La Veta, Colorado Short-Term Rental Market
La Veta, CO area STRs averaged $179/night at 40.9% occupancy in April 2026, with a 2025 annual average of $217 ADR and 53.9% occupancy across 11,109 regional listings.
Quick Answer: La Veta, Colorado is an active short-term rental market. average occupancy is 65%. average monthly revenue is $4,125. average daily rate is $244. the top operator is Evolve with 552 listings. market score is 67/100 (grade C).
Market data reflects the Colorado Area regional market, which includes La Veta. Regulations, taxes, and permit details below are specific to La Veta.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The La Veta, CO short-term rental market covers the southern Colorado mountain corridor anchored in Huerfano County and reported 11,109 active listings as of the latest snapshot. April 2026, a historically soft shoulder month in this market, produced an average daily rate of $179 and occupancy of 40.9%, yielding a RevPAR of $73. The 2025 full-year average was more representative: 53.9% occupancy and $217 ADR. Supply is heavily concentrated in entire-place rentals: 10,381 of 11,109 listings (93.4%) are entire-place units, with 723 private rooms and 5 shared rooms. By bedroom count, 1-bedroom properties lead with 3,557 listings, followed closely by 3-bedroom (3,021) and 2-bedroom (2,842), with 4-bedroom (1,119) and 5-bedroom (550) rounding out the mix. Channel distribution is nearly even: 5,581 listings appear on both Airbnb and VRBO, 4,614 are Airbnb-only, and 914 are VRBO-only. Year-over-year through April 2026, occupancy improved 2.54 percentage points, ADR rose 2.92%, and revenue grew 2.39%, a positive trend across all three core metrics. The market scored 66.7 overall on the investability index, with rental demand (73.3) the strongest sub-score and revenue growth (64.4) reflecting more modest pace.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 42% | $189 | $2,293 |
| Feb | 50% | $191 | $2,370 |
| Mar | 54% | $193 | $2,839 |
| Apr | 41% | $155 | $1,933 |
| May | 57% | $175 | $2,319 |
| Jun | 67% | $212 | $3,508 |
| Jul | 72% | $216 | $4,201 |
| Aug | 63% | $203 | $3,570 |
| Sep | 59% | $191 | $3,034 |
| Oct | 51% | $175 | $2,540 |
| Nov | 45% | $167 | $1,986 |
| Dec | 51% | $200 | $2,558 |
Top Short-Term Rental Operators in La Veta
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 552 | 35,001 | ★ 4.77 |
| 2 | Vacasa | 218 | 11,513 | ★ 4.60 |
| 3 | Vacation Rental Collective | 164 | 8,344 | ★ 4.82 |
| 4 | Pinon Vacation | 111 | 8,032 | ★ 4.82 |
| 5 | VIP Vacation Services | 94 | 3,083 | ★ 4.83 |
What Kind of STR Should I Buy in La Veta?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,557 |
| 2 bed | 2,842 |
| 3 bed | 3,021 |
| 4 bed | 1,119 |
| 5 bed | 550 |
ADR by Property Tier
| Entire Home | $252 |
| Luxury | $406 |
| Professionally Managed | $302 |
Revenue by Dwelling Type
| Apartment | $3,363 |
| Entire Place | $4,276 |
| House | $4,513 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 41.5% |
| vrbo | 8.2% |
| both | 50.2% |
Investment Analysis
No Zillow home value data was available for La Veta in the current snapshot, so gross-yield calculations are not included. On the revenue side, the 2025 annual average of $3,240 per month translates to approximately $38,900 in annualized revenue for a typical listing. The most recent April 2026 monthly figure of $2,184 reflects the seasonal trough; summer months average significantly more, with July reaching approximately $4,203. Tier premiums are meaningful: entire-home listings average $185 per night versus the all-listings ADR of $179, while luxury-tier properties command $327 per night (an 83% premium) and professionally managed properties average $210 per night. By property type, houses generate approximately $2,354 per month versus $2,261 for entire-place listings and $1,717 for apartments. All three primary year-over-year metrics point positive through April 2026: occupancy +2.54 percentage points, ADR +2.92%, and revenue +2.39%. The modest overall investability score of 66.7 reflects a small-market environment where rental demand (73.3) is supported by consistent seasonal visitor traffic but revenue growth pace (64.4) is moderate compared to higher-profile Colorado resort markets.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
La Veta-area guests book approximately 40 days in advance, a shorter lead time than many resort markets, suggesting that guests plan about 6 weeks out rather than booking months ahead. The average length of stay is 3.75 nights, slightly longer than a typical weekend, consistent with drive-market visitors combining a weekend with surrounding weekdays for hiking, fishing, and event attendance. At April’s 40.9% occupancy rate (approximately 12 occupied nights per 30-day month divided by 3.75 nights per stay), the typical listing sees about 3 completed guest stays monthly during the shoulder season. In peak summer at July’s 72.4% occupancy, the same math yields approximately 6 guest stays per month. The shorter advance booking window means operators benefit from dynamic pricing tools that capture late-booking demand rather than locking in rates far in advance.
Short-Term Rental Regulations
La Veta requires two annual approvals for any short-term rental operation: a Short-Term Rental Permit and a Town of La Veta Business License. Operating without both is unlawful. A separate permit is required for each property, and permits are issued only to the property owner (no owner-occupancy or primary-residence requirement applies). STRs are allowed by permit in all zoning districts except the Industrial District and the Railroad Support District. The annual STR permit renewal fee is $150, due 45 days before expiration, plus a $25 annual business license fee. Each STR must designate a Local Contact Person responsible for code compliance, lodging-tax reporting, property maintenance, snow and ice removal, and prompt response to local authorities. Operators must collect and remit state, county, and local sales taxes; the combined accommodation sales tax rate in La Veta is approximately 9.9% as of January 2026, comprising 2.9% Colorado state, 3.0% Huerfano County, 3.5% Town of La Veta, and a 0.5% special tax that took effect January 2026. No maximum-nights-per-year cap was published in the available records. Violations carry fines up to $300. Enforcement is rated moderate.
Market Comparison
Against US STR market medians of approximately 55% occupancy and $220 ADR, La Veta’s 2025 annual averages (53.9% occupancy, $217 ADR) track close to national norms, modestly below on occupancy, roughly at parity on rate. The market’s overall score of 66.7 out of 100 reflects a smaller, niche destination rather than a high-demand resort corridor. Professional management is dominated by national platforms: Evolve leads with 552 listings and 35,001 reviews at a 4.77 average rating. Vacasa holds second with 218 listings, 11,513 reviews, and a 4.60 rating. Vacation Rental Collective ranks third with 164 listings, 8,344 reviews, and a 4.82 rating. These three operators collectively manage approximately 934 of 11,109 active listings, or about 8.4% of the market, a lower concentration than most larger resort markets, leaving meaningful share for independent operators. The positive year-over-year momentum in all three metrics (occupancy, ADR, revenue) through April 2026 distinguishes La Veta from markets where post-pandemic softening has continued.
Frequently Asked Questions About La Veta, Colorado
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When is peak season for La Veta vacation rentals?
Is an owner-occupancy or primary-residence requirement in effect?
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