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Sheboygan, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Sheboygan, Wisconsin Short-Term Rental Market Overview

Population: 49,624
Annual Visitors: 350,000
Total STRs: 322
ADR: $246.50

Visitor Profile

Sheboygan, Wisconsin, attracts approximately 1.5 million visitors annually, making it a notable destination in the Midwest. The primary demographics of these visitors include families, outdoor enthusiasts, and cultural travelers, with a significant portion coming from nearby states such as Illinois and Minnesota. Many visitors are drawn to Sheboygan for its beautiful Lake Michigan shoreline, vibrant arts scene, and recreational activities. The economic impact of tourism in Sheboygan is substantial, with visitors generating significant revenue for the local economy and supporting numerous jobs in hospitality and service sectors. Tourism spending has consistently topped over $200 million annually, highlighting the area’s importance as a tourism hub.

In terms of visitor analysis, Sheboygan sees a balanced mix of age groups, with a significant portion of visitors aged 25-54, representing about 60% of the total. Families with children are common, as many attractions cater to younger audiences. The average length of stay is around two to three days, with peak seasons occurring during the summer months when outdoor activities are at their best. According to tourism sources, the city is often referred to as a hidden gem in Wisconsin’s tourism landscape, offering unique attractions that cater to a wide range of interests. Seasonal trends show a spike in hotel occupancy rates during the summer, which is crucial for STR operators looking to maximize revenue. The area’s surf culture, known for hosting the annual Dairyland Surf Classic, the largest lake surfing competition in the world, draws water sports enthusiasts. Sheboygan is also celebrated as the Bratwurst Capital of the World, with local culinary traditions attracting food tourists. For more information on things to do in Sheboygan, visit the tourism website (https://visitsheboygan.com/things-to-do/). Overall, Sheboygan’s tourism landscape is vibrant, with a steady influx of visitors contributing significantly to the local economy.

Sheboygan, Wisconsin, attracts approximately 1.5 million visitors annually, making it a notable destination in the Midwest. The primary demographics of these visitors include families, outdoor enthusiasts, and cultural travelers, with a significant portion coming from nearby states such as Illinois and Minnesota. Many visitors are drawn to Sheboygan for its beautiful Lake Michigan shoreline, vibrant arts scene, and recreational activities. The economic impact of tourism in Sheboygan is substantial, with visitors generating significant revenue for the local economy and supporting numerous jobs in hospitality and service sectors. Tourism spending has consistently topped over $200 million annually, highlighting the area’s importance as a tourism hub.

In terms of visitor analysis, Sheboygan sees a balanced mix of age groups, with a significant portion of visitors aged 25-54, representing about 60% of the total. Families with children are common, as many attractions cater to younger audiences. The average length of stay is around two to three days, with peak seasons occurring during the summer months when outdoor activities are at their best. According to tourism sources, the city is often referred to as a hidden gem in Wisconsin’s tourism landscape, offering unique attractions that cater to a wide range of interests. Seasonal trends show a spike in hotel occupancy rates during the summer, which is crucial for STR operators looking to maximize revenue. The area’s surf culture, known for hosting the annual Dairyland Surf Classic, the largest lake surfing competition in the world, draws water sports enthusiasts. Sheboygan is also celebrated as the Bratwurst Capital of the World, with local culinary traditions attracting food tourists. For more information on things to do in Sheboygan, visit the tourism website (https://visitsheboygan.com/things-to-do/). Overall, Sheboygan’s tourism landscape is vibrant, with a steady influx of visitors contributing significantly to the local economy.

Top Attractions

Sheboygan, Wisconsin, often referred to as the Malibu of the Midwest for its surf culture, offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled along the shores of Lake Michigan, this charming city boasts stunning beaches, vibrant parks, and a rich history that captivates visitors year-round. Among the top Sheboygan attractions are the John Michael Kohler Arts Center, known for its impressive collection of contemporary art, and the picturesque Sheboygan Riverfront, perfect for leisurely strolls and scenic views. Whether you are an art enthusiast, a nature lover, or simply looking for fun things to do in Sheboygan, this city has something for everyone.

One of the must-visit attractions is the John Michael Kohler Arts Center, which showcases a diverse array of contemporary art and offers engaging exhibitions and programs. Visitors can explore the center’s unique architecture and beautiful gardens. For more information, visit their official site at (https://visitsheboygan.com/things-to-do/). Another highlight is the Sheboygan County Historical Museum, where you can delve into the local history through fascinating exhibits and artifacts. This museum is a great way to learn about the region’s past and its development over the years. Families will enjoy the Sheboygan Children’s Museum, which features interactive exhibits designed to inspire creativity and curiosity in young minds. Outdoor enthusiasts should not miss the stunning Kohler-Andrae State Park, offering miles of hiking trails, sandy beaches, and beautiful dunes along Lake Michigan. The park is a haven for outdoor activities year-round. Sheboygan is also known for its annual Dairyland Surf Classic, the largest lake surfing competition in the world, and celebrates its heritage as the Bratwurst Capital of the World with community events featuring locally sourced ingredients. For additional attractions and activities, check out the official visitor guide at (https://www.travelwisconsin.com/east-central/sheboygan-county/sheboygan). With its diverse offerings, Sheboygan is a destination that promises memorable experiences for all.

Sheboygan, Wisconsin, often referred to as the Malibu of the Midwest for its surf culture, offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled along the shores of Lake Michigan, this charming city boasts stunning beaches, vibrant parks, and a rich history that captivates visitors year-round. Among the top Sheboygan attractions are the John Michael Kohler Arts Center, known for its impressive collection of contemporary art, and the picturesque Sheboygan Riverfront, perfect for leisurely strolls and scenic views. Whether you are an art enthusiast, a nature lover, or simply looking for fun things to do in Sheboygan, this city has something for everyone.

One of the must-visit attractions is the John Michael Kohler Arts Center, which showcases a diverse array of contemporary art and offers engaging exhibitions and programs. Visitors can explore the center’s unique architecture and beautiful gardens. For more information, visit their official site at (https://visitsheboygan.com/things-to-do/). Another highlight is the Sheboygan County Historical Museum, where you can delve into the local history through fascinating exhibits and artifacts. This museum is a great way to learn about the region’s past and its development over the years. Families will enjoy the Sheboygan Children’s Museum, which features interactive exhibits designed to inspire creativity and curiosity in young minds. Outdoor enthusiasts should not miss the stunning Kohler-Andrae State Park, offering miles of hiking trails, sandy beaches, and beautiful dunes along Lake Michigan. The park is a haven for outdoor activities year-round. Sheboygan is also known for its annual Dairyland Surf Classic, the largest lake surfing competition in the world, and celebrates its heritage as the Bratwurst Capital of the World with community events featuring locally sourced ingredients. For additional attractions and activities, check out the official visitor guide at (https://www.travelwisconsin.com/east-central/sheboygan-county/sheboygan). With its diverse offerings, Sheboygan is a destination that promises memorable experiences for all.

Regulations

Sheboygan, Wisconsin, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners looking to enter the short-term rental market must secure a license from the city, which requires adherence to various zoning and safety regulations. Additionally, hosts are responsible for collecting and remitting the appropriate room tax, which is essential for local funding. Understanding these regulations is crucial for compliance and avoiding penalties. Whether you are a seasoned host or new to the short-term rental landscape, knowing the local laws will help you navigate the process smoothly and maintain a successful rental operation.

In Sheboygan, property owners must obtain a short-term rental license, which involves submitting an application and paying a fee. The city enforces zoning restrictions to ensure that short-term rentals are located in appropriate areas. Safety requirements include smoke detectors, carbon monoxide detectors, and fire extinguishers, which must be present in the rental property. Owners must also comply with local health and safety codes. The current room tax rate is 8%, and it is due quarterly, requiring hosts to keep accurate records for tax purposes. Failure to comply with these regulations can result in fines and potential revocation of the rental license. For detailed regulations, visit the Municode Library (https://library.municode.com/wi/sheboygan/codes/code_of_ordinances?nodeId=MUCOSHWI) and the Wisconsin Legislature for Sheboygan County (https://docs.legis.wisconsin.gov/2017/related/acts_index/index/s/sheboygan_county) to ensure you meet all requirements.

Sheboygan, Wisconsin, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners looking to enter the short-term rental market must secure a license from the city, which requires adherence to various zoning and safety regulations. Additionally, hosts are responsible for collecting and remitting the appropriate room tax, which is essential for local funding. Understanding these regulations is crucial for compliance and avoiding penalties. Whether you are a seasoned host or new to the short-term rental landscape, knowing the local laws will help you navigate the process smoothly and maintain a successful rental operation.

In Sheboygan, property owners must obtain a short-term rental license, which involves submitting an application and paying a fee. The city enforces zoning restrictions to ensure that short-term rentals are located in appropriate areas. Safety requirements include smoke detectors, carbon monoxide detectors, and fire extinguishers, which must be present in the rental property. Owners must also comply with local health and safety codes. The current room tax rate is 8%, and it is due quarterly, requiring hosts to keep accurate records for tax purposes. Failure to comply with these regulations can result in fines and potential revocation of the rental license. For detailed regulations, visit the Municode Library (https://library.municode.com/wi/sheboygan/codes/code_of_ordinances?nodeId=MUCOSHWI) and the Wisconsin Legislature for Sheboygan County (https://docs.legis.wisconsin.gov/2017/related/acts_index/index/s/sheboygan_county) to ensure you meet all requirements.

Frequently Asked Questions

What are the short-term rental regulations in Sheboygan, Wisconsin?
Sheboygan, Wisconsin, has established specific regulations for short-term rentals to ensure safety, compliance, and community standards. Property owners looking to enter the short-term rental market must secure a license from the city, which requires adherence to various zoning and safety regulations. Additionally, hosts are responsible for collecting and remitting the appropriate room tax, which is essential for local funding. Understanding these regulations is crucial for compliance and avoiding penalties. Whether you are a seasoned host or new to the short-term rental landscape, knowing the local laws will help you navigate the process smoothly and maintain a successful rental operation.In Sheboygan, property owners must obtain a short-term rental license, which involves submitting an application and paying a fee. The city enforces zoning restrictions to ensure that short-term rentals are located in appropriate areas. Safety requirements include smoke detectors, carbon monoxide detectors, and fire extinguishers, which must be present in the rental property. Owners must also comply with local health and safety codes. The current room tax rate is 8%, and it is due quarterly, requiring hosts to keep accurate records for tax purposes. Failure to comply with these regulations can result in fines and potential revocation of the rental license. For detailed regulations, visit the Municode Library (https://library.municode.com/wi/sheboygan/codes/code_of_ordinances?nodeId=MUCOSHWI) and the Wisconsin Legislature for Sheboygan County (https://docs.legis.wisconsin.gov/2017/related/acts_index/index/s/sheboygan_county) to ensure you meet all requirements.
Do I need a permit to operate a short-term rental in Sheboygan, Wisconsin?
Short-term rental regulations vary by location. In Sheboygan, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Sheboygan, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Sheboygan, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Sheboygan

Sheboygan attracts visitors with its cultural attractions and historic sites and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Sheboygan, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$218.00
LTM Occupancy Rate48.4%
LTM Avg. Revenue$2,340
Monthly Short-Term Rental Market Performance Data for Sheboygan
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$262.1884.6%$4,973
Aug 24$263.9671.4%$4,196
Sep 24$225.9046.7%$2,119
Oct 24$215.3545.9%$2,353
Nov 24$189.0033.3%$1,404
Dec 24$184.2932.3%$1,458
Jan 25$157.0025%$1,019
Feb 25$173.4025%$1,135
Mar 25$170.8932.3%$1,393
Apr 25$197.6928.6%$1,335
May 25$209.8238.7%$1,978
Jun 25$246.5058.3%$3,232

Short-Term Rental Market Performance Analysis for Sheboygan

The short-term rental market in Sheboygan demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Sheboygan, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Sheboygan
QuarterTypical Home Value (USD)
Q2 17$121,922
Q3 17$118,664
Q4 17$123,103
Q1 18$127,970
Q2 18$130,633
Q3 18$132,100
Q4 18$134,393
Q1 19$138,167
Q2 19$139,279
Q3 19$139,794
Q4 19$142,471
Q1 20$147,441
Q2 20$148,557
Q3 20$151,349
Q4 20$160,286
Q1 21$168,171
Q2 21$175,004
Q3 21$175,305
Q4 21$174,408
Q1 22$183,322
Q2 22$191,748
Q3 22$192,340
Q4 22$192,580
Q1 23$198,156
Q2 23$206,499
Q3 23$213,152
Q4 23$217,642
Q1 24$223,130
Q2 24$232,291
Q3 24$234,496
Q4 24$239,459
Q1 25$243,416
Q2 25$243,535
Q3 25$248,458
Q4 25$252,104

Market Overview

  • Typical Home Value:$253,115
  • Median Sale Price:$242,333
  • Median List Price:$261,266

Current Inventory

  • Homes For Sale:135
  • New Listings:35

Detailed Market Analysis

The average home value in Sheboygan, WI is $253,116, up 4.5% over the past year. Learn more about the Sheboygan housing market and real estate trends.

Real Estate Market Analysis for Sheboygan, Wisconsin

The residential real estate market in Sheboygan, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Sheboygan, Wisconsin benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Sheboygan, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Sheboygan
QuarterNumber of Listings
Q3 1632
Q4 1628
Q1 1726
Q2 1744
Q3 1753
Q4 1753
Q1 1859
Q2 1869
Q3 1883
Q4 1880
Q1 1980
Q2 1990
Q3 19143
Q4 19102
Q1 20120
Q2 20121
Q3 20166
Q4 20135
Q1 21181
Q2 21208
Q3 21344
Q4 21263
Q1 22246
Q2 22262
Q3 22281
Q4 22262
Q1 23240
Q2 23269
Q3 23308
Q4 23300
Q1 24284
Q2 24311
Q3 24336
Q4 24297
Q1 25279
Q2 25322

Booking Activity

  • 1-3 Months:66% Booked
  • 4-6 Months:53.6% Booked
  • 7-9 Months:32.4% Booked
  • 10-12 Months:5.4% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Sheboygan

Sheboygan vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Sheboygan, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Sheboygan
Bedroom ConfigurationNumber of Properties
Studio3
1 Bed35
2 Beds90
3 Beds76
4 Beds62
5+ Beds18

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Sheboygan

    The vacation rental market in Sheboygan features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Sheboygan

    Active STRs
    322
    Avg Daily Rate
    $247
    Occupancy Rate
    58%
    Population
    49,624
    Annual Visitors
    350,000

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Lake Mills
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Menomonie
    • Merrillan
    • Milwaukee
    • Necedah
    • Neillsville
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Shawano
    • Sister Bay

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