov | 38% | $185 | $2,030 |
| Dec | 47% | $191 | $2,237 |
Top Short-Term Rental Operators in Brunswick
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 265 | 8,460 | ★ 4.61 |
| 2 | Tides To Pines | 189 | 3,158 | ★ 4.56 |
| 3 | Evolve | 61 | 2,488 | ★ 4.76 |
| 4 | Your Island Connection | 51 | 1,073 | ★ 4.77 |
| 5 | On The Water | 49 | 23 | ★ 4.71 |
What Kind of STR Should I Buy in Brunswick?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,407 |
| 2 bed | 1,196 |
| 3 bed | 1,087 |
| 4 bed | 465 |
| 5 bed | 281 |
ADR by Property Tier
| Entire Home | $207 |
| Luxury | $366 |
| Professionally Managed | $283 |
Revenue by Dwelling Type
| Apartment | $1,749 |
| Entire Place | $2,306 |
| House | $2,398 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 41.2% |
| vrbo | 14.4% |
| both | 44.4% |
Investment Analysis
At a typical home value of $490,915 and average monthly STR revenue of $2,231 in April 2026, a Brunswick STR implies an annualized gross revenue of approximately $26,772, representing a gross yield of roughly 5.5% before expenses, management fees, and taxes. The higher home price relative to revenue reflects the coastal Maine market, where summer appreciation has outpaced STR revenue growth.
Professionally managed listings ($283 ADR) command a 40% premium over the market average ($202). Luxury-tier properties average $366 ADR, an 81% premium. Houses average $2,398/month versus apartments at $1,749/month, a gap of $649/month. Annual average revenue shows steady progression: 2022 averaged $3,304/month, 2023 $3,350, 2024 $3,251, and 2025 $3,400. The 2026 early average of $2,218 reflects only the first months of the year, which are pre-peak season for Maine.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Brunswick guests book an average of 45.1 days in advance, with an average length of stay of 3.88 nights. The 45-day lead time is near the national STR median. The 3.88-night average stay is slightly below typical New England coastal markets, reflecting a mix of weekend getaways and longer summer stays.
Operators should structure 4-7 night minimums for the peak July-August weeks to capture multi-day summer bookings and reduce turnover during the critical revenue window. Flexible 2-night minimums for October through May can help sustain occupancy during the long off-season. The 5.2 percentage-point occupancy gain year-over-year suggests demand is strengthening, supporting moderate rate increases heading into the 2026 summer season.
Short-Term Rental Regulations
Brunswick does not have a dedicated short-term rental ordinance as of May 2026. STRs are permitted and must register as Rental Units under Town Code Chapter 8, Article III. The Brunswick Town Council unanimously updated its rental registry ordinance on April 22, 2025, effective August 2025, expanding registration requirements to all rental properties regardless of unit count.
Registration requires disclosure of owner, property manager, and emergency contact information, plus unit details. No STR-specific permit fee applies, but late registration carries penalties of $50 per unit, doubling every 30 days to a cap of $400 per unit. No STR-specific maximum nights cap, owner-occupancy requirement, or primary-residence requirement is in effect. Maine imposes a statewide 9% lodging tax on stays under 30 days. Enforcement is rated minimal. The rental registry expansion is the primary recent regulatory change affecting operators.
Market Comparison
Against national benchmarks of roughly 55% median occupancy and $220 median ADR, Brunswick’s April 2026 occupancy of 49.1% is below the national median by 5.9 percentage points, reflecting the off-peak nature of April for a Maine coastal market. The $202 ADR is 8% below the national baseline but close to parity.
Vacasa leads with 265 listings, 8,460 reviews, and a 4.61 average rating. Tides To Pines ranks second with 189 listings and 3,158 reviews (4.56 rating). Evolve holds third with 61 listings and 2,488 reviews (4.76 rating). The top three operators manage 515 listings combined in a market of approximately 4,440 total listings. The investability score of 70.3 and total market score of 51.5 reflect the high home price relative to STR revenue, which reduces gross yield compared to more affordable markets.
Frequently Asked Questions About Brunswick, Maine
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