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  4. Genoa City

Genoa City, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Genoa City, Wisconsin Short-Term Rental Market Overview

Population: 2,903
Annual Visitors: 35,000
Total STRs: 42
ADR: $611.84

Visitor Profile

Moab draws approximately 3 to 4 million visitors annually, making it one of the most visited small towns in the United States relative to its permanent population of around 5,300 residents. The visitor base is highly diverse, ranging from international tourists visiting Arches and Canyonlands National Parks to domestic adventure travelers pursuing mountain biking, rafting, and off-roading. European visitors, particularly from Germany, the United Kingdom, and the Netherlands, represent a notable international segment drawn by the iconic American West scenery. The demographic skews active and outdoor-oriented, with visitors typically ranging in age from 25 to 55, though family groups and retirees on national park itineraries are also significant segments.

Peak season runs March through October, with spring (March-May) and fall (September-October) being particularly popular for mountain biking and hiking. Summer brings extreme heat (frequently above 100 degrees F) but remains busy due to national park visitation. Winter is the quietest season but still attracts visitors with mild days and dramatic scenery. Average nightly STR rates in Moab range from $200 to $500, with premium properties and peak season commanding higher rates. The combination of high demand, tightening STR regulations, and limited housing stock creates a competitive but lucrative market for licensed operators. Tourism generates over $350 million annually in economic impact for Grand County. For regional data, visit Utah Office of Tourism.

Moab draws approximately 3 to 4 million visitors annually, making it one of the most visited small towns in the United States relative to its permanent population of around 5,300 residents. The visitor base is highly diverse, ranging from international tourists visiting Arches and Canyonlands National Parks to domestic adventure travelers pursuing mountain biking, rafting, and off-roading. European visitors, particularly from Germany, the United Kingdom, and the Netherlands, represent a notable international segment drawn by the iconic American West scenery. The demographic skews active and outdoor-oriented, with visitors typically ranging in age from 25 to 55, though family groups and retirees on national park itineraries are also significant segments.

Peak season runs March through October, with spring (March-May) and fall (September-October) being particularly popular for mountain biking and hiking. Summer brings extreme heat (frequently above 100 degrees F) but remains busy due to national park visitation. Winter is the quietest season but still attracts visitors with mild days and dramatic scenery. Average nightly STR rates in Moab range from $200 to $500, with premium properties and peak season commanding higher rates. The combination of high demand, tightening STR regulations, and limited housing stock creates a competitive but lucrative market for licensed operators. Tourism generates over $350 million annually in economic impact for Grand County. For regional data, visit Utah Office of Tourism.

Top Attractions

Moab, Utah serves as the adventure capital of the American Southwest, positioned between two of the nation’s most spectacular national parks. Arches National Park, just 5 miles north of Moab, protects over 2,000 natural stone arches including the iconic Delicate Arch, a symbol of Utah recognized worldwide. Canyonlands National Park, 30 miles southwest, encompasses 527 square miles of canyon country carved by the Colorado and Green Rivers into a dramatic landscape of mesas, buttes, and needles. Both parks draw millions of visitors annually and require timed entry reservations during peak season (April-October). The Colorado River corridor through Moab offers world-class whitewater rafting, from gentle float trips through scenic canyons to challenging Class IV rapids in Cataract Canyon.

Moab is internationally renowned as a mountain biking destination, with the Slickrock Bike Trail being among the most famous off-road cycling routes in the world. The nearby Whole Enchilada trail system draws advanced riders from across the globe. Off-road enthusiasts flock to Hell’s Revenge, Fins and Things, and dozens of other jeep and ATV trails throughout the canyon country. The Moab area also offers exceptional rock climbing, canyoneering, and base jumping at Corona Arch. Moab’s downtown features a lively dining and craft brewery scene, with local favorites including Moab Brewery and Desert Bistro. Dead Horse Point State Park offers some of the most dramatic panoramic views in the American West. For trip planning, visit Discover Moab for comprehensive visitor resources.

Moab, Utah serves as the adventure capital of the American Southwest, positioned between two of the nation’s most spectacular national parks. Arches National Park, just 5 miles north of Moab, protects over 2,000 natural stone arches including the iconic Delicate Arch, a symbol of Utah recognized worldwide. Canyonlands National Park, 30 miles southwest, encompasses 527 square miles of canyon country carved by the Colorado and Green Rivers into a dramatic landscape of mesas, buttes, and needles. Both parks draw millions of visitors annually and require timed entry reservations during peak season (April-October). The Colorado River corridor through Moab offers world-class whitewater rafting, from gentle float trips through scenic canyons to challenging Class IV rapids in Cataract Canyon.

Moab is internationally renowned as a mountain biking destination, with the Slickrock Bike Trail being among the most famous off-road cycling routes in the world. The nearby Whole Enchilada trail system draws advanced riders from across the globe. Off-road enthusiasts flock to Hell’s Revenge, Fins and Things, and dozens of other jeep and ATV trails throughout the canyon country. The Moab area also offers exceptional rock climbing, canyoneering, and base jumping at Corona Arch. Moab’s downtown features a lively dining and craft brewery scene, with local favorites including Moab Brewery and Desert Bistro. Dead Horse Point State Park offers some of the most dramatic panoramic views in the American West. For trip planning, visit Discover Moab for comprehensive visitor resources.

Regulations

Short-term rental operators in Moab, Utah must comply with a robust and actively enforced regulatory framework. The City of Moab requires all STR operators to obtain a Short-Term Rental License, which costs $200 annually and must be renewed each year. All licensed STRs must display their license number in all online listings. Moab imposes a Transient Room Tax (TRT) of 4.25% in addition to Utah state sales tax (4.85%), Moab city sales tax (1%), and Grand County sales tax (0.25%), bringing the combined tax burden to approximately 10.35% on rental income. Platforms like Airbnb and Vrbo collect and remit most of these taxes automatically. For licensing information, visit City of Moab STR Program.

Moab has enacted some of the most stringent STR regulations in Utah, reflecting community concerns about housing affordability and neighborhood character. STRs are only permitted in commercial zones and in specific residential zones where the property owner can demonstrate the use is consistent with local zoning. Owner-occupied properties have more flexibility, while non-owner-occupied STRs face greater restrictions. The city actively enforces its STR ordinance, and unpermitted rentals face fines of $500 to $2,500 per day. Grand County (which surrounds Moab) has its own separate STR regulations for unincorporated areas. Safety requirements include smoke detectors, carbon monoxide detectors, fire extinguishers, and maximum occupancy limits posted on all rental properties. The regulatory environment has tightened significantly since 2020 and operators should verify current zoning eligibility before listing.

Short-term rental operators in Moab, Utah must comply with a robust and actively enforced regulatory framework. The City of Moab requires all STR operators to obtain a Short-Term Rental License, which costs $200 annually and must be renewed each year. All licensed STRs must display their license number in all online listings. Moab imposes a Transient Room Tax (TRT) of 4.25% in addition to Utah state sales tax (4.85%), Moab city sales tax (1%), and Grand County sales tax (0.25%), bringing the combined tax burden to approximately 10.35% on rental income. Platforms like Airbnb and Vrbo collect and remit most of these taxes automatically. For licensing information, visit City of Moab STR Program.

Moab has enacted some of the most stringent STR regulations in Utah, reflecting community concerns about housing affordability and neighborhood character. STRs are only permitted in commercial zones and in specific residential zones where the property owner can demonstrate the use is consistent with local zoning. Owner-occupied properties have more flexibility, while non-owner-occupied STRs face greater restrictions. The city actively enforces its STR ordinance, and unpermitted rentals face fines of $500 to $2,500 per day. Grand County (which surrounds Moab) has its own separate STR regulations for unincorporated areas. Safety requirements include smoke detectors, carbon monoxide detectors, fire extinguishers, and maximum occupancy limits posted on all rental properties. The regulatory environment has tightened significantly since 2020 and operators should verify current zoning eligibility before listing.

Frequently Asked Questions

What are the short-term rental regulations in Genoa City, Wisconsin?
Short-term rental operators in Moab, Utah must comply with a robust and actively enforced regulatory framework. The City of Moab requires all STR operators to obtain a Short-Term Rental License, which costs $200 annually and must be renewed each year. All licensed STRs must display their license number in all online listings. Moab imposes a Transient Room Tax (TRT) of 4.25% in addition to Utah state sales tax (4.85%), Moab city sales tax (1%), and Grand County sales tax (0.25%), bringing the combined tax burden to approximately 10.35% on rental income. Platforms like Airbnb and Vrbo collect and remit most of these taxes automatically. For licensing information, visit City of Moab STR Program.Moab has enacted some of the most stringent STR regulations in Utah, reflecting community concerns about housing affordability and neighborhood character. STRs are only permitted in commercial zones and in specific residential zones where the property owner can demonstrate the use is consistent with local zoning. Owner-occupied properties have more flexibility, while non-owner-occupied STRs face greater restrictions. The city actively enforces its STR ordinance, and unpermitted rentals face fines of $500 to $2,500 per day. Grand County (which surrounds Moab) has its own separate STR regulations for unincorporated areas. Safety requirements include smoke detectors, carbon monoxide detectors, fire extinguishers, and maximum occupancy limits posted on all rental properties. The regulatory environment has tightened significantly since 2020 and operators should verify current zoning eligibility before listing.
Do I need a permit to operate a short-term rental in Genoa City, Wisconsin?
Short-term rental regulations vary by location. In Genoa City, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Genoa City, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Genoa City, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Genoa City

Genoa City attracts visitors with its beaches and waterfront activities and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Genoa City, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$597.00
LTM Occupancy Rate35.5%
LTM Avg. Revenue$4,557
Monthly Short-Term Rental Market Performance Data for Genoa City
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$642.0077.4%$10,760
Aug 24$707.2357.6%$8,800
Sep 24$638.9225.9%$2,788
Oct 24$447.2012.9%$2,020
Nov 24$718.7519.3%$3,038
Dec 24$468.0021.1%$2,716
Jan 25$554.5011.8%$2,060
Feb 25$488.3625%$1,899
Mar 25$475.5016.1%$2,038
Apr 25$660.8325%$2,551
May 25$524.2225.8%$3,094
Jun 25$611.8458.3%$6,493

Short-Term Rental Market Performance Analysis for Genoa City

The short-term rental market in Genoa City demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Genoa City, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Genoa City
QuarterTypical Home Value (USD)
Q2 17$148,134
Q3 17$143,328
Q4 17$149,241
Q1 18$152,794
Q2 18$157,301
Q3 18$162,285
Q4 18$167,545
Q1 19$176,540
Q2 19$180,936
Q3 19$183,154
Q4 19$186,251
Q1 20$193,395
Q2 20$196,638
Q3 20$197,960
Q4 20$207,280
Q1 21$218,024
Q2 21$227,015
Q3 21$230,971
Q4 21$231,291
Q1 22$239,479
Q2 22$253,227
Q3 22$252,260
Q4 22$251,932
Q1 23$261,150
Q2 23$269,190
Q3 23$274,841
Q4 23$277,677
Q1 24$279,840
Q2 24$285,909
Q3 24$287,813
Q4 24$290,574
Q1 25$297,566
Q2 25$298,738
Q3 25$301,640
Q4 25$309,830
Q1 26$318,063

Market Overview

  • Typical Home Value:$303,761

Current Inventory

    Detailed Market Analysis

    The average home value in Genoa City, WI is $303,761, up 6.8% over the past year. Learn more about the Genoa City housing market and real estate trends.

    Real Estate Market Analysis for Genoa City, Wisconsin

    The residential real estate market in Genoa City, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

    Key Market Factors

    Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

    Real estate investments in Genoa City, Wisconsin benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

    Genoa City, Wisconsin Rental Market Insights

    10-Year Market Growth

    Quarterly Short-Term Rental Listing Growth for Genoa City
    QuarterNumber of Listings
    Q3 167
    Q4 167
    Q1 177
    Q2 1724
    Q3 1725
    Q4 1722
    Q1 1822
    Q2 1820
    Q3 1822
    Q4 1815
    Q1 1914
    Q2 1917
    Q3 1922
    Q4 1919
    Q1 2019
    Q2 2020
    Q3 2021
    Q4 2023
    Q1 2125
    Q2 2126
    Q3 2127
    Q4 2127
    Q1 2227
    Q2 2227
    Q3 2230
    Q4 2233
    Q1 2331
    Q2 2336
    Q3 2338
    Q4 2339
    Q1 2436
    Q2 2438
    Q3 2440
    Q4 2440
    Q1 2538
    Q2 2542

    Booking Activity

    • 1-3 Months:69.4% Booked
    • 4-6 Months:47.4% Booked
    • 7-9 Months:12.5% Booked
    • 10-12 Months:0% Booked

    Cancellation Policies

    • Flexible:0%
    • Moderate:0%
    • Strict:0%
    • Super Strict:0%

    Minimum Stay

    • 1 Day:0
    • 2 Days:0
    • 3 Days:0
    • 4-6 Days:0
    • 7-29 Days:0
    • 30+ Days:0

    Short-Term Rental Regulations and Booking Patterns in Genoa City

    Genoa City vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

    Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

    Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

    Genoa City, Wisconsin Rental Market Composition

    Entire Place by Beds

    Short-Term Rental Property Distribution by Bedroom Count in Genoa City
    Bedroom ConfigurationNumber of Properties
    1 Bed1
    2 Beds2
    3 Beds12
    4 Beds11
    5+ Beds16

    Common Rental Amenities

    Amenity data is not available for this location.

    Guest Rating Highlights

      Vacation Rental Property Types in Genoa City

      The vacation rental market in Genoa City features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

      Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

      Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

      More Locations In Wisconsin

      • Arkdale
      • Athelstane
      • Baraboo
      • Bayfield
      • Black River Falls
      • Brodhead
      • Butternut
      • Chetek
      • Cornucopia
      • Crandon
      • Cumberland
      • Eagle River
      • East Troy
      • Egg Harbor
      • Elcho
      • Elkhart Lake
      • Elkhorn
      • Fontana

      Related Short-Term Rental Markets

      Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

      StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

      Analyze Genoa City Rentals

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      Table of Contents

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      Quick Facts: Genoa City

      Active STRs
      42
      Avg Daily Rate
      $612
      Occupancy Rate
      58%
      Population
      2,903
      Annual Visitors
      35,000

      Markets in Wisconsin (50)

      • Arkdale
      • Athelstane
      • Baraboo
      • Bayfield
      • Black River Falls
      • Brodhead
      • Butternut
      • Chetek
      • Cornucopia
      • Crandon
      • Cumberland
      • Eagle River
      • East Troy
      • Egg Harbor
      • Elcho
      • Elkhart Lake
      • Elkhorn
      • Fontana
      • Frederic
      • Friendship
      • Gleason
      • Grand Marsh
      • Green Bay
      • Hayward
      • Hubertus
      • Hudson
      • Kewaunee
      • La Pointe
      • La Valle
      • Lake Geneva
      • Lake Mills
      • Little Suamico
      • Lyndon Station
      • Madison
      • Manitowish Waters
      • Mauston
      • Menomonie
      • Merrillan
      • Milwaukee
      • Necedah
      • Neillsville
      • Nekoosa
      • New Lisbon
      • Ojibwa
      • Pickerel
      • Pleasant Prairie
      • Saint Germain
      • Shawano
      • Sheboygan
      • Sister Bay

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