Bethel, Maine Short-Term Rental Market
Bethel Airbnb listings averaged $368 ADR, 34.8% occupancy and $3,705 monthly revenue in September 2026.
Quick Answer: Bethel, Maine is an active short-term rental market. average occupancy is 35%. average monthly revenue is $3,705. average daily rate is $368. the top operator in Bethel is Maine Ski Lodging Co with 191 listings. market score is 76/100 (grade B).
Market data reflects the Newry/Bethel regional market, which includes Bethel. Regulations, taxes, and permit details below are specific to Bethel.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This page covers the Bethel, Maine short-term rental market using data through September 2026. Bethel is a year-round mountain tourism town in Oxford County with a population of 2,617, anchored by Sunday River Resort in adjacent Newry, which has 8 peaks, 139 trails, and 19 lifts. In September 2026 the average Bethel area listing earned an ADR of $368 at 34.8% occupancy, producing average monthly revenue of $3,705. Compared with September 2025, occupancy rose 13.8%, ADR rose 11.1%, and revenue rose 20.7%. September sits in the fall shoulder season, so the monthly figure runs well below the winter peak. Using the seasonal sum, annualized revenue for the typical listing is $44,171. The Bethel area STR market is tracked across 1,166 listings. Entire places make up 1,158 of them and private rooms only 8, so this is almost entirely a whole-home market. By channel, 754 listings appear on both Airbnb and Vrbo, 324 on Airbnb only, and 88 on Vrbo only. The bedroom mix is unusually even for a resort town: 261 four-bedroom listings, 257 three-bedroom, 249 one-bedroom, 218 two-bedroom, and 181 five-bedroom. That spread suggests demand from groups of many sizes. Demand is not limited to winter. Leaf-peepers, Grafton Notch State Park visitors, Appalachian Trail through-hikers, and visiting Gould Academy parents add steady traffic outside ski season. Over the longer run, annual average ADR climbed from $266 in 2017 to $390 in 2025, and 2026 year to date is at $426 with 43.5% occupancy across nine months.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 61% |
| Mar | 46% |
| Apr | 23% |
| May | 30% |
| Jun | 43% |
| Jul | 54% |
| Aug | 52% |
| Sep | 33% |
| Oct | 36% |
| Nov | 31% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Bethel
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Maine Ski Lodging Co | 191 | 6,795 | ★ 4.81 |
| 2 | Four Seasons Realty Maine | 74 | 1,857 | ★ 4.74 |
| 3 | Connecting Rentals of Bethel | 49 | 792 | ★ 4.75 |
| 4 | Peak Properties of Maine | 43 | 1,568 | ★ 4.94 |
| 5 | Vacasa | 38 | 842 | ★ 4.55 |
What Kind of STR Should I Buy in Bethel?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.8% |
| vrbo | 7.5% |
| both | 64.7% |
Home Value Trends (Bethel)
Typical home values, median sale prices, and the 10-year price trend for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bethel — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Bethel, and the town has no dedicated local short-term rental ordinance in force as of May 2026. A proposed ordinance was voted down by the Bethel Select Board in May 2023, 4 to 1, and never reached town meeting. Town officials have continued drafting an updated version focused on registration, off-street parking, and guest caps tied to bedroom count and septic design, but none has been adopted. Neighboring Woodstock began considering its own STR ordinance in late 2024. State rules are the binding baseline. Maine requires annual vacation rental registration with the Department of Health and Human Services, with a fee capped at $50. Maine’s 9% lodging tax applies to all short-term stays. Airbnb collects and remits it automatically, while direct bookings require registration with Maine Revenue Services. No county or city surtax stacks on top. Bethel does not cap rental nights and does not require owner occupancy or primary residence. Zoning generally allows STRs across residential, mixed-use, commercial, and rural residential categories, though condominium and HOA rules may apply at the development level, and conversions of existing multi-unit buildings may trigger building or septic review. Operators remain subject to building permits for guest modifications, septic capacity rules, and basic fire safety such as smoke detectors and extinguishers. Enforcement severity is low and complaint-driven, focused on building code, septic, and fire safety rather than STR-specific rules. Investors planning multi-year holds should watch for a local registration regime and confirm current rules with the town before buying.
Market Comparison
Bethel is a lower-occupancy, higher-rate market. September 2026 occupancy was 34.8% and the ADR was $368. Even in 2025, annual average occupancy was 42.1%, and only February tops 60% on a seasonal-average basis, at 61.2%. Seasonal ADR runs from $279 to $407 across the year. The rate premium helps support average monthly revenue of $3,705 despite modest occupancy. Year over year, September revenue grew 20.7%. Professional operators are well established in the Bethel area STR market. Maine Ski Lodging Co is the largest with 191 listings and a 4.8 rating, followed by Four Seasons Realty Maine with 74 listings, Connecting Rentals of Bethel with 49, Peak Properties of Maine with 43 listings and a 4.9 rating, and Vacasa with 38 listings. For new owners, that means local management options already exist. The trade-off is clear: investors accept lower occupancy and a pronounced seasonal swing in exchange for higher nightly rates and a 9.7% gross yield on the typical home value.
Frequently Asked Questions About Bethel, Maine
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