Snowmass Village, Colorado Short-Term Rental Market
Snowmass Village STRs averaged $936/night at 20.1% occupancy in April 2026, with winter peak months reaching $1,213 ADR and $18,315 average monthly revenue.
Quick Answer: Snowmass Village, Colorado is an active short-term rental market. average occupancy is 60%. average monthly revenue is $8,039. average daily rate is $729. the top operator is Frias vacation rental with 189 listings. market score is 40/100 (grade D).
Market data reflects the Aspen/Snowmass regional market, which includes Snowmass Village. Regulations, taxes, and permit details below are specific to Snowmass Village.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Snowmass Village is part of the Aspen/Snowmass ski and resort corridor in Pitkin County, Colorado. The Aspen Skiing Company operates four mountains in this corridor, recording approximately 1.49 million skier visits in the 2023-24 winter season. Aspen/Snowmass draws a high-income visitor base with average household income of $126,602 per the 2022-23 Aspen Chamber Resort Association profile, with approximately 81% of visitors staying overnight.
The STR market encompasses approximately 2,540 active listings. In April 2026, a spring shoulder month following the close of ski season, the average daily rate was $936 and occupancy was 20.1%, yielding a RevPAR of $188 and average monthly revenue of $6,280. Year-over-year for April, occupancy fell 16.8%, ADR fell 8.0%, and revenue declined 12.6% — a meaningful pullback from April 2025 performance in this specific month.
The listing mix is almost entirely entire-place rentals: 2,513 of approximately 2,540 listings (99%). Private rooms total just 27. By bedroom count, 2-bedroom units lead the inventory (949 listings), followed by 1-bedroom (644), 3-bedroom (570), 4-bedroom (222), and 5-bedroom or larger (153). Channel distribution is notably balanced between platforms: 1,740 listings appear on both Airbnb and VRBO, with 423 Airbnb-only and 377 VRBO-only. The nearly even split between Airbnb-only and VRBO-only single-platform listings reflects VRBO’s stronger position in the luxury resort segment.
The composite market score of 40.5 out of 100 is the lowest of the five Colorado markets in this batch, dragged down by revenue growth (40.4) and rental demand (49.1) scores, which reflect recent softness. The seasonality score of 47.3 signals significant seasonal swings — the widest of the five markets in absolute revenue terms.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 55% | $1159 | $16,028 |
| Feb | 65% | $1214 | $18,308 |
| Mar | 61% | $1171 | $18,806 |
| Apr | 24% | $912 | $7,342 |
| May | 41% | $1101 | $9,549 |
| Jun | 55% | $842 | $8,785 |
| Jul | 64% | $935 | $14,090 |
| Aug | 52% | $981 | $13,134 |
| Sep | 43% | $814 | $9,187 |
| Oct | 35% | $814 | $8,187 |
| Nov | 32% | $724 | $6,154 |
| Dec | 60% | $1278 | $13,600 |
Top Short-Term Rental Operators in Snowmass Village
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Frias vacation rental | 189 | 1,030 | ★ 4.61 |
| 2 | The Aspen By East West | 172 | 35 | ★ 5.00 |
| 3 | CoralTree Residences | 159 | 4,777 | ★ 4.81 |
| 4 | East West Hospitality | 130 | 346 | ★ 4.71 |
| 5 | ITrip Vacations | 121 | 5,906 | ★ 4.89 |
What Kind of STR Should I Buy in Snowmass Village?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 644 |
| 2 bed | 949 |
| 3 bed | 570 |
| 4 bed | 222 |
| 5 bed | 153 |
ADR by Property Tier
| Entire Home | $735 |
| Luxury | $1,656 |
| Professionally Managed | $597 |
Revenue by Dwelling Type
| Apartment | $6,091 |
| Entire Place | $8,092 |
| House | $21,440 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 16.7% |
| vrbo | 14.8% |
| both | 68.5% |
Investment Analysis
Snowmass Village represents the highest entry cost of the five Colorado markets in this analysis. The typical home value as of April 2026 was approximately $2,453,215, with active listings carrying a median list price of $2,563,333. No sale-to-list ratio or median days to pending is available in the current housing snapshot.
At the April 2026 monthly average of $6,280, annualizing that single month would overstate performance during the post-ski trough. Using the 2025 annual average monthly revenue of $12,961, the implied gross yield is approximately 6.3% on a $2,453,000 purchase — before the exceptionally high tax burden (22.35% of gross revenue for non-owner-occupied Classic permits), platform fees, management costs, and operating expenses. After a 22.35% tax rate and a typical 25% property management fee applied sequentially, net annual revenue would approximate $90,500 on a $155,500 gross — a meaningful reduction that underscores the importance of modeling the full cost structure.
The ADR tier spread in this market is dramatic at the luxury level. The market-wide ADR of $936 compares to $946 for entire-home listings, $853 for professionally managed properties, and $2,354 for luxury-tier listings. The luxury ADR is 2.5 times the market average, reflecting the concentration of ultra-high-end properties in this corridor. Professionally managed listings average less than the market-wide ADR — an unusual pattern that may reflect PMs managing a mix of mid-tier inventory.
The 2023 annual average of $18,350/month was the highest in the historical data, driven by the post-pandemic luxury travel surge and strong 2023 ski season ADR of $1,403. Revenue moderated to $17,745 in 2024 and $12,961 in 2025, with ADR declining from $1,403 to $977 over the same period. This decompression after the 2023 peak is a caution for investors modeling 2023-era returns.
The market’s investability score of 62.0 reflects the income potential of well-positioned assets, tempered by high entry costs, high tax burden, and the regulatory complexity of a three-jurisdiction permit landscape.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
April 2026 data shows a booking lead time of 81.3 days and an average length of stay of 4.25 nights. The 81-day lead time is the longest of the five Colorado markets in this analysis by a substantial margin, consistent with how luxury ski vacations are booked: guests planning a Snowmass ski week or Aspen summer retreat typically commit months in advance.
At $936 ADR and 4.25 nights, a typical April reservation generates approximately $3,978 in gross revenue. The long lead time and high per-reservation revenue give operators extensive pricing visibility: winter peak bookings for February and March are typically confirmed in November and December, meaning operators who have not yet priced next ski season by early fall are already behind the booking curve.
The 81-day lead time also has implications for cancellation policy and minimum-stay requirements. At this price point and lead time, operators can enforce strict cancellation policies without meaningfully reducing demand. Minimum stays of 4-7 nights during peak winter weeks are standard in this market and are supported by the 4.25-night average stay even in a shoulder month.
The channel balance between Airbnb (423 Airbnb-only) and VRBO (377 VRBO-only) with 1,740 on both platforms signals that VRBO captures a meaningful share of this luxury segment. Buyers and repeat visitors in this market are more likely to use VRBO or direct booking than in lower-price urban markets.
Short-Term Rental Regulations
The Aspen/Snowmass Village corridor operates under one of Colorado’s most structured STR regulatory programs, spanning three distinct jurisdictions.
City of Aspen: Three permit tiers apply. The Owner-Occupied (STR-OO) permit requires the owner to use the property as their primary residence, limits rental nights to 120 per year, and costs $394/year plus a $150/year business license. The Classic (STR-C) permit has no night cap but is quantity-limited in 14 residential zone districts, with waitlists active in most zones as of 2025. Non-residential zones (commercial core) are uncapped. STR-C costs $394/year plus the $150 business license. The Lodging-Exempt (STR-LE) permit covers lodge and condo-hotel managers at $148/unit/year with no night cap or zone limit. LLCs without a verifiable natural person as owner are not accepted. All permits are annual and non-transferable on property sale.
Tax burden on Classic STR (non-owner-occupied) properties is 22.35% of gross revenue: 10.35% combined sales tax plus 2% city lodging tax plus 10% STR excise tax. Owner-occupied and lodging-exempt permits pay 5% STR excise tax instead of 10%, for a combined rate of 17.35%. Starting January 2025, all taxes must be remitted directly to the City of Aspen monthly. Rental platforms must display permit numbers in listings.
Snowmass Village: A separate STR permit is required ($400/year effective January 2026) plus a business license ($85/year). Effective December 30, 2025, all Snowmass Village permits expire April 30 annually, and trespassing is classified as a major violation.
Pitkin County unincorporated: Requires a county STR license with tiered fees based on assessed value, a 4-night minimum stay, and a 120-night annual cap.
Ordinance No. 08-2025 (effective 2026) updated Aspen STR procedures: HOA affidavits no longer required for renewals, mailing public notice eliminated for new permits in uncapped zones, and a temporary permit category was added for properties with pre-existing reservations during ownership transitions. STR permit renewal platform migrated from MuniRevs to Localgov effective June 1, 2026.
Market Comparison
Snowmass Village is a structural outlier versus national STR benchmarks. Against a U.S. median occupancy of approximately 55% and median ADR of approximately $220, Snowmass Village’s $936 ADR is 4.3 times the national median. The annual average occupancy of 53.6% for 2025 is near the national median despite being a luxury resort market, reflecting the deep seasonal troughs that balance the high winter occupancy.
The 2025 annual average monthly revenue of $12,961 is the highest of the five Colorado markets in this batch, compared to Drake/RMNP corridor at $5,091, Durango at $4,061, Manitou Springs at $3,244, and Fort Collins at $3,166.
Operator concentration is high, with established luxury and regional hospitality brands. The top 5 property managers collectively hold at least 771 listings. Frias Vacation Rental leads with 189 listings (4.611 average rating). The Aspen By East West manages 172 listings with a 5.000 average rating (35 reviews). CoralTree Residences holds 159 listings with a 4.806 rating across 4,777 reviews. East West Hospitality operates 130 listings (4.710 rating) and ITrip Vacations manages 121 listings with a 4.888 rating across 5,906 reviews.
For investors comparing this market to other Colorado STRs, the key tradeoffs are: the highest ADR and absolute revenue per listing but also the highest entry cost ($2.45M typical home value), highest tax burden (22.35% for Classic permits), most complex multi-jurisdiction regulatory environment, and the sharpest recent revenue decompression (2023 average of $18,350 down to 2025 average of $12,961). The composite market score of 40.5 is the lowest in this Colorado batch, though the investability score of 62.0 indicates the underlying asset quality remains sound.
Frequently Asked Questions About Snowmass Village, Colorado
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