Greenville, Maine Short-Term Rental Market
Greenville ME: the north-central Maine STR market averaged $253 ADR at 61.3% occupancy, $4,314 monthly revenue in August 2026.
Quick Answer: Greenville, Maine is an active short-term rental market. average occupancy in the Maine Area market area is 46%. average monthly revenue in the Maine Area market area is $2,802. average daily rate in the Maine Area market area is $216. the top operator in the Maine Area market area is Morton & Furbish Vacation Rentals with 332 listings. market score is 54/100 (grade D).
Market data reflects the Maine Area regional market, which includes Greenville. Regulations, taxes, and permit details below are specific to Greenville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Greenville, Maine sits at the southern tip of Moosehead Lake. The performance data below is not unique to the town. It is a shared series for the north-central Maine region, a five-town data group covering Greenville, Rockwood, Millinocket, Bangor, and Oakland, so read every rate and revenue figure as the regional STR market. For August 2026, the north-central Maine STR market averaged an ADR of $253, occupancy of 61.3%, and monthly revenue of $4,314 per listing. Compared with August 2025, ADR rose 6.5%, occupancy fell 3.3%, and revenue fell 1.7%.
The longer record shows rate-led growth. ADR rose from $136 in 2017 to $211 in 2025. Average monthly revenue rose from $1,551 to $2,752 over the same span. Occupancy peaked at 60.2% in 2021 and averaged 48.8% in 2025, so most of the gain since 2021 came from price rather than fill rate. Through the first eight months of 2026, ADR averaged $232, occupancy averaged 50.0%, and monthly revenue averaged $3,048. That eight-month figure leaves out November and December, which are among the softer months, so do not compare it directly with full-year averages.
Greenville itself is a small town of 1,437 residents and the services hub for the wider Moosehead Lake region. Visitors are mostly outdoor-recreation travelers: anglers, moose-watchers, hikers, paddlers, snowmobilers, and scenic-cruise tourists. Many come from elsewhere in Maine and New England. Tourism peaks in summer and fall foliage, with a winter snowmobiling and skiing season.
Listing-type, bedroom, channel, and property manager data are tracked at a shared regional level rather than uniquely for Greenville, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 46% |
| Feb | 58% |
| Mar | 45% |
| Apr | 41% |
| May | 47% |
| Jun | 57% |
| Jul | 67% |
| Aug | 67% |
| Sep | 47% |
| Oct | 48% |
| Nov | 40% |
| Dec | 47% |
Month-by-month nightly rates and revenue figures for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Maine Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Area market as a whole, which includes Greenville, so these counts are not Greenville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Morton & Furbish Vacation Rentals | 332 | 4,697 | ★ 4.78 |
| 2 | Vacasa | 123 | 4,683 | ★ 4.62 |
| 3 | Evolve | 99 | 2,736 | ★ 4.68 |
| 4 | North Woods Maine Cabins Inc | 70 | 1,117 | ★ 4.84 |
| 5 | Sugarloaf Rentals LLC | 63 | 558 | ★ 4.89 |
What Kind of STR Should I Buy in Greenville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.7% |
| vrbo | 10% |
| both | 37.3% |
Home Value Trends (Greenville)
Typical home values, median sale prices, and the 10-year price trend for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Greenville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Greenville has a light regulatory approach. As of mid-2026 the Town of Greenville does not appear to have a dedicated short-term rental ordinance. The area profile marks STRs as permitted, with no town permit required and no owner-occupancy, primary-residence, or annual-night limits found.
STRs operate under the Town of Greenville Land Use Ordinance, the town noise ordinance with quiet hours from 10pm to 7am, and shoreland-zoning rules for waterfront parcels. No STR-specific zoning prohibitions were found. Some third-party host guides assert a town permit or inspection requirement, but that could not be confirmed on official town sources. Call the Town Office or Code Enforcement at 207-695-2421 to verify current requirements before relying on this summary.
Maine charges a 9% statewide lodging tax on stays under 28 days. It has no local-option lodging tax, so 9% is the effective rate. Operators register with Maine Revenue Services to collect and remit the tax. A single-property exemption for under 15 nights may apply if the property is not professionally managed.
The wider Moosehead region outside town limits is unorganized territory under the state Land Use Planning Commission. In December 2024 the commission approved a rule requiring STR owners in its service area to register their properties with the state. That rule affects the surrounding region, not Greenville town proper. Enforcement in the town is rated minimal.
Market Comparison
The August 2026 ADR of $253 in the north-central Maine STR market is about $33 above the US median of roughly $220. August occupancy of 61.3% is above the US median of roughly 55%. The 2025 annual occupancy average of 48.8% is below that level, which shows how much of the performance depends on summer. The 2025 annual ADR averaged $211, slightly below $220, while 2026 so far averages $232.
The latest year-over-year comparison is mixed. August 2026 ADR rose 6.5%, but occupancy fell 3.3% and revenue fell 1.7%. Over the longer record, average monthly revenue rose from $2,388 in 2020 to $2,752 in 2025.
August revenue of $4,314 per listing is well above the 2025 monthly average of $2,752, which again shows how concentrated income is in summer. These comparisons cover the five-town region, not Greenville alone. Property manager rankings and operator listing counts are tracked at a shared regional level rather than uniquely for Greenville, so this profile omits them.
Frequently Asked Questions About Greenville, Maine
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