Kennebunk, Maine Short-Term Rental Market
The southern Maine STR market including Kennebunk averaged $422 ADR, 47.2% occupancy and $5,285 monthly revenue in September 2026.
Quick Answer: Kennebunk, Maine is an active short-term rental market. average occupancy in the Maine Beaches market area is 47%. average monthly revenue in the Maine Beaches market area is $5,285. average daily rate in the Maine Beaches market area is $422. the top operator in the Maine Beaches market area is Vacasa with 152 listings. market score is 50/100 (grade D).
Market data reflects the Maine Beaches regional market, which includes Kennebunk. Regulations, taxes, and permit details below are specific to Kennebunk.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the southern Maine STR market, the York County towns that include Kennebunk and Kennebunkport. Performance figures below describe that regional market rather than Kennebunk alone. In September 2026 the market averaged an ADR of $422, occupancy of 47.2%, and average monthly revenue of $5,285. Entire place rentals averaged $432 per night. Compared with September 2025, occupancy rose 5.8%, ADR rose 12.0%, and revenue rose 9.3%.
Kennebunk is part of the Kennebunks region on southern Maine’s coast, a long-established seasonal resort area, and has a population of 11,820. Visitors are drawn by Kennebunk Beach, Mother’s Beach, Gooch’s Beach, and nearby Dock Square in Kennebunkport, with beach-going, whale watching, lobster boat tours, kayaking and biking as common activities. Many visitors come from Boston and the wider Northeast. No reliable town level annual visitor count is published.
Revenue by property type in September 2026 shows houses at $6,023 per month, entire places at $5,425, and apartments at $3,771. The 2026 year to date picture (nine months) shows 53.3% occupancy, a $371 ADR and $5,004 average monthly revenue, ahead of the full 2025 figures of 51.3%, $342 and $4,533. Bedroom, channel, and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Kennebunk, so this profile omits them. Short-term rentals are legal in Kennebunk but require annual registration with the town, as covered in the regulatory section below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 49% |
| Mar | 46% |
| Apr | 50% |
| May | 52% |
| Jun | 66% |
| Jul | 79% |
| Aug | 79% |
| Sep | 48% |
| Oct | 46% |
| Nov | 37% |
| Dec | 42% |
Month-by-month nightly rates and revenue figures for Kennebunk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Maine Beaches market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Beaches market as a whole, which includes Kennebunk, so these counts are not Kennebunk-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 152 | 7,411 | ★ 4.49 |
| 2 | Evolve | 86 | 2,952 | ★ 4.69 |
| 3 | Salt & Shine Vacation Rentals | 60 | 980 | ★ 4.88 |
| 4 | Coastline Vacation Rentals | 55 | 1,133 | ★ 4.80 |
| 5 | Grand Welcome | 51 | 777 | ★ 4.89 |
What Kind of STR Should I Buy in Kennebunk?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Kennebunk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.4% |
| vrbo | 18.9% |
| both | 50.7% |
Home Value Trends (Kennebunk)
Typical home values, median sale prices, and the 10-year price trend for Kennebunk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Kennebunk — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Kennebunk, but they must be registered. The town’s Short-Term Rental Ordinance took effect January 1, 2025, and defines a short-term rental as any dwelling unit or accessory dwelling unit rented for fewer than 15 consecutive days. It was developed in 2023 and 2024 mainly to address fire-code and life-safety concerns as the STR market grew.
Each unit needs its own registration, filed with the Town Clerk’s Office at 1 Summer Street. Before approval, the unit must pass a life-safety inspection by Kennebunk Fire Rescue, and registration is denied until any deficiencies are corrected. The fee is $250 for a new application and $150 for renewal, and registrations renew annually by January 1. Registrations are non-transferable, so a change in ownership, or in an owning entity’s members, managers or officers, requires a new registration.
Based on the available sources, the ordinance does not cap the number of nights, does not require owner occupancy or primary residence, and does not ban rentals by zone. General town land-use and zoning rules still apply. Enforcement severity is rated moderate.
On taxes, Maine levies a statewide 9% lodging tax on short-term rental stays, and there is no separate local Kennebunk lodging tax. A sole proprietor managing a single unit for stays under 15 days may be exempt from collecting the state tax, while platform or property-manager handled rentals collect the 9%. Investors should confirm tax obligations with Maine Revenue Services and verify current ordinance text with the town. Profile last updated June 20, 2026.
Market Comparison
The southern Maine market, including Kennebunk, shows a rate-led profile. September 2026 occupancy of 47.2% sits close to the typical September level of 48.0%, and the 2026 year to date average is 53.3%. ADR is the strength: $422 in September 2026 against a typical September ADR of $315.
Peak performance is where the market stands out. August occupancy of 79.3% and an August ADR of $378 contrast with a long off-season, with January occupancy at 34.6% and November at 36.6%.
This means returns depend on high summer rates rather than steady year-round demand. Average monthly revenue of $5,285 in September 2026 reflects that rate-led model.
Top operator names are tracked at a shared regional level rather than uniquely for Kennebunk, so this profile omits them. Buyers comparing Kennebunk with other New England coastal towns should compare ADR and the length of the summer peak, not occupancy alone.
Frequently Asked Questions About Kennebunk, Maine
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