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  4. Neillsville

Neillsville, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Neillsville, Wisconsin Short-Term Rental Market Overview

Population: 2,375
Annual Visitors: 25,000
Total STRs: 40
ADR: $212.39

Visitor Profile

Neillsville, Wisconsin, attracts a diverse range of visitors each year, with an estimated annual visitor count of around 20,000. This small city, known for its rich history and natural beauty, draws a mix of families, outdoor enthusiasts, and cultural tourists. The primary reasons for visiting include exploring the scenic landscapes, participating in local events, and enjoying recreational activities such as hiking and fishing. The economic impact of tourism in Neillsville is significant, contributing hundreds of thousands of dollars to the local economy annually, supporting small businesses and creating jobs.

In terms of demographics, visitors to Neillsville are predominantly families and retirees, with a balanced gender distribution. The average age of visitors ranges from 30 to 65 years, with many seeking a peaceful retreat from urban life. Most visitors stay for an average of two to three nights, particularly during peak seasons, which occur in the summer months and during fall foliage. According to the tourism bureau, Neillsville tourism statistics indicate that the summer months attract the highest number of visitors, drawn by events such as the annual Clark County Fair and various outdoor festivals. Additionally, the local economy benefits from seasonal visitors who engage in outdoor activities, with many utilizing local lodging options. Understanding Neillsville visitor demographics is crucial for STR operators looking to tailor their offerings to meet the needs of this unique market. For more detailed insights, the Neillsville Chamber of Commerce provides valuable resources on visitor statistics and trends.

Neillsville, Wisconsin, attracts a diverse range of visitors each year, with an estimated annual visitor count of around 20,000. This small city, known for its rich history and natural beauty, draws a mix of families, outdoor enthusiasts, and cultural tourists. The primary reasons for visiting include exploring the scenic landscapes, participating in local events, and enjoying recreational activities such as hiking and fishing. The economic impact of tourism in Neillsville is significant, contributing hundreds of thousands of dollars to the local economy annually, supporting small businesses and creating jobs.

In terms of demographics, visitors to Neillsville are predominantly families and retirees, with a balanced gender distribution. The average age of visitors ranges from 30 to 65 years, with many seeking a peaceful retreat from urban life. Most visitors stay for an average of two to three nights, particularly during peak seasons, which occur in the summer months and during fall foliage. According to the tourism bureau, Neillsville tourism statistics indicate that the summer months attract the highest number of visitors, drawn by events such as the annual Clark County Fair and various outdoor festivals. Additionally, the local economy benefits from seasonal visitors who engage in outdoor activities, with many utilizing local lodging options. Understanding Neillsville visitor demographics is crucial for STR operators looking to tailor their offerings to meet the needs of this unique market. For more detailed insights, the Neillsville Chamber of Commerce provides valuable resources on visitor statistics and trends.

Top Attractions

Neillsville, Wisconsin, is a charming small town that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled in the heart of Clark County, this picturesque destination is perfect for those seeking a relaxing getaway or an exciting day trip. Visitors can explore the stunning landscapes of the surrounding area, while also enjoying unique attractions like the historic Clark County Courthouse and the engaging Wildwood Zoo. With a variety of experiences available, Neillsville is a hidden gem for those looking to discover Wisconsin’s rich heritage and natural beauty.

One of the top attractions in Neillsville is the Wildwood Zoo, a free-entry facility that provides an intimate look at various animal species. The zoo features a diverse range of animals, including bears, wolves, and exotic birds, making it an ideal spot for families. The beautifully landscaped grounds also offer picnic areas and walking trails, perfect for a leisurely day outdoors. For more information, visit the Wildwood Zoo website.

Another must-see is the Clark County Historical Society, which showcases the rich history of the region through engaging exhibits and artifacts. The society’s museum is home to a variety of historical displays, including items from the area’s early settlers and Native American cultures. To learn more about the exhibits, check out the Clark County Historical Society website.

Finally, the Clark County Courthouse is an architectural marvel that stands as a testament to the town’s history. Built in 1890, this stunning building features intricate designs and offers guided tours for visitors interested in its history. For details on visiting, refer to the official Clark County website. With these attractions and more, Neillsville is a fantastic destination for anyone looking to explore the charm of Wisconsin.

Neillsville, Wisconsin, is a charming small town that offers a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Nestled in the heart of Clark County, this picturesque destination is perfect for those seeking a relaxing getaway or an exciting day trip. Visitors can explore the stunning landscapes of the surrounding area, while also enjoying unique attractions like the historic Clark County Courthouse and the engaging Wildwood Zoo. With a variety of experiences available, Neillsville is a hidden gem for those looking to discover Wisconsin’s rich heritage and natural beauty.

One of the top attractions in Neillsville is the Wildwood Zoo, a free-entry facility that provides an intimate look at various animal species. The zoo features a diverse range of animals, including bears, wolves, and exotic birds, making it an ideal spot for families. The beautifully landscaped grounds also offer picnic areas and walking trails, perfect for a leisurely day outdoors. For more information, visit the Wildwood Zoo website.

Another must-see is the Clark County Historical Society, which showcases the rich history of the region through engaging exhibits and artifacts. The society’s museum is home to a variety of historical displays, including items from the area’s early settlers and Native American cultures. To learn more about the exhibits, check out the Clark County Historical Society website.

Finally, the Clark County Courthouse is an architectural marvel that stands as a testament to the town’s history. Built in 1890, this stunning building features intricate designs and offers guided tours for visitors interested in its history. For details on visiting, refer to the official Clark County website. With these attractions and more, Neillsville is a fantastic destination for anyone looking to explore the charm of Wisconsin.

Regulations

Neillsville, Wisconsin, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to rent out their homes on platforms like Airbnb or Vrbo must adhere to local laws, including obtaining the necessary permits. A short-term rental license is required, and owners must pay a lodging tax of 5.5% on rental income. Additionally, properties must comply with zoning regulations that dictate where short-term rentals can operate. Safety requirements, such as smoke detectors and fire extinguishers, are mandatory to protect guests. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience. For more detailed information, continue reading.

Key regulatory information for short-term rentals in Neillsville includes several essential requirements. First, property owners must apply for a short-term rental license through the City of Neillsville, which involves submitting an application and paying the associated fees. The lodging tax of 5.5% must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions limit short-term rentals to specific areas, so it is vital to verify compliance with local zoning laws. Safety requirements, including the installation of smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Violations of these regulations can result in fines or the revocation of rental licenses. For complete regulations, visit the City of Neillsville’s official website (https://www.neillsville-wi.com) and review the municipal code (https://library.municode.com/wi/neillsville/codes/code_of_ordinances).

Neillsville, Wisconsin, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to rent out their homes on platforms like Airbnb or Vrbo must adhere to local laws, including obtaining the necessary permits. A short-term rental license is required, and owners must pay a lodging tax of 5.5% on rental income. Additionally, properties must comply with zoning regulations that dictate where short-term rentals can operate. Safety requirements, such as smoke detectors and fire extinguishers, are mandatory to protect guests. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience. For more detailed information, continue reading.

Key regulatory information for short-term rentals in Neillsville includes several essential requirements. First, property owners must apply for a short-term rental license through the City of Neillsville, which involves submitting an application and paying the associated fees. The lodging tax of 5.5% must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions limit short-term rentals to specific areas, so it is vital to verify compliance with local zoning laws. Safety requirements, including the installation of smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Violations of these regulations can result in fines or the revocation of rental licenses. For complete regulations, visit the City of Neillsville’s official website (https://www.neillsville-wi.com) and review the municipal code (https://library.municode.com/wi/neillsville/codes/code_of_ordinances).

Frequently Asked Questions

What are the short-term rental regulations in Neillsville, Wisconsin?
Neillsville, Wisconsin, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to rent out their homes on platforms like Airbnb or Vrbo must adhere to local laws, including obtaining the necessary permits. A short-term rental license is required, and owners must pay a lodging tax of 5.5% on rental income. Additionally, properties must comply with zoning regulations that dictate where short-term rentals can operate. Safety requirements, such as smoke detectors and fire extinguishers, are mandatory to protect guests. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience. For more detailed information, continue reading.Key regulatory information for short-term rentals in Neillsville includes several essential requirements. First, property owners must apply for a short-term rental license through the City of Neillsville, which involves submitting an application and paying the associated fees. The lodging tax of 5.5% must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions limit short-term rentals to specific areas, so it is vital to verify compliance with local zoning laws. Safety requirements, including the installation of smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Violations of these regulations can result in fines or the revocation of rental licenses. For complete regulations, visit the City of Neillsville's official website (https://www.neillsville-wi.com) and review the municipal code (https://library.municode.com/wi/neillsville/codes/code_of_ordinances).
Do I need a permit to operate a short-term rental in Neillsville, Wisconsin?
Short-term rental regulations vary by location. In Neillsville, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Neillsville, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Neillsville, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Neillsville

Neillsville attracts visitors with its outdoor recreation and natural beauty and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Neillsville, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$241.00
LTM Occupancy Rate31.0%
LTM Avg. Revenue$2,027
Monthly Short-Term Rental Market Performance Data for Neillsville
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$265.0048.3%$4,036
Aug 24$258.0641.9%$2,514
Sep 24$258.1930%$2,186
Oct 24$240.7020.4%$1,711
Nov 24$271.0016.7%$1,442
Dec 24$216.2319.4%$2,409
Jan 25$179.3235.7%$1,672
Feb 25$200.4630.4%$2,231
Mar 25$221.8011.6%$1,327
Apr 25$264.9010%$898
May 25$231.6022.6%$1,351
Jun 25$212.3936.7%$2,242

Short-Term Rental Market Performance Analysis for Neillsville

The short-term rental market in Neillsville demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Neillsville, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Neillsville
QuarterTypical Home Value (USD)
Q3 17$114,370
Q4 17$117,866
Q1 18$119,510
Q2 18$123,915
Q3 18$127,470
Q4 18$128,476
Q1 19$129,894
Q2 19$131,419
Q3 19$132,697
Q4 19$133,166
Q1 20$132,606
Q2 20$133,123
Q3 20$136,771
Q4 20$141,410
Q1 21$143,565
Q2 21$148,306
Q3 21$150,960
Q4 21$153,363
Q1 22$159,212
Q2 22$163,689
Q3 22$164,043
Q4 22$164,644
Q1 23$170,727
Q2 23$175,898
Q3 23$175,558
Q4 23$173,999
Q1 24$176,285
Q2 24$180,963
Q3 24$178,472
Q4 24$178,448
Q1 25$183,236
Q2 25$184,969
Q3 25$188,014
Q4 25$197,151

Market Overview

  • Typical Home Value:$205,327
  • Median List Price:$249,933

Current Inventory

  • Homes For Sale:33

Detailed Market Analysis

The average home value in Neillsville, WI is $205,327, up 12.9% over the past year. Learn more about the Neillsville housing market and real estate trends.

Real Estate Market Analysis for Neillsville, Wisconsin

The residential real estate market in Neillsville, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: established neighborhoods, community amenities, and transportation accessibility These factors contribute to the overall market performance and future growth potential.

Real estate investments in Neillsville, Wisconsin benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Neillsville, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Neillsville
QuarterNumber of Listings
Q3 163
Q4 163
Q1 173
Q2 179
Q3 179
Q4 179
Q1 188
Q2 189
Q3 189
Q4 189
Q1 1911
Q2 1912
Q3 1914
Q4 1915
Q1 2012
Q2 2015
Q3 2016
Q4 2016
Q1 2117
Q2 2119
Q3 2120
Q4 2114
Q1 2216
Q2 2220
Q3 2217
Q4 2222
Q1 2323
Q2 2361
Q3 2350
Q4 2347
Q1 2438
Q2 2431
Q3 2440
Q4 2449
Q1 2533
Q2 2540

Booking Activity

  • 1-3 Months:67.6% Booked
  • 4-6 Months:34.5% Booked
  • 7-9 Months:0% Booked
  • 10-12 Months:14.3% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Neillsville

Neillsville vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Neillsville, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Neillsville
Bedroom ConfigurationNumber of Properties
1 Bed3
2 Beds10
3 Beds14
4 Beds5
5+ Beds6

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Neillsville

    The vacation rental market in Neillsville features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Neillsville

    Active STRs
    40
    Avg Daily Rate
    $212
    Occupancy Rate
    37%
    Population
    2,375
    Annual Visitors
    25,000

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Lake Mills
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Menomonie
    • Merrillan
    • Milwaukee
    • Necedah
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Shawano
    • Sheboygan
    • Sister Bay

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