Kennebunkport, Maine Short-Term Rental Market
Kennebunkport caps licenses; York County STRs in September 2026 averaged $422 ADR, 47.2% occupancy, $5,285 revenue.
Quick Answer: Kennebunkport, Maine is an active short-term rental market. average occupancy in the Maine Beaches market area is 47%. average monthly revenue in the Maine Beaches market area is $5,285. average daily rate in the Maine Beaches market area is $422. the top operator in the Maine Beaches market area is Vacasa with 152 listings. market score is 50/100 (grade D).
Market data reflects the Maine Beaches regional market, which includes Kennebunkport. Regulations, taxes, and permit details below are specific to Kennebunkport.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Kennebunkport is a southern Maine coastal town of 3,684 residents, and its short-term rental performance is tracked at the York County, Maine level, so the figures below describe the York County, Maine STR market rather than Kennebunkport alone. The data month is September 2026. In September 2026 the average daily rate across all listings was $422, occupancy was 47.2%, and average monthly revenue per listing was $5,285. Entire-home listings averaged $432 per night. Compared with September 2025, occupancy rose 5.8%, ADR rose 12.0%, and revenue rose 9.3%. Revenue per listing by type was $6,023 for houses, $5,425 for entire places, and $3,771 for apartments, so houses earn about 60% more than apartments in a typical month. Bedroom, channel, listing-type and operator data are tracked at a shared regional level rather than uniquely for Kennebunkport, so this profile omits it. Summing the seasonal monthly averages gives annualized revenue of $44,734 per listing. The 2026 figures, covering nine months, show 53.3% occupancy, a $371 ADR and $5,004 average monthly revenue, up from 51.3%, $342 and $4,533 for full-year 2025. Occupancy peaked at 60.2% in 2021 and has eased since, while rate growth has carried revenue higher. Demand is concentrated in summer and is driven by beach stays, dining, and the walkable Dock Square village. The town also draws enough day-trippers that tour bus restrictions were debated in early 2026. Supply growth is limited by a town licensing cap, covered in the regulatory section. Investors should read every performance number here as a regional benchmark.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 49% |
| Mar | 46% |
| Apr | 50% |
| May | 52% |
| Jun | 66% |
| Jul | 79% |
| Aug | 79% |
| Sep | 48% |
| Oct | 46% |
| Nov | 37% |
| Dec | 42% |
Month-by-month nightly rates and revenue figures for Kennebunkport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Maine Beaches market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Beaches market as a whole, which includes Kennebunkport, so these counts are not Kennebunkport-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 152 | 7,411 | ★ 4.49 |
| 2 | Evolve | 86 | 2,952 | ★ 4.69 |
| 3 | Salt & Shine Vacation Rentals | 60 | 980 | ★ 4.88 |
| 4 | Coastline Vacation Rentals | 55 | 1,133 | ★ 4.80 |
| 5 | Grand Welcome | 51 | 777 | ★ 4.89 |
What Kind of STR Should I Buy in Kennebunkport?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Kennebunkport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.4% |
| vrbo | 18.9% |
| both | 50.7% |
Home Value Trends (Kennebunkport)
Typical home values, median sale prices, and the 10-year price trend for Kennebunkport are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Kennebunkport — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Kennebunkport restricts short-term rentals through a licensing cap. Short-term rentals, meaning any rental of 30 days or less, are permitted town-wide, but only with an annual Short-Term Rental License under Chapter 129 of the town code, in effect since January 2022. The number of licenses is capped using a formula tied to dwelling units, roughly 9.5% of dwelling units outside Goose Rocks Beach, so only about 7 to 15 new licenses become available each year. Goose Rocks Beach is exempt from the numeric cap because of its historic rental tradition but must still license. The application and renewal portal was closed for the 2026 calendar year, halting new licenses and renewals. Licenses run January 1 to December 31, with the application window opening the first Monday in October. The annual fee is $325 for units with three bedrooms or fewer and $575 for four or more bedrooms. There is no owner-occupancy or primary-residence requirement. Properties must pass an inspection checklist, the license number must appear on every listing, and the license and a Good Neighbor Guide must be posted inside the unit. Enforcement is rated strict. A published penalty schedule escalates from warnings and fines to suspension, with potential revocation at three or more violations. Maine levies a flat 9% state lodging tax on short-term rentals, and local occupancy taxes are not allowed, so 9% is the all-in rate. In February 2026 the town also began debating tour bus restrictions. Confirm current license status with the town before any purchase.
Market Comparison
The York County, Maine STR market posted a $422 ADR and 47.2% occupancy in September 2026, and the 2026 average occupancy over nine months is 53.3%. Multiplying ADR by occupancy gives about $199 of revenue per available night in September 2026. Luxury listings at $650 and professionally managed listings at $499 sit well above the all-listings rate. The tradeoff is seasonality: the January to August swing in occupancy is 44.7 points, so annual results depend heavily on summer. Top operator data is tracked regionally and is omitted here. Supply is also constrained, because Kennebunkport caps licenses and the 2026 application portal was closed, which limits new competition but also limits new entrants. Investors comparing this market with open-supply destinations should weigh the higher rate and licensing scarcity against the seasonal swings in occupancy.
Frequently Asked Questions About Kennebunkport, Maine
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