Stanton, Michigan Short-Term Rental Market
Stanton, MI short-term rentals averaged $248/night at 60.9% occupancy in June 2026, with a roughly 20.5% gross rental yield.
Quick Answer: Stanton, Michigan is an active short-term rental market. average occupancy is 61%. average monthly revenue is $3,813. average daily rate is $248. the top operator is Evolve with 368 listings. market score is 80/100 (grade B).
Market data reflects the Michigan Area regional market, which includes Stanton. Regulations, taxes, and permit details below are specific to Stanton.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Stanton is a small city of about 1,348 residents, the county seat of Montcalm County in west-central Michigan. It is not a standalone tourism destination but sits within a recreation-oriented county with 200-plus inland lakes, the Flat River, and the 42-mile Fred Meijer Heartland Trail. In June 2026, the latest month with data, short-term rentals in this market averaged $248.20 per night at 60.9% occupancy, generating $3,813 in average monthly revenue per listing. Occupancy was roughly flat year over year (+0.2 point) while ADR fell 4.8% and revenue grew 3.7%. By property type, apartments averaged $2,328/month, entire homes $3,984/month, and houses $4,148/month. Regionally, entire-place listings make up roughly 93% of inventory, with a notable channel mix skewed toward Airbnb-only listings (46%) relative to VRBO-only (13%).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $144 | $1,622 |
| Feb | 44% | $146 | $1,641 |
| Mar | 44% | $136 | $1,697 |
| Apr | 48% | $143 | $1,717 |
| May | 52% | $172 | $2,023 |
| Jun | 62% | $214 | $3,177 |
| Jul | 71% | $218 | $4,113 |
| Aug | 64% | $214 | $3,778 |
| Sep | 46% | $187 | $2,376 |
| Oct | 45% | $164 | $2,116 |
| Nov | 42% | $148 | $1,770 |
| Dec | 45% | $150 | $1,816 |
Top Short-Term Rental Operators in Stanton
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 368 | 11,383 | ★ 4.68 |
| 2 | Freshwater Vacation Rentals | 61 | 2,562 | ★ 4.85 |
| 3 | LiveSuites | 59 | 1,199 | ★ 4.67 |
| 4 | Short Term Rentals | 31 | 2,489 | ★ 4.68 |
| 5 | Simple Lyfe Stays | 29 | 2,354 | ★ 4.85 |
What Kind of STR Should I Buy in Stanton?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,246 |
| 2 bed | 2,625 |
| 3 bed | 2,498 |
| 4 bed | 1,101 |
| 5 bed | 631 |
ADR by Property Tier
| Entire Home | $260 |
| Luxury | $447 |
| Professionally Managed | $291 |
Revenue by Dwelling Type
| Apartment | $2,328 |
| Entire Place | $3,984 |
| House | $4,148 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46% |
| vrbo | 12.5% |
| both | 41.5% |
Investment Analysis
Stanton’s market-wide ADR of $248.20 trails the professionally-managed tier average ($291.05) and sits well below the luxury tier average ($447.00), suggesting room for well-run properties to outperform the baseline. The typical home value here is $222,979, the lowest in this batch, and average monthly revenue of $3,813 annualizes to about $45,752, working out to a gross rental yield of roughly 20.5% before expenses, among the strongest yields in this dataset, reflecting the market’s low entry price relative to its rental revenue. For-sale inventory is thin at just 11 homes. On regulation, Stanton is essentially unregulated for STRs: no city ordinance specifically addresses short-term rentals, leaving operators subject only to the general City Zoning Ordinance and standard residential land-use rules, one of the lightest regulatory postures in this batch, though buyers should still confirm current requirements directly with the city given Michigan’s strong home-rule tradition.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book Stanton listings an average of 77.2 days ahead and stay 4.3 nights per trip. That lead time and stay length are consistent with regional Michigan families planning fishing, boating, and motorsports trips (Mid-Michigan Motorplex) around the county’s inland lakes, giving operators a reasonable window to adjust pricing ahead of the summer peak.
Short-Term Rental Regulations
Stanton, Michigan has no identifiable short-term-rental-specific ordinance. Michigan does not regulate STRs at the state level beyond requiring lodging of less than one month to collect and remit the state’s 6% use tax, which Airbnb generally collects and remits automatically. Statewide preemption bills (such as HB 4722) have repeatedly failed, leaving localities full authority over STRs. In practice this leaves Stanton STRs governed only by the general City Zoning Ordinance (Ordinance 238) and normal residential land-use rules; active Airbnb and Vrbo listings exist in the city, indicating STRs are permitted and lightly enforced. No local STR permit, license, occupancy cap, or owner-occupancy requirement was found. Enforcement is rated minimal. Note: online summaries frequently confuse this city with Stanton, Kentucky, which has different rules; those do not apply here. An investor should still call the Stanton zoning or clerk’s office to confirm current requirements and any Montcalm County lodging rules before operating.
Market Comparison
Stanton’s 60.9% occupancy in June 2026 sits above the roughly 55% U.S. median often cited for short-term rentals, while its $248.20 ADR runs slightly above the roughly $220 national median, positioning it as a moderately priced, above-average-occupancy inland market. No property manager snapshot data is currently published for this market, so a top-operator comparison is not available here; based on available data, ownership appears fragmented among individual operators in this small county-seat market.
Frequently Asked Questions About Stanton, Michigan
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