Wimberley, Texas Short-Term Rental Market
Wimberley STRs averaged $231/night at 58.2% occupancy in April 2026, with $3,832 average monthly revenue.
Quick Answer: Wimberley, Texas is an active short-term rental market. average occupancy is 62%. average monthly revenue is $3,874. average daily rate is $229. the top operator is AvantStay with 358 listings. market score is 57/100 (grade C).
Market data reflects the Austin regional market, which includes Wimberley. Regulations, taxes, and permit details below are specific to Wimberley.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Wimberley, TX is a Hill Country short-term rental market operating primarily on entire-place listings, with approximately 24,662 active listings tracked across platforms as of the latest snapshot. The market posted a $231 average daily rate and 58.2% occupancy in April 2026, producing a RevPAR of $134. Year-over-year, occupancy rose 4.0% while ADR softened 5.7%, reflecting competitive pricing pressure even as demand held steady. Revenue per listing was up 3.4% year-over-year.
Entire-place listings dominate the supply mix, representing approximately 21,276 of 24,662 tracked listings (86%). Private rooms account for 3,296 (13%), and shared rooms make up a small remainder of 90. On the bedroom side, one-bedroom properties are the most common at 10,663 listings, followed by two-bedroom (5,182), three-bedroom (4,406), four-bedroom (2,665), and five-bedroom (1,687). Channel distribution leans heavily toward Airbnb, with 12,942 Airbnb-only listings, 1,626 VRBO-only, and 10,094 listed on both platforms.
The market’s overall investability score is 56.7 out of 100. Rental demand scores 65.7, regulation scores 64.4, and seasonality scores 89.7, indicating a highly seasonal market with relatively moderate regulatory exposure by Texas Hill Country standards. Revenue growth scores 57.4.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 50% | $160 | $2,254 |
| Feb | 59% | $180 | $2,581 |
| Mar | 63% | $232 | $3,867 |
| Apr | 57% | $220 | $3,451 |
| May | 58% | $224 | $3,467 |
| Jun | 60% | $225 | $3,572 |
| Jul | 60% | $216 | $3,525 |
| Aug | 57% | $202 | $3,127 |
| Sep | 56% | $206 | $2,974 |
| Oct | 59% | $231 | $3,560 |
| Nov | 53% | $201 | $3,000 |
| Dec | 51% | $180 | $2,630 |
Top Short-Term Rental Operators in Wimberley
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 358 | 1,955 | ★ 4.79 |
| 2 | Landing, Inc. | 311 | 528 | ★ 4.29 |
| 3 | Hill Country Premier Lodging | 287 | 23,955 | ★ 4.62 |
| 4 | Landing | 272 | 53 | ★ 3.67 |
| 5 | Vacasa | 250 | 17,032 | ★ 4.70 |
What Kind of STR Should I Buy in Wimberley?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 10,663 |
| 2 bed | 5,182 |
| 3 bed | 4,406 |
| 4 bed | 2,665 |
| 5 bed | 1,687 |
ADR by Property Tier
| Entire Home | $251 |
| Luxury | $532 |
| Professionally Managed | $261 |
Revenue by Dwelling Type
| Apartment | $2,464 |
| Entire Place | $4,206 |
| House | $4,580 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.5% |
| vrbo | 6.6% |
| both | 40.9% |
Investment Analysis
Wimberley STRs produced an average of $3,832 per listing per month in April 2026, equating to an annualized run rate of approximately $45,988. At a typical home value of $602,290 (Zillow, April 2026), that produces a gross yield of approximately 7.6%. The median list price of $715,167 reflects a higher-end active inventory, which compresses yield closer to 6.4% on current ask prices.
Tier performance in April 2026 varies significantly by property type. Entire-home listings averaged $253/night ADR, while luxury-tier properties averaged $540/night. Professionally managed properties averaged $269/night, a 16% premium over the market-wide average of $231. Monthly revenue by property type shows houses averaging $4,425 and entire-place units averaging $4,158, versus apartments at $2,672.
The 2025 annual average ADR was $216 across all bedrooms, with annual average occupancy at 56.3% and average monthly revenue at $3,415. Compared to 2024 (ADR $225, occ 55.4%, revenue $3,457), 2025 saw a modest ADR decline offset by a slight occupancy gain. The multi-year trend from 2021 (revenue peak at $3,736/month) through 2025 shows revenue stabilizing in the $3,270 to $3,460 range after the pandemic peak. The market’s total score of 56.7 and investability score of 56.5 indicate a moderate-yield, seasonally driven market rather than a high-velocity one.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Wimberley)
Booking Insights
Wimberley guests book an average of 40.5 days in advance as of April 2026, indicating a moderate lead time for a leisure destination of this size. This means operators have roughly a five-to-six week window to fill inventory before a stay date, which is consistent with weekend-trip planning patterns from Austin and San Antonio.
Average length of stay is 4.4 nights, suggesting that guests are primarily booking multi-night getaways rather than single-night stops. A 4.4-night average also reduces turnover costs relative to markets with two-night minimum stays as the norm, since cleaning and restocking cycles are spread across more revenue-generating nights.
For pricing strategy, the 40-day lead time suggests that operators should set base rates at target pricing early and use moderate discounting only within the final two weeks when inventory risk is highest. The 4.4-night stay profile also rewards operators who set three-night minimums on weekends, as it aligns incentives without creating excessive gaps in the calendar.
Short-Term Rental Regulations
Wimberley requires a Conditional Use Permit (CUP) for all short-term rentals, with no blanket exemption for any zoning district. The city issues two permit categories: STR 1 for owner-occupied properties and STR 2 for absentee-owner properties. Both require City Council approval after Planning and Zoning Commission review, with a typical processing timeline of 45 to 60 days. Owner-occupancy and primary-residence restrictions do not apply citywide, though individual CUPs may include conditions set by council on a property-by-property basis.
Applications trigger public notice to property owners within 200 feet of the subject property. If owners representing 20% or more of contiguous land area file opposition, a four-of-five council supermajority is required for approval, creating real approval risk in densely opposed neighborhoods.
Permits must be renewed every two years (biennial), following a 2024 ordinance amendment that replaced the prior indefinite CUP system. No citywide cap on annual rental nights is published, though individual CUPs may impose one.
On the tax side, operators collect and remit a combined 13% Hotel Occupancy Tax: 6% Texas state HOT plus the city’s 7% HOT (effective April 1, 2022, administered by HdL Lodging Tax). Guests staying 31 or more consecutive nights are exempt. Permitted properties must also comply with septic, parking, noise, and dark-sky lighting ordinances. Enforcement is complaint-driven, with CUP revocation as the ultimate penalty. Permit application cost is not published in available data.
Market Comparison
Wimberley’s April 2026 occupancy of 58.2% is slightly above the approximate US STR market median of around 55%. Its ADR of $231/night sits above the approximate US median of $220, reflecting the Hill Country premium for outdoor recreation destinations. RevPAR of $134 is in line with mid-tier leisure markets nationally.
Within the Hill Country region, Wimberley’s entire-home ADR of $253 and luxury ADR of $540 are consistent with a market that has both volume supply and premium inventory, though not at the scale of Fredericksburg or the Smoky Mountains.
Professional property managers are a significant presence in Wimberley. AvantStay leads with 358 listings and 1,955 reviews (4.8 average rating). Hill Country Premier Lodging ranks third with 287 listings and the highest review volume among the top 5 at 23,955 reviews, reflecting deep local tenure. Vacasa holds 250 listings and 17,032 reviews at a 4.7 average rating. Landing, Inc. and Landing (listed separately in platform data) account for 311 and 272 listings respectively. The top 5 operators together represent approximately 1,478 listings, or roughly 6% of the 24,662 total tracked listings, suggesting a fragmented market where individual owners remain the dominant operator type.
Frequently Asked Questions About Wimberley, Texas
What is the average daily rate for an Airbnb in Wimberley, TX?
What occupancy rate can I expect for a Wimberley short-term rental?
How much revenue does the average Wimberley STR generate per month?
Do I need a permit to operate a short-term rental in Wimberley?
What is the hotel occupancy tax rate in Wimberley?
When is the best time to buy a short-term rental property in Wimberley?
Which months are slowest for Wimberley short-term rentals?
Analyze Wimberley Rentals
Use our free calculator to estimate Airbnb revenue for any property in Wimberley.
Free Wimberley STR Calculator →
