Northport, Michigan Short-Term Rental Market
Northport, MI short-term rentals averaged $411/night at 64.4% occupancy in June 2026, with light-touch village registration rules.
Quick Answer: Northport, Michigan is an active short-term rental market. average occupancy is 64%. average monthly revenue is $6,344. average daily rate is $411. the top operator is Vacasa with 206 listings. market score is 59/100 (grade C).
Market data reflects the Traverse City regional market, which includes Northport. Regulations, taxes, and permit details below are specific to Northport.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Northport is a small waterfront village at the northern tip of Michigan’s Leelanau Peninsula, population 496, on Grand Traverse Bay roughly 29 miles north of Traverse City. Visitors are largely regional Midwest travelers, second-home owners, and boaters drawn to Leelanau State Park, the historic Grand Traverse Lighthouse, and Leelanau’s cherry orchards and wineries. In June 2026, the latest month with data, short-term rentals in this market averaged $410.84 per night at 64.4% occupancy, generating $6,344 in average monthly revenue per listing. Occupancy eased 0.6 point year over year and ADR fell 6.0%, but revenue still rose 4.5%. By property type, apartments averaged $5,431/month, entire homes $6,470/month, and houses $6,994/month. Regionally, entire-place listings make up roughly 97% of inventory.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $243 | $2,217 |
| Feb | 39% | $240 | $2,264 |
| Mar | 35% | $212 | $2,085 |
| Apr | 40% | $219 | $2,094 |
| May | 52% | $274 | $2,699 |
| Jun | 64% | $343 | $5,015 |
| Jul | 79% | $349 | $6,779 |
| Aug | 71% | $347 | $6,314 |
| Sep | 49% | $295 | $3,909 |
| Oct | 45% | $265 | $3,347 |
| Nov | 29% | $230 | $2,035 |
| Dec | 39% | $239 | $2,172 |
Top Short-Term Rental Operators in Northport
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 206 | 5,978 | ★ 4.46 |
| 2 | Elevated Homes & Hospitality | 116 | 4,924 | ★ 4.76 |
| 3 | True North Property Management | 109 | 3,627 | ★ 4.54 |
| 4 | The Mitten Group Property Management | 108 | 9,528 | ★ 4.79 |
| 5 | Evolve | 94 | 4,171 | ★ 4.76 |
What Kind of STR Should I Buy in Northport?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,303 |
| 2 bed | 1,523 |
| 3 bed | 1,236 |
| 4 bed | 711 |
| 5 bed | 443 |
ADR by Property Tier
| Entire Home | $417 |
| Luxury | $638 |
| Professionally Managed | $441 |
Revenue by Dwelling Type
| Apartment | $5,431 |
| Entire Place | $6,470 |
| House | $6,994 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.2% |
| vrbo | 15.5% |
| both | 56.2% |
Investment Analysis
Northport’s market-wide ADR of $410.84 trails the professionally-managed tier average ($440.56) and sits well below the luxury tier average ($638.10), leaving room for well-positioned properties to price above the baseline. No typical home value is currently published for this market in the housing dataset, so a gross rental yield cannot be calculated here; investors should source comparable local sale prices directly. Revenue growth of 4.5% year over year, despite declining ADR, suggests occupancy or booking-mix strength is carrying the market. On regulation, the Village of Northport itself is one of the more permissive markets in this batch: its STR ordinance imposes no owner-occupancy requirement, no cap on rental nights, and no published fee, with only annual registration required. The critical caveat for buyers is jurisdictional: many addresses with a ‘Northport’ mailing address actually sit within the separate Leelanau Township, which has its own, different STR ordinance, so confirming exact parcel jurisdiction before purchase is essential.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book Northport listings an average of 87.4 days ahead and stay 4.0 nights per trip. That lead time reflects a planned summer-getaway pattern tied to Leelanau’s wine trail and boating season, giving operators several months of visibility to price ahead of the steep July peak.
Short-Term Rental Regulations
Short-term rentals are permitted and legal in the Village of Northport, and the barrier to entry is low. Under Village Ordinance No. 111 of 2015, amended October 7, 2021, a short-term rental is a dwelling rented, where the owner does not reside, for a period of less than 21 days. Before renting, the owner must register the unit with the Village Clerk and renew that registration annually. The ordinance does not impose an owner-occupancy or primary-residence requirement, does not cap the number of nights per year, sets no zoning-district restrictions, and specifies no registration fee amount. Enforcement is rated minimal: failure to register carries a $200 fine, with a 7-day cure window after notice before an additional $200/day accrues; repeated (3-time) code violations can lead to permit revocation. Statewide, Michigan applies a 6% use tax to lodging under 30 days. Importantly, many ‘Northport’ addresses lie within the separate Leelanau Township rather than the Village, and the Township has its own, stricter STR ordinance, so investors must confirm which jurisdiction their target parcel falls in before relying on these village rules.
Market Comparison
Northport’s 64.4% occupancy in June 2026 runs above the roughly 55% U.S. median often cited for short-term rentals, and its $410.84 ADR nearly doubles the roughly $220 national median, reflecting its position as a premium Leelanau Peninsula leisure market. Vacasa leads regional professional management with 206 listings, 5,978 reviews, and a 4.46 rating, followed by Elevated Homes & Hospitality (116 listings, 4.76 rating), True North Property Management (109 listings, 4.54 rating), The Mitten Group Property Management (108 listings, 4.79 rating), and Evolve (94 listings, 4.76 rating). The relatively even spread among the top five suggests a competitive, fragmented professional management landscape in this submarket rather than one dominant operator.
Frequently Asked Questions About Northport, Michigan
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