Old Orchard Beach, Maine Short-Term Rental Market
Old Orchard Beach area STR market posted a $422 ADR, 47.2% occupancy and $5,285 monthly revenue in September 2026.
Quick Answer: Old Orchard Beach, Maine is an active short-term rental market. average occupancy in the Maine Beaches market area is 47%. average monthly revenue in the Maine Beaches market area is $5,285. average daily rate in the Maine Beaches market area is $422. the top operator in the Maine Beaches market area is Vacasa with 156 listings. market score is 50/100 (grade D).
Market data reflects the Maine Beaches regional market, which includes Old Orchard Beach. Regulations, taxes, and permit details below are specific to Old Orchard Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Old Orchard Beach is a southern Maine beach town with a year-round population of 9,613, and its short-term rental performance in September 2026 reflects a shoulder-season month after a strong summer. Performance figures on this page describe the Old Orchard Beach and Saco, Maine area STR market, a shared coastal region, so every number below applies to that region rather than to Old Orchard Beach alone. In September 2026 the average daily rate was $422 and occupancy was 47.2%, producing average monthly revenue of $5,285 per listing. Compared with September 2025, occupancy rose 5.8%, ADR rose 12.0%, and revenue rose 9.3%. Revenue growth is therefore being driven mostly by price rather than by additional booked nights. Entire-home stays averaged $432 per night in the latest month. By property type, houses earned $6,023 in monthly revenue, entire places earned $5,425, and apartments earned $3,771, so larger detached properties are carrying the top of the market. The year-to-date picture through September 2026 shows 53.3% occupancy, a $371 ADR and $5,004 in average monthly revenue, ahead of full-year 2025 at 51.4% occupancy, a $342 ADR and $4,533 in monthly revenue. Demand is anchored by the seven-mile sandy beach, Palace Playland, the historic pier and the walkable downtown, and the town reports a peak summer population near 75,000, many times its resident count. Visitors also include a long-standing Quebec following, which gives the market a cross-border character. Bedroom, channel and listing-type counts and the top operators are tracked at a shared regional level rather than uniquely for Old Orchard Beach, so this profile omits them. Investors should read the market as strongly seasonal, with a large share of annual revenue earned between June and August, and should underwrite shoulder months conservatively.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 49% |
| Mar | 46% |
| Apr | 50% |
| May | 52% |
| Jun | 66% |
| Jul | 79% |
| Aug | 79% |
| Sep | 48% |
| Oct | 46% |
| Nov | 37% |
| Dec | 42% |
Month-by-month nightly rates and revenue figures for Old Orchard Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Maine Beaches market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Beaches market as a whole, which includes Old Orchard Beach, so these counts are not Old Orchard Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 156 | 7,738 | ★ 4.50 |
| 2 | Evolve | 86 | 2,963 | ★ 4.69 |
| 3 | Salt & Shine Vacation Rentals | 60 | 981 | ★ 4.88 |
| 4 | Coastline Vacation Rentals | 55 | 1,136 | ★ 4.80 |
| 5 | Grand Welcome | 51 | 784 | ★ 4.88 |
What Kind of STR Should I Buy in Old Orchard Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Old Orchard Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.4% |
| vrbo | 18.8% |
| both | 50.7% |
Home Value Trends (Old Orchard Beach)
Typical home values, median sale prices, and the 10-year price trend for Old Orchard Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Old Orchard Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals of 30 nights or fewer are legal in Old Orchard Beach, and the town regulates them through business licensing rather than a standalone STR ordinance. Operators must obtain a short-term rental business license, pass a life-safety and code inspection before operating, and receive Town Council approval after that inspection. The license costs $500 initially and $500 to renew, on a biennial cycle. Previously registered rentals re-register on or before April 30 in either even or odd years depending on the property’s Map-Block-Lot. Personal property taxes must be paid before an application can be filed or renewed. There is no owner-occupancy requirement, no primary-residence requirement, and no annual cap on rental nights. Maine charges a 9% tax on lodging that operators must collect and remit to Maine Revenue Services, and the town does not add a separate local occupancy tax. No blanket zoning ban on STRs was found. As of 2023 the council was studying a stand-alone STR ordinance without adopting one, and a lodging and condo conversion ordinance (Chapter 78, Article VII) has been discussed. In October 2023 the Town Council rejected a proposed STR moratorium. Enforcement is rated moderate. Investors should budget for inspection items such as egress windows and fuel-gas detectors, and confirm the current cycle and deadline with the Code Enforcement Office at 207-937-5633. Rules can change, so verify before buying.
Market Comparison
The Old Orchard Beach and Saco area STR market is high rate and seasonal. The September 2026 ADR was $422 at 47.2% occupancy. Year-to-date figures tell a similar story: 2026 through September shows 53.3% occupancy with a $371 ADR. The summer months close the gap: July and August reach 79.0% and 79.4% occupancy, with ADRs of $376 and $378. January at 34.6% sits well below. The market therefore trades a short, strong summer against a long, soft off-season. Revenue per listing of $5,285 in September reflects the rate premium. Top operators are tracked at a shared regional level rather than uniquely for Old Orchard Beach, so this profile omits them. Investors comparing this market with year-round destinations should weigh the high summer ceiling against the weaker winter floor.
Frequently Asked Questions About Old Orchard Beach, Maine
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