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  1. Home
  2. Locations
  3. Maine
  4. Bethel

Bethel, Maine

Short-Term Rental Market Data & Investment Analysis

Bethel, Maine Short-Term Rental Market

Bethel, ME STRs averaged $362/night at 20% April occupancy, with February peaks hitting 61% across 1,166 active listings.

Quick Answer: Bethel, Maine is an active short-term rental market. average occupancy is 45%. average monthly revenue is $4,023. average daily rate is $402. the top operator in Bethel is Maine Ski Lodging Co with 191 listings. market score is 76/100 (grade B).

Avg Monthly Revenue
$4,023
↑ 11.4% YoY
45%
Occupancy
↑ 7.4% YoY
$402
Avg Daily Rate
↑ 4.6% YoY
68.5 days avg lead time4 avg length of stay

Market data reflects the Newry/Bethel regional market, which includes Bethel. Regulations, taxes, and permit details below are specific to Bethel.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation72
Seasonality62
Investability92
Rental Demand52
Revenue Growth84

Market Overview

Bethel is a small mountain town in Oxford County, Maine, with a population of 2,617 that hosts a substantial short-term rental inventory relative to its size. The market counts 1,166 active listings as of the latest dimension snapshot. Entire-place rentals dominate at 1,158 properties, with just 8 private-room listings rounding out the mix. Bedroom distribution is relatively balanced: 249 one-bedroom units, 218 two-bedroom, 257 three-bedroom, 261 four-bedroom, and 181 properties with five or more bedrooms, indicating strong representation of larger ski houses suited to groups. On the channel side, 754 listings appear on both Airbnb and VRBO, 324 list exclusively on Airbnb, and 88 hold VRBO-only inventory. The April 2026 average daily rate stood at $362, with occupancy at 20.2%, reflecting the deep post-ski trough. RevPAR was $72.85 for the month. Year-over-year as of April 2026, ADR is up 4.9% and revenue is up 11.1%, while occupancy dipped slightly by 0.28 percentage points. Annual revenue averages have grown steadily from $2,171 per month in 2017 to $4,454 in 2025, representing roughly a 105% gain over eight years. The market score for Bethel shows strong investability (91.6 out of 100) and revenue growth (84.0), offset by moderate rental demand (52.2) and seasonality scores (62.2), which reflect the pronounced winter-summer swing inherent to ski resort towns.

Seasonal Patterns

Monthly seasonal data for Bethel, Maine
MonthOccupancy
Jan50%
Feb61%
Mar46%
Apr23%
May30%
Jun43%
Jul54%
Aug52%
Sep33%
Oct36%
Nov31%
Dec52%

Month-by-month nightly rates and revenue figures for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Bethel

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Maine Ski Lodging Co1916,795★ 4.81
2Four Seasons Realty Maine741,857★ 4.74
3Connecting Rentals of Bethel49792★ 4.75
4Peak Properties of Maine431,568★ 4.94
5Vacasa38842★ 4.55

What Kind of STR Should I Buy in Bethel?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb27.8%
vrbo7.5%
both64.7%

Investment Analysis

The full investment analysis for Bethel — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Bethel)

Typical home values, median sale prices, and the 10-year price trend for Bethel are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Bethel — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Bethel has no local short-term rental ordinance in force as of May 2026. A proposed local STR ordinance was reviewed by the Ordinance Review Committee in 2023 and voted down by the Bethel Select Board in May 2023 by a 4-to-1 margin. The town has continued drafting an updated version focused on registration, off-street parking, and guest caps tied to bedroom count and septic design, but no version has been adopted. The operative compliance layer is the Maine state vacation rental registration administered by the Department of Health and Human Services. Registration is required annually with a fee capped at $50. Maine’s statewide lodging tax rate is 9%, applied to all short-term stays. Airbnb collects and remits the state tax automatically for platform bookings. Operators taking direct bookings must register with Maine Revenue Services independently. There is no Bethel-imposed cap on rental nights per year, no owner-occupancy requirement, and no primary-residence requirement. Enforcement today is complaint-driven and focused on building code, septic capacity, and fire safety compliance rather than STR-specific operations. STRs are permitted across Bethel’s residential, mixed-use, commercial, and rural residential zoning categories, though condo and HOA rules at the development level may impose additional restrictions. Operators considering multi-unit or multi-property acquisitions should anticipate that a local registration regime may be adopted within the planning horizon of a typical investment hold. Neighboring Woodstock began considering its own STR ordinance in late 2024, signaling continued regional legislative pressure.

Market Comparison

Bethel’s STR metrics sit in a distinctive position relative to national norms. The US STR median occupancy across all markets is approximately 55%, and the national median ADR is around $220. Bethel’s April occupancy of 20.2% reflects a trough month rather than a representative figure; the February peak of 61.2% actually exceeds the national median. The annual average occupancy of approximately 42% is below the national median, which is expected for a single-anchor ski destination where half the calendar year is shoulder or off-season. The Bethel ADR of $362 in April, and a February average around $407, runs meaningfully above the national median of $220, consistent with ski resort markets that command premium nightly rates. On operator concentration: Maine Ski Lodging Co leads the Bethel market with 191 listings and a 4.81 average rating across 6,795 reviews. Four Seasons Realty Maine holds 74 listings at a 4.74 rating. Connecting Rentals of Bethel accounts for 49 listings at a 4.75 rating, and Peak Properties of Maine manages 43 listings with the highest PM rating in the market at 4.94. Vacasa rounds out the top five with 38 listings and a 4.55 rating. The top five operators collectively represent roughly 395 of the 1,166 active listings, meaning approximately 34% of the market is professionally managed, which is above average for a market of this size and consistent with ski resort towns where property management is a mature local industry.

Frequently Asked Questions About Bethel, Maine

What is the average daily rate for Airbnb rentals in Bethel, ME?
Bethel short-term rentals average $402 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for short-term rentals in Bethel, ME?
Occupancy in Bethel swings widely by season. The annual average across all years on record is approximately 42%. February is the peak month at 61.2% occupancy, while April is the trough at 22.7%. April 2026 recorded 20.2% occupancy, in line with the historical April average.
How much can I earn from an Airbnb in Bethel, ME?
Across all listing types, Bethel short-term rentals average $4,023 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Are short-term rentals legal in Bethel, ME?
Yes. Bethel has no local STR ordinance. Operators must register annually with Maine’s Department of Health and Human Services (fee capped at $50) and collect Maine’s 9% lodging tax. There are no night caps, no owner-occupancy requirements, and no density limits. A proposed local ordinance was voted down in May 2023 and has not been re-introduced.
How competitive is the Bethel, ME short-term rental market?
Bethel has 1,166 active listings for a town of 2,617 residents, a high ratio that reflects its role as a ski resort destination. The market’s total score is 76.2 out of 100, with investability scoring 91.6 and revenue growth scoring 84.0. Approximately 34% of listings are professionally managed.
What is the best time of year to own a short-term rental in Bethel, ME?
Occupancy in Bethel peaks in Feb (61%) and is softest in Apr (23%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How far in advance do guests book Airbnbs in Bethel, ME?
The average booking lead time in Bethel is 57.6 days, roughly two months in advance. This is longer than most leisure markets and reflects ski-trip planning patterns. Guests stay an average of 3.4 nights, consistent with long-weekend ski itineraries.
Bethel, MaineRev $4,023ADR $402Occ 45%Score B (76)

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Table of Contents

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Quick Facts: Bethel

Avg Daily Rate
$402
Occupancy Rate
45%
Avg Revenue/Mo
$4,023
Population
2,617

Markets in Maine (36)

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