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  4. Menomonie

Menomonie, Wisconsin

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Menomonie, Wisconsin Short-Term Rental Market Overview

Population: 16,709
Annual Visitors: 85,000
Total STRs: 40
ADR: $186.75

Visitor Profile

Menomonie, Wisconsin attracts visitors primarily from the Twin Cities metropolitan area and surrounding Midwest states, with the University of Wisconsin-Stout campus adding a consistent flow of family visitors and academic guests throughout the academic year. The primary visitor demographics include families, outdoor recreation enthusiasts, and couples seeking weekend escapes from urban environments, with a significant segment of visitors aged 25 to 54. Peak seasons occur during summer months when outdoor activities on Lake Menomin and the Red Cedar Trail are most accessible, and again in fall when foliage along the river corridor draws scenic drive visitors. The average length of stay is approximately two to three days, reflecting Menomonie’s strong positioning as a weekend destination rather than an extended-stay market.

Community events play a meaningful role in visitor patterns, with the annual Country Fest and local arts programming at the Mabel Tainter generating concentrated demand spikes. The Menomonie Tourism Commission oversees the allocation of room tax revenues toward destination marketing efforts. STR operators benefit from proximity to both outdoor recreation corridors and the cultural core of downtown, making properties within walking or biking distance of the Red Cedar Trail particularly attractive to the active-travel demographic. For regional tourism information, visit the Menomonie Tourism Commission page through the city’s official website, and the Menomonie Area Chamber of Commerce for local business and visitor resources. Understanding seasonal demand patterns and the mix of university, outdoor recreation, and cultural visitors allows STR operators to optimize pricing and occupancy strategies across Menomonie’s distinct travel seasons.

Menomonie, Wisconsin attracts visitors primarily from the Twin Cities metropolitan area and surrounding Midwest states, with the University of Wisconsin-Stout campus adding a consistent flow of family visitors and academic guests throughout the academic year. The primary visitor demographics include families, outdoor recreation enthusiasts, and couples seeking weekend escapes from urban environments, with a significant segment of visitors aged 25 to 54. Peak seasons occur during summer months when outdoor activities on Lake Menomin and the Red Cedar Trail are most accessible, and again in fall when foliage along the river corridor draws scenic drive visitors. The average length of stay is approximately two to three days, reflecting Menomonie’s strong positioning as a weekend destination rather than an extended-stay market.

Community events play a meaningful role in visitor patterns, with the annual Country Fest and local arts programming at the Mabel Tainter generating concentrated demand spikes. The Menomonie Tourism Commission oversees the allocation of room tax revenues toward destination marketing efforts. STR operators benefit from proximity to both outdoor recreation corridors and the cultural core of downtown, making properties within walking or biking distance of the Red Cedar Trail particularly attractive to the active-travel demographic. For regional tourism information, visit the Menomonie Tourism Commission page through the city’s official website, and the Menomonie Area Chamber of Commerce for local business and visitor resources. Understanding seasonal demand patterns and the mix of university, outdoor recreation, and cultural visitors allows STR operators to optimize pricing and occupancy strategies across Menomonie’s distinct travel seasons.

Top Attractions

Menomonie, Wisconsin has earned growing recognition as one of the Midwest’s most underrated destinations, recently highlighted by World Atlas as a standout community for 2026. Situated about an hour east of the Twin Cities, the city combines Victorian-era architecture, a vibrant craft brewery scene, and outstanding natural recreation along the Red Cedar River corridor. The Mabel Tainter Center for the Arts anchors Menomonie’s cultural life, an 1889 sandstone theater featuring hand-stenciled walls, a restored Steere and Turner tracker pipe organ, and an intimate 261-seat performance hall that hosts concerts, theater productions, and ballet year-round. The adjacent Wilson Place Mansion, an 1859 landmark home to three generations of Menomonie’s founding lumber families, recently entered a partnership with the Mabel Tainter to offer expanded historical tours, with tickets available through the Mabel Tainter box office.

Outdoor enthusiasts are drawn to the Red Cedar State Trail, a 14.5-mile rail trail that winds along the Red Cedar River through marshlands, prairies, and sandstone bluffs, with connections toward Eau Claire and Durand. Devil’s Punchbowl, a 500-million-year-old rock formation just minutes from downtown, offers short trails and waterfall overlooks, while Lake Menomin provides over 1,000 acres of open water for fishing, kayaking, and paddleboarding. Hoffman Hills Recreation Area adds hiking and cross-country skiing options. The Lucette Brewing Company, founded in 2010 and located near the Red Cedar Trail, has become a regional craft beer destination, while Stout Craft Co. Kitchen and Tap House offers 18 taps alongside bowling and axe throwing. The Russell J. Rassbach Heritage Museum rounds out the cultural offerings with exhibits on the region’s rich past.

Menomonie, Wisconsin has earned growing recognition as one of the Midwest’s most underrated destinations, recently highlighted by World Atlas as a standout community for 2026. Situated about an hour east of the Twin Cities, the city combines Victorian-era architecture, a vibrant craft brewery scene, and outstanding natural recreation along the Red Cedar River corridor. The Mabel Tainter Center for the Arts anchors Menomonie’s cultural life, an 1889 sandstone theater featuring hand-stenciled walls, a restored Steere and Turner tracker pipe organ, and an intimate 261-seat performance hall that hosts concerts, theater productions, and ballet year-round. The adjacent Wilson Place Mansion, an 1859 landmark home to three generations of Menomonie’s founding lumber families, recently entered a partnership with the Mabel Tainter to offer expanded historical tours, with tickets available through the Mabel Tainter box office.

Outdoor enthusiasts are drawn to the Red Cedar State Trail, a 14.5-mile rail trail that winds along the Red Cedar River through marshlands, prairies, and sandstone bluffs, with connections toward Eau Claire and Durand. Devil’s Punchbowl, a 500-million-year-old rock formation just minutes from downtown, offers short trails and waterfall overlooks, while Lake Menomin provides over 1,000 acres of open water for fishing, kayaking, and paddleboarding. Hoffman Hills Recreation Area adds hiking and cross-country skiing options. The Lucette Brewing Company, founded in 2010 and located near the Red Cedar Trail, has become a regional craft beer destination, while Stout Craft Co. Kitchen and Tap House offers 18 taps alongside bowling and axe throwing. The Russell J. Rassbach Heritage Museum rounds out the cultural offerings with exhibits on the region’s rich past.

Regulations

Menomonie, Wisconsin requires short-term rental operators to navigate both state and local licensing requirements before listing a property. At the state level, all operators renting 1 to 4 units for stays under 30 consecutive days must obtain a Tourist Rooming House license from the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). This annual license costs $110, with a one-time pre-inspection fee of approximately $350, and runs from July 1 through June 30 each year. The City of Menomonie also requires a local rental license, administered through the city’s rental inspection program. In addition to these permits, operators must collect and remit a 7% municipal room tax on gross rental receipts, as established in Chapter 3-2-2 of the Menomonie municipal code. Wisconsin’s 2017 Right-to-Rent law prevents municipalities from banning rentals of seven or more consecutive days, though local regulatory requirements remain in full effect.

Zoning rules in Menomonie should be verified directly with the city’s planning department, as no standalone STR zoning ordinance was identified in publicly available records. Safety requirements include working smoke detectors and carbon monoxide alarms in all rental units. The state sales tax on lodging is 5.5%, which when combined with the 7% local room tax results in an approximate total tax burden of 12.5% on short-term rental stays. Airbnb collects and remits Wisconsin state taxes automatically for bookings made through their platform, but hosts are generally responsible for separately registering and remitting the local room tax to the city unless a specific platform agreement is in place. For state licensing information, visit DATCP’s Tourist Rooming Houses page. City rental licensing details are available through the City of Menomonie’s official website. Failure to comply with permit or tax requirements can result in fines or license revocation.

Menomonie, Wisconsin requires short-term rental operators to navigate both state and local licensing requirements before listing a property. At the state level, all operators renting 1 to 4 units for stays under 30 consecutive days must obtain a Tourist Rooming House license from the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). This annual license costs $110, with a one-time pre-inspection fee of approximately $350, and runs from July 1 through June 30 each year. The City of Menomonie also requires a local rental license, administered through the city’s rental inspection program. In addition to these permits, operators must collect and remit a 7% municipal room tax on gross rental receipts, as established in Chapter 3-2-2 of the Menomonie municipal code. Wisconsin’s 2017 Right-to-Rent law prevents municipalities from banning rentals of seven or more consecutive days, though local regulatory requirements remain in full effect.

Zoning rules in Menomonie should be verified directly with the city’s planning department, as no standalone STR zoning ordinance was identified in publicly available records. Safety requirements include working smoke detectors and carbon monoxide alarms in all rental units. The state sales tax on lodging is 5.5%, which when combined with the 7% local room tax results in an approximate total tax burden of 12.5% on short-term rental stays. Airbnb collects and remits Wisconsin state taxes automatically for bookings made through their platform, but hosts are generally responsible for separately registering and remitting the local room tax to the city unless a specific platform agreement is in place. For state licensing information, visit DATCP’s Tourist Rooming Houses page. City rental licensing details are available through the City of Menomonie’s official website. Failure to comply with permit or tax requirements can result in fines or license revocation.

Frequently Asked Questions

What are the short-term rental regulations in Menomonie, Wisconsin?
Menomonie, Wisconsin requires short-term rental operators to navigate both state and local licensing requirements before listing a property. At the state level, all operators renting 1 to 4 units for stays under 30 consecutive days must obtain a Tourist Rooming House license from the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP). This annual license costs $110, with a one-time pre-inspection fee of approximately $350, and runs from July 1 through June 30 each year. The City of Menomonie also requires a local rental license, administered through the city's rental inspection program. In addition to these permits, operators must collect and remit a 7% municipal room tax on gross rental receipts, as established in Chapter 3-2-2 of the Menomonie municipal code. Wisconsin's 2017 Right-to-Rent law prevents municipalities from banning rentals of seven or more consecutive days, though local regulatory requirements remain in full effect.Zoning rules in Menomonie should be verified directly with the city's planning department, as no standalone STR zoning ordinance was identified in publicly available records. Safety requirements include working smoke detectors and carbon monoxide alarms in all rental units. The state sales tax on lodging is 5.5%, which when combined with the 7% local room tax results in an approximate total tax burden of 12.5% on short-term rental stays. Airbnb collects and remits Wisconsin state taxes automatically for bookings made through their platform, but hosts are generally responsible for separately registering and remitting the local room tax to the city unless a specific platform agreement is in place. For state licensing information, visit DATCP's Tourist Rooming Houses page. City rental licensing details are available through the City of Menomonie's official website. Failure to comply with permit or tax requirements can result in fines or license revocation.
Do I need a permit to operate a short-term rental in Menomonie, Wisconsin?
Short-term rental regulations vary by location. In Menomonie, Wisconsin, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Menomonie, Wisconsin?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Menomonie, Wisconsin, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Menomonie

Menomonie attracts visitors with its beaches and waterfront activities and outdoor recreation and natural beauty. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Menomonie, Wisconsin Market Performance Trends

LTM Avg. Daily Rate$161.00
LTM Occupancy Rate51.9%
LTM Avg. Revenue$1,914
Monthly Short-Term Rental Market Performance Data for Menomonie
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$123.7868.2%$1,951
Aug 24$131.4071.7%$2,367
Sep 24$149.1763.3%$2,284
Oct 24$161.1354.8%$2,342
Nov 24$182.8648.3%$1,784
Dec 24$194.8946.4%$1,648
Jan 25$186.0541.7%$1,246
Feb 25$162.1444.6%$920
Mar 25$164.6741.9%$1,428
Apr 25$167.6336.7%$1,330
May 25$180.3550%$2,221
Jun 25$186.7548.3%$1,956

Short-Term Rental Market Performance Analysis for Menomonie

The short-term rental market in Menomonie demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Menomonie, Wisconsin Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Menomonie
QuarterTypical Home Value (USD)
Q2 17$172,348
Q3 17$167,857
Q4 17$170,992
Q1 18$175,560
Q2 18$179,918
Q3 18$182,243
Q4 18$184,209
Q1 19$186,979
Q2 19$190,038
Q3 19$191,486
Q4 19$192,879
Q1 20$194,077
Q2 20$198,092
Q3 20$205,668
Q4 20$215,238
Q1 21$220,926
Q2 21$232,296
Q3 21$239,627
Q4 21$240,394
Q1 22$249,364
Q2 22$261,416
Q3 22$264,436
Q4 22$263,358
Q1 23$267,613
Q2 23$274,326
Q3 23$275,534
Q4 23$274,734
Q1 24$278,730
Q2 24$284,510
Q3 24$287,781
Q4 24$287,985
Q1 25$288,965
Q2 25$289,600
Q3 25$290,543
Q4 25$295,909

Market Overview

  • Typical Home Value:$294,863
  • Median List Price:$305,000

Current Inventory

  • Homes For Sale:46
  • New Listings:9

Detailed Market Analysis

The average home value in Menomonie, WI is $294,863, up 3.4% over the past year. Learn more about the Menomonie housing market and real estate trends.

Real Estate Market Analysis for Menomonie, Wisconsin

The residential real estate market in Menomonie, Wisconsin presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Menomonie, Wisconsin benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Menomonie, Wisconsin Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Menomonie
QuarterNumber of Listings
Q3 1613
Q4 1616
Q1 1715
Q2 1715
Q3 1725
Q4 1725
Q1 1823
Q2 1828
Q3 1832
Q4 1828
Q1 1933
Q2 1931
Q3 1926
Q4 1933
Q1 2025
Q2 2022
Q3 2018
Q4 2022
Q1 2121
Q2 2122
Q3 2117
Q4 2119
Q1 2219
Q2 2223
Q3 2227
Q4 2226
Q1 2333
Q2 2337
Q3 2336
Q4 2334
Q1 2432
Q2 2436
Q3 2435
Q4 2436
Q1 2535
Q2 2540

Booking Activity

  • 1-3 Months:66.7% Booked
  • 4-6 Months:55.6% Booked
  • 7-9 Months:44.4% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Menomonie

Menomonie vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Menomonie, Wisconsin Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Menomonie
Bedroom ConfigurationNumber of Properties
Studio5
1 Bed7
2 Beds9
3 Beds3
4 Beds5
5+ Beds3

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Menomonie

    The vacation rental market in Menomonie features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Wisconsin

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana

    Related Short-Term Rental Markets

    Explore 64 vacation rental markets within Wisconsin. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Menomonie

    Active STRs
    40
    Avg Daily Rate
    $187
    Occupancy Rate
    48%
    Population
    16,709
    Annual Visitors
    85,000

    Markets in Wisconsin (50)

    • Arkdale
    • Athelstane
    • Baraboo
    • Bayfield
    • Black River Falls
    • Brodhead
    • Butternut
    • Chetek
    • Cornucopia
    • Crandon
    • Cumberland
    • Eagle River
    • East Troy
    • Egg Harbor
    • Elcho
    • Elkhart Lake
    • Elkhorn
    • Fontana
    • Frederic
    • Friendship
    • Genoa City
    • Gleason
    • Grand Marsh
    • Green Bay
    • Hayward
    • Hubertus
    • Hudson
    • Kewaunee
    • La Pointe
    • La Valle
    • Lake Geneva
    • Lake Mills
    • Little Suamico
    • Lyndon Station
    • Madison
    • Manitowish Waters
    • Mauston
    • Merrillan
    • Milwaukee
    • Necedah
    • Neillsville
    • Nekoosa
    • New Lisbon
    • Ojibwa
    • Pickerel
    • Pleasant Prairie
    • Saint Germain
    • Shawano
    • Sheboygan
    • Sister Bay

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