Sister Bay, Wisconsin Short-Term Rental Market Overview
Visitor Profile
Sister Bay, Wisconsin, attracts approximately 1.5 million visitors annually as part of Door County’s thriving tourism market, contributing millions to the local economy. Primary visitor demographics include families, couples, and retirees, with significant representation in the 35 to 54 age range. Many travelers come from Illinois, Minnesota, and other Midwest states, drawn by Door County’s reputation as a premier Midwest vacation destination. Main attractions include water activities on Green Bay, scenic beauty, local dining experiences, and the area’s small-town charm. The economic impact of tourism in Sister Bay is substantial, supporting restaurants, lodging facilities, shops, and recreational businesses. Summer months see the highest visitation, though the area maintains appeal year-round with fall foliage and winter activities.
Visitor statistics show average stays of three to four days, with peak season from June through August when accommodations often reach full capacity. Spring and fall shoulder seasons attract visitors seeking fewer crowds and beautiful natural displays. According to Door County tourism data, approximately 60% of visitors are repeat guests who return annually, demonstrating strong destination loyalty. Families represent about 40% of visitors, seeking beach activities and family-friendly dining. Couples seeking romantic getaways account for approximately 35%, attracted by sunset views, wineries, and charming accommodations. Water sports, shopping, and culinary experiences draw diverse interests. For STR operators in Sister Bay, understanding the village’s strict regulations including the 1,500 dollar annual license fee and four-bedroom limit is crucial. Properties that secured licenses before regulations tightened may have competitive advantages in a market with limited STR supply. The village’s legal victory upholding regulations in 2025 solidifies the regulatory framework. Marketing to families and couples seeking authentic Door County experiences near Sister Bay’s downtown and marina optimizes booking potential. Peak summer demand justifies premium pricing, while shoulder seasons require strategic rate adjustments to maintain occupancy. Sister Bay’s established reputation as a Door County destination ensures continued strong tourism supporting the STR market.
Sister Bay, Wisconsin, attracts approximately 1.5 million visitors annually as part of Door County’s thriving tourism market, contributing millions to the local economy. Primary visitor demographics include families, couples, and retirees, with significant representation in the 35 to 54 age range. Many travelers come from Illinois, Minnesota, and other Midwest states, drawn by Door County’s reputation as a premier Midwest vacation destination. Main attractions include water activities on Green Bay, scenic beauty, local dining experiences, and the area’s small-town charm. The economic impact of tourism in Sister Bay is substantial, supporting restaurants, lodging facilities, shops, and recreational businesses. Summer months see the highest visitation, though the area maintains appeal year-round with fall foliage and winter activities.
Visitor statistics show average stays of three to four days, with peak season from June through August when accommodations often reach full capacity. Spring and fall shoulder seasons attract visitors seeking fewer crowds and beautiful natural displays. According to Door County tourism data, approximately 60% of visitors are repeat guests who return annually, demonstrating strong destination loyalty. Families represent about 40% of visitors, seeking beach activities and family-friendly dining. Couples seeking romantic getaways account for approximately 35%, attracted by sunset views, wineries, and charming accommodations. Water sports, shopping, and culinary experiences draw diverse interests. For STR operators in Sister Bay, understanding the village’s strict regulations including the 1,500 dollar annual license fee and four-bedroom limit is crucial. Properties that secured licenses before regulations tightened may have competitive advantages in a market with limited STR supply. The village’s legal victory upholding regulations in 2025 solidifies the regulatory framework. Marketing to families and couples seeking authentic Door County experiences near Sister Bay’s downtown and marina optimizes booking potential. Peak summer demand justifies premium pricing, while shoulder seasons require strategic rate adjustments to maintain occupancy. Sister Bay’s established reputation as a Door County destination ensures continued strong tourism supporting the STR market.
Top Attractions
Sister Bay, Wisconsin, offers visitors a quintessential Door County experience with stunning waterfront views, charming downtown shops, and year-round outdoor recreation. Located on the shores of Green Bay, this picturesque village serves as a central hub for exploring northern Door County’s natural beauty and cultural attractions. The Sister Bay Marina provides access to water activities including boating, fishing, and kayaking. Al Johnson’s Swedish Restaurant, famous for its grass-roofed design and roaming goats, has become an iconic Door County landmark. The village features numerous parks, beaches, and trails for hiking and biking. With its welcoming atmosphere and diverse attractions, Sister Bay appeals to families, couples, and outdoor enthusiasts seeking authentic Wisconsin coastal experiences.
Sister Bay Marina serves as a focal point for water-based recreation, offering boat rentals, fishing charters, and stunning sunset views over Green Bay. The marina provides amenities for both experienced boaters and families seeking casual water activities. Al Johnson’s Swedish Restaurant offers traditional Swedish cuisine in a unique setting with goats grazing on its grass roof, creating a memorable dining experience and photo opportunity. The restaurant operates year-round and has become a must-visit Sister Bay attraction. Buffalo Run Park, just south of the village, features 100 acres with hiking trails, picnic areas, and recreational facilities. Sister Bay Beach Park provides sandy beach access, playground equipment, and picnic areas perfect for family outings. The village’s walkable downtown features art galleries, boutique shops, and local restaurants showcasing Door County’s culinary specialties including fish boils. For comprehensive visitor information, see the Sister Bay Advancement Association (https://www.travelwisconsin.com/visitor-information-centers/sister-bay-advancement-association-196568) and Travel Wisconsin (https://www.travelwisconsin.com/northeast/door-county/sister-bay). Annual events include the Fall Fest celebrating autumn colors and winter activities utilizing the area’s snowy landscapes.
Sister Bay, Wisconsin, offers visitors a quintessential Door County experience with stunning waterfront views, charming downtown shops, and year-round outdoor recreation. Located on the shores of Green Bay, this picturesque village serves as a central hub for exploring northern Door County’s natural beauty and cultural attractions. The Sister Bay Marina provides access to water activities including boating, fishing, and kayaking. Al Johnson’s Swedish Restaurant, famous for its grass-roofed design and roaming goats, has become an iconic Door County landmark. The village features numerous parks, beaches, and trails for hiking and biking. With its welcoming atmosphere and diverse attractions, Sister Bay appeals to families, couples, and outdoor enthusiasts seeking authentic Wisconsin coastal experiences.
Sister Bay Marina serves as a focal point for water-based recreation, offering boat rentals, fishing charters, and stunning sunset views over Green Bay. The marina provides amenities for both experienced boaters and families seeking casual water activities. Al Johnson’s Swedish Restaurant offers traditional Swedish cuisine in a unique setting with goats grazing on its grass roof, creating a memorable dining experience and photo opportunity. The restaurant operates year-round and has become a must-visit Sister Bay attraction. Buffalo Run Park, just south of the village, features 100 acres with hiking trails, picnic areas, and recreational facilities. Sister Bay Beach Park provides sandy beach access, playground equipment, and picnic areas perfect for family outings. The village’s walkable downtown features art galleries, boutique shops, and local restaurants showcasing Door County’s culinary specialties including fish boils. For comprehensive visitor information, see the Sister Bay Advancement Association (https://www.travelwisconsin.com/visitor-information-centers/sister-bay-advancement-association-196568) and Travel Wisconsin (https://www.travelwisconsin.com/northeast/door-county/sister-bay). Annual events include the Fall Fest celebrating autumn colors and winter activities utilizing the area’s snowy landscapes.
Regulations
Sister Bay, Wisconsin, has established strict short-term rental regulations that have been legally challenged but upheld by Door County Circuit Court as of August 2025. Property owners must obtain a short-term rental license from the Village of Sister Bay, requiring an annual application fee of 1,500 dollars. Operators must also hold a valid Wisconsin Tourist Rooming House License and be licensed by the Door County Tourism Zone Commission. The village limits short-term rentals to no more than four bedrooms without special permission from the plan commission, and occupancy is capped at 12 people. Property owners residing more than 30 miles away during rental periods must designate a Resident Agent within 30 miles available 24/7. The village collects a 5.5% room tax. Property rules must be provided to guests and neighbors within 300 feet.
To operate a short-term rental in Sister Bay, first obtain a Wisconsin Tourist Rooming House License from the state. Apply for licensing with the Door County Tourism Zone Commission, which oversees accommodations in the tourism district. Submit an STR license application to the Village of Sister Bay with the 1,500 dollar annual fee. Ensure your property does not exceed four bedrooms unless you receive plan commission approval. Limit occupancy to 12 guests maximum. If you reside more than 30 miles from the property during rental periods, designate a Resident Agent within 30 miles who can respond 24/7 by phone or email. Prepare property rules for guests covering noise, parking, trash disposal, and quiet hours. Submit property rules with your application; the village will distribute them to neighbors within 300 feet. Collect and remit the 5.5% village room tax according to payment schedules. For detailed requirements, visit the Sister Bay STR License Requirements page (https://sisterbaywi.gov/short-term-rental-license-requirements). Note that legal challenges to these regulations have been resolved in the village’s favor as of 2025. For information on Door County tourism zone requirements, see (https://doorcountytourismzone.com/municipal-requirements). Understanding Sister Bay’s strict regulations is essential before investing in STR properties.
Sister Bay, Wisconsin, has established strict short-term rental regulations that have been legally challenged but upheld by Door County Circuit Court as of August 2025. Property owners must obtain a short-term rental license from the Village of Sister Bay, requiring an annual application fee of 1,500 dollars. Operators must also hold a valid Wisconsin Tourist Rooming House License and be licensed by the Door County Tourism Zone Commission. The village limits short-term rentals to no more than four bedrooms without special permission from the plan commission, and occupancy is capped at 12 people. Property owners residing more than 30 miles away during rental periods must designate a Resident Agent within 30 miles available 24/7. The village collects a 5.5% room tax. Property rules must be provided to guests and neighbors within 300 feet.
To operate a short-term rental in Sister Bay, first obtain a Wisconsin Tourist Rooming House License from the state. Apply for licensing with the Door County Tourism Zone Commission, which oversees accommodations in the tourism district. Submit an STR license application to the Village of Sister Bay with the 1,500 dollar annual fee. Ensure your property does not exceed four bedrooms unless you receive plan commission approval. Limit occupancy to 12 guests maximum. If you reside more than 30 miles from the property during rental periods, designate a Resident Agent within 30 miles who can respond 24/7 by phone or email. Prepare property rules for guests covering noise, parking, trash disposal, and quiet hours. Submit property rules with your application; the village will distribute them to neighbors within 300 feet. Collect and remit the 5.5% village room tax according to payment schedules. For detailed requirements, visit the Sister Bay STR License Requirements page (https://sisterbaywi.gov/short-term-rental-license-requirements). Note that legal challenges to these regulations have been resolved in the village’s favor as of 2025. For information on Door County tourism zone requirements, see (https://doorcountytourismzone.com/municipal-requirements). Understanding Sister Bay’s strict regulations is essential before investing in STR properties.
Frequently Asked Questions
What are the short-term rental regulations in Sister Bay, Wisconsin?
Do I need a permit to operate a short-term rental in Sister Bay, Wisconsin?
Are there occupancy taxes for vacation rentals in Sister Bay, Wisconsin?
Vacation Rental Market Overview for Sister Bay
Sister Bay attracts visitors with its family-friendly attractions and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.
This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.
Sister Bay, Wisconsin Market Performance Trends
| Month | Average Daily Rate (USD) | Occupancy Rate (%) | Average Monthly Revenue (USD) |
|---|---|---|---|
| Jul 24 | $469.30 | 96.8% | $9,855 |
| Aug 24 | $478.89 | 90.5% | $9,681 |
| Sep 24 | $427.00 | 66.7% | $6,708 |
| Oct 24 | $446.36 | 64.3% | $6,888 |
| Nov 24 | $360.33 | 33.3% | $2,953 |
| Dec 24 | $363.00 | 30.8% | $2,763 |
| Jan 25 | $350.00 | 17.7% | $1,455 |
| Feb 25 | $350.00 | 21.4% | $1,836 |
| Mar 25 | $350.00 | 23.3% | $2,141 |
| Apr 25 | $406.58 | 23.3% | $2,833 |
| May 25 | $425.18 | 41.9% | $4,840 |
| Jun 25 | $493.51 | 71.4% | $8,339 |
Short-Term Rental Market Performance Analysis for Sister Bay
The short-term rental market in Sister Bay demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.
Market Trend Summary
Current market indicators show: year-round stability with consistent occupancy
Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.
Sister Bay, Wisconsin Housing Market Data
Home Value Trends
| Quarter | Typical Home Value (USD) |
|---|---|
| Q2 17 | $342,517 |
| Q3 17 | $333,239 |
| Q4 17 | $344,627 |
| Q1 18 | $345,866 |
| Q2 18 | $353,488 |
| Q3 18 | $354,960 |
| Q4 18 | $358,579 |
| Q1 19 | $368,012 |
| Q2 19 | $376,104 |
| Q3 19 | $378,369 |
| Q4 19 | $383,120 |
| Q1 20 | $387,380 |
| Q2 20 | $390,164 |
| Q3 20 | $402,002 |
| Q4 20 | $425,494 |
| Q1 21 | $442,768 |
| Q2 21 | $473,455 |
| Q3 21 | $499,681 |
| Q4 21 | $517,986 |
| Q1 22 | $544,062 |
| Q2 22 | $580,462 |
| Q3 22 | $583,930 |
| Q4 22 | $582,558 |
| Q1 23 | $569,940 |
| Q2 23 | $592,632 |
| Q3 23 | $603,353 |
| Q4 23 | $599,878 |
| Q1 24 | $594,333 |
| Q2 24 | $605,432 |
| Q3 24 | $611,056 |
| Q4 24 | $613,456 |
| Q1 25 | $610,040 |
| Q2 25 | $604,073 |
| Q3 25 | $596,449 |
| Q4 25 | $606,491 |
| Q1 26 | $614,986 |
Market Overview
- Typical Home Value:$509,170
Current Inventory
- Homes For Sale:19
Detailed Market Analysis
Real Estate Market Analysis for Sister Bay, Wisconsin
The residential real estate market in Sister Bay, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.
Key Market Factors
Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.
Real estate investments in Sister Bay, Wisconsin benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.
Sister Bay, Wisconsin Rental Market Insights
10-Year Market Growth
| Quarter | Number of Listings |
|---|---|
| Q3 16 | 11 |
| Q4 16 | 10 |
| Q1 17 | 7 |
| Q2 17 | 55 |
| Q3 17 | 59 |
| Q4 17 | 63 |
| Q1 18 | 43 |
| Q2 18 | 73 |
| Q3 18 | 75 |
| Q4 18 | 75 |
| Q1 19 | 42 |
| Q2 19 | 99 |
| Q3 19 | 110 |
| Q4 19 | 110 |
| Q1 20 | 70 |
| Q2 20 | 113 |
| Q3 20 | 119 |
| Q4 20 | 117 |
| Q1 21 | 89 |
| Q2 21 | 137 |
| Q3 21 | 143 |
| Q4 21 | 140 |
| Q1 22 | 110 |
| Q2 22 | 137 |
| Q3 22 | 145 |
| Q4 22 | 163 |
| Q1 23 | 130 |
| Q2 23 | 167 |
| Q3 23 | 178 |
| Q4 23 | 194 |
| Q1 24 | 154 |
| Q2 24 | 191 |
| Q3 24 | 202 |
| Q4 24 | 195 |
| Q1 25 | 162 |
| Q2 25 | 205 |
Booking Activity
- 1-3 Months:67.9% Booked
- 4-6 Months:62.7% Booked
- 7-9 Months:31.9% Booked
- 10-12 Months:6.5% Booked
Cancellation Policies
- Flexible:0%
- Moderate:0%
- Strict:0%
- Super Strict:0%
Minimum Stay
- 1 Day:0
- 2 Days:0
- 3 Days:0
- 4-6 Days:0
- 7-29 Days:0
- 30+ Days:0
Short-Term Rental Regulations and Booking Patterns in Sister Bay
Sister Bay vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.
Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.
Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.
Sister Bay, Wisconsin Rental Market Composition
Entire Place by Beds
| Bedroom Configuration | Number of Properties |
|---|---|
| Studio | 3 |
| 1 Bed | 15 |
| 2 Beds | 48 |
| 3 Beds | 65 |
| 4 Beds | 41 |
| 5+ Beds | 11 |
Common Rental Amenities
Amenity data is not available for this location.
Vacation Rental Property Types in Sister Bay
The vacation rental market in Sister Bay features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.
Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.
Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.
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