Williams Bay, Wisconsin Short-Term Rental Market
Quick Answer: Williams Bay, Wisconsin is an active short-term rental market. average occupancy is 62%. average monthly revenue is $8,411. average daily rate is $542. the top operator is Geneva Lakes Vacations with 141 listings. market score is 69/100 (grade C).
Market data reflects the Lake Geneva/Alpine Valley regional market, which includes Williams Bay. Regulations, taxes, and permit details below are specific to Williams Bay.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 29% | $306 | $2,499 |
| Feb | 32% | $308 | $2,466 |
| Mar | 35% | $288 | $2,662 |
| Apr | 34% | $310 | $2,698 |
| May | 46% | $379 | $3,684 |
| Jun | 59% | $452 | $6,397 |
| Jul | 67% | $462 | $7,839 |
| Aug | 59% | $447 | $6,977 |
| Sep | 42% | $393 | $4,530 |
| Oct | 36% | $345 | $3,622 |
| Nov | 32% | $312 | $2,782 |
| Dec | 38% | $327 | $3,091 |
Top Short-Term Rental Operators in Williams Bay
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Geneva Lakes Vacations | 141 | 6,018 | ★ 4.83 |
| 2 | Grand Welcome | 47 | 1,240 | ★ 4.84 |
| 3 | Evolve | 32 | 1,545 | ★ 4.86 |
| 4 | Vacation Rental Property Partners | 21 | 475 | ★ 4.85 |
| 5 | Portside Rentals | 9 | 92 | ★ 4.86 |
What Kind of STR Should I Buy in Williams Bay?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 153 |
| 2 bed | 250 |
| 3 bed | 275 |
| 4 bed | 216 |
| 5 bed | 160 |
ADR by Property Tier
| Entire Home | $553 |
| Luxury | $903 |
| Professionally Managed | $603 |
Revenue by Dwelling Type
| Apartment | $6,561 |
| Entire Place | $8,558 |
| House | $9,075 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 24.5% |
| vrbo | 9.8% |
| both | 65.8% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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