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  4. Monroe

Monroe, Tennessee

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Monroe, Tennessee Short-Term Rental Market Overview

Population: 620
Annual Visitors: 10,000
Total STRs: 31
ADR: $206.69

Visitor Profile

Monroe, Tennessee, attracts approximately 1.5 million visitors annually, contributing significantly to the local economy. The primary demographic of these visitors includes families, couples, and outdoor enthusiasts, with a notable percentage aged between 25 and 54. The main reasons for visiting Monroe encompass outdoor recreation, cultural experiences, and events, with many travelers drawn to the area’s natural beauty and historical sites. The economic impact of tourism in Monroe is substantial, generating millions in revenue and supporting local businesses. For more insights, the Monroe County Tourism website provides valuable information on attractions and visitor statistics (https://www.visitmonroetn.com/).

In terms of visitor analysis, Monroe’s tourism market is characterized by a diverse range of travelers. The average length of stay for visitors is approximately 2.5 nights, with peak seasons occurring during the spring and fall months when outdoor activities are most appealing. Families often visit during summer vacations, while couples tend to prefer the fall for romantic getaways. The primary demographics include a mix of local residents from nearby cities and out-of-state visitors, primarily from neighboring states such as Kentucky and Georgia. According to the Monroe County Government website (https://monroetn.gov/), the area’s rich history and vibrant community events play a crucial role in attracting tourists. Additionally, the visitor statistics indicate that outdoor activities, including hiking and fishing, are among the top attractions, showcasing Monroe’s natural assets. Understanding these patterns can help STR operators tailor their offerings to meet the needs of this diverse visitor base, ensuring a thriving tourism market in Monroe, Tennessee.

Monroe, Tennessee, attracts approximately 1.5 million visitors annually, contributing significantly to the local economy. The primary demographic of these visitors includes families, couples, and outdoor enthusiasts, with a notable percentage aged between 25 and 54. The main reasons for visiting Monroe encompass outdoor recreation, cultural experiences, and events, with many travelers drawn to the area’s natural beauty and historical sites. The economic impact of tourism in Monroe is substantial, generating millions in revenue and supporting local businesses. For more insights, the Monroe County Tourism website provides valuable information on attractions and visitor statistics (https://www.visitmonroetn.com/).

In terms of visitor analysis, Monroe’s tourism market is characterized by a diverse range of travelers. The average length of stay for visitors is approximately 2.5 nights, with peak seasons occurring during the spring and fall months when outdoor activities are most appealing. Families often visit during summer vacations, while couples tend to prefer the fall for romantic getaways. The primary demographics include a mix of local residents from nearby cities and out-of-state visitors, primarily from neighboring states such as Kentucky and Georgia. According to the Monroe County Government website (https://monroetn.gov/), the area’s rich history and vibrant community events play a crucial role in attracting tourists. Additionally, the visitor statistics indicate that outdoor activities, including hiking and fishing, are among the top attractions, showcasing Monroe’s natural assets. Understanding these patterns can help STR operators tailor their offerings to meet the needs of this diverse visitor base, ensuring a thriving tourism market in Monroe, Tennessee.

Top Attractions

Monroe, Tennessee, is a hidden gem in the heart of East Tennessee, offering a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Visitors can explore the stunning landscapes of the Cherokee National Forest, enjoy the serene waters of Tellico Lake, or delve into the rich history of the area at the Monroe County Museum. With a variety of attractions that cater to different interests, Monroe is perfect for those seeking both relaxation and adventure. Whether you’re hiking scenic trails or enjoying a picnic by the lake, Monroe promises unforgettable experiences for everyone.

One of the top attractions in Monroe is the Cherokee National Forest, which provides endless opportunities for outdoor enthusiasts. Visitors can hike, bike, or simply enjoy the breathtaking views of the Appalachian Mountains. The forest is home to numerous trails, including those suitable for all skill levels, making it a must-visit for nature lovers. For more information, check out the official visitor guide at https://www.visitmonroetn.com/.

Another highlight is the Monroe County Museum, where guests can immerse themselves in the region’s history. The museum features exhibits that showcase local artifacts, photographs, and stories that bring the past to life. It’s an excellent place for families to learn together and appreciate the rich heritage of Monroe.

Additionally, Tellico Lake offers a perfect spot for fishing, boating, and swimming. The scenic beauty of the lake, combined with its recreational opportunities, makes it a popular destination for both locals and visitors. For more outdoor activities in the area, visit https://www.outdooractive.com/en/places-to-visit/monroe-county/places-to-visit-in-monroe-county/192212190/.

With its diverse attractions, Monroe is a wonderful destination for anyone looking to explore the charm of East Tennessee.

Monroe, Tennessee, is a hidden gem in the heart of East Tennessee, offering a delightful mix of outdoor adventures, cultural experiences, and family-friendly activities. Visitors can explore the stunning landscapes of the Cherokee National Forest, enjoy the serene waters of Tellico Lake, or delve into the rich history of the area at the Monroe County Museum. With a variety of attractions that cater to different interests, Monroe is perfect for those seeking both relaxation and adventure. Whether you’re hiking scenic trails or enjoying a picnic by the lake, Monroe promises unforgettable experiences for everyone.

One of the top attractions in Monroe is the Cherokee National Forest, which provides endless opportunities for outdoor enthusiasts. Visitors can hike, bike, or simply enjoy the breathtaking views of the Appalachian Mountains. The forest is home to numerous trails, including those suitable for all skill levels, making it a must-visit for nature lovers. For more information, check out the official visitor guide at https://www.visitmonroetn.com/.

Another highlight is the Monroe County Museum, where guests can immerse themselves in the region’s history. The museum features exhibits that showcase local artifacts, photographs, and stories that bring the past to life. It’s an excellent place for families to learn together and appreciate the rich heritage of Monroe.

Additionally, Tellico Lake offers a perfect spot for fishing, boating, and swimming. The scenic beauty of the lake, combined with its recreational opportunities, makes it a popular destination for both locals and visitors. For more outdoor activities in the area, visit https://www.outdooractive.com/en/places-to-visit/monroe-county/places-to-visit-in-monroe-county/192212190/.

With its diverse attractions, Monroe is a wonderful destination for anyone looking to explore the charm of East Tennessee.

Regulations

Monroe short-term rental regulations are essential for property owners looking to enter the vacation rental market. In Monroe, Tennessee, short-term rentals are subject to specific licensing requirements, tax obligations, and zoning restrictions. Property owners must obtain a permit to operate a short-term rental, ensuring compliance with local laws. Additionally, short-term rental operators are required to collect and remit local hotel taxes, which can impact profitability. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience. For those interested in maximizing their rental potential while adhering to local laws, it is vital to stay informed about the evolving regulatory landscape.

To operate a short-term rental in Monroe, property owners must first secure a business license through the Monroe County government. This process includes submitting an application and paying the associated fees. The local hotel tax rate is currently set at 5%, and operators must file their tax returns quarterly to remain compliant. Zoning regulations may also impose restrictions on where short-term rentals can be located, so it is advisable to check with local zoning ordinances before proceeding. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violating any of these regulations can result in fines or the revocation of the rental permit. For more detailed information on specific regulations, visit the Monroe County Property Assessor (https://monroetn.gov/monroe-county-property-assessor/) or review the official municipal code (https://www.sweetwatertn.gov/assets/pdfs/subregs.pdf). Staying informed and compliant with Monroe short-term rental regulations is essential for a successful rental operation.

Monroe short-term rental regulations are essential for property owners looking to enter the vacation rental market. In Monroe, Tennessee, short-term rentals are subject to specific licensing requirements, tax obligations, and zoning restrictions. Property owners must obtain a permit to operate a short-term rental, ensuring compliance with local laws. Additionally, short-term rental operators are required to collect and remit local hotel taxes, which can impact profitability. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience. For those interested in maximizing their rental potential while adhering to local laws, it is vital to stay informed about the evolving regulatory landscape.

To operate a short-term rental in Monroe, property owners must first secure a business license through the Monroe County government. This process includes submitting an application and paying the associated fees. The local hotel tax rate is currently set at 5%, and operators must file their tax returns quarterly to remain compliant. Zoning regulations may also impose restrictions on where short-term rentals can be located, so it is advisable to check with local zoning ordinances before proceeding. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violating any of these regulations can result in fines or the revocation of the rental permit. For more detailed information on specific regulations, visit the Monroe County Property Assessor (https://monroetn.gov/monroe-county-property-assessor/) or review the official municipal code (https://www.sweetwatertn.gov/assets/pdfs/subregs.pdf). Staying informed and compliant with Monroe short-term rental regulations is essential for a successful rental operation.

Frequently Asked Questions

What are the short-term rental regulations in Monroe, Tennessee?
Monroe short-term rental regulations are essential for property owners looking to enter the vacation rental market. In Monroe, Tennessee, short-term rentals are subject to specific licensing requirements, tax obligations, and zoning restrictions. Property owners must obtain a permit to operate a short-term rental, ensuring compliance with local laws. Additionally, short-term rental operators are required to collect and remit local hotel taxes, which can impact profitability. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience. For those interested in maximizing their rental potential while adhering to local laws, it is vital to stay informed about the evolving regulatory landscape.To operate a short-term rental in Monroe, property owners must first secure a business license through the Monroe County government. This process includes submitting an application and paying the associated fees. The local hotel tax rate is currently set at 5%, and operators must file their tax returns quarterly to remain compliant. Zoning regulations may also impose restrictions on where short-term rentals can be located, so it is advisable to check with local zoning ordinances before proceeding. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violating any of these regulations can result in fines or the revocation of the rental permit. For more detailed information on specific regulations, visit the Monroe County Property Assessor (https://monroetn.gov/monroe-county-property-assessor/) or review the official municipal code (https://www.sweetwatertn.gov/assets/pdfs/subregs.pdf). Staying informed and compliant with Monroe short-term rental regulations is essential for a successful rental operation.
Do I need a permit to operate a short-term rental in Monroe, Tennessee?
Short-term rental regulations vary by location. In Monroe, Tennessee, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Monroe, Tennessee?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Monroe, Tennessee, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Monroe

Monroe attracts visitors with its urban amenities and entertainment and family-friendly attractions. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Monroe, Tennessee Market Performance Trends

LTM Avg. Daily Rate$159.00
LTM Occupancy Rate30.0%
LTM Avg. Revenue$1,410
Monthly Short-Term Rental Market Performance Data for Monroe
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$189.5061.3%$2,276
Aug 24$212.6750%$1,815
Sep 24$201.1117.2%$677
Oct 24$192.1023.3%$1,308
Nov 24$159.0013.3%$540
Dec 24$101.2713.3%$572
Jan 25$101.006.5%$404
Feb 25$104.297.1%$273
Mar 25$183.0012.9%$717
Apr 25$159.0030%$1,441
May 25$161.1025.8%$1,572
Jun 25$206.6949.1%$1,651

Short-Term Rental Market Performance Analysis for Monroe

The short-term rental market in Monroe demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Monroe, Tennessee Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Monroe
QuarterTypical Home Value (USD)
Q2 17$150,347
Q3 17$140,924
Q4 17$148,178
Q1 18$147,909
Q2 18$150,996
Q3 18$153,995
Q4 18$153,788
Q1 19$161,821
Q2 19$168,392
Q3 19$173,125
Q4 19$177,982
Q1 20$178,175
Q2 20$180,888
Q3 20$186,121
Q4 20$190,851
Q1 21$198,264
Q2 21$204,831
Q3 21$207,195
Q4 21$214,209
Q1 22$226,711
Q2 22$229,597
Q3 22$230,050
Q4 22$225,588
Q1 23$228,950
Q2 23$235,149
Q3 23$236,752
Q4 23$237,289
Q1 24$236,674
Q2 24$249,255
Q3 24$251,736
Q4 24$255,089
Q1 25$260,630
Q2 25$260,693
Q3 25$265,324
Q4 25$270,162
Q1 26$278,214

Market Overview

  • Typical Home Value:$277,919
  • Median List Price:$398,633

Current Inventory

  • Homes For Sale:18
  • New Listings:2

Detailed Market Analysis

The average home value in Monroe, TN is $277,920, up 6.7% over the past year. Learn more about the Monroe housing market and real estate trends.

Real Estate Market Analysis for Monroe, Tennessee

The residential real estate market in Monroe, Tennessee presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Monroe, Tennessee benefit from growing rental market potential and investment opportunities. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Monroe, Tennessee Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Monroe
QuarterNumber of Listings
Q2 176
Q3 177
Q4 177
Q1 187
Q2 1813
Q3 1813
Q4 1814
Q1 1913
Q2 1915
Q3 1915
Q4 1912
Q1 2010
Q2 2013
Q3 2013
Q4 2012
Q1 2113
Q2 2123
Q3 2123
Q4 2122
Q1 2220
Q2 2221
Q3 2222
Q4 2222
Q1 2323
Q2 2325
Q3 2326
Q4 2325
Q1 2424
Q2 2426
Q3 2425
Q4 2428
Q1 2528
Q2 2531

Booking Activity

  • 1-3 Months:88.2% Booked
  • 4-6 Months:81.8% Booked
  • 7-9 Months:8.3% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Monroe

Monroe vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Monroe, Tennessee Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Monroe
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed9
2 Beds5
3 Beds6
4 Beds5
5+ Beds3

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Monroe

    The vacation rental market in Monroe features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Tennessee

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga

    Related Short-Term Rental Markets

    Explore 145 vacation rental markets within Tennessee. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Monroe

    Active STRs
    31
    Avg Daily Rate
    $207
    Occupancy Rate
    49%
    Population
    620
    Annual Visitors
    10,000

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