Bath, Maine Short-Term Rental Market
Bath, Maine STRs averaged $202/night at 49.1% occupancy in April 2026, with summer peaks reaching 77% occupancy and $264 ADR.
Quick Answer: Bath, Maine is an active short-term rental market. average occupancy is 49%. average monthly revenue is $2,231. average daily rate is $202. the top operator is Vacasa with 265 listings. market score is 51/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Bath is a small Midcoast Maine city of approximately 8,800 residents, best known for its 400-year shipbuilding heritage and the Maine Maritime Museum. The STR market here skews strongly toward entire-place listings, which account for 4,182 of 4,440 tracked listing observations (94%). Private rooms represent a smaller share at 257 (6%), and shared rooms are nearly absent with just 1 observation.
In April 2026, the market posted an average daily rate of $202 and occupancy of 49.1%, yielding a RevPAR of $99. Average monthly revenue per listing came in at $2,231. Year over year, occupancy improved 5.2%, ADR rose 5.8%, and revenue was essentially flat with a 0.4% gain, indicating that rate and demand gains have offset each other at the per-listing revenue level.
The bedroom mix is relatively balanced across smaller unit sizes: 1-bedroom listings lead at 1,407 observations, followed by 2-bedroom at 1,196 and 3-bedroom at 1,087. Larger properties (4-bedroom and 5-bedroom) make up a meaningful portion at 465 and 281 respectively. On distribution channels, Airbnb-only listings total 1,828 and VRBO-only total 640, with 1,972 cross-listed on both platforms.
The market’s total score of 51.5 out of 100 reflects a moderately competitive environment. Revenue growth scores a notably higher 78.6, and investability rates at 70.3, suggesting the revenue trajectory and entry dynamics are stronger than the headline score implies. Seasonality scores 54.7, consistent with the significant summer concentration this coastal market sees.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 37% | $182 | $1,974 |
| Feb | 50% | $184 | $2,002 |
| Mar | 47% | $177 | $2,103 |
| Apr | 51% | $186 | $2,088 |
| May | 55% | $211 | $2,181 |
| Jun | 66% | $250 | $3,444 |
| Jul | 76% | $261 | $4,848 |
| Aug | 77% | $264 | $5,151 |
| Sep | 55% | $232 | $3,399 |
| Oct | 51% | $212 | $2,873 |
| Nov | 38% | $185 | $2,030 |
| Dec | 47% | $191 | $2,237 |
Top Short-Term Rental Operators in Bath
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 265 | 8,460 | ★ 4.61 |
| 2 | Tides To Pines | 189 | 3,158 | ★ 4.56 |
| 3 | Evolve | 61 | 2,488 | ★ 4.76 |
| 4 | Your Island Connection | 51 | 1,073 | ★ 4.77 |
| 5 | On The Water | 49 | 23 | ★ 4.71 |
What Kind of STR Should I Buy in Bath?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,407 |
| 2 bed | 1,196 |
| 3 bed | 1,087 |
| 4 bed | 465 |
| 5 bed | 281 |
ADR by Property Tier
| Entire Home | $207 |
| Luxury | $366 |
| Professionally Managed | $283 |
Revenue by Dwelling Type
| Apartment | $1,749 |
| Entire Place | $2,306 |
| House | $2,398 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 41.2% |
| vrbo | 14.4% |
| both | 44.4% |
Investment Analysis
At a typical home value of $371,163 and April 2026 monthly revenue of $2,231, the implied gross STR yield annualizes to approximately 7.2% ($26,776 annualized divided by $371,163). This does not account for operating expenses, vacancy, or management fees, but the entry cost is relatively accessible compared to many coastal markets.
The ADR tier spread is meaningful for investors weighing property class. All-listings ADR averaged $202 in April 2026. Entire-home units commanded $207, a modest premium. Professionally managed properties averaged $283, indicating a roughly $81 gap between the professionally managed tier and the overall market average. Luxury-tier listings averaged $366 per night, which is $164 above the market average of $202. Investors who engage professional management or acquire higher-end properties can capture substantially better nightly rates.
The 2025 annual average ADR was $251 across all months, and annual average revenue was $3,400 per month, higher than the April figure because summer months lift the annual average considerably. From 2022 through 2025, average monthly revenue held a narrow range of $3,251 to $3,400, suggesting the market has stabilized near its 2023 high of $3,350. ADR has continued to grow from $230 in 2022 to $251 in 2025, while occupancy has softened from 58.8% in 2022 to 52.2% in 2025, indicating rate growth is partially offsetting occupancy compression.
The investability score of 70.3 and revenue growth score of 78.6 both rank above the overall market score of 51.5, making Bath a stronger pick on financial fundamentals than its headline rating suggests.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Bath’s average booking lead time of 45 days means guests are typically reserving about six weeks in advance. This is a useful pricing signal: operators can hold rates firm until roughly the 45-day mark before considering promotional pricing to fill remaining availability. For summer months, when the market runs near 75 to 78% occupancy, demand likely supports holding rates even longer; the 45-day average is influenced by slower shoulder and winter bookings.
Average length of stay is 3.9 nights, slightly under four nights. This points to a mostly weekend-and-long-weekend booking pattern rather than full-week stays common in some resort markets. The practical implication for operators is a moderate turnover cadence, with cleaning and restocking costs spread across roughly three to four guest stays per month at typical April occupancy. Properties that price competitively for midweek stays (Monday through Thursday) or offer small discounts for five-plus-night bookings could improve both occupancy and total revenue without significantly increasing turnover costs.
Short-Term Rental Regulations
Bath, Maine requires an Annual Short-Term Rental License issued by the City Clerk’s Office for any dwelling unit rented for fewer than 30 consecutive days. The city imposes a hard cap of 65 total active STR licenses per calendar year, a meaningful constraint for a city of approximately 8,800 residents. Once the cap is reached, new applicants must wait until the following calendar year.
Applications require a 24/7 emergency contact who can respond within one hour, plus a signed safety checklist confirming the unit meets state and local building, fire, and safety codes. Operators must display their local license number in all listings. STR units may not be used as event or assembly space.
The specific license fee was not confirmed in publicly available sources. The city does not require owner occupancy or primary residency, meaning investor-owned non-owner-occupied properties appear eligible under the current ordinance, though investors should confirm current language with the City Clerk directly before assuming eligibility.
At the state level, Maine requires STR operators to register with Maine Revenue Services, obtain a Retailer’s Certificate, and collect and remit a 9% lodging tax on stays fewer than 28 consecutive days. Airbnb and VRBO collect and remit this tax on behalf of hosts for bookings made through their platforms. Enforcement in Bath is rated moderate. The 65-license cap was formalized or updated during 2024-2025 and discussed at the November 5, 2025 City Council meeting. A 2024 Maine Legislature bill that would have allowed municipalities to add up to 1 percentage point to the state lodging tax was rejected; the 9% rate remains unchanged.
Market Comparison
Bath’s April 2026 occupancy of 49.1% sits below the US STR median of approximately 55%, which is expected for April in a highly seasonal coastal Maine market. The summer months of July (75.9%) and August (77.5%) comfortably exceed the national median. ADR of $202 in April 2026 is below the US median ADR of approximately $220, though the 2025 annual average ADR of $251 exceeded the national median, reflecting Bath’s strong summer pricing power.
The operator landscape in Bath skews toward professional management relative to smaller New England markets. Vacasa leads with 265 listings and 8,460 reviews at a 4.6 rating. Tides To Pines holds second with 189 listings and 3,158 reviews at a 4.6 rating. Together these two operators account for a substantial share of professionally managed supply. Evolve (61 listings, 4.8 rating) and Your Island Connection (51 listings, 4.8 rating) round out the top tier. The presence of multiple established operators with thousands of reviews indicates a competitive and mature professional management market, which compresses individual operator differentiation on platforms but also signals stable, recurring guest demand.
The 65-license cap citywide is a regulatory constraint that has no direct national parallel in most STR markets, and it limits total supply in a way that may support pricing stability for licensed operators over time.
Frequently Asked Questions About Bath, Maine
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