Jackson, Tennessee Short-Term Rental Market
Jackson, TN STRs averaged $165/night at 49.6% occupancy in April 2026, with year-over-year revenue up 2.3% across roughly 12,500 active listings.
Quick Answer: Jackson, Tennessee is an active short-term rental market. average occupancy is 56%. average monthly revenue is $3,325. average daily rate is $218. the top operator is Evolve with 408 listings. market score is 73/100 (grade B).
Market data reflects the Tennessee Area regional market, which includes Jackson. Regulations, taxes, and permit details below are specific to Jackson.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jackson, Tennessee is West Tennessee’s commercial and cultural hub, a city of approximately 69,300 residents on the I-40 corridor between Memphis and Nashville. Known as “The Hub City,” it draws regional drive-market visitors for music heritage, sports tournaments, convention events, and downtown arts programming. Madison County visitors generated $348.8 million in tourism spending in 2024, up 6.4% over 2023.
The STR market is large, with approximately 12,481 active listings. Entire-place rentals account for 11,881 units (95.2% of supply), with private rooms at 612 and shared rooms at 17. Bedroom mix skews toward one-bedroom (4,078) and two-bedroom (3,352) properties, with three-bedroom (3,027), four-bedroom (1,217), and five-plus-bedroom (807) rounding out supply. The channel split is notably balanced: 5,688 listings appear exclusively on Airbnb, 1,170 exclusively on VRBO, and 5,652 are dual-listed, indicating strong cross-platform presence.
In April 2026, the market posted an ADR of $164.53 and occupancy of 49.6%, yielding a RevPAR of $81.57. Year-over-year, occupancy rose 0.87 percentage points, ADR gained 0.60%, and revenue increased 2.26%, a modest but positive trend. The market’s overall score is 73.1 out of 100, with investability at 92.8.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $132 | $1,477 |
| Feb | 45% | $130 | $1,462 |
| Mar | 53% | $147 | $2,014 |
| Apr | 49% | $152 | $2,015 |
| May | 52% | $169 | $2,243 |
| Jun | 59% | $203 | $3,156 |
| Jul | 61% | $204 | $3,446 |
| Aug | 51% | $189 | $2,654 |
| Sep | 46% | $171 | $2,178 |
| Oct | 53% | $164 | $2,461 |
| Nov | 47% | $159 | $2,040 |
| Dec | 45% | $157 | $2,042 |
Top Short-Term Rental Operators in Jackson
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 408 | 14,027 | ★ 4.73 |
| 2 | Vacasa | 106 | 2,376 | ★ 4.59 |
| 3 | Byers & Harvey | 74 | 2,303 | ★ 4.85 |
| 4 | RedAwning | 64 | 848 | ★ 4.62 |
| 5 | RETREAT VACATIONS | 62 | 3,050 | ★ 4.82 |
What Kind of STR Should I Buy in Jackson?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,078 |
| 2 bed | 3,352 |
| 3 bed | 3,027 |
| 4 bed | 1,217 |
| 5 bed | 807 |
ADR by Property Tier
| Entire Home | $222 |
| Luxury | $371 |
| Professionally Managed | $285 |
Revenue by Dwelling Type
| Apartment | $2,057 |
| Entire Place | $3,411 |
| House | $3,732 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.5% |
| vrbo | 9.4% |
| both | 45.2% |
Investment Analysis
Jackson, TN posted positive year-over-year revenue growth in April 2026: up 2.26%, with both occupancy and ADR nudging higher. This contrasts with some other Tennessee markets showing softness, suggesting Jackson’s event-and-transit demand base is holding up. Average monthly revenue in April 2026 was $2,239 across all listing types.
Housing price data was not available in the snapshot for this market, so a gross yield calculation cannot be confirmed. Investors should obtain current purchase price estimates independently and model against the April revenue baseline of $2,239 and the summer peak of $3,445 in July.
Rate tiers show a meaningful professionally managed premium. The all-listings ADR of $164.53 rises to $167.72 for entire-home listings and $202.75 for professionally managed properties, a $38 per night premium over the all-listings average. Luxury-tier units command $278.62 per night, roughly 1.7 times the market average. Revenue by type confirms that houses ($2,408 per month) outperform apartments ($1,806) by 33%. Historical data shows annual average revenue climbed from $1,693 in 2017 to $2,466 in 2025, a 46% gain over eight years, though ADR has plateaued around $170 to $175 since 2021.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Jackson STR guests booked an average of 42.2 days in advance and stayed an average of 4.0 nights. The 42-day lead time is consistent with regional drive-market behavior: travelers from Memphis, Nashville, and surrounding areas tend to plan weekend and extended-weekend trips a month or two out rather than booking last-minute.
The 4.0-night average stay suggests a mix of weekend getaways and short-week trips, which is slightly longer than a standard two-night weekend. This works in operators’ favor from a revenue-per-booking standpoint and reduces turnover costs. For Type 3 permit holders limited to 60 rental nights per year, the 4.0-night average stay means roughly 15 bookings at most, making per-booking revenue maximization critical. Operators should set minimum stays of 3 to 4 nights to align with guest behavior while protecting their limited annual rental allotment.
Short-Term Rental Regulations
Jackson, TN requires a Short-Term Rental Unit Operating Permit from the city Planning Department. The city defines an STR as any residential dwelling rented for fewer than 30 continuous days and uses a three-tier permit structure.
Type 1 ($70 per year) covers owner-occupied units in residential districts. The holder must use the property as their principal residence for at least 183 days per year. These permits are non-transferable on property sale. Type 2 ($120 per year) covers non-owner-occupied STRs in commercial and mixed-use zoning districts, with a maximum of two permits per holder. Type 3 ($150 per year) allows non-owner-occupied STRs in residential zones, but is capped at 50 permits citywide and restricted to a maximum of 60 rental days per year. Investors seeking year-round unrestricted operation in residential areas will find the Type 3 cap and 60-night annual limit restrictive; commercial or mixed-use zoned properties (Type 2) allow unrestricted operation without a night cap.
Operational rules effective January 1, 2024 cap occupancy at two adults per bedroom plus two, require off-street parking, impose quiet hours from 10 PM to 7 AM, and require the designated local contact to respond within 45 minutes. Violations carry fines up to $500 per day. Operators must collect the city’s 5% hotel/motel occupancy tax, plus Tennessee state sales tax and the Madison County sales surtax (combined approximately 9.75% in sales tax). The total tax burden on guests is meaningful and should be factored into pricing.
Market Comparison
Jackson’s April 2026 ADR of $164.53 is below the U.S. short-term rental median of approximately $220, reflecting the market’s positioning as a regional transit and event destination rather than a premium leisure market. Occupancy at 49.6% is also below the national median of roughly 55%. However, the positive year-over-year trends in occupancy (+0.87 points), ADR (+0.60%), and revenue (+2.26%) distinguish Jackson from markets showing declines.
Evolve dominates the operator landscape with 408 listings, a 4.73 average rating across 14,027 reviews, representing approximately 3.3% of total supply. Vacasa is second with 106 listings and a 4.59 rating. Byers and Harvey holds 74 listings with an impressive 4.85 average rating across 2,303 reviews. RedAwning has 64 listings at a 4.62 rating, and RETREAT VACATIONS rounds out the top five with 62 listings and a 4.82 rating across 3,050 reviews. The top five operators account for approximately 714 listings, or 5.7% of the roughly 12,481-listing market.
Frequently Asked Questions About Jackson, Tennessee
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