Eagle Lake, Maine Short-Term Rental Market
Eagle Lake, ME STRs averaged $175/night at 36% occupancy in April 2026 across 6,044 active listings.
Quick Answer: Eagle Lake, Maine is an active short-term rental market. average occupancy is 36%. average monthly revenue is $1,803. average daily rate is $175. the top operator is Morton & Furbish Vacation Rentals with 332 listings. market score is 54/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Eagle Lake is a remote town in Aroostook County in Maine’s St. John Valley, with a permanent population of approximately 772 residents. Despite its small size, the surrounding region draws visitors year-round for lake fishing, snowmobiling, hunting, and outdoor recreation. The short-term rental market encompasses roughly 6,044 active listings, with entire-place rentals accounting for 5,657 units (94% of supply). Private-room listings add 383 more options. The average daily rate across all listings was $175.19 in April 2026, with occupancy at 36.0% producing a RevPAR of $63.06. This reflects April’s shoulder-season position: historically, April averages 40.6% occupancy. Year-over-year, April 2026 occupancy fell 12.1% from April 2025, while ADR rose 7.2%, resulting in a net revenue decline of 6.6%. Airbnb is the dominant channel, with 3,213 listings exclusive to the platform; 2,226 listings appear on both Airbnb and VRBO; 605 are VRBO-only. By bedroom count, supply is fairly evenly distributed across one-bedroom (1,778), two-bedroom (1,724), and three-bedroom (1,543) units, with four-bedroom (686) and five-bedroom or larger (310) rounding out the mix. The market’s composite score of 53.6 reflects moderate metrics overall, though investability scores notably high at 88.2, signaling favorable entry-cost-to-revenue ratios.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 46% | $205 | $2,437 |
| Feb | 58% | $223 | $3,027 |
| Mar | 45% | $206 | $2,655 |
| Apr | 41% | $163 | $1,831 |
| May | 48% | $159 | $1,676 |
| Jun | 57% | $187 | $2,341 |
| Jul | 68% | $204 | $3,510 |
| Aug | 67% | $204 | $3,681 |
| Sep | 48% | $177 | $2,360 |
| Oct | 48% | $166 | $2,149 |
| Nov | 40% | $144 | $1,668 |
| Dec | 47% | $175 | $1,914 |
Top Short-Term Rental Operators in Eagle Lake
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Morton & Furbish Vacation Rentals | 332 | 4,755 | ★ 4.79 |
| 2 | Vacasa | 122 | 4,371 | ★ 4.63 |
| 3 | Evolve | 97 | 2,718 | ★ 4.67 |
| 4 | North Woods Maine Cabins Inc | 70 | 1,109 | ★ 4.84 |
| 5 | Sugarloaf Rentals LLC | 63 | 558 | ★ 4.89 |
What Kind of STR Should I Buy in Eagle Lake?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,778 |
| 2 bed | 1,724 |
| 3 bed | 1,543 |
| 4 bed | 686 |
| 5 bed | 310 |
ADR by Property Tier
| Entire Home | $185 |
| Luxury | $412 |
| Professionally Managed | $287 |
Revenue by Dwelling Type
| Apartment | $1,677 |
| Entire Place | $1,884 |
| House | $1,909 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 53.2% |
| vrbo | 10% |
| both | 36.8% |
Investment Analysis
Eagle Lake’s investability score of 88.2 out of 100 stands out as the market’s strongest dimension, reflecting a low asset cost relative to rental revenue potential. Typical home values in the area are approximately $177,376 based on the most recent housing data, a notably low entry point compared to most STR markets. Average monthly revenue in April 2026 was $1,803, with a 2025 annual average of approximately $2,741 per month. Annualized from the latest monthly figure, a typical listing generates roughly $21,642 per year. The ADR spread across tiers is pronounced: all-listings average is $175, entire-home listings average $185, professionally managed properties average $287, and luxury-tier listings average $412. The luxury ADR is 136% above the market average, the largest relative tier gap visible in this data. Operators who achieve professional-management positioning can expect rates nearly 64% above the market mean. Revenue trended upward from $1,549 per month in 2017 to a peak of $2,911 in 2021 before moderating through 2022 to 2025. The 2025 annual average of $2,741 per month is still well above pre-pandemic levels. Revenue growth scores at 54.4 and rental demand at 53.2 indicate a market that is growing, but selectively: not all listings perform equally, and the occupancy trend of 36% to 50% depending on season requires conservative underwriting of non-peak months.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Eagle Lake’s average booking lead time of 47.5 days is notably longer than many markets, meaning guests are typically planning and booking six to seven weeks in advance. This pattern is consistent with destination outdoor-recreation travel where guests coordinate trip logistics, fishing licenses, and group planning well ahead of arrival. The extended lead time gives operators a wider pricing window and reduces last-minute discounting pressure. The average length of stay is 4.5 nights, consistent with multi-day cabin and sporting-camp style trips rather than short weekend getaways. Operators can effectively enforce minimum stay policies of three to five nights without significantly impacting demand. With 4.5-night average stays and 36% to 68% occupancy depending on season, operators can expect roughly three to five booking cycles per month during summer peak and fewer in shoulder months. Cleaning and turnover costs should be factored per stay rather than per night given the multi-night booking pattern.
Short-Term Rental Regulations
Eagle Lake does not impose a local short-term rental ordinance. The town has no identified STR-specific permit, license, registration, or occupancy cap requirement, and no owner-occupancy or primary-residence rules were found. General municipal land-use and code-enforcement standards apply, including septic and life-safety requirements; operators should confirm current requirements directly with the Eagle Lake town office. The primary compliance obligation is state tax. Maine imposes a 9% lodging (sales) tax on short-term rental revenue. Operators must register with Maine Revenue Services and obtain a Retailer’s Certificate under 36 M.R.S. 1754-B, unless the booking platform (Airbnb or VRBO) collects and remits the tax on their behalf, which most major platforms now do. Maine does not layer an additional statewide STR license requirement on top of the tax obligation. No local lodging tax above the 9% state rate was identified for Eagle Lake. The enforcement severity for this market is minimal given the town’s rural character and small population. No recent regulatory changes affecting Eagle Lake STR operators were identified as of mid-2026.
Market Comparison
Eagle Lake’s 36% April occupancy sits below the approximate US STR median of 55%, though this is largely a seasonal reading; peak-month occupancy of 67.8% in July brings the market near national norms during its high season. The ADR of $175 is below the US median of approximately $220, reflecting the rural Maine market context rather than weakness in pricing power. The investability score of 88.2 is a standout metric, driven by the low typical home value of approximately $177,376, which creates favorable acquisition economics relative to most coastal or mountain STR markets. On the operator side, Morton and Furbish Vacation Rentals leads with 332 listings and a 4.79 average rating across 4,755 reviews, making it the dominant professional manager in this market. Vacasa holds 122 listings with a 4.63 rating, Evolve manages 97 at 4.67, North Woods Maine Cabins operates 70 at 4.84, and Sugarloaf Rentals runs 63 at 4.89. The top five operators together manage 684 listings, roughly 11% of the 6,044-listing market. The concentration in Morton and Furbish suggests local expertise matters in this remote market.
Frequently Asked Questions About Eagle Lake, Maine
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