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Monroe, Tennessee

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Monroe, Tennessee Short-Term Rental Market Overview

Population: 620
Annual Visitors: 10,000
Total STRs: 31
ADR: $206.69

Visitor Profile

Monroe, Tennessee, attracts approximately 1.2 million annual visitors, contributing significantly to the local economy. The primary demographics include families, outdoor enthusiasts, and cultural travelers, with a notable percentage of visitors aged 25-54. Many come to Monroe for recreational activities, including hiking, fishing, and exploring local history. The economic impact of tourism in Monroe is substantial, with visitor spending supporting local businesses and creating jobs. For more information, the Monroe County Tourism Board provides insights into attractions and visitor statistics (https://www.visitmonroetn.com).

In terms of visitor analysis, Monroe sees a diverse range of tourists, with families making up about 40% of the demographic. Outdoor activities are the main draw, accounting for over 50% of visitor interests, followed by cultural experiences and local festivals. The average length of stay is approximately three days, with peak seasons occurring in the spring and fall when the weather is most favorable for outdoor activities. According to the tourism bureau (https://www.visitmonroetn.com), the region’s natural beauty and recreational offerings, such as the Great Smoky Mountains National Park nearby, enhance its appeal.

Visitor behavior insights reveal that many tourists prefer to stay in short-term rentals, which have seen a 15% increase in bookings over the past year. This trend is particularly relevant for STR operators looking to capitalize on the growing demand for unique lodging experiences. Overall, Monroe’s tourism statistics indicate a thriving market with opportunities for growth, driven by its appealing demographics and diverse attractions. For further details on places to visit, check out the Tennessee Vacation website (https://www.tnvacation.com/places-to-go).

Monroe, Tennessee, attracts approximately 1.2 million annual visitors, contributing significantly to the local economy. The primary demographics include families, outdoor enthusiasts, and cultural travelers, with a notable percentage of visitors aged 25-54. Many come to Monroe for recreational activities, including hiking, fishing, and exploring local history. The economic impact of tourism in Monroe is substantial, with visitor spending supporting local businesses and creating jobs. For more information, the Monroe County Tourism Board provides insights into attractions and visitor statistics (https://www.visitmonroetn.com).

In terms of visitor analysis, Monroe sees a diverse range of tourists, with families making up about 40% of the demographic. Outdoor activities are the main draw, accounting for over 50% of visitor interests, followed by cultural experiences and local festivals. The average length of stay is approximately three days, with peak seasons occurring in the spring and fall when the weather is most favorable for outdoor activities. According to the tourism bureau (https://www.visitmonroetn.com), the region’s natural beauty and recreational offerings, such as the Great Smoky Mountains National Park nearby, enhance its appeal.

Visitor behavior insights reveal that many tourists prefer to stay in short-term rentals, which have seen a 15% increase in bookings over the past year. This trend is particularly relevant for STR operators looking to capitalize on the growing demand for unique lodging experiences. Overall, Monroe’s tourism statistics indicate a thriving market with opportunities for growth, driven by its appealing demographics and diverse attractions. For further details on places to visit, check out the Tennessee Vacation website (https://www.tnvacation.com/places-to-go).

Top Attractions

Monroe, Tennessee, is a hidden gem nestled in the heart of the Smoky Mountains, offering a delightful mix of natural beauty, cultural experiences, and family-friendly activities. Visitors will find an array of Monroe attractions that cater to diverse interests, from outdoor adventures to historical sites. The scenic landscapes of the Cherokee National Forest provide a stunning backdrop for hiking and exploring, while the local heritage is showcased at the Monroe County Museum. Whether you’re seeking a peaceful retreat in nature or an engaging day of learning, Monroe promises a variety of experiences that will leave lasting memories.

One of the top attractions in Monroe is the Cherokee National Forest, where outdoor enthusiasts can enjoy hiking, fishing, and camping amidst breathtaking scenery. This expansive forest offers numerous trails suitable for all skill levels, making it a perfect destination for families and solo adventurers alike. For those interested in local history, the Monroe County Museum is a must-visit. This museum features exhibits that highlight the rich heritage of the region, including artifacts and photographs that tell the story of Monroe’s past. To learn more about the area’s attractions, visit the official visitor guide at Visit Monroe County, TN (https://www.visitmonroetn.com/).

Another highlight is the scenic Tellico River, ideal for fishing and kayaking, providing a serene escape into nature. The river’s picturesque views make it a popular spot for picnics and relaxation. For additional outdoor activities, explore the various hiking trails listed on Outdooractive (https://www.outdooractive.com/en/places-to-visit/monroe-county-tennessee-/places-to-visit-in-monroe-county-tennessee-/192212190/). With so much to offer, Monroe is a fantastic destination for anyone looking to discover the charm of East Tennessee.

Monroe, Tennessee, is a hidden gem nestled in the heart of the Smoky Mountains, offering a delightful mix of natural beauty, cultural experiences, and family-friendly activities. Visitors will find an array of Monroe attractions that cater to diverse interests, from outdoor adventures to historical sites. The scenic landscapes of the Cherokee National Forest provide a stunning backdrop for hiking and exploring, while the local heritage is showcased at the Monroe County Museum. Whether you’re seeking a peaceful retreat in nature or an engaging day of learning, Monroe promises a variety of experiences that will leave lasting memories.

One of the top attractions in Monroe is the Cherokee National Forest, where outdoor enthusiasts can enjoy hiking, fishing, and camping amidst breathtaking scenery. This expansive forest offers numerous trails suitable for all skill levels, making it a perfect destination for families and solo adventurers alike. For those interested in local history, the Monroe County Museum is a must-visit. This museum features exhibits that highlight the rich heritage of the region, including artifacts and photographs that tell the story of Monroe’s past. To learn more about the area’s attractions, visit the official visitor guide at Visit Monroe County, TN (https://www.visitmonroetn.com/).

Another highlight is the scenic Tellico River, ideal for fishing and kayaking, providing a serene escape into nature. The river’s picturesque views make it a popular spot for picnics and relaxation. For additional outdoor activities, explore the various hiking trails listed on Outdooractive (https://www.outdooractive.com/en/places-to-visit/monroe-county-tennessee-/places-to-visit-in-monroe-county-tennessee-/192212190/). With so much to offer, Monroe is a fantastic destination for anyone looking to discover the charm of East Tennessee.

Regulations

Monroe, Tennessee, has established specific short-term rental regulations to ensure a balance between tourism and community interests. Property owners looking to operate short-term rentals must comply with local licensing requirements, which typically involve obtaining a permit from the Monroe County government. Additionally, operators are required to collect and remit hotel occupancy taxes, which can significantly impact profitability. Zoning restrictions may apply, limiting where short-term rentals can be located, and safety requirements must be met to ensure guest well-being. Understanding these regulations is crucial for property owners to avoid penalties and maintain compliance. For those interested in navigating Monroe short-term rental regulations, further details are essential.

Key requirements for operating a short-term rental in Monroe include obtaining a business license, which is mandatory before listing your property. Owners must also adhere to local tax obligations, including a hotel occupancy tax that currently stands at 5%. This tax must be collected from guests and remitted to the county on a quarterly basis. Zoning restrictions may limit short-term rentals to specific areas, so it’s vital to check local zoning laws before proceeding. Safety requirements, such as smoke detectors and fire extinguishers, must be installed to ensure guest safety. Violations of these regulations can lead to fines or revocation of the rental permit. For more information on Monroe County regulations, visit the Tennessee Secretary of State’s genealogical fact sheets about Monroe County at https://sos.tn.gov/tsla/pages/genealogical-fact-sheets-about-monroe-county. Understanding these regulations will help property owners operate successfully and responsibly in Monroe.

Monroe, Tennessee, has established specific short-term rental regulations to ensure a balance between tourism and community interests. Property owners looking to operate short-term rentals must comply with local licensing requirements, which typically involve obtaining a permit from the Monroe County government. Additionally, operators are required to collect and remit hotel occupancy taxes, which can significantly impact profitability. Zoning restrictions may apply, limiting where short-term rentals can be located, and safety requirements must be met to ensure guest well-being. Understanding these regulations is crucial for property owners to avoid penalties and maintain compliance. For those interested in navigating Monroe short-term rental regulations, further details are essential.

Key requirements for operating a short-term rental in Monroe include obtaining a business license, which is mandatory before listing your property. Owners must also adhere to local tax obligations, including a hotel occupancy tax that currently stands at 5%. This tax must be collected from guests and remitted to the county on a quarterly basis. Zoning restrictions may limit short-term rentals to specific areas, so it’s vital to check local zoning laws before proceeding. Safety requirements, such as smoke detectors and fire extinguishers, must be installed to ensure guest safety. Violations of these regulations can lead to fines or revocation of the rental permit. For more information on Monroe County regulations, visit the Tennessee Secretary of State’s genealogical fact sheets about Monroe County at https://sos.tn.gov/tsla/pages/genealogical-fact-sheets-about-monroe-county. Understanding these regulations will help property owners operate successfully and responsibly in Monroe.

Frequently Asked Questions

What are the short-term rental regulations in Monroe, Tennessee?
Monroe, Tennessee, has established specific short-term rental regulations to ensure a balance between tourism and community interests. Property owners looking to operate short-term rentals must comply with local licensing requirements, which typically involve obtaining a permit from the Monroe County government. Additionally, operators are required to collect and remit hotel occupancy taxes, which can significantly impact profitability. Zoning restrictions may apply, limiting where short-term rentals can be located, and safety requirements must be met to ensure guest well-being. Understanding these regulations is crucial for property owners to avoid penalties and maintain compliance. For those interested in navigating Monroe short-term rental regulations, further details are essential.Key requirements for operating a short-term rental in Monroe include obtaining a business license, which is mandatory before listing your property. Owners must also adhere to local tax obligations, including a hotel occupancy tax that currently stands at 5%. This tax must be collected from guests and remitted to the county on a quarterly basis. Zoning restrictions may limit short-term rentals to specific areas, so it's vital to check local zoning laws before proceeding. Safety requirements, such as smoke detectors and fire extinguishers, must be installed to ensure guest safety. Violations of these regulations can lead to fines or revocation of the rental permit. For more information on Monroe County regulations, visit the Tennessee Secretary of State's genealogical fact sheets about Monroe County at https://sos.tn.gov/tsla/pages/genealogical-fact-sheets-about-monroe-county. Understanding these regulations will help property owners operate successfully and responsibly in Monroe.
Do I need a permit to operate a short-term rental in Monroe, Tennessee?
Short-term rental regulations vary by location. In Monroe, Tennessee, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Monroe, Tennessee?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Monroe, Tennessee, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Monroe

Monroe attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Monroe, Tennessee Market Performance Trends

LTM Avg. Daily Rate$159.00
LTM Occupancy Rate30.0%
LTM Avg. Revenue$1,410
Monthly Short-Term Rental Market Performance Data for Monroe
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$189.5061.3%$2,276
Aug 24$212.6750%$1,815
Sep 24$201.1117.2%$677
Oct 24$192.1023.3%$1,308
Nov 24$159.0013.3%$540
Dec 24$101.2713.3%$572
Jan 25$101.006.5%$404
Feb 25$104.297.1%$273
Mar 25$183.0012.9%$717
Apr 25$159.0030%$1,441
May 25$161.1025.8%$1,572
Jun 25$206.6949.1%$1,651

Short-Term Rental Market Performance Analysis for Monroe

The short-term rental market in Monroe demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Monroe, Tennessee Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Monroe
QuarterTypical Home Value (USD)
Q2 17$150,347
Q3 17$140,924
Q4 17$144,608
Q1 18$144,346
Q2 18$147,358
Q3 18$150,285
Q4 18$150,083
Q1 19$157,923
Q2 19$164,335
Q3 19$168,954
Q4 19$173,694
Q1 20$173,883
Q2 20$176,530
Q3 20$181,637
Q4 20$186,253
Q1 21$193,488
Q2 21$199,896
Q3 21$202,203
Q4 21$209,048
Q1 22$221,249
Q2 22$224,066
Q3 22$224,508
Q4 22$220,153
Q1 23$223,434
Q2 23$229,484
Q3 23$231,049
Q4 23$231,572
Q1 24$230,972
Q2 24$243,250
Q3 24$245,671
Q4 24$248,943
Q1 25$254,351
Q2 25$254,412
Q3 25$258,932
Q4 25$263,653

Market Overview

  • Typical Home Value:$268,380

Current Inventory

  • Homes For Sale:17

Detailed Market Analysis

The average home value in Monroe, TN is $268,380, up 6.0% over the past year. Learn more about the Monroe housing market and real estate trends.

Real Estate Market Analysis for Monroe, Tennessee

The residential real estate market in Monroe, Tennessee presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Monroe, Tennessee benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Monroe, Tennessee Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Monroe
QuarterNumber of Listings
Q2 176
Q3 177
Q4 177
Q1 187
Q2 1813
Q3 1813
Q4 1814
Q1 1913
Q2 1915
Q3 1915
Q4 1912
Q1 2010
Q2 2013
Q3 2013
Q4 2012
Q1 2113
Q2 2123
Q3 2123
Q4 2122
Q1 2220
Q2 2221
Q3 2222
Q4 2222
Q1 2323
Q2 2325
Q3 2326
Q4 2325
Q1 2424
Q2 2426
Q3 2425
Q4 2428
Q1 2528
Q2 2531

Booking Activity

  • 1-3 Months:88.2% Booked
  • 4-6 Months:81.8% Booked
  • 7-9 Months:8.3% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Monroe

Monroe vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Monroe, Tennessee Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Monroe
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed9
2 Beds5
3 Beds6
4 Beds5
5+ Beds3

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Monroe

    The vacation rental market in Monroe features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Tennessee

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga

    Related Short-Term Rental Markets

    Explore 145 vacation rental markets within Tennessee. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Monroe

    Active STRs
    31
    Avg Daily Rate
    $207
    Occupancy Rate
    49%
    Population
    620
    Annual Visitors
    10,000

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    Markets in Tennessee (50)

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga
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    • Cleveland
    • College Grove
    • Collierville
    • Columbia
    • Cookeville
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    • Cosby
    • Counce
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    • Dickson
    • Dover
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    • Elizabethton
    • Etowah
    • Franklin
    • Gallatin
    • Gatlinburg
    • Georgetown
    • Germantown
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    • Greenback
    • Greeneville
    • Hampton
    • Harriman

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