Egg Harbor, Wisconsin Short-Term Rental Market
Egg Harbor, WI STRs averaged $280/night in April 2026 with revenue up 8.1% year-over-year, peaking at $6,691/month in July.
Quick Answer: Egg Harbor, Wisconsin is an active short-term rental market. average occupancy in the Door County market area is 66%. average monthly revenue in the Door County market area is $7,064. average daily rate in the Door County market area is $427. the top operator in the Door County market area is Simple Life Rentals with 109 listings. market score is 63/100 (grade C).
Market data reflects the Door County regional market, which includes Egg Harbor. Regulations, taxes, and permit details below are specific to Egg Harbor.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Egg Harbor is a small resort village on the west shore of Wisconsin’s Door County peninsula with a permanent population of just 392 residents. The village is one of the core lodging hubs in Door County, which draws well over two million visitors annually as one of the Midwest’s premier summer tourism destinations. The Egg Harbor STR market holds approximately 1,673 active listings.
In April 2026 (an off-season month for this summer-oriented market), the market posted an average daily rate of $280 and occupancy of 33.5%, generating a RevPAR of $94. Year-over-year, April 2026 showed strong momentum: occupancy was up 10.5%, ADR rose 6.8%, and revenue increased 8.1% compared to April 2025. The 2025 full-year average occupancy was 47.1% at an ADR of $337 and monthly revenue of $4,426, both up from 2024 averages of 47.9% occupancy, $318 ADR, and $4,294 monthly revenue.
The listing mix is almost entirely entire-place accommodations. Of the 1,673 active listings, 1,620 are entire-place (97%) and 53 are private rooms. By bedroom count, 3-bedroom properties are the most common at 519 listings, followed by 2-bedroom (450) and 4-bedroom (256) units. Five-bedroom properties add 130 listings and 1-bedroom units round out the mix at 316. Channel distribution shows strong multi-platform presence: 845 listings appear on both Airbnb and VRBO, 482 are Airbnb-only, and 346 are VRBO-only. The VRBO presence is notably higher than in many markets, reflecting Door County’s tradition of family vacation home rentals.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 27% |
| Feb | 35% |
| Mar | 39% |
| Apr | 36% |
| May | 51% |
| Jun | 67% |
| Jul | 80% |
| Aug | 76% |
| Sep | 57% |
| Oct | 54% |
| Nov | 28% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for Egg Harbor are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Door County market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Door County market as a whole, which includes Egg Harbor, so these counts are not Egg Harbor-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Simple Life Rentals | 109 | 4,782 | ★ 4.67 |
| 2 | Rent Door County | 62 | 1,945 | ★ 4.71 |
| 3 | Evolve | 40 | 3,281 | ★ 4.77 |
| 4 | DoCo Vacations | 38 | 6,950 | ★ 4.93 |
| 5 | Northern Door Vacations | 22 | 707 | ★ 4.90 |
What Kind of STR Should I Buy in Egg Harbor?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Egg Harbor are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.8% |
| vrbo | 20.7% |
| both | 50.5% |
Home Value Trends (Egg Harbor)
Typical home values, median sale prices, and the 10-year price trend for Egg Harbor are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Egg Harbor — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Egg Harbor but require multiple layers of licensing. In December 2023, the Village Board adopted Chapter 118 (Short-Term Residential Dwellings), establishing a formal STR licensing program.
Every STR in the village must hold all of the following: (1) a Village of Egg Harbor STR License at $250 per year, running July 1 through June 30 and requiring annual renewal; (2) a Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) state license with a current inspection report; (3) a Door County Tourism Zone Commission permit; and (4) a Village business license. There is no owner-occupancy or primary-residence requirement.
Owners who live more than 75 miles from the property must appoint a registered local agent within approximately 25 miles who can respond to property issues. Applicants must submit floor plans identifying sleeping areas and maximum sleeping capacity, along with a list of neighboring properties. No statutory maximum on nights per year was identified in the current data.
Guests pay an 8.0% room tax on stays under 30 consecutive days, collected on behalf of the Door County Tourism Zone Commission. The room tax increased to 8% effective January 1, 2022, rising from a prior rate of 5.5%. Enforcement is characterized as moderate. The layered compliance structure across village, county tourism zone, and state means investors should budget for multiple annual license fees and confirm exact zoning and capacity limits directly with the Village before purchasing.
Market Comparison
Egg Harbor’s April 2026 ADR of $280 exceeds the national STR median of approximately $220, reflecting the premium Door County resort positioning despite the off-season timing of the April data point. The full-season summer ADR averaging $326 in June and $332 in July puts this market well above national norms. Occupancy of 33.5% in April trails the national median of approximately 55%, which is expected for a highly seasonal northern Wisconsin market in its shoulder period.
The professional management segment is active with locally rooted operators. Simple Life Rentals leads with 109 listings and 4,782 reviews at a 4.67 rating. Rent Door County holds second with 62 listings at a 4.71 rating. Evolve manages 40 listings (4.77 rating), DoCo Vacations operates 38 listings with the highest review volume at 6,950 and a 4.93 rating, and Northern Door Vacations rounds out the top five with 22 listings at a 4.90 rating. Together these five operators manage 271 listings, representing approximately 16% of the 1,673-listing market.
Compared to other Door County communities, Egg Harbor benefits from its walkable village character and proximity to wineries, golf courses, and the beach. The low for-sale inventory of only 64 properties signals how tightly held vacation properties are in this market, which creates barriers to entry for new investors but also supports long-term value.
Frequently Asked Questions About Egg Harbor, Wisconsin
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