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  4. Wisconsin Dells

Wisconsin Dells, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Wisconsin Dells, Wisconsin Short-Term Rental Market

The Wisconsin Dells area STR market averaged $387/night at 60% occupancy in June 2026, home to 10,000+ hotel rooms.

Quick Answer: Wisconsin Dells, Wisconsin is an active short-term rental market. average occupancy in the Wisconsin Dells market area is 60%. average monthly revenue in the Wisconsin Dells market area is $5,955. average daily rate in the Wisconsin Dells market area is $387. the top operator in the Wisconsin Dells market area is Spring Brook Resort with 100 listings. market score is 79/100 (grade B).

Avg Monthly Revenue
$5,955
↑ 3.9% YoY
60%
Occupancy
↑ 0.1% YoY
$387
Avg Daily Rate
↑ 1.7% YoY
83.8 days avg lead time3.1 avg length of stay

Market data reflects the wider Wisconsin Dells market, which covers 7 areas. Regulations, taxes, and permit details below are specific to Wisconsin Dells.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation81
Seasonality56
Investability98
Rental Demand49
Revenue Growth82

Market Overview

Wisconsin Dells is branded the ‘Waterpark Capital of the World’ and is a premier waterpark and resort destination in south-central Wisconsin, roughly 42 miles northwest of Madison, with a year-round population of only about 2,942. The area draws more than 5 million visitors annually who generated a record $2.08 billion in total economic impact in 2025, and offers more lodging (10,000-plus rooms) than any other Wisconsin destination. Tourism is highly seasonal, with summer alone accounting for roughly 41% of direct spending, though winter and spring saw strong growth (up 4.4% and 4.1% in 2025) driven by the area’s indoor waterpark resorts.

StaySTRA tracks short-term rental performance at a shared regional level covering Wisconsin Dells alongside Baraboo and La Valle, so the figures below describe the Wisconsin Dells area STR market rather than Wisconsin Dells alone. Listing-type mix, bedroom mix and top property managers are also tracked at that shared regional level, so this profile omits those breakdowns rather than presenting regional totals as Wisconsin Dells-specific.

In June 2026, the Wisconsin Dells area STR market posted an average daily rate of $387 and occupancy of 60.1%, producing average monthly revenue of $5,955 per listing. Year over year, occupancy rose 0.6 percentage points, ADR fell 3.2%, and revenue rose 5.4%.

Seasonal Patterns

Monthly seasonal data for Wisconsin Dells, Wisconsin
MonthOccupancy
Jan33%
Feb35%
Mar39%
Apr35%
May42%
Jun56%
Jul63%
Aug57%
Sep38%
Oct40%
Nov34%
Dec39%

Month-by-month nightly rates and revenue figures for Wisconsin Dells are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Wisconsin Dells market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Wisconsin Dells market as a whole, which includes Wisconsin Dells, so these counts are not Wisconsin Dells-only figures.

#OperatorListingsReviewsRating
1Spring Brook Resort1003,363★ 4.72
2Vacasa922,746★ 4.23
3Christian Taylor Vacations86300★ 4.52
4Destination Dells838,012★ 4.91
5CVR Management36427★ 4.30

What Kind of STR Should I Buy in Wisconsin Dells?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Wisconsin Dells are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb34.6%
vrbo13.9%
both51.6%

Investment Analysis

The full investment analysis for Wisconsin Dells — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Wisconsin Dells)

Typical home values, median sale prices, and the 10-year price trend for Wisconsin Dells are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Wisconsin Dells — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are legal in Wisconsin Dells but layered under both state and local rules. At the state level, any operator renting for fewer than 30 days must hold a Tourist Rooming House (TRH) license from Wisconsin DATCP, which costs about $110 annually plus a one-time pre-inspection fee of roughly $300, and requires passing a health and safety inspection.

Locally, operators must register with the City Clerk, collect and remit taxes, and, per multiple STR-guide sources, may need a city overnight lodging license and, in certain zoning districts, a conditional-use permit from the Planning Commission (roughly $250). Lodging in the Dells/Lake Delton area carries roughly 12.25% total tax: 5.0% state sales tax, 0.5% county sales tax, 1.25% premier resort area tax, and a 5.5% city room tax, with 90% of room-tax proceeds funding the Wisconsin Dells Visitor & Convention Bureau.

Wisconsin’s 2017 ‘Right to Rent’ law (Wis. Stat. 66.1014) bars municipalities from banning short-term rentals of residential dwellings and limits how far local rules can go; a municipality may cap 6-to-29-day rentals at 180 days per year but cannot require a property to be an owner’s primary residence. Investors should confirm current city licensing and zoning directly with the City Clerk, since owner-occupancy or primary-residence claims circulating in some STR guides are likely preempted by state law. Enforcement is rated moderate.

Market Comparison

The Wisconsin Dells area STR market’s June 2026 occupancy of 60.1% ran above the commonly cited US STR median of roughly 55%, while its $387 ADR ran well above the roughly $220 national median, a combination pointing to a genuine rate premium on top of solid demand, consistent with Wisconsin Dells’ standing as the state’s largest waterpark and resort destination.

Top property manager data (which operators lead the market, their listing counts and reviews) is tracked at the shared regional level rather than uniquely for Wisconsin Dells, so this profile omits operator rankings rather than presenting regional totals as Wisconsin Dells-specific. Investors researching who manages properties in Wisconsin Dells should review individual listing pages directly.

Frequently Asked Questions About Wisconsin Dells, Wisconsin

What was the average daily rate for STRs in the Wisconsin Dells area in June 2026?
Wisconsin Dells short-term rentals average $387 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
Do I need a permit to operate a short-term rental in Wisconsin Dells?
Yes. Operators need a state DATCP Tourist Rooming House license (about $110 annually) plus city registration, and possibly a city overnight lodging license or conditional-use permit.
Is there a limit on how many nights I can rent short-term in Wisconsin Dells?
Yes. State law allows the city to cap 6-to-29-day rentals at 180 days per year, which Wisconsin Dells applies.
When is peak season for STRs in Wisconsin Dells?
Occupancy in Wisconsin Dells peaks in Jul (63%) and is softest in Jan (33%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What taxes apply to short-term rentals in Wisconsin Dells?
Roughly 12.25% total, combining 5.0% state sales tax, 0.5% county sales tax, 1.25% premier resort area tax, and 5.5% city room tax.
Does Wisconsin Dells require owner-occupancy for short-term rentals?
No. Wisconsin’s 2017 Right to Rent law bars municipalities from requiring a short-term rental to be the owner’s primary residence.
Wisconsin Dells, WisconsinRev $5,955ADR $387Occ 60%Score B (79)

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Table of Contents

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Quick Facts: Wisconsin Dells market area

Avg Daily Rate
$387
Occupancy Rate
60%
Avg Revenue/Mo
$5,955
Wisconsin Dells Population
2,942

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