Skip to content
StaySTRA - logo
  • Analyzer
  • Locations
  • Sell Me Your BNB
Sign In
  • Analyzer
  • Locations
  • Sell Me Your BNB
Sign In
  1. Home
  2. Locations
  3. Wisconsin
  4. Viroqua

Viroqua, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Viroqua, Wisconsin Short-Term Rental Market Overview

Population: 4,407
Annual Visitors: 45,000
Total STRs: 75
ADR: $141.28

Visitor Profile

Viroqua, Wisconsin, attracts approximately 150,000 annual visitors, drawn by its rich cultural heritage and natural beauty. The primary demographic consists of families and outdoor enthusiasts, with a notable percentage of visitors aged 30 to 50. Many come for recreational activities such as hiking, fishing, and exploring local farms, while others are interested in the vibrant arts scene and community events. The economic impact of tourism in Viroqua is significant, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors. For more detailed insights, the Vernon Economic Development Association provides valuable resources (https://www.veda-wi.org/Tourism.html).

Key visitor statistics reveal that the average length of stay in Viroqua is around two to three nights, with peak seasons occurring during the summer months and fall foliage periods. The primary reasons for visiting include outdoor recreation, cultural experiences, and local festivals, which attract both regional and out-of-state tourists. The demographic profile indicates a balanced mix of genders and a growing interest among younger travelers, particularly those seeking eco-tourism experiences. According to the tourism bureau (https://www.travelwisconsin.com/places-to-go/viroqua), Viroqua’s unique offerings, such as the Driftless Area and local artisanal markets, enhance its appeal. STR operators can benefit from understanding these trends, as they highlight the demand for diverse accommodation options and tailored experiences that cater to both families and adventure seekers. Overall, Viroqua’s tourism market is thriving, supported by a community that values sustainable practices and local engagement.

Viroqua, Wisconsin, attracts approximately 150,000 annual visitors, drawn by its rich cultural heritage and natural beauty. The primary demographic consists of families and outdoor enthusiasts, with a notable percentage of visitors aged 30 to 50. Many come for recreational activities such as hiking, fishing, and exploring local farms, while others are interested in the vibrant arts scene and community events. The economic impact of tourism in Viroqua is significant, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors. For more detailed insights, the Vernon Economic Development Association provides valuable resources (https://www.veda-wi.org/Tourism.html).

Key visitor statistics reveal that the average length of stay in Viroqua is around two to three nights, with peak seasons occurring during the summer months and fall foliage periods. The primary reasons for visiting include outdoor recreation, cultural experiences, and local festivals, which attract both regional and out-of-state tourists. The demographic profile indicates a balanced mix of genders and a growing interest among younger travelers, particularly those seeking eco-tourism experiences. According to the tourism bureau (https://www.travelwisconsin.com/places-to-go/viroqua), Viroqua’s unique offerings, such as the Driftless Area and local artisanal markets, enhance its appeal. STR operators can benefit from understanding these trends, as they highlight the demand for diverse accommodation options and tailored experiences that cater to both families and adventure seekers. Overall, Viroqua’s tourism market is thriving, supported by a community that values sustainable practices and local engagement.

Top Attractions

Viroqua, Wisconsin, is a charming small town that offers a delightful blend of outdoor adventures, cultural experiences, and family-friendly activities. Nestled in the scenic Driftless Area, Viroqua is surrounded by rolling hills and lush landscapes, making it a perfect destination for nature lovers. Visitors can explore the vibrant local arts scene, enjoy farm-to-table dining, and partake in various recreational opportunities. Signature attractions like the Viroqua Food Co-op and the nearby Wildcat Mountain State Park provide a taste of the area’s rich agricultural heritage and stunning natural beauty. Whether you’re an outdoor enthusiast or a culture seeker, Viroqua attractions promise a variety of experiences that cater to all interests.

One of the top attractions in Viroqua is the Viroqua Food Co-op, a community-owned grocery store that emphasizes local and organic products. This co-op not only serves as a grocery store but also as a hub for community events and workshops, making it a great place to learn about sustainable living. For more information, visit their official site at https://www.travelwisconsin.com/places-to-go/viroqua.

Another must-visit is Wildcat Mountain State Park, where visitors can hike, bike, and enjoy breathtaking views of the Kickapoo River Valley. The park features numerous trails suitable for all skill levels, making it an ideal spot for family outings or solo adventures.

Lastly, the Driftless Area Art Festival showcases the region’s artistic talent and is a great way to appreciate local crafts and artwork. This vibrant festival highlights the creativity of the community and offers a unique shopping experience. For additional attractions and things to do in Viroqua, check out https://quartzmountain.org/article/things-to-do-in-viroqua-wi.

With its rich offerings, Viroqua is a hidden gem waiting to be explored.

Viroqua, Wisconsin, is a charming small town that offers a delightful blend of outdoor adventures, cultural experiences, and family-friendly activities. Nestled in the scenic Driftless Area, Viroqua is surrounded by rolling hills and lush landscapes, making it a perfect destination for nature lovers. Visitors can explore the vibrant local arts scene, enjoy farm-to-table dining, and partake in various recreational opportunities. Signature attractions like the Viroqua Food Co-op and the nearby Wildcat Mountain State Park provide a taste of the area’s rich agricultural heritage and stunning natural beauty. Whether you’re an outdoor enthusiast or a culture seeker, Viroqua attractions promise a variety of experiences that cater to all interests.

One of the top attractions in Viroqua is the Viroqua Food Co-op, a community-owned grocery store that emphasizes local and organic products. This co-op not only serves as a grocery store but also as a hub for community events and workshops, making it a great place to learn about sustainable living. For more information, visit their official site at https://www.travelwisconsin.com/places-to-go/viroqua.

Another must-visit is Wildcat Mountain State Park, where visitors can hike, bike, and enjoy breathtaking views of the Kickapoo River Valley. The park features numerous trails suitable for all skill levels, making it an ideal spot for family outings or solo adventures.

Lastly, the Driftless Area Art Festival showcases the region’s artistic talent and is a great way to appreciate local crafts and artwork. This vibrant festival highlights the creativity of the community and offers a unique shopping experience. For additional attractions and things to do in Viroqua, check out https://quartzmountain.org/article/things-to-do-in-viroqua-wi.

With its rich offerings, Viroqua is a hidden gem waiting to be explored.

Regulations

Viroqua, Wisconsin, is becoming an increasingly popular destination for short-term rentals, attracting visitors with its charming atmosphere and natural beauty. However, property owners looking to enter the short-term rental market must navigate a series of regulations to ensure compliance. Licensing is a critical requirement; owners must obtain a permit from the city to operate legally. Additionally, short-term rentals are subject to local zoning laws, which may restrict where these properties can be located. Property owners are also responsible for collecting and remitting applicable taxes, including any local room taxes. Understanding these regulations is essential for a successful rental operation in Viroqua. For comprehensive guidance on the regulatory landscape, continue reading.

Key requirements for short-term rentals in Viroqua include obtaining a permit from the city, which ensures that properties meet safety and zoning standards. Owners must also comply with local zoning regulations, which dictate where short-term rentals can be situated. In terms of tax obligations, property owners are required to collect and remit any applicable local taxes, which can vary by municipality. Safety requirements, such as smoke detectors and fire extinguishers, must be adhered to in order to protect guests. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more information on the regulations governing short-term rentals in Viroqua, visit the official Vernon County website at https://www.vernoncountywi.gov/government/municipalities/city_of_viroqua.php. Understanding these Viroqua short-term rental regulations will help ensure a smooth operation and a positive experience for both owners and guests.

Viroqua, Wisconsin, is becoming an increasingly popular destination for short-term rentals, attracting visitors with its charming atmosphere and natural beauty. However, property owners looking to enter the short-term rental market must navigate a series of regulations to ensure compliance. Licensing is a critical requirement; owners must obtain a permit from the city to operate legally. Additionally, short-term rentals are subject to local zoning laws, which may restrict where these properties can be located. Property owners are also responsible for collecting and remitting applicable taxes, including any local room taxes. Understanding these regulations is essential for a successful rental operation in Viroqua. For comprehensive guidance on the regulatory landscape, continue reading.

Key requirements for short-term rentals in Viroqua include obtaining a permit from the city, which ensures that properties meet safety and zoning standards. Owners must also comply with local zoning regulations, which dictate where short-term rentals can be situated. In terms of tax obligations, property owners are required to collect and remit any applicable local taxes, which can vary by municipality. Safety requirements, such as smoke detectors and fire extinguishers, must be adhered to in order to protect guests. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more information on the regulations governing short-term rentals in Viroqua, visit the official Vernon County website at https://www.vernoncountywi.gov/government/municipalities/city_of_viroqua.php. Understanding these Viroqua short-term rental regulations will help ensure a smooth operation and a positive experience for both owners and guests.

Frequently Asked Questions

What are the short-term rental regulations in Viroqua, Wisconsin?
Viroqua, Wisconsin, is becoming an increasingly popular destination for short-term rentals, attracting visitors with its charming atmosphere and natural beauty. However, property owners looking to enter the short-term rental market must navigate a series of regulations to ensure compliance. Licensing is a critical requirement; owners must obtain a permit from the city to operate legally. Additionally, short-term rentals are subject to local zoning laws, which may restrict where these properties can be located. Property owners are also responsible for collecting and remitting applicable taxes, including any local room taxes. Understanding these regulations is essential for a successful rental operation in Viroqua. For comprehensive guidance on the regulatory landscape, continue reading.Key requirements for short-term rentals in Viroqua include obtaining a permit from the city, which ensures that properties meet safety and zoning standards. Owners must also comply with local zoning regulations, which dictate where short-term rentals can be situated. In terms of tax obligations, property owners are required to collect and remit any applicable local taxes, which can vary by municipality. Safety requirements, such as smoke detectors and fire extinguishers, must be adhered to in order to protect guests. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more information on the regulations governing short-term rentals in Viroqua, visit the official Vernon County website at https://www.vernoncountywi.gov/government/municipalities/city_of_viroqua.php. Understanding these Viroqua short-term rental regulations will help ensure a smooth operation and a positive experience for both owners and guests.
Do I need a permit to operate a short-term rental in Viroqua, Wisconsin?
Short-term rental regulations vary by location. In Viroqua, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Viroqua, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Viroqua, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Viroqua

Viroqua attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Viroqua, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$141.00
LTM Occupancy Rate57.1%
LTM Avg. Revenue$2,148
Monthly Short-Term Rental Market Performance Data for Viroqua
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$127.4880%$2,586
Aug 24$139.8365.4%$2,416
Sep 24$134.0063.3%$2,412
Oct 24$137.3556.5%$2,341
Nov 24$154.0048%$1,733
Dec 24$138.0943.3%$1,516
Jan 25$175.0028.6%$1,168
Feb 25$179.7336%$1,522
Mar 25$139.7550%$1,673
Apr 25$148.0040.4%$1,803
May 25$146.0061.7%$2,676
Jun 25$141.2857.1%$2,274

Short-Term Rental Market Performance Analysis for Viroqua

The short-term rental market in Viroqua demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Viroqua, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Viroqua
QuarterTypical Home Value (USD)
Q2 17$173,973
Q3 17$157,661
Q4 17$164,538
Q1 18$166,744
Q2 18$170,677
Q3 18$173,329
Q4 18$173,843
Q1 19$178,245
Q2 19$181,123
Q3 19$185,183
Q4 19$189,026
Q1 20$190,020
Q2 20$193,919
Q3 20$201,053
Q4 20$209,782
Q1 21$216,349
Q2 21$226,577
Q3 21$231,103
Q4 21$238,694
Q1 22$248,217
Q2 22$256,888
Q3 22$254,302
Q4 22$249,486
Q1 23$256,247
Q2 23$261,681
Q3 23$258,972
Q4 23$254,496
Q1 24$257,562
Q2 24$261,020
Q3 24$257,078
Q4 24$253,322
Q1 25$246,681
Q2 25$246,556
Q3 25$252,211
Q4 25$262,910
Q1 26$269,253

Market Overview

  • Typical Home Value:$269,218

Current Inventory

  • Homes For Sale:21

Detailed Market Analysis

The average home value in Viroqua, WI is $269,218, up 8.9% over the past year. Learn more about the Viroqua housing market and real estate trends.

Real Estate Market Analysis for Viroqua, Wisconsin

The residential real estate market in Viroqua, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Viroqua, Wisconsin benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Viroqua, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Viroqua
QuarterNumber of Listings
Q3 1613
Q4 1613
Q1 1713
Q2 1722
Q3 1722
Q4 1723
Q1 1827
Q2 1845
Q3 1854
Q4 1849
Q1 1939
Q2 1953
Q3 1951
Q4 1954
Q1 2046
Q2 2048
Q3 2049
Q4 2049
Q1 2149
Q2 2157
Q3 2160
Q4 2160
Q1 2253
Q2 2261
Q3 2264
Q4 2266
Q1 2355
Q2 2365
Q3 2368
Q4 2370
Q1 2462
Q2 2473
Q3 2478
Q4 2480
Q1 2565
Q2 2575

Booking Activity

  • 1-3 Months:71.7% Booked
  • 4-6 Months:58.7% Booked
  • 7-9 Months:52.8% Booked
  • 10-12 Months:8.3% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Viroqua

Viroqua vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Viroqua, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Viroqua
Bedroom ConfigurationNumber of Properties
Studio8
1 Bed16
2 Beds20
3 Beds6
4 Beds13
5+ Beds5

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Viroqua

    The vacation rental market in Viroqua features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

    Analyze Viroqua Rentals

    Use our free calculator to estimate Airbnb revenue for any property in Viroqua.

    Free Viroqua STR Calculator →

    Analyze Any Property

    Get instant revenue projections for any property in Viroqua.

    Try the Analyzer

    Table of Contents

    Loading...

    Quick Facts: Viroqua

    Active STRs
    75
    Avg Daily Rate
    $141
    Occupancy Rate
    57%
    Population
    4,407
    Annual Visitors
    45,000

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Lake Mills
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Menomonie
    • Merrillan
    • Milwaukee
    • Necedah
    • Neillsville
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Shawano
    • Sheboygan

    Top STR Markets

    • Austin, TX
    • Nashville, TN
    • Miami, FL
    • Scottsdale, AZ
    • San Diego, CA
    • Denver, CO
    • Charleston, SC
    • Savannah, GA
    • New Orleans, LA
    • Joshua Tree, CA
    • Gatlinburg, TN
    • Gulf Shores, AL
    • Destin, FL
    • Sedona, AZ
    • Park City, UT
    • South Lake Tahoe, CA
    • Kissimmee, FL
    • Pigeon Forge, TN
    • Panama City Beach, FL
    • Broken Bow, OK
    • Blue Ridge, GA
    • Mammoth Lakes, CA
    • Big Bear City, CA
    • Key West, FL
    • Asheville, NC
    • San Antonio, TX
    • Phoenix, AZ
    • Las Vegas, NV
    • Orlando, FL
    • Myrtle Beach, SC
    • Branson, MO
    View All Locations →

    You ran the numbers. Now finance it.

    Get DSCR Financing Built for STR Investors

    Qualify on the property's cash flow, not your W-2. Fast closings, competitive rates, no income verification.

    Check DSCR Eligibility →

    Sponsored by Beeline. StaySTRA may earn a referral fee.

    StaySTRA - logo

    The smart way to analyze short-term rental investments. Get revenue projections, market data, and insights powered by real short-term rental market data.

    Product

    • Analyzer
    • Pricing
    • Locations

    Resources

    • Blog
    • STR Tools
    • STR Laws
    • Top Markets

    Company

    • Sell Your BNB
    • Contact
    • Privacy Policy
    • Terms of Service

    Subscribe to newsletter

    Sign up to get STR insights and market data delivered to your inbox.

    ©2026 StaySTRA.com. All rights reserved.

    Take a look at our sister companies

    Neuhaus Realty Group - Austin Real Estate Broker Neuhaus Realty Group Bizzy Lizzy - Embroidered Women's Clothing Boutique Bizzy Lizzy Boutique Kendall Creek Properties - Real Estate Investment & Property Management Kendall Creek Properties
    ×
    Get Started Now

    Create your account to start analyzing properties

    or
    Forgot password?

    Don't have an account? Sign up Already have an account? Sign in

    Welcome back to StaySTRA

    Analyze properties, track investments, and grow your short-term rental portfolio

    Instant property analysis
    Advanced STR metrics
    Save & compare properties
    Choose Your Plan
    Stay Ahead of the Market

    Join 2,500+ STR investors getting weekly insights

    Weekly STR market insights
    New feature announcements
    Investment tips & strategies
    Exclusive subscriber offers
    Send Us a Message

    We typically respond within 24 hours

    Please sign in or create an account to send your message

    Choose Your Plan

    Select a plan to get started with StaySTRA

    Free
    $0 forever

    1 property analysis per month • Basic STR metrics • Email support

    Pro Monthly
    $7 per month

    Unlimited property analyses • Advanced STR metrics • Save & compare properties • Print reports

    Best Value
    Pro Annual
    $59 per year Save $25

    Everything in Pro Monthly • Best value - equivalent to 2 months free • Priority support