Keansburg, New Jersey Short-Term Rental Market
Keansburg, NJ STRs averaged $293/night at 42.6% occupancy in April 2026, with summer peaks reaching 76% occupancy.
Quick Answer: Keansburg, New Jersey is an active short-term rental market. average occupancy is 59%. average monthly revenue is $6,795. average daily rate is $536. the top operator is Berkshire Hathaway HomeServices Zack Shore, REALTORS with 181 listings. market score is 43/100 (grade D).
Market data reflects the Jersey Shore regional market, which includes Keansburg. Regulations, taxes, and permit details below are specific to Keansburg.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Keansburg sits on Raritan Bay in Monmouth County, New Jersey, drawing regional visitors from the New York City metro for its 1904-founded amusement park, Runaway Rapids Waterpark, a free public beach with Manhattan skyline views, and access to the Jersey Shore. The market recorded an average daily rate of $293 in April 2026 at 42.6% occupancy, producing a RevPAR of $125. The April data point understates the market’s potential: summer months drive the bulk of annual revenue, with July averaging 74.0% occupancy and August averaging 76.4%.
Year-over-year in April 2026, occupancy fell 5.7% while ADR rose 3.1% and revenue grew 5.0%, reflecting a pattern of higher per-night rates offsetting lower occupancy during the spring shoulder.
Entire-place listings account for 5,468 of 5,750 total active listings. Private rooms add 282 listings. The bedroom mix skews toward larger units: 3-bedroom (1,629 listings), 4-bedroom (1,073), 2-bedroom (1,285), 5-bedroom (915), and 1-bedroom (842). Channel distribution shows significant VRBO strength, with 2,416 listings on both platforms, 1,912 Airbnb-only, and 1,422 VRBO-only. The market’s total score is 42.6 out of 100, driven down by a seasonality score of 43.6 reflecting the concentrated summer demand pattern.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $245 | $2,379 |
| Feb | 44% | $240 | $2,289 |
| Mar | 44% | $241 | $2,517 |
| Apr | 46% | $257 | $2,585 |
| May | 51% | $363 | $3,062 |
| Jun | 62% | $456 | $5,760 |
| Jul | 74% | $464 | $7,788 |
| Aug | 76% | $487 | $8,530 |
| Sep | 37% | $382 | $3,833 |
| Oct | 28% | $281 | $2,646 |
| Nov | 38% | $259 | $2,532 |
| Dec | 40% | $259 | $2,748 |
Top Short-Term Rental Operators in Keansburg
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Berkshire Hathaway HomeServices Zack Shore, REALTORS | 181 | 277 | ★ 4.48 |
| 2 | Shore Points Vacations | 89 | 258 | ★ 4.55 |
| 3 | Mary Allen Realty | 86 | 404 | ★ 4.69 |
| 4 | Evolve | 84 | 2,205 | ★ 4.57 |
| 5 | Breezy Beach Stays | 58 | 1,735 | ★ 4.98 |
What Kind of STR Should I Buy in Keansburg?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 842 |
| 2 bed | 1,285 |
| 3 bed | 1,629 |
| 4 bed | 1,073 |
| 5 bed | 915 |
ADR by Property Tier
| Entire Home | $552 |
| Luxury | $917 |
| Professionally Managed | $503 |
Revenue by Dwelling Type
| Apartment | $4,631 |
| Entire Place | $6,997 |
| House | $7,645 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 33.3% |
| vrbo | 24.7% |
| both | 42% |
Investment Analysis
Keansburg offers a moderate entry cost relative to other Jersey Shore STR markets. The typical home value is $378,000 as of April 2026, with a median list price of $406,000 and a thin for-sale inventory of just 40 homes, indicating supply constraints.
Annualized revenue at the April 2026 run rate is approximately $34,445 per listing ($2,870 per month times 12). Against a typical home value of $378,000, that implies a gross yield of roughly 9.1% before expenses and New Jersey’s combined state lodging taxes. However, the April run rate significantly understates summer peak performance: August historically averages $8,527 per month, roughly 197% of the April figure. Investors should model based on the full 12-month seasonal curve rather than the spring data point.
ADR tiers show a notable pattern in this market: the professionally managed tier ($243) is lower than the all-listing average ($293), suggesting that managed portfolios skew toward budget accommodations near the amusement park rather than premium beach houses. Entire-home listings average $307, and the luxury tier reaches $787 per night. Revenue by listing type: houses average $3,221 per month, entire-place listings average $2,990, and apartments average $1,893.
New Jersey imposes a 6.625% state sales tax and a 5% state hotel and motel occupancy fee on short-term accommodations, for a combined 11.625% state-level tax. Keansburg is eligible under New Jersey law to add a local occupancy tax of up to 3%, though a specific Keansburg municipal rate was not confirmed in available public records at the time of this writing.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Keansburg STR bookings average a lead time of 46 days, reflecting the planning behavior of metro-area visitors who secure summer shore rentals one to two months ahead of travel. For the peak summer weeks (Fourth of July, mid-August), demand often materializes at or beyond the 60-day mark as travelers lock in prime dates early.
Average length of stay is 3.7 nights, consistent with the long-weekend beach visit pattern common across the Jersey Shore. The 3.7-night average at 42.6% April occupancy and 76.4% August occupancy means operators in peak season should expect six to eight bookings per month. Setting minimum stays of three or four nights during peak summer weeks reduces nightly cleaning overhead while maintaining high occupancy. For off-season months (October through March), shorter minimum stays of one or two nights can help fill shoulder inventory.
Short-Term Rental Regulations
Keansburg adopted Ordinance 1719 in 2024, establishing the borough’s first comprehensive Short-Term Rental Permit (STRP) program, administered by the Borough Zoning Office. No property may be advertised or rented short-term without a valid permit.
The base STRP fee is $500 per year for the first three units, plus $750 per additional unit. A separate $120 application and inspection fee covers two annual inspections; additional fire inspections cost $45 each. All fees are non-refundable and non-prorated. Permits run on a January 1 to December 31 calendar year and must be renewed annually.
Owner-occupancy requirements are strict: for single-family STRs, the owner must claim the property as their principal residence. For two-family, multi-family, and room rental scenarios, the owner must occupy a separate unit as their principal residence. Condominium rentals require homeowner association approval. Maximum occupancy caps at one person per 50 square feet of designated bedroom space.
New Jersey state taxes apply on all short-term stays: 6.625% state sales tax and 5% state hotel and motel occupancy fee, totaling 11.625% at the state level. Keansburg is eligible under New Jersey statute to add a local occupancy tax of up to 3%. Violations carry court-assessed fines from under $200 up to $2,000 per violation per day. There is no cap on annual rental nights.
Market Comparison
Keansburg’s $293 ADR is above the US STR median of approximately $220, reflecting the New York City proximity premium on Jersey Shore properties. At 42.6% occupancy in April, the market trails the US annual median of approximately 55%, but this is a seasonal data point; August peaks at 76.4%.
The market’s revenue growth score of 76.3 indicates above-average revenue trajectory, and the regulation score of 70.5 reflects Keansburg’s recently enacted but moderate permitting framework relative to neighboring communities.
On the operator side, Berkshire Hathaway HomeServices Zack Shore REALTORS leads with 181 listings and 277 reviews at a 4.48 average rating. Shore Points Vacations manages 89 listings at 4.55. Mary Allen Realty has 86 listings with 404 reviews at 4.69. Evolve holds 84 listings with 2,205 reviews at 4.57. Breezy Beach Stays rounds out the top five with 58 listings, 1,735 reviews, and a 4.98 rating. The top five collectively manage 498 listings.
Frequently Asked Questions About Keansburg, New Jersey
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