Greenville, Maine Short-Term Rental Market
Greenville, ME STRs averaged $175/night in April 2026 with summer peaks reaching 68% occupancy and $3,683 monthly revenue.
Quick Answer: Greenville, Maine is an active short-term rental market. average occupancy in the Maine Area market area is 53%. average monthly revenue in the Maine Area market area is $2,758. average daily rate in the Maine Area market area is $228. the top operator in the Maine Area market area is Morton & Furbish Vacation Rentals with 332 listings. market score is 54/100 (grade D).
Market data reflects the Maine Area regional market, which includes Greenville. Regulations, taxes, and permit details below are specific to Greenville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Greenville sits at the southern tip of Moosehead Lake, the largest freshwater lake in Maine, and serves as the gateway to the state’s north woods. The short-term rental market draws anglers, paddlers, moose-watchers, hikers, snowmobilers, and nature-seeking visitors from across New England. The STR inventory comprises 5,680 entire-place listings, 381 private-room listings, and 4 shared-room listings. Airbnb hosts 3,199 channel-attributed listings and VRBO 606, with 2,260 active on both platforms.
As of April 2026, the market-wide average daily rate is $175.00 and average occupancy is 36.0%, yielding a RevPAR of $63.02. April is a spring shoulder month in this market; the annual occupancy picture is substantially stronger. Year-over-year from April 2025 to April 2026, occupancy declined 12.1 percentage points while ADR rose 7.1%, resulting in a revenue decrease of 6.5% for that specific month comparison. Annual averages for full years tell a more stable story.
The bedroom mix is relatively concentrated in smaller units: 1-bedroom listings lead at 1,781, followed closely by 2-bedroom (1,728) and 3-bedroom (1,552), with 4-bedroom (691) and 5-bedroom-plus (310) rounding out the inventory. Entire-place listings account for approximately 93.4% of all inventory. The market’s total score is 54.2 out of 100, with investability rated 88.2 and regulation at 66.6. Rental demand and revenue growth scores are moderate at 53.1 and 54.4 respectively.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 46% | $205 | $2,438 |
| Feb | 58% | $223 | $3,027 |
| Mar | 45% | $206 | $2,655 |
| Apr | 41% | $163 | $1,831 |
| May | 47% | $162 | $1,692 |
| Jun | 57% | $191 | $2,387 |
| Jul | 68% | $204 | $3,514 |
| Aug | 67% | $204 | $3,685 |
| Sep | 48% | $177 | $2,360 |
| Oct | 48% | $166 | $2,148 |
| Nov | 40% | $145 | $1,668 |
| Dec | 47% | $176 | $1,915 |
Top Short-Term Rental Operators in Maine Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Area market as a whole, which includes Greenville, so these counts are not Greenville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Morton & Furbish Vacation Rentals | 332 | 4,697 | ★ 4.78 |
| 2 | Vacasa | 123 | 4,683 | ★ 4.62 |
| 3 | Evolve | 99 | 2,736 | ★ 4.68 |
| 4 | North Woods Maine Cabins Inc | 70 | 1,117 | ★ 4.84 |
| 5 | Sugarloaf Rentals LLC | 63 | 558 | ★ 4.89 |
What Kind of STR Should I Buy in Greenville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,781 |
| 2 bed | 1,728 |
| 3 bed | 1,552 |
| 4 bed | 691 |
| 5 bed | 310 |
ADR by Property Tier
| Entire Home | $235 |
| Luxury | $434 |
| Professionally Managed | $349 |
Revenue by Dwelling Type
| Apartment | $1,903 |
| Entire Place | $2,846 |
| House | $3,041 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.7% |
| vrbo | 10% |
| both | 37.3% |
Investment Analysis
Greenville presents an unusual investment profile: a remote wilderness destination with modest year-round occupancy but strong summer peaks and an accessible acquisition price relative to comparable lakefront markets elsewhere in New England. Zillow’s typical home value is $327,402 as of April 2026. The for-sale inventory is very thin at 18 properties, reflecting the limited supply of lakeside real estate in this small market. Median sale price and days to pending data were not available in the current snapshot.
At the average monthly revenue of $1,805 across all listings, the implied gross annualized revenue is approximately $21,654, representing a gross yield of roughly 6.6% against typical home values. However, peak-season revenue substantially exceeds the monthly average: July and August each generate over $3,500 in average monthly revenue. Investors who can capture peak-season premiums while managing costs during the extended shoulder season (November through May) will see yield profiles above the all-listing average.
Tier differentiation is significant here. Professionally managed listings average $282/night ADR versus $175 for the overall market, a 61% premium. Luxury-tier properties reach $411/night, the highest tier differential among the five markets in this batch. This spread suggests that high-amenity lakefront properties with professional management can command substantially above-market rates. The investability score of 88.2 is the second-highest for this area, reflecting the combination of accessible prices, no regulatory caps, and a loyal outdoor-recreation visitor base.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Greenville is 47.4 days, roughly six and a half weeks in advance. This is among the longer planning horizons for nature-recreation markets in New England, reflecting guests who plan Moosehead Lake fishing trips, multi-day paddling expeditions, and snowmobile itineraries well ahead of their travel dates.
The average length of stay is 4.51 nights, the longest in the current batch of five markets. This extended stay profile reflects the destination character of the market: visitors drive significant distances to reach Greenville and tend to stay for most of a week rather than a single weekend. At 4.5 nights average, each listing turns over approximately six times per month at full occupancy.
For pricing strategy, the longer lead time and extended stay profile mean operators benefit from early pricing decisions for peak periods. Summer weeks should be priced and opened for booking at least 6 to 8 weeks ahead. The longer average stay also makes four- to five-night minimum-stay policies feasible during July and August without materially reducing booking conversion. Minimum-stay requirements during peak season reduce turnover costs and protect against the highest-demand weekend slots being taken at weekday rates.
Short-Term Rental Regulations
Greenville has a light regulatory environment for short-term rentals. As of mid-2026, the Town of Greenville does not have a dedicated STR permit ordinance. STRs operate under the general Land Use Ordinance (zoning), the town noise ordinance (quiet hours 10pm to 7am), and shoreland-zoning rules that apply to waterfront parcels on Moosehead Lake. No owner-occupancy, primary-residence, or annual-night cap was identified at the town level. No permit cost was published.
For taxes, Maine levies a statewide 9% lodging tax on stays under 28 days. Maine has no local-option lodging tax, so 9% is the effective rate. Operators must register with Maine Revenue Services to collect and remit the tax.
Note on surrounding territory: the Moosehead region outside Greenville town limits consists largely of unorganized territories regulated by the state Land Use Planning Commission (LUPC). In December 2024, the LUPC advanced a rule requiring STR owners to register with the state in its service area. This affects the broader region but not the Town of Greenville proper.
Enforcement is rated minimal. Investors should contact the Town Office (207-695-2421) or Code Enforcement directly to verify current requirements before operating, as some third-party sources assert inspection requirements that could not be confirmed on official town sources at the time of profile update.
Market Comparison
Nationally, the median STR occupancy rate is approximately 55% and the median ADR approximately $220. Greenville’s April 2026 occupancy of 36.0% reflects a spring shoulder month rather than annual performance; the summer peak of 67 to 68% in July and August significantly exceeds the national median. The ADR of $175 is below the national median, but the luxury tier at $411/night and professionally managed tier at $282/night demonstrate strong ceiling potential for premium properties.
Among operators, Morton & Furbish Vacation Rentals leads with 332 listings, 4,697 reviews, and a 4.78 average rating, making it the dominant regional operator. Vacasa holds second with 123 listings and a 4.62 rating, followed by Evolve at 99 listings and a 4.68 rating. North Woods Maine Cabins Inc manages 70 listings with a 4.84 rating, and Sugarloaf Rentals LLC rounds out the top five at 63 listings with the highest rating of the group at 4.89. The top 5 operators collectively manage 687 listings, approximately 12.1% of the 5,680 entire-place market, indicating a higher professional-management penetration than most comparable rural markets.
Greenville’s total market score of 54.2 reflects its niche, seasonal character. The 88.2 investability score captures the accessible acquisition prices and permissive regulation despite the seasonal revenue concentration.
Frequently Asked Questions About Greenville, Maine
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