York, Maine Short-Term Rental Market
York County, Maine STRs averaged $489/night at 77.0% occupancy and $9,606 monthly revenue in August 2026.
Quick Answer: York, Maine is an active short-term rental market. average occupancy in the Maine Beaches market area is 47%. average monthly revenue in the Maine Beaches market area is $5,285. average daily rate in the Maine Beaches market area is $422. the top operator in the Maine Beaches market area is Vacasa with 152 listings. market score is 50/100 (grade D).
Market data reflects the Maine Beaches regional market, which includes York. Regulations, taxes, and permit details below are specific to York.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The performance figures on this page describe the York County, Maine STR market, a series that York shares with Kennebunk, Kennebunkport, Wells, Sanford, and Shapleigh. York itself has 13,986 residents and covers York Village, York Harbor, York Beach, and Cape Neddick, so these are regional averages and not York-only figures. In August 2026 the York County STR market averaged a $489.24 daily rate at 76.99% occupancy. The average listing earned $9,606 in revenue that month. Compared with August 2025, occupancy fell 1.7%, average daily rate rose 9.4%, and revenue rose 7.8%. Price is driving growth. Annual averages show the same pattern. Occupancy peaked at 60.15% in 2021, measured 51.35% in 2025, and is 54.06% for the first eight months of 2026. Average daily rate rose from $222 in 2019 to $342 in 2025 and $365 in 2026 so far. Average monthly revenue was $4,532 in 2025 and $4,967 for the first eight months of 2026. Demand is regional and seasonal. Visitors drive in from Greater Boston, New Hampshire, and the wider Northeast for beaches, Nubble Lighthouse, and York’s Wild Kingdom. Listing-type, channel, and bedroom counts and operator rankings are tracked at a shared regional level rather than uniquely for York, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 49% |
| Mar | 46% |
| Apr | 50% |
| May | 52% |
| Jun | 66% |
| Jul | 79% |
| Aug | 79% |
| Sep | 48% |
| Oct | 46% |
| Nov | 37% |
| Dec | 42% |
Month-by-month nightly rates and revenue figures for York are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Maine Beaches market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Beaches market as a whole, which includes York, so these counts are not York-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 152 | 7,411 | ★ 4.49 |
| 2 | Evolve | 86 | 2,952 | ★ 4.69 |
| 3 | Salt & Shine Vacation Rentals | 60 | 980 | ★ 4.88 |
| 4 | Coastline Vacation Rentals | 55 | 1,133 | ★ 4.80 |
| 5 | Grand Welcome | 51 | 777 | ★ 4.89 |
What Kind of STR Should I Buy in York?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for York are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.4% |
| vrbo | 18.9% |
| both | 50.7% |
Home Value Trends (York)
Typical home values, median sale prices, and the 10-year price trend for York are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for York — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of mid-2026 York has no local short-term rental registration, permit, or licensing requirement. The profile lists no permit fee, no cap on nights, no owner-occupancy mandate, and no primary-residence requirement. No STR-specific zoning restrictions are in force. Rentals must operate in zones that allow transient lodging or residential use. The rules may change. In May 2024 voters rejected a registration ordinance by 2,029 to 1,788. It would have required a three-year permit and code and fire-safety inspections. On July 21, 2025 a Selectboard-appointed committee unanimously recommended a new town-wide registration framework. It may distinguish owner-occupied from non-owner-occupied rentals and may go to voters. York has no local occupancy tax. Maine charges a flat 9% statewide lodging tax on short stays, and owners must register with Maine Revenue Services. Airbnb and Vrbo collect and remit the tax as marketplace facilitators. Enforcement severity is rated minimal. Confirm current rules with the town before you buy or list.
Market Comparison
The York County market runs far above national benchmarks in August 2026. Occupancy of 77.0% compares with a national STR median near 55%, a gap of about 22 points. The ADR of $489.24 compares with a national median near $220, about 122% higher. The premium is concentrated in summer. The 2025 annual average occupancy of 51.35% sits below 55%, while the 2025 average ADR of $342 sits above $220. Top property manager rankings and market share are tracked at a shared regional level rather than uniquely for York, so this profile omits operator figures. Year over year, ADR is up 9.4%, revenue is up 7.8%, and occupancy is down 1.7%.
Frequently Asked Questions About York, Maine
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How much does a York, Maine short-term rental earn per month?
Does York, Maine require a short-term rental permit?
What lodging tax applies to York, Maine rentals?
When is the best season for York, Maine STRs?
How far ahead do guests book in the York County market?
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