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  1. Home
  2. Locations
  3. Wisconsin
  4. Green Bay

Green Bay, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Green Bay, Wisconsin Short-Term Rental Market

Green Bay short-term rentals averaged $346 ADR, 40.5% occupancy and $3,691 monthly revenue in September 2026.

Quick Answer: Green Bay, Wisconsin is an active short-term rental market. average occupancy in the Green Bay market area is 41%. average monthly revenue in the Green Bay market area is $3,691. average daily rate in the Green Bay market area is $346. the top operator in the Green Bay market area is airstr with 37 listings. market score is 68/100 (grade C).

Avg Monthly Revenue
$3,691
↓ 12.2% YoY
41%
Occupancy
↑ 2.6% YoY
$346
Avg Daily Rate
↓ 10.5% YoY
110 days avg lead time3.7 avg length of stay

Market data reflects the wider Green Bay market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Green Bay.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation59
Seasonality49
Investability95
Rental Demand46
Revenue Growth100

Market Overview

As of September 2026, the Green Bay short-term rental market averaged an ADR of $346 with 40.5% occupancy, producing average monthly revenue of $3,691 per listing. Compared with September 2025, occupancy is up 2.6%, but ADR is down 20.7% and revenue is down 12.2%, so the revenue decline comes from rate rather than demand. The area STR market tracks 1,224 listings. Entire places make up 1,145 of them (93.5%), with 78 private rooms and 1 shared room. By channel, 600 listings are on both Airbnb and Vrbo, 548 are Airbnb only, and 76 are Vrbo only. By size, three bedroom homes are the largest group at 407 listings, followed by 317 two bedroom, 229 four bedroom, 157 one bedroom and 114 five bedroom listings. Demand is anchored by Green Bay Packers football at Lambeau Field, plus events at the Resch Expo and the Titletown district. Discover Green Bay reports roughly 6.5 million visitors to Brown County in 2024, a record $1.407 billion total economic impact and about $847 million in direct visitor spending, up 6.2% from the prior year. Tourism supports about 11,260 jobs in the county. The 2025 NFL Draft, hosted in Green Bay, set additional tourism records. The city has a population of 106,312. StaySTRA’s market score for the area is 67.6 out of 100, with strong marks for investability (95.5) and revenue growth (100), and weaker marks for rental demand (45.9) and seasonality (49.2). Operators should treat Green Bay as an event and season driven market where timing matters more than year round averages.

Seasonal Patterns

Monthly seasonal data for Green Bay, Wisconsin
MonthOccupancy
Jan29%
Feb40%
Mar48%
Apr45%
May50%
Jun57%
Jul65%
Aug55%
Sep46%
Oct37%
Nov37%
Dec36%

Month-by-month nightly rates and revenue figures for Green Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Green Bay market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Green Bay market as a whole, which includes Green Bay, so these counts are not Green Bay-only figures.

#OperatorListingsReviewsRating
1airstr37750★ 4.64
2Evolve29825★ 4.62
3Elevate Property Management29742★ 4.88
4Doorway Travel21721★ 4.80
5MB Rentals131,243★ 4.79

What Kind of STR Should I Buy in Green Bay?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Green Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb44.8%
vrbo6.2%
both49%

Investment Analysis

The full investment analysis for Green Bay — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Green Bay)

Typical home values, median sale prices, and the 10-year price trend for Green Bay are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Green Bay — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Green Bay allows short-term rentals, defined as stays of fewer than 28 consecutive days, but it requires a multi-layer permit process. Operators must hold a City of Green Bay Short-Term Rental Permit (STRP) under Municipal Code Sec. 44-1580(j) before advertising or hosting. The permit is non-transferable and issued per property. The initial fee is $500. Annual renewal costs $250 when filed between April 1 and June 30, or $500 if late, and the permit year runs July 1 to June 30. Before the city permit, hosts need a Wisconsin Tourist Rooming House license, a state Sales and Use Tax permit through the City Treasurer, and a Brown County Health Department inspection, about $492 initially and $350 on renewal. Lodging is subject to a 10% room tax plus Wisconsin sales tax. There is no annual night cap, and neither owner occupancy nor primary residence is required for a standard STRP. Owner-present home-sharing in a primary residence is exempt from the STRP, but the health inspection still applies. Rentals of 28 consecutive days or longer are exempt. Permitted zoning districts are set within Sec. 44-1580(j). On March 3, 2026, the Common Council unanimously adopted amendments that require posted house rules covering parking, noise and a local contact, a public online map of permitted rentals, and applicant disclosure of primary-residence status and marketed guest counts. They also add a structured enforcement process, with a correction meeting before suspension or revocation, a 12 month wait to reapply after revocation, and fees such as $75 for a missing placard. Enforcement severity is rated moderate. Confirm current requirements with the city before buying.

Market Comparison

Green Bay shows a rate driven profile. September 2026 occupancy is 40.5% against an ADR of $346, so the market earns on rate rather than on volume. The weakest-rate months run $171 to $180 from February through April, while the fall and early winter months reach $287 to $304. The strongest occupancy month is July at 65.1%, followed by June at 57.5%, and the 2026 year to date occupancy is 48.2%. The market’s lead time of about 110 days and 3.66 night average stay reflect event driven travel rather than long vacation stays. Operator concentration is modest. The largest managers by listing count are airstr with 37 listings, Evolve with 29, Elevate Property Management with 29 (a 4.88 average rating), Doorway Travel with 21 and MB Rentals with 13. Together these five manage 129 listings, about 10.5% of the 1,224 tracked in the area STR market, so most supply sits with independent owners.

Frequently Asked Questions About Green Bay, Wisconsin

What is the average Airbnb ADR in Green Bay?
Green Bay short-term rentals average $346 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for Green Bay short-term rentals?
Occupancy was 40.5% in September 2026, up 2.6% from a year earlier. The seasonal peak is July at 65.1% and the low is January at 29.4%.
How much revenue can a Green Bay short-term rental earn?
Across all listing types, Green Bay short-term rentals average $3,691 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
What is the gross yield for a Green Bay rental?
Annualized revenue of $34,128 against a typical home value of $285,361 implies a gross yield of 12.0%, before permit, tax, management and financing costs.
Do I need a permit for a short-term rental in Green Bay?
Yes. Green Bay requires a Short-Term Rental Permit ($500 initial fee), a Wisconsin Tourist Rooming House license, a state sales tax permit and a Brown County Health inspection. Lodging carries a 10% room tax, and there is no annual night cap.
When is the best time to rent in Green Bay?
Occupancy in Green Bay peaks in Jul (65%) and is softest in Jan (29%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How far ahead do guests book in Green Bay?
The average lead time is about 110 days and the average stay is 3.66 nights, so owners should set rates for event dates well in advance.
Green Bay, WisconsinRev $3,691ADR $346Occ 41%Score C (68)

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Table of Contents

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Quick Facts: Green Bay market area

Avg Daily Rate
$346
Occupancy Rate
41%
Avg Revenue/Mo
$3,691
Green Bay Population
106,312

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