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  1. Home
  2. Locations
  3. Maine
  4. Bethel

Bethel, Maine

Short-Term Rental Market Data & Investment Analysis

Bethel, Maine Short-Term Rental Market

Bethel Airbnb listings averaged $368 ADR, 34.8% occupancy and $3,705 monthly revenue in September 2026.

Quick Answer: Bethel, Maine is an active short-term rental market. average occupancy is 35%. average monthly revenue is $3,705. average daily rate is $368. the top operator in Bethel is Maine Ski Lodging Co with 191 listings. market score is 76/100 (grade B).

Avg Monthly Revenue
$3,705
↑ 20.2% YoY
35%
Occupancy
↑ 13.4% YoY
$368
Avg Daily Rate
↑ 12.7% YoY
61 days avg lead time3.6 avg length of stay

Market data reflects the Newry/Bethel regional market, which includes Bethel. Regulations, taxes, and permit details below are specific to Bethel.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation72
Seasonality62
Investability92
Rental Demand52
Revenue Growth84

Market Overview

This page covers the Bethel, Maine short-term rental market using data through September 2026. Bethel is a year-round mountain tourism town in Oxford County with a population of 2,617, anchored by Sunday River Resort in adjacent Newry, which has 8 peaks, 139 trails, and 19 lifts. In September 2026 the average Bethel area listing earned an ADR of $368 at 34.8% occupancy, producing average monthly revenue of $3,705. Compared with September 2025, occupancy rose 13.8%, ADR rose 11.1%, and revenue rose 20.7%. September sits in the fall shoulder season, so the monthly figure runs well below the winter peak. Using the seasonal sum, annualized revenue for the typical listing is $44,171. The Bethel area STR market is tracked across 1,166 listings. Entire places make up 1,158 of them and private rooms only 8, so this is almost entirely a whole-home market. By channel, 754 listings appear on both Airbnb and Vrbo, 324 on Airbnb only, and 88 on Vrbo only. The bedroom mix is unusually even for a resort town: 261 four-bedroom listings, 257 three-bedroom, 249 one-bedroom, 218 two-bedroom, and 181 five-bedroom. That spread suggests demand from groups of many sizes. Demand is not limited to winter. Leaf-peepers, Grafton Notch State Park visitors, Appalachian Trail through-hikers, and visiting Gould Academy parents add steady traffic outside ski season. Over the longer run, annual average ADR climbed from $266 in 2017 to $390 in 2025, and 2026 year to date is at $426 with 43.5% occupancy across nine months.

Seasonal Patterns

Monthly seasonal data for Bethel, Maine
MonthOccupancy
Jan50%
Feb61%
Mar46%
Apr23%
May30%
Jun43%
Jul54%
Aug52%
Sep33%
Oct36%
Nov31%
Dec52%

Month-by-month nightly rates and revenue figures for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Bethel

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Maine Ski Lodging Co1916,795★ 4.81
2Four Seasons Realty Maine741,857★ 4.74
3Connecting Rentals of Bethel49792★ 4.75
4Peak Properties of Maine431,568★ 4.94
5Vacasa38842★ 4.55

What Kind of STR Should I Buy in Bethel?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb27.8%
vrbo7.5%
both64.7%

Investment Analysis

The full investment analysis for Bethel — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Bethel)

Typical home values, median sale prices, and the 10-year price trend for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Bethel — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Bethel, and the town has no dedicated local short-term rental ordinance in force as of May 2026. A proposed ordinance was voted down by the Bethel Select Board in May 2023, 4 to 1, and never reached town meeting. Town officials have continued drafting an updated version focused on registration, off-street parking, and guest caps tied to bedroom count and septic design, but none has been adopted. Neighboring Woodstock began considering its own STR ordinance in late 2024. State rules are the binding baseline. Maine requires annual vacation rental registration with the Department of Health and Human Services, with a fee capped at $50. Maine’s 9% lodging tax applies to all short-term stays. Airbnb collects and remits it automatically, while direct bookings require registration with Maine Revenue Services. No county or city surtax stacks on top. Bethel does not cap rental nights and does not require owner occupancy or primary residence. Zoning generally allows STRs across residential, mixed-use, commercial, and rural residential categories, though condominium and HOA rules may apply at the development level, and conversions of existing multi-unit buildings may trigger building or septic review. Operators remain subject to building permits for guest modifications, septic capacity rules, and basic fire safety such as smoke detectors and extinguishers. Enforcement severity is low and complaint-driven, focused on building code, septic, and fire safety rather than STR-specific rules. Investors planning multi-year holds should watch for a local registration regime and confirm current rules with the town before buying.

Market Comparison

Bethel is a lower-occupancy, higher-rate market. September 2026 occupancy was 34.8% and the ADR was $368. Even in 2025, annual average occupancy was 42.1%, and only February tops 60% on a seasonal-average basis, at 61.2%. Seasonal ADR runs from $279 to $407 across the year. The rate premium helps support average monthly revenue of $3,705 despite modest occupancy. Year over year, September revenue grew 20.7%. Professional operators are well established in the Bethel area STR market. Maine Ski Lodging Co is the largest with 191 listings and a 4.8 rating, followed by Four Seasons Realty Maine with 74 listings, Connecting Rentals of Bethel with 49, Peak Properties of Maine with 43 listings and a 4.9 rating, and Vacasa with 38 listings. For new owners, that means local management options already exist. The trade-off is clear: investors accept lower occupancy and a pronounced seasonal swing in exchange for higher nightly rates and a 9.7% gross yield on the typical home value.

Frequently Asked Questions About Bethel, Maine

What is the average Airbnb ADR in Bethel, Maine?
Bethel short-term rentals average $368 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for short-term rentals in Bethel?
Occupancy was 34.8% in September 2026, up 13.8% from a year earlier. Seasonal averages range from 22.7% in April to 61.2% in February.
How much can a Bethel short-term rental earn per year?
Across all listing types, Bethel short-term rentals average $3,705 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
What is the gross yield on a Bethel short-term rental?
Using the typical home value of $456,882 and annualized revenue of $44,171, the gross yield is 9.7%. This is before taxes, fees, financing, insurance, and maintenance.
Are short-term rentals legal in Bethel, Maine?
Yes. Bethel has no local STR ordinance in force as of May 2026. Maine requires annual vacation rental registration with DHHS (fee capped at $50) and applies a 9% lodging tax. There is no cap on rental nights and no owner-occupancy requirement.
What is the best month for Airbnb in Bethel?
Occupancy in Bethel peaks in Feb (61%) and is softest in Apr (23%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How far ahead do guests book in Bethel?
The average booking lead time was 61 days in September 2026, with an average stay of 3.64 nights.
Bethel, MaineRev $3,705ADR $368Occ 35%Score B (76)

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Table of Contents

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Quick Facts: Bethel

Avg Daily Rate
$368
Occupancy Rate
35%
Avg Revenue/Mo
$3,705
Population
2,617

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