Green Bay, Wisconsin Short-Term Rental Market
Green Bay, WI STRs averaged $185/night at 47.5% occupancy in April 2026 across approximately 1,224 active listings.
Quick Answer: Green Bay, Wisconsin is an active short-term rental market. average occupancy in the Green Bay market area is 52%. average monthly revenue in the Green Bay market area is $3,793. average daily rate in the Green Bay market area is $248. the top operator in the Green Bay market area is airstr with 37 listings. market score is 68/100 (grade C).
Market data reflects the wider Green Bay market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Green Bay.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Green Bay is a NFL-anchored tourism market in Brown County, Wisconsin, drawing approximately 6.5 million visitors in 2024 and generating a record $1.407 billion in total economic impact, according to Discover Green Bay. STR demand is shaped primarily by Green Bay Packers football at Lambeau Field, the Resch Expo convention and event complex, and the Titletown district. The market is highly event-driven, with notable revenue spikes tied to NFL game weekends, playoffs, and major one-time events.
The market held approximately 1,224 active listings as of the latest snapshot, with entire-place units dominant at 1,145, private rooms at 78, and shared rooms at 1. Bedroom supply skews toward mid-size properties, with 407 three-bedroom, 317 two-bedroom, 229 four-bedroom, 157 one-bedroom, and 114 five-plus-bedroom listings. Channels show 548 listings exclusively on Airbnb, 76 exclusively on VRBO, and 600 cross-listed on both platforms. For April 2026, the ADR was $185.28 and occupancy reached 47.5%, producing a RevPAR of $87.99. Year-over-year, occupancy rose 15.6 percentage points while ADR increased 1.9%. Average monthly revenue declined 34.5% versus April 2025, reflecting the exceptional April 2025 comparator when Green Bay hosted the NFL Draft, which set state tourism records. The market’s revenue growth score of 100 out of 100 reflects strong longer-term trajectory from 2019 ($2,068 average monthly revenue) through 2025 ($4,595).
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 29% |
| Feb | 40% |
| Mar | 48% |
| Apr | 45% |
| May | 50% |
| Jun | 57% |
| Jul | 64% |
| Aug | 54% |
| Sep | 47% |
| Oct | 37% |
| Nov | 37% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Green Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Green Bay market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Green Bay market as a whole, which includes Green Bay, so these counts are not Green Bay-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | airstr | 37 | 750 | ★ 4.64 |
| 2 | Evolve | 29 | 825 | ★ 4.62 |
| 3 | Elevate Property Management | 29 | 742 | ★ 4.88 |
| 4 | Doorway Travel | 21 | 721 | ★ 4.80 |
| 5 | MB Rentals | 13 | 1,243 | ★ 4.79 |
What Kind of STR Should I Buy in Green Bay?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Green Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 44.8% |
| vrbo | 6.2% |
| both | 49% |
Home Value Trends (Green Bay)
Typical home values, median sale prices, and the 10-year price trend for Green Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Green Bay — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Green Bay requires a multi-step permitting process for short-term rentals of fewer than 28 consecutive days. The primary city-level permit is the Short-Term Rental Permit (STRP) under Municipal Code Section 44-1580(j), issued by the Community and Economic Development Department. The initial application fee is $500, with annual renewal at $250 if filed April 1 through June 30, or $500 if filed late. The permit year runs July 1 through June 30, and permits are non-transferable, one per property.
Before the city permit is issued, operators must also obtain a Wisconsin State Tourist Rooming House license, a state Sales and Use Tax permit through the City Treasurer, and pass a Brown County Health Department inspection (approximately $492 initial, $350 renewal). The combined lodging tax is 10% of the room rate, plus Wisconsin sales tax. There is no annual night cap. Owner-occupied home-sharing where the owner is present during the stay is exempt from the STRP requirement, though the Health Department inspection still applies.
On March 3, 2026, the Green Bay Common Council unanimously approved amendments adding requirements for posted house rules (covering parking, noise, and local contact information), a public online map of permitted STRs, applicant disclosure of primary-residence status and marketed guest counts, and a structured enforcement process including a correction meeting before permit suspension or revocation, a 12-month wait to reapply after revocation, and noncompliance fees. Enforcement severity is rated moderate.
Market Comparison
The national STR median occupancy is approximately 55%. Green Bay’s April 2026 rate of 47.5% is below that benchmark, though April is a relatively quiet month between the winter NFL playoffs and summer leisure season. The all-listing ADR of $185.28 is below the national median of approximately $220, though NFL-season months see ADRs of $230 to $304, pushing above national norms. RevPAR of $87.99 reflects the April occupancy softness.
Among local operators, airstr leads with 37 listings and 750 reviews at a 4.64 average rating. Evolve and Elevate Property Management are tied at 29 listings each, with ratings of 4.62 and 4.88 respectively. The top five managers collectively operate 129 listings, approximately 10.5% of the 1,224-listing market. The market’s overall score of 67.6 out of 100 reflects exceptional investability (95.5) and revenue growth (100.0), partially offset by lower rental demand (45.9) and a moderate seasonality score (49.2). The typical home value of $282,595 makes Green Bay one of the more accessible STR entry markets among major NFL cities.
Frequently Asked Questions About Green Bay, Wisconsin
What is the average nightly rate for Airbnb rentals in Green Bay, WI?
What is the typical occupancy rate for short-term rentals in Green Bay?
Do I need a permit to operate an STR in Green Bay, WI?
What taxes apply to short-term rentals in Green Bay?
What drives STR demand in Green Bay and when is peak season?
What is the estimated gross yield for a Green Bay STR investment?
Who are the top property managers operating in Green Bay?
Analyze Green Bay Rentals
Use our free calculator to estimate Airbnb revenue for any property in Green Bay.
Free Green Bay STR Calculator →
