York, Maine Short-Term Rental Market
York, ME has no STR permit today, but a 2025 committee recommended one; York County area averaged $432/night.
Quick Answer: York, Maine is an active short-term rental market. average occupancy in the Maine Beaches market area is 64%. average monthly revenue in the Maine Beaches market area is $5,761. average daily rate in the Maine Beaches market area is $432. the top operator in the Maine Beaches market area is Vacasa with 152 listings. market score is 50/100 (grade D).
Market data reflects the Maine Beaches regional market, which includes York. Regulations, taxes, and permit details below are specific to York.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
York, Maine has no local short-term rental registration, permit, or licensing requirement today, and the town has effectively allowed STRs for over a century without formal local regulation. That hands-off status may not last: in May 2024, voters narrowly rejected (2,029-1,788) a proposed ordinance that would have required all STR owners to register, obtain a three-year permit, and pass code-enforcement and fire-safety inspections. Following that defeat, a Selectboard-appointed committee voted unanimously on July 21, 2025 to recommend a revised registration framework, potentially with different rules for owner-occupied versus non-owner-occupied properties, that may go back to voters.
York is one of Maine’s premier coastal summer resort towns, with a population of roughly 13,986, comprising York Village, York Harbor, York Beach and Cape Neddick. Tourism concentrates heavily in the June-through-September beach season, drawing regional drive-market travelers to Long Sands and Short Sands beaches, the Nubble Lighthouse, and York’s status as Maine’s oldest incorporated town.
StaySTRA tracks York’s short-term rental performance at a shared York County regional level covering York alongside Kennebunk, Kennebunkport, Sanford, Shapleigh and Wells, so the figures below describe the York County area STR market rather than York alone. Listing-type mix, bedroom mix and top property managers are also tracked at that shared regional level, so this profile omits those breakdowns rather than presenting regional totals as York-specific.
In June 2026, the York County area STR market posted an average daily rate of $432 and occupancy of 63.7%, producing average monthly revenue of $5,761 per listing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 49% |
| Mar | 46% |
| Apr | 50% |
| May | 52% |
| Jun | 66% |
| Jul | 79% |
| Aug | 80% |
| Sep | 48% |
| Oct | 46% |
| Nov | 37% |
| Dec | 42% |
Month-by-month nightly rates and revenue figures for York are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Maine Beaches market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Beaches market as a whole, which includes York, so these counts are not York-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 152 | 7,411 | ★ 4.49 |
| 2 | Evolve | 86 | 2,952 | ★ 4.69 |
| 3 | Salt & Shine Vacation Rentals | 60 | 980 | ★ 4.88 |
| 4 | Coastline Vacation Rentals | 55 | 1,133 | ★ 4.80 |
| 5 | Grand Welcome | 51 | 777 | ★ 4.89 |
What Kind of STR Should I Buy in York?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for York are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.4% |
| vrbo | 18.9% |
| both | 50.7% |
Home Value Trends (York)
Typical home values, median sale prices, and the 10-year price trend for York are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for York — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of mid-2026, York has no local short-term rental registration, permit, or licensing requirement. The town has effectively allowed STRs for over a century without formal local regulation. In May 2024, voters narrowly rejected (2,029-1,788) a proposed ordinance that would have required all STR owners to register with the town, obtain a three-year permit, and pass code-enforcement and fire-safety inspections, with the Select Board able to revoke permits for violations.
Following that defeat, a Selectboard-appointed committee voted unanimously on July 21, 2025 to recommend a revised framework requiring all STRs to register with the town, potentially with different rules for owner-occupied versus non-owner-occupied properties; this may be put to voters. Investors should treat the current hands-off status as likely temporary.
On taxes, York has no local occupancy tax, but Maine imposes a flat statewide 9% lodging tax on rentals under 28 days; owners must register with Maine Revenue Services, and Airbnb and Vrbo collect and remit the 9% as marketplace facilitators. There are currently no local caps on nights, no owner-occupancy mandate, and no primary-residence requirement. Enforcement is rated minimal, consistent with the absence of a local ordinance.
Market Comparison
The York County area STR market’s June 2026 occupancy of 63.7% ran above the commonly cited US STR median of roughly 55%, while its $432 ADR ran well above the roughly $220 national median, a combination pointing to a genuine rate premium on top of solid demand, consistent with the region’s standing as a premier New England coastal destination.
Top property manager data (which operators lead the market, their listing counts and reviews) is tracked at the shared York County regional level rather than uniquely for York, so this profile omits operator rankings rather than presenting regional totals as York-specific. Investors researching who manages properties in York should review individual listing pages directly.
Investors should also note York’s own housing costs run well above the regional norm, a typical home value of $783,009 against a $665,000 median sale price, the priciest market in this batch by a wide margin.
Frequently Asked Questions About York, Maine
Do I need a permit to operate a short-term rental in York, ME right now?
Could York, ME require STR registration in the future?
What was the average daily rate for STRs in the York County area in June 2026?
When is peak season for STRs in York, ME?
What taxes apply to short-term rentals in York, ME?
How much does a typical home cost in York, ME?
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