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  1. Home
  2. Locations
  3. Maine
  4. Kennebunk

Kennebunk, Maine

Short-Term Rental Market Data & Investment Analysis

Kennebunk, Maine Short-Term Rental Market

The southern Maine STR market including Kennebunk averaged $422 ADR, 47.2% occupancy and $5,285 monthly revenue in September 2026.

Quick Answer: Kennebunk, Maine is an active short-term rental market. average occupancy in the Maine Beaches market area is 47%. average monthly revenue in the Maine Beaches market area is $5,285. average daily rate in the Maine Beaches market area is $422. the top operator in the Maine Beaches market area is Vacasa with 152 listings. market score is 50/100 (grade D).

Avg Monthly Revenue
$5,285
↑ 9.4% YoY
47%
Occupancy
↑ 5.8% YoY
$422
Avg Daily Rate
↑ 12.7% YoY
85.9 days avg lead time3.9 avg length of stay

Market data reflects the Maine Beaches regional market, which includes Kennebunk. Regulations, taxes, and permit details below are specific to Kennebunk.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation62
Seasonality51
Investability68
Rental Demand61
Revenue Growth79

Market Overview

This profile covers the southern Maine STR market, the York County towns that include Kennebunk and Kennebunkport. Performance figures below describe that regional market rather than Kennebunk alone. In September 2026 the market averaged an ADR of $422, occupancy of 47.2%, and average monthly revenue of $5,285. Entire place rentals averaged $432 per night. Compared with September 2025, occupancy rose 5.8%, ADR rose 12.0%, and revenue rose 9.3%.

Kennebunk is part of the Kennebunks region on southern Maine’s coast, a long-established seasonal resort area, and has a population of 11,820. Visitors are drawn by Kennebunk Beach, Mother’s Beach, Gooch’s Beach, and nearby Dock Square in Kennebunkport, with beach-going, whale watching, lobster boat tours, kayaking and biking as common activities. Many visitors come from Boston and the wider Northeast. No reliable town level annual visitor count is published.

Revenue by property type in September 2026 shows houses at $6,023 per month, entire places at $5,425, and apartments at $3,771. The 2026 year to date picture (nine months) shows 53.3% occupancy, a $371 ADR and $5,004 average monthly revenue, ahead of the full 2025 figures of 51.3%, $342 and $4,533. Bedroom, channel, and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Kennebunk, so this profile omits them. Short-term rentals are legal in Kennebunk but require annual registration with the town, as covered in the regulatory section below.

Seasonal Patterns

Monthly seasonal data for Kennebunk, Maine
MonthOccupancy
Jan35%
Feb49%
Mar46%
Apr50%
May52%
Jun66%
Jul79%
Aug79%
Sep48%
Oct46%
Nov37%
Dec42%

Month-by-month nightly rates and revenue figures for Kennebunk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Maine Beaches market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Beaches market as a whole, which includes Kennebunk, so these counts are not Kennebunk-only figures.

#OperatorListingsReviewsRating
1Vacasa1527,411★ 4.49
2Evolve862,952★ 4.69
3Salt & Shine Vacation Rentals60980★ 4.88
4Coastline Vacation Rentals551,133★ 4.80
5Grand Welcome51777★ 4.89

What Kind of STR Should I Buy in Kennebunk?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Kennebunk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb30.4%
vrbo18.9%
both50.7%

Investment Analysis

The full investment analysis for Kennebunk — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Kennebunk)

Typical home values, median sale prices, and the 10-year price trend for Kennebunk are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Kennebunk — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Kennebunk, but they must be registered. The town’s Short-Term Rental Ordinance took effect January 1, 2025, and defines a short-term rental as any dwelling unit or accessory dwelling unit rented for fewer than 15 consecutive days. It was developed in 2023 and 2024 mainly to address fire-code and life-safety concerns as the STR market grew.

Each unit needs its own registration, filed with the Town Clerk’s Office at 1 Summer Street. Before approval, the unit must pass a life-safety inspection by Kennebunk Fire Rescue, and registration is denied until any deficiencies are corrected. The fee is $250 for a new application and $150 for renewal, and registrations renew annually by January 1. Registrations are non-transferable, so a change in ownership, or in an owning entity’s members, managers or officers, requires a new registration.

Based on the available sources, the ordinance does not cap the number of nights, does not require owner occupancy or primary residence, and does not ban rentals by zone. General town land-use and zoning rules still apply. Enforcement severity is rated moderate.

On taxes, Maine levies a statewide 9% lodging tax on short-term rental stays, and there is no separate local Kennebunk lodging tax. A sole proprietor managing a single unit for stays under 15 days may be exempt from collecting the state tax, while platform or property-manager handled rentals collect the 9%. Investors should confirm tax obligations with Maine Revenue Services and verify current ordinance text with the town. Profile last updated June 20, 2026.

Market Comparison

The southern Maine market, including Kennebunk, shows a rate-led profile. September 2026 occupancy of 47.2% sits close to the typical September level of 48.0%, and the 2026 year to date average is 53.3%. ADR is the strength: $422 in September 2026 against a typical September ADR of $315.

Peak performance is where the market stands out. August occupancy of 79.3% and an August ADR of $378 contrast with a long off-season, with January occupancy at 34.6% and November at 36.6%.

This means returns depend on high summer rates rather than steady year-round demand. Average monthly revenue of $5,285 in September 2026 reflects that rate-led model.

Top operator names are tracked at a shared regional level rather than uniquely for Kennebunk, so this profile omits them. Buyers comparing Kennebunk with other New England coastal towns should compare ADR and the length of the summer peak, not occupancy alone.

Frequently Asked Questions About Kennebunk, Maine

What is the average Airbnb rate in Kennebunk, Maine?
In the southern Maine STR market that includes Kennebunk, the all-listings ADR was $422 in September 2026. Entire place rentals averaged $432, luxury listings $650, and professionally managed listings $499.
What is the occupancy rate for short-term rentals in Kennebunk?
Occupancy was 47.2% in September 2026, up 5.8% from a year earlier. It peaks in August at 79.3% and bottoms out in January at 34.6%.
Are short-term rentals legal in Kennebunk?
Yes. Kennebunk requires each unit to be registered with the Town Clerk and pass a Kennebunk Fire Rescue inspection. The fee is $250 for a new application and $150 for annual renewal, due by January 1. There is no night cap or owner-occupancy requirement in the available sources.
How much revenue can a Kennebunk short-term rental earn?
Across all listing types, Kennebunk short-term rentals average $5,285 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
When is the best time of year for Kennebunk STR income?
Occupancy in Kennebunk peaks in Aug (79%) and is softest in Jan (35%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What taxes apply to short-term rentals in Kennebunk?
Maine charges a 9% statewide lodging tax on short-term rental stays, and Kennebunk has no separate local lodging tax. A sole proprietor with a single unit and stays under 15 days may be exempt from collecting it, so confirm with Maine Revenue Services.
How much does a home cost in Kennebunk?
The typical home value was $632,892 as of the June 30, 2026 snapshot, and the median list price was $749,667. There were 81 homes for sale.
Kennebunk, MaineRev $5,285ADR $422Occ 47%Score D (50)

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Table of Contents

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Quick Facts: Maine Beaches market area

Avg Daily Rate
$422
Occupancy Rate
47%
Avg Revenue/Mo
$5,285
Kennebunk Population
11,820

Markets in Maine (36)

  • Acton
  • Bangor
  • Bath
  • Bethel
  • Boothbay Harbor
  • Bridgton
  • Brunswick
  • Camden
  • Eagle Lake
  • Ellsworth
  • Freeport
  • Greenville
  • Kennebunkport
  • Lincolnville
  • Millinocket
  • Naples
  • Norway
  • Oakland
  • Old Orchard Beach
  • Orland
  • Orono
  • Oxford
  • Portland
  • Prospect Harbor
  • Rangeley
  • Saco
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  • Windham
  • York

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