Deland, Florida Short-Term Rental Market
DeLand, FL area STRs averaged $243/night at 54.9% occupancy in April 2026, though DeLand city limits bans short-term rentals under 30 days.
Quick Answer: Deland, Florida is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,648. average daily rate is $243. the top operator is Great Ocean Condos with 414 listings. market score is 48/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
DeLand is a historic college town in west Volusia County, Florida, home to Stetson University and a walkable downtown with regional arts and antique appeal. The STR market data associated with this area reflects the broader Volusia County inland market, not exclusively DeLand city limits — see regulatory section for the critical distinction.
April 2026 data shows an average daily rate of $243 and occupancy of 54.9%, producing a RevPAR of $133. Year-over-year, occupancy fell 4.0%, ADR declined 0.7%, and revenue dropped 2.7% compared to April 2025, indicating a softening trend in this market.
The listing mix is dominated by entire-place rentals (11,522 observations), with private rooms (476) making up a minor share and shared rooms negligible. By bedroom count, the market is split between 1-bedroom (3,870) and 2-bedroom (4,115) units, with 3-bedroom (2,963), 4-bedroom (703), and 5-bedroom (309) units rounding out the mix. The overall market score of 48.4 is relatively low, driven by a weak regulation score (50.9) and low revenue growth score (46.7).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 58% | $168 | $2,519 |
| Feb | 68% | $191 | $2,983 |
| Mar | 72% | $221 | $4,165 |
| Apr | 57% | $206 | $3,179 |
| May | 56% | $205 | $3,072 |
| Jun | 66% | $223 | $3,809 |
| Jul | 68% | $221 | $4,045 |
| Aug | 48% | $193 | $2,726 |
| Sep | 42% | $171 | $2,007 |
| Oct | 49% | $170 | $2,148 |
| Nov | 46% | $166 | $1,994 |
| Dec | 49% | $174 | $2,174 |
Top Short-Term Rental Operators in Deland
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Great Ocean Condos | 414 | 7,937 | ★ 4.62 |
| 2 | Evolve | 308 | 9,600 | ★ 4.55 |
| 3 | Vacasa | 303 | 7,803 | ★ 4.28 |
| 4 | Ocean Properties Vacation Rentals, Inc. | 231 | 2,189 | ★ 4.68 |
| 5 | CCV Rentals | 231 | 2,458 | ★ 4.45 |
What Kind of STR Should I Buy in Deland?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,870 |
| 2 bed | 4,115 |
| 3 bed | 2,963 |
| 4 bed | 703 |
| 5 bed | 309 |
ADR by Property Tier
| Entire Home | $247 |
| Luxury | $388 |
| Professionally Managed | $294 |
Revenue by Dwelling Type
| Apartment | $3,473 |
| Entire Place | $3,724 |
| House | $4,030 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.9% |
| vrbo | 14% |
| both | 57.1% |
Investment Analysis
The STR data for this market shows an April 2026 average monthly revenue of $3,648, implying an annualized gross revenue of approximately $43,780. Against the typical home value of $335,000, that implies a gross yield of approximately 13.1% before expenses. However, investors must treat this figure with extreme caution given the regulatory environment in DeLand city limits — see the regulatory section.
Properties outside DeLand city limits, in unincorporated Volusia County zones that permit STRs (generally commercial or coastal zoning), would need to be underwritten separately. The headline yield figures in this section reflect the broader regional market dataset.
Rate tiers show meaningful differentiation. All-listings ADR is $243. Entire-home listings average $247/night. Professionally managed properties average $294/night, a 21% premium. Luxury-tier listings command $388/night, a 60% premium over base. The RevPAR of $133 is one of the higher figures in the dataset for an inland Florida market.
Year-over-year trends are negative in all three headline metrics: occupancy -4.0%, ADR -0.7%, revenue -2.7%. However, annual averages show meaningful long-run growth from $1,685 in 2017 to $3,321 in 2025. Sale-to-list ratio of 0.914 and median days to pending of 34 indicate a competitive but accessible housing market with 473 properties for sale.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Deland)
Booking Insights
April 2026 data shows an average booking lead time of 60 days, the longest in this seven-area batch. Guests in this market commit approximately two months in advance, which is consistent with Florida vacation planning patterns where travelers book spring and summer trips well ahead. This longer lead time means operators can anchor peak-season pricing firmly without discounting early.
Average length of stay is 4.7 nights, the highest in this batch and notably above the national STR median. Nearly a five-night average stay reduces turnover costs and cleaning cycles, with roughly 6 checkout events per month per listing. A five or seven-night minimum for peak-season periods aligns well with this booking profile, while 3-night minimums during shoulder months can capture weekend-plus travelers.
Short-Term Rental Regulations
IMPORTANT: Short-term rentals under 30 days are prohibited inside DeLand city limits. The city banned STRs before June 1, 2011, and that ban is grandfathered under Florida Statute 509.032(7), which means the state’s preemption of newer local STR bans does not override it. DeLand’s zoning code is permissive-only: any use not explicitly listed as allowed is prohibited, and short-term rentals are not a listed permitted use in any DeLand zoning district.
Despite the ban, listings appear on Airbnb and VRBO from within the city. DeLand has acknowledged widespread non-compliance. As of February 2026, the city commission was reviewing enforcement framework modifications (proposed: $250 first-offense fine rather than arrest) but had not lifted the substantive ban. The ban remained in effect as of May 2026.
The unincorporated Volusia County code likewise prohibits STRs in residential zoning, allowing them only in commercial or hotel/motel zones, primarily east of A1A on the coast. Volusia County violations can result in fines up to $10,000. Enforcement severity for this market is rated strict.
The confirmed lodging tax rate for any legally operating STR in this area is 12%. Any property in a legally permitted zone must also obtain a DBPR vacation rental license from the Florida Department of Business and Professional Regulation before operating. Investors should not proceed with DeLand city properties expecting STR income without independent legal review.
Market Comparison
This market’s April 2026 occupancy of 54.9% is essentially at the U.S. STR median of approximately 55%. ADR of $243 is above the national median of approximately $220, reflecting Florida’s premium positioning as a leisure destination even for inland properties. RevPAR of $133 is notably high for an inland market.
The overall market score of 48.4 is below average, driven by the low regulation score (50.9) — reflecting the DeLand city ban and strict Volusia County residential zoning — and weak revenue growth score (46.7). Investability (73.8) and rental demand (72.8) scores are solid, indicating that where legally permitted, demand is healthy.
Great Ocean Condos leads local operators with 414 listings and a 4.62 rating (7,937 reviews). Evolve follows with 308 listings (4.55 rating, 9,600 reviews) and Vacasa with 303 listings (4.28 rating, 7,803 reviews). Ocean Properties Vacation Rentals (231 listings, 4.68 rating) and CCV Rentals (231 listings, 4.45 rating) round out the top five. The presence of condo-focused operators (Great Ocean Condos) signals that much of the legally operating inventory in this dataset sits in commercial-zoned condo or resort properties rather than residential neighborhoods.
Frequently Asked Questions About Deland, Florida
Are short-term rentals legal in DeLand, FL?
What is the average daily rate for the DeLand, FL area STR market?
What is the occupancy rate for the DeLand, FL area STR market?
What does a vacation rental in this market typically earn per month?
What are the STR tax requirements for legally operating properties near DeLand?
What is the booking lead time for DeLand area vacation rentals?
Who are the top property managers in the DeLand, FL market area?
Analyze Deland Rentals
Use our free calculator to estimate Airbnb revenue for any property in Deland.
Free Deland STR Calculator →
