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Caldwell, Idaho, attracts approximately 1.5 million visitors annually, showcasing a diverse demographic profile that includes families, outdoor enthusiasts, and cultural explorers. The primary reasons for visiting include recreational activities, events, and exploring local attractions. Visitors are drawn to Caldwell’s rich agricultural heritage, vibrant arts scene, and outdoor adventures, contributing significantly to the local economy. The tourism sector in Caldwell generates an estimated $100 million in economic impact each year, highlighting the importance of this market for local businesses and hospitality providers.

Key visitor statistics indicate that the majority of tourists are from neighboring states, particularly Idaho, Washington, and Oregon, with a notable percentage of visitors aged 25 to 44. Families with children represent a significant portion of the demographic, as they often seek family-friendly activities and events. The average length of stay for visitors is around three days, with peak seasons occurring during the summer months and around major local events, such as the Caldwell Night Rodeo and the Idaho Wine and Cider Festival. According to the tourism bureau, visitors are increasingly interested in agritourism, with local wineries and farms becoming popular attractions. The Southwest Idaho Travel Association highlights various activities available in Caldwell, from outdoor recreation to cultural events, making it an appealing destination for a wide range of travelers (https://www.visitsouthwestidaho.org/things-to-do-in-caldwell/). Additionally, the city’s economic development statistics provide insights into the growth of the tourism sector and its impact on local businesses (https://www.cityofcaldwell.org/Departments/Economic-Development/City-Statistics). Understanding these visitor demographics and travel patterns is crucial for stakeholders in the hospitality and tourism industry to tailor their offerings effectively.