Neosho, Missouri Short-Term Rental Market
Neosho, MO STRs averaged $153/night at 44.9% occupancy in April 2026, with revenue up 3.2% year-over-year.
Quick Answer: Neosho, Missouri is an active short-term rental market. average occupancy is 45%. average monthly revenue is $1,878. average daily rate is $153. the top operator is Evolve with 161 listings. market score is 82/100 (grade B).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Neosho short-term rental market in Newton County, Missouri covers 6,140 listings across channels, serving visitors drawn to the George Washington Carver National Monument, the Neosho National Fish Hatchery, and outdoor recreation along the Elk River and Big Sugar Creek. Entire-place rentals account for 5,698 listings (92.8% of supply), with 439 private rooms and 3 shared rooms.
The bedroom mix skews toward smaller units: 1-bedroom leads at 2,193 listings, followed by 2-bedroom at 1,808 and 3-bedroom at 1,391. Larger configurations account for 471 4-bedroom and 258 5-bedroom listings, consistent with group and family leisure demand.
In April 2026, the market posted a $153 average daily rate and 44.9% occupancy, generating $1,878 average monthly revenue. RevPAR was $69. Year-over-year in April, occupancy slipped 0.3 percentage points while revenue grew 3.2% and ADR rose 1.4%, indicating improving rate discipline. The 2025 full-year average was $2,104 per month (50 months of data available).
Channel distribution: Airbnb leads with 3,398 listings, VRBO has 396, and 2,346 appear on both platforms. The overall market score is 81.65 out of 100, anchored by an investability score of 92.43 and rental demand at 70.81.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $113 | $1,251 |
| Feb | 43% | $116 | $1,239 |
| Mar | 48% | $132 | $1,641 |
| Apr | 45% | $137 | $1,653 |
| May | 48% | $148 | $1,831 |
| Jun | 53% | $167 | $2,371 |
| Jul | 55% | $168 | $2,602 |
| Aug | 48% | $165 | $2,251 |
| Sep | 44% | $160 | $1,973 |
| Oct | 47% | $156 | $2,063 |
| Nov | 46% | $140 | $1,809 |
| Dec | 40% | $129 | $1,530 |
Top Short-Term Rental Operators in Neosho
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 161 | 5,546 | ★ 4.80 |
| 2 | Innsbrook Vacations | 159 | 5,666 | ★ 4.79 |
| 3 | StayLage | 22 | 502 | ★ 4.74 |
| 4 | Hogan's Hideout | 16 | 385 | ★ 4.48 |
| 5 | Stark Property Management | 14 | 1,561 | ★ 4.96 |
What Kind of STR Should I Buy in Neosho?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,193 |
| 2 bed | 1,808 |
| 3 bed | 1,391 |
| 4 bed | 471 |
| 5 bed | 258 |
ADR by Property Tier
| Entire Home | $157 |
| Luxury | $321 |
| Professionally Managed | $244 |
Revenue by Dwelling Type
| Apartment | $1,482 |
| Entire Place | $1,935 |
| House | $2,049 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.3% |
| vrbo | 6.4% |
| both | 38.2% |
Investment Analysis
Neosho presents a moderate-cost entry point with solid yield potential. The Zillow typical home value is $226,240 as of April 2026, with a median sale price of $208,992. Notably, the sale-to-list ratio is 0.748, meaning homes are selling at approximately 74.8% of list price, which signals potential acquisition discounts for patient buyers.
With April 2026 average monthly revenue of $1,878, annualized revenue runs approximately $22,537, producing a gross yield of roughly 10.0% before expenses. At the 2025 full-year average of $2,104 per month, the annualized figure is $25,248, yielding approximately 11.2%.
The most striking ADR data point in this market is the professionally managed tier premium. In April 2026, professionally managed properties averaged $244 per night versus the all-listings average of $153, a 59% premium. This is substantially larger than the premium observed in most comparable markets and suggests that professional operators, likely those with premium lakefront or resort-adjacent properties in the data footprint, command significantly higher rates.
Revenue by listing type in April: houses averaged $2,049, entire-place listings $1,935, and apartments $1,482. The luxury tier ADR was $321, more than double the market average.
Year-over-year revenue has been on a gradual upward trajectory: 2023 ($1,932), 2024 ($2,043), 2025 ($2,104). Median days to pending of 26 indicates a liquid acquisition market for investors ready to move quickly.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
April 2026 data shows an average booking lead time of 41 days and an average length of stay of 3.6 nights in the Neosho market.
A 41-day lead time gives hosts roughly 5 to 6 weeks of advance pricing visibility. Neosho draws regional visitors from southern Missouri, northwest Arkansas, and northeastern Oklahoma, a drive market that tends to book 3 to 6 weeks out for weekend leisure trips. Dynamic pricing adjustments should be locked in by 6 weeks ahead for summer weekends to capture early planners at full rate.
At 3.6 nights, Neosho sits in the short multi-night leisure stay range. This is consistent with weekend and long-weekend trips to outdoor recreation areas and national monument visits. A 2-night minimum stay policy captures the core demand without excluding single-night gap-fill opportunities. During peak summer weekends, a 3-night minimum can reduce turnover costs on high-demand holiday weekends.
Short-Term Rental Regulations
Neosho does not have a dedicated short-term rental ordinance as of May 2026. Missouri state law leaves STR regulation entirely to local jurisdictions, and Neosho has not enacted an STR permit, registration, or occupancy cap program.
Operators must hold a general City of Neosho business license (required for anyone conducting business within city limits). No owner-occupancy requirement, primary-residence requirement, or maximum-nights cap applies.
Tax obligations are clearly defined: Missouri imposes a 4.225% state sales tax on stays of 29 nights or fewer. Newton County adds 1.625% and the City of Neosho adds 3.0%, for a combined rate of 8.85%. Airbnb remits applicable state and local sales taxes on behalf of hosts in Missouri. No separate transient guest tax specific to Newton County or Neosho was identified.
Zoning: Neosho’s zoning code (Title IV, Chapter 405) does not contain explicit provisions addressing STRs as a distinct use category. Operators in residential zones should confirm permissibility with the Neosho Planning and Zoning Department before listing.
Enforcement is minimal given the absence of a dedicated regulatory framework. No STR-specific ordinance changes for Neosho or Newton County were identified through May 2026.
Market Comparison
Against national STR benchmarks (median occupancy approximately 55%, median ADR approximately $220), Neosho runs below average on both measures in April 2026: 44.9% occupancy and $153 ADR. However, April is a shoulder month; the summer peak reaches 55.1% occupancy, approaching the national median. The 2025 annual ADR of $159 remains below the national median of approximately $220.
Neosho’s key investment differentiator is the combination of sub-$227K typical home value with consistent double-digit gross yield potential. The sale-to-list ratio of 0.748 suggests active price negotiation on acquisitions, offering additional entry cost reduction for informed buyers.
Top operators: Evolve and Innsbrook Vacations are nearly tied for market leadership at 161 and 159 listings respectively. Evolve carries 5,546 reviews at 4.80, while Innsbrook Vacations has 5,666 reviews at 4.79. Stark Property Management, ranked fifth with 14 listings, holds the highest rating of the top 5 at 4.96. The top 2 operators together account for 320 listings out of 6,140 total, with independent hosts controlling approximately 95% of supply.
Frequently Asked Questions About Neosho, Missouri
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