Bethel, Maine Short-Term Rental Market
Bethel, ME STRs averaged $362/night at 20% April occupancy, with February peaks hitting 61% across 1,166 active listings.
Quick Answer: Bethel, Maine is an active short-term rental market. average occupancy is 45%. average monthly revenue is $4,023. average daily rate is $402. the top operator in Bethel is Maine Ski Lodging Co with 191 listings. market score is 76/100 (grade B).
Market data reflects the Newry/Bethel regional market, which includes Bethel. Regulations, taxes, and permit details below are specific to Bethel.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Bethel is a small mountain town in Oxford County, Maine, with a population of 2,617 that hosts a substantial short-term rental inventory relative to its size. The market counts 1,166 active listings as of the latest dimension snapshot. Entire-place rentals dominate at 1,158 properties, with just 8 private-room listings rounding out the mix. Bedroom distribution is relatively balanced: 249 one-bedroom units, 218 two-bedroom, 257 three-bedroom, 261 four-bedroom, and 181 properties with five or more bedrooms, indicating strong representation of larger ski houses suited to groups. On the channel side, 754 listings appear on both Airbnb and VRBO, 324 list exclusively on Airbnb, and 88 hold VRBO-only inventory. The April 2026 average daily rate stood at $362, with occupancy at 20.2%, reflecting the deep post-ski trough. RevPAR was $72.85 for the month. Year-over-year as of April 2026, ADR is up 4.9% and revenue is up 11.1%, while occupancy dipped slightly by 0.28 percentage points. Annual revenue averages have grown steadily from $2,171 per month in 2017 to $4,454 in 2025, representing roughly a 105% gain over eight years. The market score for Bethel shows strong investability (91.6 out of 100) and revenue growth (84.0), offset by moderate rental demand (52.2) and seasonality scores (62.2), which reflect the pronounced winter-summer swing inherent to ski resort towns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 61% |
| Mar | 46% |
| Apr | 23% |
| May | 30% |
| Jun | 43% |
| Jul | 54% |
| Aug | 52% |
| Sep | 33% |
| Oct | 36% |
| Nov | 31% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Bethel
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Maine Ski Lodging Co | 191 | 6,795 | ★ 4.81 |
| 2 | Four Seasons Realty Maine | 74 | 1,857 | ★ 4.74 |
| 3 | Connecting Rentals of Bethel | 49 | 792 | ★ 4.75 |
| 4 | Peak Properties of Maine | 43 | 1,568 | ★ 4.94 |
| 5 | Vacasa | 38 | 842 | ★ 4.55 |
What Kind of STR Should I Buy in Bethel?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.8% |
| vrbo | 7.5% |
| both | 64.7% |
Home Value Trends (Bethel)
Typical home values, median sale prices, and the 10-year price trend for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bethel — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Bethel has no local short-term rental ordinance in force as of May 2026. A proposed local STR ordinance was reviewed by the Ordinance Review Committee in 2023 and voted down by the Bethel Select Board in May 2023 by a 4-to-1 margin. The town has continued drafting an updated version focused on registration, off-street parking, and guest caps tied to bedroom count and septic design, but no version has been adopted. The operative compliance layer is the Maine state vacation rental registration administered by the Department of Health and Human Services. Registration is required annually with a fee capped at $50. Maine’s statewide lodging tax rate is 9%, applied to all short-term stays. Airbnb collects and remits the state tax automatically for platform bookings. Operators taking direct bookings must register with Maine Revenue Services independently. There is no Bethel-imposed cap on rental nights per year, no owner-occupancy requirement, and no primary-residence requirement. Enforcement today is complaint-driven and focused on building code, septic capacity, and fire safety compliance rather than STR-specific operations. STRs are permitted across Bethel’s residential, mixed-use, commercial, and rural residential zoning categories, though condo and HOA rules at the development level may impose additional restrictions. Operators considering multi-unit or multi-property acquisitions should anticipate that a local registration regime may be adopted within the planning horizon of a typical investment hold. Neighboring Woodstock began considering its own STR ordinance in late 2024, signaling continued regional legislative pressure.
Market Comparison
Bethel’s STR metrics sit in a distinctive position relative to national norms. The US STR median occupancy across all markets is approximately 55%, and the national median ADR is around $220. Bethel’s April occupancy of 20.2% reflects a trough month rather than a representative figure; the February peak of 61.2% actually exceeds the national median. The annual average occupancy of approximately 42% is below the national median, which is expected for a single-anchor ski destination where half the calendar year is shoulder or off-season. The Bethel ADR of $362 in April, and a February average around $407, runs meaningfully above the national median of $220, consistent with ski resort markets that command premium nightly rates. On operator concentration: Maine Ski Lodging Co leads the Bethel market with 191 listings and a 4.81 average rating across 6,795 reviews. Four Seasons Realty Maine holds 74 listings at a 4.74 rating. Connecting Rentals of Bethel accounts for 49 listings at a 4.75 rating, and Peak Properties of Maine manages 43 listings with the highest PM rating in the market at 4.94. Vacasa rounds out the top five with 38 listings and a 4.55 rating. The top five operators collectively represent roughly 395 of the 1,166 active listings, meaning approximately 34% of the market is professionally managed, which is above average for a market of this size and consistent with ski resort towns where property management is a mature local industry.
Frequently Asked Questions About Bethel, Maine
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