Egg Harbor, Wisconsin Short-Term Rental Market
Egg Harbor, WI STRs averaged $280/night in April 2026 with revenue up 8.1% year-over-year, peaking at $6,691/month in July.
Quick Answer: Egg Harbor, Wisconsin is an active short-term rental market. average occupancy is 34%. average monthly revenue is $2,249. average daily rate is $280. the top operator is Simple Life Rentals with 109 listings. market score is 63/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Egg Harbor is a small resort village on the west shore of Wisconsin’s Door County peninsula with a permanent population of just 392 residents. The village is one of the core lodging hubs in Door County, which draws well over two million visitors annually as one of the Midwest’s premier summer tourism destinations. The Egg Harbor STR market holds approximately 1,673 active listings.
In April 2026 (an off-season month for this summer-oriented market), the market posted an average daily rate of $280 and occupancy of 33.5%, generating a RevPAR of $94. Year-over-year, April 2026 showed strong momentum: occupancy was up 10.5%, ADR rose 6.8%, and revenue increased 8.1% compared to April 2025. The 2025 full-year average occupancy was 47.1% at an ADR of $337 and monthly revenue of $4,426, both up from 2024 averages of 47.9% occupancy, $318 ADR, and $4,294 monthly revenue.
The listing mix is almost entirely entire-place accommodations. Of the 1,673 active listings, 1,620 are entire-place (97%) and 53 are private rooms. By bedroom count, 3-bedroom properties are the most common at 519 listings, followed by 2-bedroom (450) and 4-bedroom (256) units. Five-bedroom properties add 130 listings and 1-bedroom units round out the mix at 316. Channel distribution shows strong multi-platform presence: 845 listings appear on both Airbnb and VRBO, 482 are Airbnb-only, and 346 are VRBO-only. The VRBO presence is notably higher than in many markets, reflecting Door County’s tradition of family vacation home rentals.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 27% | $228 | $1,804 |
| Feb | 35% | $227 | $1,886 |
| Mar | 39% | $220 | $2,242 |
| Apr | 36% | $230 | $2,064 |
| May | 52% | $268 | $2,745 |
| Jun | 68% | $326 | $5,168 |
| Jul | 80% | $332 | $6,691 |
| Aug | 76% | $327 | $6,451 |
| Sep | 57% | $302 | $4,637 |
| Oct | 54% | $302 | $4,515 |
| Nov | 28% | $247 | $2,251 |
| Dec | 33% | $247 | $2,170 |
Top Short-Term Rental Operators in Egg Harbor
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Simple Life Rentals | 109 | 4,782 | ★ 4.67 |
| 2 | Rent Door County | 62 | 1,945 | ★ 4.71 |
| 3 | Evolve | 40 | 3,281 | ★ 4.77 |
| 4 | DoCo Vacations | 38 | 6,950 | ★ 4.93 |
| 5 | Northern Door Vacations | 22 | 707 | ★ 4.90 |
What Kind of STR Should I Buy in Egg Harbor?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 316 |
| 2 bed | 450 |
| 3 bed | 519 |
| 4 bed | 256 |
| 5 bed | 130 |
ADR by Property Tier
| Entire Home | $287 |
| Luxury | $437 |
| Professionally Managed | $325 |
Revenue by Dwelling Type
| Apartment | $1,423 |
| Entire Place | $2,314 |
| House | $2,536 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.8% |
| vrbo | 20.7% |
| both | 50.5% |
Investment Analysis
Egg Harbor scores 96.20 on investability, the highest of the five metrics tracked, and 82.77 on rental demand. The total market score of 62.73 reflects the significant seasonality challenge (seasonality score 43.45) and modest revenue growth score (49.79), though the April 2026 year-over-year data tells a more positive story with revenue up 8.1%.
In April 2026 (off-season), the average listing generated $2,249 in monthly revenue. At peak in July, the average listing generates $6,691. Houses specifically averaged $2,536 in April and entire-place listings averaged $2,314. Apartment-type units averaged $1,423. Annualized from the April figure, the market projects to roughly $27,000 gross; however, seasonal concentration means a more useful full-year estimate uses the 2025 annual average of $4,426 per month, which annualizes to approximately $53,100.
The typical home value in Egg Harbor is $393,062 (April 2026 housing snapshot), with a median list price of $487,933 and only 64 properties for sale, indicating a tight, low-turnover market. Using the 2025 annual average monthly revenue of $4,426 annualized against the typical home value, the implied gross yield is approximately 13.5% ($53,112 divided by $393,062). This is a rough ceiling before expenses, taxes, and management fees.
ADR at the professionally managed tier averaged $325 per night in April versus the overall market average of $280, a 16% premium. Luxury-tier properties averaged $437 per night, a 56% premium. These spreads suggest meaningful upside for well-positioned or professionally operated properties relative to the market average.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Egg Harbor)
Booking Insights
Guests in Egg Harbor book an average of 59.34 days in advance, approximately eight to nine weeks out. This longer booking window is consistent with a high-demand summer destination where guests planning June and July visits, especially for prime weekends and holiday weeks, need to reserve early.
Average length of stay is 3.01 nights, just over three nights. This is among the shorter average stays seen in resort markets, suggesting that while the destination draws dedicated summer visitors, many stays are long-weekend trips rather than full-week vacations. That said, the July-August peak likely includes a meaningful proportion of week-long bookings that pull the average up from an otherwise shorter weekend baseline.
For operators, the 59-day booking window means pricing and availability should be fully set by April for the summer peak. Properties that see low advance bookings in May and June should apply targeted promotions before the season begins. The 3-night average also means more cleaning cycles per month than a traditional week-to-week rental market, which operators should factor into both pricing (minimum-night requirements) and operational costs.
Short-Term Rental Regulations
Short-term rentals are legal in Egg Harbor but require multiple layers of licensing. In December 2023, the Village Board adopted Chapter 118 (Short-Term Residential Dwellings), establishing a formal STR licensing program.
Every STR in the village must hold all of the following: (1) a Village of Egg Harbor STR License at $250 per year, running July 1 through June 30 and requiring annual renewal; (2) a Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) state license with a current inspection report; (3) a Door County Tourism Zone Commission permit; and (4) a Village business license. There is no owner-occupancy or primary-residence requirement.
Owners who live more than 75 miles from the property must appoint a registered local agent within approximately 25 miles who can respond to property issues. Applicants must submit floor plans identifying sleeping areas and maximum sleeping capacity, along with a list of neighboring properties. No statutory maximum on nights per year was identified in the current data.
Guests pay an 8.0% room tax on stays under 30 consecutive days, collected on behalf of the Door County Tourism Zone Commission. The room tax increased to 8% effective January 1, 2022, rising from a prior rate of 5.5%. Enforcement is characterized as moderate. The layered compliance structure across village, county tourism zone, and state means investors should budget for multiple annual license fees and confirm exact zoning and capacity limits directly with the Village before purchasing.
Market Comparison
Egg Harbor’s April 2026 ADR of $280 exceeds the national STR median of approximately $220, reflecting the premium Door County resort positioning despite the off-season timing of the April data point. The full-season summer ADR averaging $326 in June and $332 in July puts this market well above national norms. Occupancy of 33.5% in April trails the national median of approximately 55%, which is expected for a highly seasonal northern Wisconsin market in its shoulder period.
The professional management segment is active with locally rooted operators. Simple Life Rentals leads with 109 listings and 4,782 reviews at a 4.67 rating. Rent Door County holds second with 62 listings at a 4.71 rating. Evolve manages 40 listings (4.77 rating), DoCo Vacations operates 38 listings with the highest review volume at 6,950 and a 4.93 rating, and Northern Door Vacations rounds out the top five with 22 listings at a 4.90 rating. Together these five operators manage 271 listings, representing approximately 16% of the 1,673-listing market.
Compared to other Door County communities, Egg Harbor benefits from its walkable village character and proximity to wineries, golf courses, and the beach. The low for-sale inventory of only 64 properties signals how tightly held vacation properties are in this market, which creates barriers to entry for new investors but also supports long-term value.
Frequently Asked Questions About Egg Harbor, Wisconsin
What is the average nightly rate for an Airbnb in Egg Harbor, WI?
What occupancy rate can I expect from an Egg Harbor vacation rental?
How much monthly revenue does a typical Egg Harbor STR generate?
Do I need a permit to operate a short-term rental in Egg Harbor?
What taxes apply to Egg Harbor short-term rentals?
When is peak season in Egg Harbor and how big is the seasonal swing?
Who are the top property managers operating in Egg Harbor?
Analyze Egg Harbor Rentals
Use our free calculator to estimate Airbnb revenue for any property in Egg Harbor.
Free Egg Harbor STR Calculator →
