Egg Harbor, Wisconsin Short-Term Rental Market
Egg Harbor rentals earned a $410 ADR, 56.7% occupancy and $6,397 monthly revenue in September 2026.
Quick Answer: Egg Harbor, Wisconsin is an active short-term rental market. average occupancy in the Door County market area is 57%. average monthly revenue in the Door County market area is $6,397. average daily rate in the Door County market area is $410. the top operator in the Door County market area is Simple Life Rentals with 109 listings. market score is 63/100 (grade C).
Market data reflects the Door County regional market, which includes Egg Harbor. Regulations, taxes, and permit details below are specific to Egg Harbor.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
As of September 2026, the Egg Harbor short-term rental market posted an average daily rate (ADR) of $410, occupancy of 56.7%, and average monthly revenue of $6,397 per listing. Egg Harbor is a small resort village of 392 residents on the west shore of the Door County peninsula in Wisconsin, known for dining, shopping, wineries, breweries and golf. Compared with a year earlier, occupancy is up 6.3%, ADR is up 7.6%, and revenue is up 13.8%, so the gain came from both rate and demand rather than rate alone. Annual visitor counts for the village itself are not published, though Door County as a whole draws well over two million visitors a year. Supply is overwhelmingly entire homes. The Egg Harbor area STR market tracks 1,620 entire place listings against 53 private rooms. By bedroom count, three bedroom homes are the largest group at 519 listings, followed by two bedroom homes at 450, one bedroom homes at 316, four bedroom homes at 256 and five bedroom homes at 130. On distribution, 845 listings appear on both Airbnb and Vrbo, 482 on Airbnb only and 346 on Vrbo only. Entire place revenue averages $6,504 a month and houses average $6,748, while apartments average $5,366. Demand is anchored by Egg Harbor Beach, four golf courses, the Birch Creek Music Performance Center and Horseshoe Bay Cave, plus events such as the Fourth of July celebration and the Pumpkin Patch Festival. Guests are largely regional leisure travelers from Wisconsin, Illinois and the upper Midwest. The peak runs June through October, which shapes how owners should plan pricing and cash flow. Because the village sits inside a seasonal destination, a single month’s figures should be read alongside the full-year seasonal pattern covered below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 27% |
| Feb | 35% |
| Mar | 39% |
| Apr | 36% |
| May | 51% |
| Jun | 67% |
| Jul | 80% |
| Aug | 76% |
| Sep | 57% |
| Oct | 54% |
| Nov | 28% |
| Dec | 33% |
Month-by-month nightly rates and revenue figures for Egg Harbor are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Door County market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Door County market as a whole, which includes Egg Harbor, so these counts are not Egg Harbor-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Simple Life Rentals | 109 | 4,782 | ★ 4.67 |
| 2 | Rent Door County | 62 | 1,945 | ★ 4.71 |
| 3 | Evolve | 40 | 3,281 | ★ 4.77 |
| 4 | DoCo Vacations | 38 | 6,950 | ★ 4.93 |
| 5 | Northern Door Vacations | 22 | 707 | ★ 4.90 |
What Kind of STR Should I Buy in Egg Harbor?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Egg Harbor are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.8% |
| vrbo | 20.7% |
| both | 50.5% |
Home Value Trends (Egg Harbor)
Typical home values, median sale prices, and the 10-year price trend for Egg Harbor are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Egg Harbor — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in the Village of Egg Harbor but require several licenses. In December 2023 the Village Board adopted Chapter 118 (Short-Term Residential Dwellings), which requires every STR to hold a Village STR License. The license costs $250 and runs annually from July 1 through June 30, so it must be renewed each year. Operators must also hold a Wisconsin DATCP state license with a current inspection report, a Door County Tourism Zone Commission permit, and a Village business license. There is no owner occupancy requirement and no primary residence requirement. Owners who live more than 75 miles from the property must appoint a registered agent within about 25 miles who can respond to property issues. Applicants must submit floor plans showing sleeping areas and maximum sleeping capacity, along with a list of neighboring properties. Guests pay an 8% room tax, collected for the Door County Tourism Zone, on stays under 30 consecutive days. The Door County Tourism Zone room tax rose to 8% effective January 1, 2022. No maximum nights per year cap was identified. Specific permitted zoning districts could not be confirmed from the ordinance text, and enforcement is rated moderate. Buyers should budget for layered annual compliance and confirm zoning and occupancy limits directly with the Village before purchasing.
Market Comparison
Egg Harbor’s September 2026 occupancy is 56.7% at a $410 ADR, which reflects a resort destination with a large share of entire homes. Annual occupancy for 2026 so far is 50.0%, so the full-year picture is more seasonal than a single September reading suggests. The StaySTRA market score for Egg Harbor is 62.7 overall, with investability at 96.2, rental demand at 82.8, regulation at 70.8, revenue growth at 49.8 and seasonality at 43.5, which confirms that the main weakness is the uneven calendar. Several operators dominate the supply. Simple Life Rentals leads with 109 listings and a 4.7 rating, followed by Rent Door County with 62 listings, Evolve with 40, DoCo Vacations with 38 and Northern Door Vacations with 22. DoCo Vacations has the highest rating of the group at 4.9 across 6,950 reviews. Together these five operators manage 271 listings, so professional competition is established and new owners should expect to be compared against polished, well reviewed properties.
Frequently Asked Questions About Egg Harbor, Wisconsin
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