Old Orchard Beach, Maine Short-Term Rental Market
Old Orchard Beach short-term rentals averaged $432 per night at 63.7% occupancy in June 2026 across 4,632 listings.
Quick Answer: Old Orchard Beach, Maine is an active short-term rental market. average occupancy in the Maine Beaches market area is 64%. average monthly revenue in the Maine Beaches market area is $5,761. average daily rate in the Maine Beaches market area is $432. the top operator in the Maine Beaches market area is Vacasa with 156 listings. market score is 50/100 (grade D).
Market data reflects the Maine Beaches regional market, which includes Old Orchard Beach. Regulations, taxes, and permit details below are specific to Old Orchard Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Old Orchard Beach’s short-term rental market includes 4,632 active listings tracked across Airbnb and Vrbo. In June 2026, the average daily rate was $431.66 with occupancy at 63.7%, producing average monthly revenue of $5,760.95 per listing, among the highest revenue figures in this batch. Occupancy is down 2.07 percentage points year over year and ADR is down 2.60%, but average revenue per listing is still up 8.10% year over year.
The market is dominated by entire-place rentals: 4,442 of the 4,632 total listings (95.9%) are entire-place, private rooms make up 189 (4.1%), and shared rooms are essentially nonexistent at 1 listing. Bedroom count centers on smaller units, with 2-bedroom the largest bucket at 1,382 listings, followed by 1-bedroom at 1,136, 3-bedroom at 1,030, 4-bedroom at 659, and 5-bedroom-plus the smallest segment at 419. By booking channel, 2,350 listings appear on both Airbnb and Vrbo, 1,410 are Airbnb-only, and 872 are Vrbo-only.
Old Orchard Beach is one of Maine’s premier seasonal beach destinations, with a year-round population of roughly 9,613 that swells dramatically each summer, with daily visitor counts reported up to 70,000 during peak season. The seven-mile sandy beach, the beachfront Palace Playland amusement park, and the historic pier anchor a walkable downtown, and the town has a long-standing draw among French-Canadian tourists from Quebec. StaySTRA’s market scoring gives this area a strong revenue growth score of 79.08, against a lower total score of 49.83, reflecting the pronounced seasonality detailed below.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $239 | $2,451 |
| Feb | 49% | $240 | $2,558 |
| Mar | 46% | $234 | $2,669 |
| Apr | 50% | $254 | $2,663 |
| May | 52% | $286 | $2,724 |
| Jun | 66% | $345 | $4,516 |
| Jul | 79% | $363 | $6,799 |
| Aug | 80% | $366 | $7,067 |
| Sep | 48% | $303 | $3,867 |
| Oct | 46% | $267 | $3,216 |
| Nov | 37% | $260 | $2,642 |
| Dec | 42% | $276 | $2,867 |
Top Short-Term Rental Operators in Maine Beaches market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Maine Beaches market as a whole, which includes Old Orchard Beach, so these counts are not Old Orchard Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 156 | 7,738 | ★ 4.50 |
| 2 | Evolve | 86 | 2,963 | ★ 4.69 |
| 3 | Salt & Shine Vacation Rentals | 60 | 981 | ★ 4.88 |
| 4 | Coastline Vacation Rentals | 55 | 1,136 | ★ 4.80 |
| 5 | Grand Welcome | 51 | 784 | ★ 4.88 |
What Kind of STR Should I Buy in Old Orchard Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,136 |
| 2 bed | 1,382 |
| 3 bed | 1,030 |
| 4 bed | 659 |
| 5 bed | 419 |
ADR by Property Tier
| Entire Home | $441 |
| Luxury | $680 |
| Professionally Managed | $513 |
Revenue by Dwelling Type
| Apartment | $3,963 |
| Entire Place | $5,917 |
| House | $6,663 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 30.4% |
| vrbo | 18.8% |
| both | 50.7% |
Investment Analysis
ADR varies by listing tier. All-listing average ADR is $431.66, entire-home listings average $441.06, and professionally managed listings command $512.87, an 18.8% premium over the all-listings average. The luxury tier tops out at $679.54 per night, about 1.6x the market average. Average revenue per listing is up 8.10% year over year even as occupancy and ADR both declined slightly, one of the stronger revenue trends in this batch despite softer headline rate and occupancy figures.
On the acquisition side, Zillow-sourced housing data puts the typical home value at $507,308.42, with a median list price of $529,633.33 (62 homes for sale, median 24 days to pending). Annualizing the average listing’s $5,760.95 monthly revenue to $69,131.36 against the $507,308.42 typical home value works out to a gross revenue yield of roughly 13.6%, before cleaning, management, mortgage, insurance, and the town’s $500.00 biennial STR license and inspection costs. That is a gross topline figure, not a net cash-on-cash return, and given the market’s sharp summer concentration, cash flow will be heavily front-loaded into a few peak months rather than spread evenly across the year.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time in Old Orchard Beach is 89.92 days, close to three months ahead of the stay date and one of the longest booking windows in this batch, reflecting a planned summer beach-vacation market where guests reserve well before the peak season. Average length of stay is 4.22 nights. This long lead time gives operators significant runway to set advance-purchase pricing for the tight July-August peak, and given the roughly 45-point occupancy swing between summer and winter, operators should lock in peak-week bookings early while planning more flexible, lower-rate strategies for the November-through-February off-season.
Short-Term Rental Regulations
Short-term rentals (stays of 30 nights or fewer) are legal in Old Orchard Beach but are actively regulated through the town’s business-licensing system rather than a standalone STR ordinance. Anyone renting their property must obtain a short-term rental business license, pass a life-safety and code-compliance inspection before operating, and receive Town Council approval after that inspection. The license fee is $500.00 initially and $500.00 to renew, on a biennial (2-year) registration cycle, with previously registered rentals required to re-register by April 30 in either even- or odd-year cycles depending on the property’s Map-Block-Lot. Personal property taxes must be paid before an application can be filed or renewed.
There is no owner-occupancy or primary-residence requirement and no annual cap on rental nights. On taxes, Maine imposes a 9.00% state sales tax on lodging that STR operators must collect and remit to Maine Revenue Services; there is no separate local occupancy tax. Enforcement is characterized as moderate: the mandatory pre-operation inspection and council-approval step give the town meaningful control, but in October 2023 the Town Council rejected a proposed short-term rental moratorium and has stopped short of adopting stricter caps or owner-occupancy rules seen in some other Maine beach towns. Investors should budget for inspection compliance (egress windows, fuel-gas detectors, and similar life-safety items) and confirm the current registration cycle and deadline with the Code Enforcement Office.
Market Comparison
Old Orchard Beach’s 63.7% occupancy is well above commonly cited US STR benchmarks (roughly 55% occupancy nationally), and its $431.66 ADR is nearly double the roughly $220 national median, reflecting premium beachfront positioning in one of Maine’s most established summer destinations.
Property management is led by Vacasa with 156 listings (7,738 reviews, 4.50 average rating), about 3.4% of the 4,632 tracked listings. Evolve ranks second with 86 listings (2,963 reviews, 4.69 rating), followed by Salt & Shine Vacation Rentals with 60 listings (the highest rating in the top five at 4.88), Coastline Vacation Rentals with 55 listings (4.80 rating), and Grand Welcome with 51 listings (4.88 rating). The top 5 PMs combined control about 8.8% of listings, leaving the large majority of inventory to individual hosts.
Frequently Asked Questions About Old Orchard Beach, Maine
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