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  4. Sister Bay

Sister Bay, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Sister Bay, Wisconsin Short-Term Rental Market

Sister Bay, WI caps short-term rentals at 4 bedrooms without a variance, a rule now facing a court appeal.

Quick Answer: Sister Bay, Wisconsin is an active short-term rental market. average occupancy in the Door County market area is 66%. average monthly revenue in the Door County market area is $7,064. average daily rate in the Door County market area is $427. the top operator in the Door County market area is Simple Life Rentals with 109 listings. market score is 63/100 (grade C).

Avg Monthly Revenue
$7,064
↑ 10% YoY
66%
Occupancy
↑ 2% YoY
$427
Avg Daily Rate
↑ 4.9% YoY
103.6 days avg lead time3.7 avg length of stay

Market data reflects the Door County regional market, which includes Sister Bay. Regulations, taxes, and permit details below are specific to Sister Bay.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation71
Seasonality43
Investability96
Rental Demand83
Revenue Growth50

Market Overview

Sister Bay is the largest community in Northern Door County, Wisconsin, with a population of about 1,170, functioning as the peninsula’s dining, shopping, and waterfront hub. Door County as a whole is a major Midwest getaway destination, generating $651.2 million in tourism economic impact in 2024, drawing summer beachgoers, boaters, and fall-color visitors from Wisconsin, Illinois, and the greater Chicago and Milwaukee metros. A June 2023 zoning ordinance capped rentable bedrooms at four without Plan Commission approval and set a hard 12-guest occupancy limit; four property-owner couples sued over the bedroom cap, and a Door County circuit judge upheld the village’s right to enforce it in August 2025, with an appeal to the Wisconsin Court of Appeals still pending as of the latest available information. StaySTRA tracks Sister Bay’s short-term rental performance data, dimension mix, and property manager roster at the Door County regional level, shared identically with nearby Sturgeon Bay, so the figures below describe that regional peninsula market rather than Sister Bay alone. That regional market averaged a $426.77 ADR and 66.4% occupancy in June 2026, the most recent month tracked, with $7,064 in average monthly revenue. Year over year, occupancy is up 1.8% and revenue is up a strong 10.0%, even as ADR eased 1.3%. Given the shared, county-scale dataset behind these figures relative to Sister Bay’s tiny population, this profile omits a specific listing-count figure for the village.

Seasonal Patterns

Monthly seasonal data for Sister Bay, Wisconsin
MonthOccupancy
Jan27%
Feb35%
Mar39%
Apr36%
May51%
Jun67%
Jul80%
Aug76%
Sep57%
Oct54%
Nov28%
Dec33%

Month-by-month nightly rates and revenue figures for Sister Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Door County market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Door County market as a whole, which includes Sister Bay, so these counts are not Sister Bay-only figures.

#OperatorListingsReviewsRating
1Simple Life Rentals1094,789★ 4.67
2Rent Door County621,953★ 4.71
3Evolve403,287★ 4.77
4DoCo Vacations386,959★ 4.93
5Northern Door Vacations22711★ 4.90

What Kind of STR Should I Buy in Sister Bay?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sister Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb28.7%
vrbo20.6%
both50.7%

Investment Analysis

The full investment analysis for Sister Bay — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Sister Bay)

Typical home values, median sale prices, and the 10-year price trend for Sister Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Sister Bay — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Sister Bay actively regulates short-term rentals, defined as rentals under 30 days. Operators must hold three overlapping licenses: a Wisconsin Tourist Rooming House License, a Door County Tourism Zone Commission license, and a Village of Sister Bay STR License. The village license costs $1,500 a year, non-refundable and not prorated, running on a July 1 to June 30 license year with a fresh application required annually. The village passed three STR ordinances on March 19, 2024, building on a June 2023 zoning ordinance that set the key operating limits: no more than four rentable bedrooms without Plan Commission approval, and a hard cap of 12 guests. Owners who do not live within 30 miles must appoint a 24/7 Resident Agent within 30 miles, and property rules and emergency contacts are circulated to neighbors within 300 feet. Lodging is subject to an 8% Door County municipal room tax on top of 5% state and 0.5% county sales tax. Licenses can be suspended, revoked, or not renewed for ordinance violations, and the village has vigorously defended these rules in court: four property-owner couples sued over the four-bedroom cap, a Door County circuit judge upheld the village’s right to enforce it in August 2025, and the owners appealed to the Wisconsin Court of Appeals, arguing it violates Wisconsin’s Right to Rent law, with briefs due in September 2025 and no confirmed resolution in this dataset. There is no explicit annual night cap or owner-occupancy requirement, so non-owner-occupied investment rentals remain permitted, subject to the bedroom and occupancy limits. Enforcement is classified as strict.

Market Comparison

Nationally, short-term rentals typically run around 55% occupancy and a $220 ADR. This shared Door County market’s June 2026 figures, 66.4% occupancy and a $426.77 ADR, run well above both national benchmarks, reflecting Door County’s status as a premier Midwest lake destination. The market’s property manager roster, tracked regionally across the peninsula, is led by Simple Life Rentals (109 listings, 4.67 rating), Rent Door County (62 listings, 4.71 rating), Evolve (40 listings), DoCo Vacations (38 listings, 4.93 rating), and Northern Door Vacations (22 listings), names that reflect Door County branding rather than Sister Bay specifically. The more distinctive comparison for Sister Bay is regulatory: the village’s four-bedroom cap and $1,500 annual license fee, the steepest in this profile set, make it a notably more restrictive market than neighboring Sturgeon Bay, which charges $100 a year with no bedroom cap.

Frequently Asked Questions About Sister Bay, Wisconsin

Is there a bedroom cap on short-term rentals in Sister Bay, WI?
Yes. Rentals with more than four bedrooms require Plan Commission approval, and the rule is being contested in an ongoing court appeal.
How much does a short-term rental license cost in Sister Bay?
The Village STR License costs $1,500 a year, non-refundable and non-prorated, on top of state and Door County licenses.
What is the average daily rate for short-term rentals near Sister Bay?
Sister Bay short-term rentals average $427 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate near Sister Bay?
Occupancy for this shared Door County market was 66.4% in June 2026, up 1.8% year over year.
What is the busiest month for short-term rentals near Sister Bay?
July is the strongest month, averaging 79.6% occupancy and $6,696 in monthly revenue.
How far in advance do guests book Door County short-term rentals?
Average lead time is 103.63 days, among the longest booking windows in this dataset.
Is Sister Bay's bedroom cap being challenged in court?
Yes. Four property-owner couples sued over the cap; a circuit judge upheld the village in August 2025, and the owners appealed to the Wisconsin Court of Appeals.
Sister Bay, WisconsinRev $7,064ADR $427Occ 66%Score C (63)

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Table of Contents

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Quick Facts: Door County market area

Avg Daily Rate
$427
Occupancy Rate
66%
Avg Revenue/Mo
$7,064
Sister Bay Population
1,170

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