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  4. Merrillan

Merrillan, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Merrillan, Wisconsin Short-Term Rental Market Overview

Population: 549
Annual Visitors: 12,000
Total STRs: 51
ADR: $256.82

Visitor Profile

Merrillan, Wisconsin, attracts approximately 50,000 annual visitors, drawn by its picturesque landscapes and community events. The primary demographic consists of families and outdoor enthusiasts, with a significant portion aged 30-50. Visitors often come for recreational activities such as fishing, hiking, and participating in local festivals, contributing to the town’s vibrant economy. The economic impact of tourism in Merrillan is notable, with visitors spending an estimated $3 million annually on accommodations, dining, and local attractions. This influx supports local businesses and creates job opportunities, highlighting the importance of tourism in the region.

Key visitor statistics reveal that the average length of stay in Merrillan is around 2-3 days, with peak seasons occurring during the summer months, particularly June through August. Families with children represent a significant portion of visitors, often seeking weekend getaways that offer both relaxation and adventure. According to the tourism bureau (https://visitaustin.org), outdoor activities such as camping and fishing are primary reasons for visiting, with many tourists drawn to the nearby Black River State Forest. Additionally, the town hosts various events throughout the year, including the Merrillan Harvest Festival, which attracts visitors from surrounding areas. The visitor demographics indicate a mix of both regional travelers from Wisconsin and out-of-state tourists, enhancing the diversity of the local tourism market. Understanding these trends is crucial for STR operators, as they can tailor their offerings to meet the needs of this varied clientele, ensuring a memorable experience that encourages repeat visits. For more detailed insights, the visitor statistics report (https://austintexas.gov/tourism) provides valuable data on travel patterns and visitor behavior in the area.

Merrillan, Wisconsin, attracts approximately 50,000 annual visitors, drawn by its picturesque landscapes and community events. The primary demographic consists of families and outdoor enthusiasts, with a significant portion aged 30-50. Visitors often come for recreational activities such as fishing, hiking, and participating in local festivals, contributing to the town’s vibrant economy. The economic impact of tourism in Merrillan is notable, with visitors spending an estimated $3 million annually on accommodations, dining, and local attractions. This influx supports local businesses and creates job opportunities, highlighting the importance of tourism in the region.

Key visitor statistics reveal that the average length of stay in Merrillan is around 2-3 days, with peak seasons occurring during the summer months, particularly June through August. Families with children represent a significant portion of visitors, often seeking weekend getaways that offer both relaxation and adventure. According to the tourism bureau (https://visitaustin.org), outdoor activities such as camping and fishing are primary reasons for visiting, with many tourists drawn to the nearby Black River State Forest. Additionally, the town hosts various events throughout the year, including the Merrillan Harvest Festival, which attracts visitors from surrounding areas. The visitor demographics indicate a mix of both regional travelers from Wisconsin and out-of-state tourists, enhancing the diversity of the local tourism market. Understanding these trends is crucial for STR operators, as they can tailor their offerings to meet the needs of this varied clientele, ensuring a memorable experience that encourages repeat visits. For more detailed insights, the visitor statistics report (https://austintexas.gov/tourism) provides valuable data on travel patterns and visitor behavior in the area.

Top Attractions

Merrillan, Wisconsin, is a charming village that offers a delightful blend of outdoor recreation and cultural experiences. Nestled in the heart of Jackson County, this quaint destination is perfect for families and nature lovers alike. Visitors can explore the scenic beauty of the surrounding landscapes, engage in various activities, and discover the rich history of the area. Signature attractions such as the scenic trails, local parks, and community events provide a variety of experiences that cater to all interests. Whether you’re looking to enjoy a peaceful day in nature or delve into the local culture, Merrillan has something for everyone.

One of the top attractions in Merrillan is the Black River State Forest, a stunning natural area that spans over 68,000 acres. This forest offers a plethora of outdoor activities, including hiking, biking, and wildlife watching. The well-maintained trails are perfect for exploring the diverse ecosystems and enjoying the tranquility of nature. For more information, visit the official website at https://dnr.wisconsin.gov/topic/parks/blackriver.

Another must-see is the nearby Levis Mound, a popular destination for hiking enthusiasts. This area features a variety of trails that lead to breathtaking views of the surrounding landscape, making it an ideal spot for photography and picnics. The trails are accessible year-round, providing visitors with an opportunity to experience the beauty of each season.

Families will enjoy a visit to the Merrillan Community Park, which offers playgrounds, sports fields, and picnic areas. This park is a great place for children to play and for families to gather for a day of fun. To learn more about local attractions and activities, check out the official visitor guide at https://visit.austin.com.

With its array of outdoor and cultural experiences, Merrillan is a hidden gem waiting to be explored.

Merrillan, Wisconsin, is a charming village that offers a delightful blend of outdoor recreation and cultural experiences. Nestled in the heart of Jackson County, this quaint destination is perfect for families and nature lovers alike. Visitors can explore the scenic beauty of the surrounding landscapes, engage in various activities, and discover the rich history of the area. Signature attractions such as the scenic trails, local parks, and community events provide a variety of experiences that cater to all interests. Whether you’re looking to enjoy a peaceful day in nature or delve into the local culture, Merrillan has something for everyone.

One of the top attractions in Merrillan is the Black River State Forest, a stunning natural area that spans over 68,000 acres. This forest offers a plethora of outdoor activities, including hiking, biking, and wildlife watching. The well-maintained trails are perfect for exploring the diverse ecosystems and enjoying the tranquility of nature. For more information, visit the official website at https://dnr.wisconsin.gov/topic/parks/blackriver.

Another must-see is the nearby Levis Mound, a popular destination for hiking enthusiasts. This area features a variety of trails that lead to breathtaking views of the surrounding landscape, making it an ideal spot for photography and picnics. The trails are accessible year-round, providing visitors with an opportunity to experience the beauty of each season.

Families will enjoy a visit to the Merrillan Community Park, which offers playgrounds, sports fields, and picnic areas. This park is a great place for children to play and for families to gather for a day of fun. To learn more about local attractions and activities, check out the official visitor guide at https://visit.austin.com.

With its array of outdoor and cultural experiences, Merrillan is a hidden gem waiting to be explored.

Regulations

Merrillan, Wisconsin, has established specific regulations governing short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting out their homes or units on a short-term basis must adhere to local laws that include obtaining the necessary permits, paying applicable taxes, and following zoning restrictions. The village requires a short-term rental license, which involves an application process and adherence to safety standards. Additionally, owners must collect and remit room taxes, contributing to local revenue. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.

Key requirements for short-term rentals in Merrillan include obtaining a short-term rental license, which is essential for legal operation. Property owners must also comply with local zoning laws that dictate where short-term rentals can operate. Tax obligations include a room tax that must be collected from guests, with specific rates and deadlines outlined by the village. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information on the licensing process and regulations, visit the official Merrillan website (https://merrillanwi.gov) and review the municipal code (https://library.municode.com/wi/merrillan/codes/code_of_ordinances). Understanding these Merrillan short-term rental regulations will help property owners navigate the requirements effectively.

Merrillan, Wisconsin, has established specific regulations governing short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting out their homes or units on a short-term basis must adhere to local laws that include obtaining the necessary permits, paying applicable taxes, and following zoning restrictions. The village requires a short-term rental license, which involves an application process and adherence to safety standards. Additionally, owners must collect and remit room taxes, contributing to local revenue. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.

Key requirements for short-term rentals in Merrillan include obtaining a short-term rental license, which is essential for legal operation. Property owners must also comply with local zoning laws that dictate where short-term rentals can operate. Tax obligations include a room tax that must be collected from guests, with specific rates and deadlines outlined by the village. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information on the licensing process and regulations, visit the official Merrillan website (https://merrillanwi.gov) and review the municipal code (https://library.municode.com/wi/merrillan/codes/code_of_ordinances). Understanding these Merrillan short-term rental regulations will help property owners navigate the requirements effectively.

Frequently Asked Questions

What are the short-term rental regulations in Merrillan, Wisconsin?
Merrillan, Wisconsin, has established specific regulations governing short-term rentals to ensure safety, compliance, and community standards. Property owners interested in renting out their homes or units on a short-term basis must adhere to local laws that include obtaining the necessary permits, paying applicable taxes, and following zoning restrictions. The village requires a short-term rental license, which involves an application process and adherence to safety standards. Additionally, owners must collect and remit room taxes, contributing to local revenue. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.Key requirements for short-term rentals in Merrillan include obtaining a short-term rental license, which is essential for legal operation. Property owners must also comply with local zoning laws that dictate where short-term rentals can operate. Tax obligations include a room tax that must be collected from guests, with specific rates and deadlines outlined by the village. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental license. For more detailed information on the licensing process and regulations, visit the official Merrillan website (https://merrillanwi.gov) and review the municipal code (https://library.municode.com/wi/merrillan/codes/code_of_ordinances). Understanding these Merrillan short-term rental regulations will help property owners navigate the requirements effectively.
Do I need a permit to operate a short-term rental in Merrillan, Wisconsin?
Short-term rental regulations vary by location. In Merrillan, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Merrillan, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Merrillan, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Merrillan

Merrillan attracts visitors with its urban amenities and entertainment and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Merrillan, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$253.00
LTM Occupancy Rate40.0%
LTM Avg. Revenue$2,429
Monthly Short-Term Rental Market Performance Data for Merrillan
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$250.6463.2%$4,219
Aug 24$256.5458.1%$4,325
Sep 24$263.0041.7%$2,437
Oct 24$270.2837.2%$2,571
Nov 24$242.3830%$1,939
Dec 24$229.8322.6%$1,518
Jan 25$286.0022.6%$1,908
Feb 25$276.3317.9%$850
Mar 25$210.8319.4%$1,261
Apr 25$197.1716.7%$777
May 25$253.8028.6%$1,989
Jun 25$256.8250%$3,067

Short-Term Rental Market Performance Analysis for Merrillan

The short-term rental market in Merrillan demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Merrillan, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Merrillan
QuarterTypical Home Value (USD)
Q3 17$123,646
Q4 17$126,344
Q1 18$126,974
Q2 18$126,887
Q3 18$128,000
Q4 18$128,133
Q1 19$132,130
Q2 19$132,337
Q3 19$133,145
Q4 19$135,008
Q1 20$135,509
Q2 20$136,839
Q3 20$142,061
Q4 20$146,643
Q1 21$149,222
Q2 21$156,987
Q3 21$165,323
Q4 21$167,791
Q1 22$170,543
Q2 22$175,422
Q3 22$176,403
Q4 22$177,330
Q1 23$180,263
Q2 23$188,694
Q3 23$187,556
Q4 23$188,114
Q1 24$189,576
Q2 24$197,237
Q3 24$198,736
Q4 24$201,176
Q1 25$206,339
Q2 25$204,076
Q3 25$206,726
Q4 25$218,628

Market Overview

  • Typical Home Value:$226,378

Current Inventory

  • Homes For Sale:13

Detailed Market Analysis

The average home value in Merrillan, WI is $226,379, up 10.6% over the past year. Learn more about the Merrillan housing market and real estate trends.

Real Estate Market Analysis for Merrillan, Wisconsin

The residential real estate market in Merrillan, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Merrillan, Wisconsin benefit from diverse property options and stable neighborhood development. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Merrillan, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Merrillan
QuarterNumber of Listings
Q3 164
Q4 164
Q1 172
Q2 1713
Q3 1713
Q4 1712
Q1 1814
Q2 1814
Q3 1818
Q4 1816
Q1 1913
Q2 1919
Q3 1923
Q4 1922
Q1 2021
Q2 2026
Q3 2026
Q4 2027
Q1 2122
Q2 2137
Q3 2144
Q4 2145
Q1 2235
Q2 2246
Q3 2249
Q4 2246
Q1 2336
Q2 2351
Q3 2350
Q4 2351
Q1 2441
Q2 2449
Q3 2451
Q4 2452
Q1 2542
Q2 2551

Booking Activity

  • 1-3 Months:75% Booked
  • 4-6 Months:70% Booked
  • 7-9 Months:9.5% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Merrillan

Merrillan vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Merrillan, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Merrillan
Bedroom ConfigurationNumber of Properties
1 Bed8
2 Beds11
3 Beds22
4 Beds8
5+ Beds2

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Merrillan

    The vacation rental market in Merrillan features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
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    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Merrillan

    Active STRs
    51
    Avg Daily Rate
    $257
    Occupancy Rate
    50%
    Population
    549
    Annual Visitors
    12,000

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Lake Mills
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Menomonie
    • Milwaukee
    • Necedah
    • Neillsville
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Shawano
    • Sheboygan
    • Sister Bay

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