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  4. Morristown

Morristown, Tennessee

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Morristown, Tennessee Short-Term Rental Market Overview

Population: 32,994
Annual Visitors: 150,000
Total STRs: 31
ADR: $144.00

Visitor Profile

Morristown, Tennessee, attracts approximately 1.5 million visitors annually, drawn by its rich history and natural beauty. The visitor demographic is diverse, with a significant portion being families and outdoor enthusiasts. The primary reasons for visiting include recreational activities, historical exploration, and events such as the annual Rose Center Arts and Crafts Festival. The economic impact of tourism in Morristown is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors.

Key visitor statistics reveal that Morristown sees a mix of regional and out-of-state travelers, with about 60% of visitors coming from within Tennessee and neighboring states. The average visitor age ranges from 25 to 54 years, with families making up a considerable segment of the demographic. Visitors typically stay for an average of two to three nights, with peak seasons occurring during the summer months and fall, coinciding with local festivals and outdoor activities. According to the tourism bureau (https://www.morristownchamber.com), annual visitors reached a high during the summer, highlighting the area’s appeal for outdoor recreation, including hiking and fishing in nearby parks.

In terms of accommodation, short-term rentals have become increasingly popular, reflecting a broader trend in the tourism market. STR data indicates that occupancy rates in Morristown peak during major events, with an average daily rate that remains competitive throughout the year. The visitor statistics report (https://www.morristownchamber.com/tourism) shows that the growth in tourism is likely to continue, driven by both local initiatives and the natural allure of the region. As Morristown continues to develop its tourism offerings, understanding these visitor demographics and behaviors will be crucial for local businesses and STR operators.

Morristown, Tennessee, attracts approximately 1.5 million visitors annually, drawn by its rich history and natural beauty. The visitor demographic is diverse, with a significant portion being families and outdoor enthusiasts. The primary reasons for visiting include recreational activities, historical exploration, and events such as the annual Rose Center Arts and Crafts Festival. The economic impact of tourism in Morristown is substantial, contributing millions to the local economy and supporting numerous jobs in hospitality and retail sectors.

Key visitor statistics reveal that Morristown sees a mix of regional and out-of-state travelers, with about 60% of visitors coming from within Tennessee and neighboring states. The average visitor age ranges from 25 to 54 years, with families making up a considerable segment of the demographic. Visitors typically stay for an average of two to three nights, with peak seasons occurring during the summer months and fall, coinciding with local festivals and outdoor activities. According to the tourism bureau (https://www.morristownchamber.com), annual visitors reached a high during the summer, highlighting the area’s appeal for outdoor recreation, including hiking and fishing in nearby parks.

In terms of accommodation, short-term rentals have become increasingly popular, reflecting a broader trend in the tourism market. STR data indicates that occupancy rates in Morristown peak during major events, with an average daily rate that remains competitive throughout the year. The visitor statistics report (https://www.morristownchamber.com/tourism) shows that the growth in tourism is likely to continue, driven by both local initiatives and the natural allure of the region. As Morristown continues to develop its tourism offerings, understanding these visitor demographics and behaviors will be crucial for local businesses and STR operators.

Top Attractions

Morristown, Tennessee, is a charming city that offers a delightful mix of history, culture, and outdoor activities, making it an ideal destination for visitors seeking diverse experiences. Among its top attractions, the historic Rose Center and the scenic Cherokee Lake stand out, providing opportunities for both educational exploration and recreational enjoyment. Whether you’re interested in immersing yourself in local history or enjoying the great outdoors, Morristown has something for everyone. With a welcoming atmosphere and a variety of permanent attractions, this city invites you to discover its unique offerings year-round.

One of the must-visit attractions in Morristown is the Rose Center, a cultural hub that features art exhibits, performances, and educational programs. Housed in a beautifully restored historic building, the center showcases local talent and offers a glimpse into the region’s artistic heritage. For more information, visit the Rose Center’s official website at www.rosecenter.org.

Another highlight is Cherokee Lake, a stunning natural area perfect for fishing, boating, and picnicking. With its expansive shoreline and scenic views, the lake is a popular spot for families and outdoor enthusiasts alike. You can find more details about activities at Cherokee Lake on the Tennessee Valley Authority’s site at www.tva.com.

For those interested in history, the Morristown Museum offers a fascinating look into the area’s past, featuring exhibits on local heritage and significant events. This museum is a great place to learn about the rich history of Morristown and its surrounding areas. Visit their official website at www.morristownmuseum.org for more information.

With these attractions and more, Morristown is a vibrant destination filled with engaging activities for all ages, making it a perfect spot for your next adventure.

Morristown, Tennessee, is a charming city that offers a delightful mix of history, culture, and outdoor activities, making it an ideal destination for visitors seeking diverse experiences. Among its top attractions, the historic Rose Center and the scenic Cherokee Lake stand out, providing opportunities for both educational exploration and recreational enjoyment. Whether you’re interested in immersing yourself in local history or enjoying the great outdoors, Morristown has something for everyone. With a welcoming atmosphere and a variety of permanent attractions, this city invites you to discover its unique offerings year-round.

One of the must-visit attractions in Morristown is the Rose Center, a cultural hub that features art exhibits, performances, and educational programs. Housed in a beautifully restored historic building, the center showcases local talent and offers a glimpse into the region’s artistic heritage. For more information, visit the Rose Center’s official website at www.rosecenter.org.

Another highlight is Cherokee Lake, a stunning natural area perfect for fishing, boating, and picnicking. With its expansive shoreline and scenic views, the lake is a popular spot for families and outdoor enthusiasts alike. You can find more details about activities at Cherokee Lake on the Tennessee Valley Authority’s site at www.tva.com.

For those interested in history, the Morristown Museum offers a fascinating look into the area’s past, featuring exhibits on local heritage and significant events. This museum is a great place to learn about the rich history of Morristown and its surrounding areas. Visit their official website at www.morristownmuseum.org for more information.

With these attractions and more, Morristown is a vibrant destination filled with engaging activities for all ages, making it a perfect spot for your next adventure.

Regulations

Morristown, Tennessee, has established specific regulations for short-term rentals to ensure safety, compliance, and community harmony. Property owners looking to operate short-term rentals in this vibrant city must be aware of the necessary licensing requirements, tax obligations, and zoning restrictions. A short-term rental permit is mandatory, and owners must register their properties with the city. Additionally, hosts are required to collect and remit a hotel occupancy tax, which is currently set at 5% of the rental price. Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience. For those interested in the details, read on to discover the essential guidelines for Morristown short-term rental regulations.

To operate a short-term rental in Morristown, owners must obtain a permit from the city. This process includes submitting an application and paying a fee. The city enforces zoning restrictions, meaning that certain areas may not permit short-term rentals, so it’s essential to verify local zoning laws before proceeding. Safety requirements also play a significant role; properties must adhere to building codes and safety standards, including smoke detectors and fire extinguishers. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information on the regulations, visit the Morristown city website (https://www.morristown-tn.gov) and refer to the municipal code (https://library.municode.com/tn/morristown/codes/code_of_ordinances). Understanding these key points will help property owners navigate the short-term rental landscape in Morristown effectively.

Morristown, Tennessee, has established specific regulations for short-term rentals to ensure safety, compliance, and community harmony. Property owners looking to operate short-term rentals in this vibrant city must be aware of the necessary licensing requirements, tax obligations, and zoning restrictions. A short-term rental permit is mandatory, and owners must register their properties with the city. Additionally, hosts are required to collect and remit a hotel occupancy tax, which is currently set at 5% of the rental price. Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience. For those interested in the details, read on to discover the essential guidelines for Morristown short-term rental regulations.

To operate a short-term rental in Morristown, owners must obtain a permit from the city. This process includes submitting an application and paying a fee. The city enforces zoning restrictions, meaning that certain areas may not permit short-term rentals, so it’s essential to verify local zoning laws before proceeding. Safety requirements also play a significant role; properties must adhere to building codes and safety standards, including smoke detectors and fire extinguishers. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information on the regulations, visit the Morristown city website (https://www.morristown-tn.gov) and refer to the municipal code (https://library.municode.com/tn/morristown/codes/code_of_ordinances). Understanding these key points will help property owners navigate the short-term rental landscape in Morristown effectively.

Frequently Asked Questions

What are the short-term rental regulations in Morristown, Tennessee?
Morristown, Tennessee, has established specific regulations for short-term rentals to ensure safety, compliance, and community harmony. Property owners looking to operate short-term rentals in this vibrant city must be aware of the necessary licensing requirements, tax obligations, and zoning restrictions. A short-term rental permit is mandatory, and owners must register their properties with the city. Additionally, hosts are required to collect and remit a hotel occupancy tax, which is currently set at 5% of the rental price. Understanding these regulations is crucial for property owners to avoid penalties and ensure a successful rental experience. For those interested in the details, read on to discover the essential guidelines for Morristown short-term rental regulations.To operate a short-term rental in Morristown, owners must obtain a permit from the city. This process includes submitting an application and paying a fee. The city enforces zoning restrictions, meaning that certain areas may not permit short-term rentals, so it’s essential to verify local zoning laws before proceeding. Safety requirements also play a significant role; properties must adhere to building codes and safety standards, including smoke detectors and fire extinguishers. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental permit. For more detailed information on the regulations, visit the Morristown city website (https://www.morristown-tn.gov) and refer to the municipal code (https://library.municode.com/tn/morristown/codes/code_of_ordinances). Understanding these key points will help property owners navigate the short-term rental landscape in Morristown effectively.
Do I need a permit to operate a short-term rental in Morristown, Tennessee?
Short-term rental regulations vary by location. In Morristown, Tennessee, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Morristown, Tennessee?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Morristown, Tennessee, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Morristown

Morristown attracts visitors with its beaches and waterfront activities and cultural attractions and historic sites. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Morristown, Tennessee Market Performance Trends

LTM Avg. Daily Rate$140.00
LTM Occupancy Rate56.7%
LTM Avg. Revenue$1,414
Monthly Short-Term Rental Market Performance Data for Morristown
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$135.0062.5%$1,518
Aug 24$132.0060%$1,825
Sep 24$125.7060.8%$1,767
Oct 24$142.9453.5%$1,480
Nov 24$142.3150%$1,212
Dec 24$132.2147.7%$1,152
Jan 25$145.3537.6%$994
Feb 25$141.3640%$845
Mar 25$128.9054.8%$1,220
Apr 25$138.9761.7%$1,349
May 25$143.4466.7%$1,494
Jun 25$144.0060.7%$1,860

Short-Term Rental Market Performance Analysis for Morristown

The short-term rental market in Morristown demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Morristown, Tennessee Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Morristown
QuarterTypical Home Value (USD)
Q2 17$137,077
Q3 17$136,808
Q4 17$141,879
Q4 17$141,500
Q1 18$142,080
Q1 18$141,701
Q2 18$143,221
Q2 18$142,838
Q3 18$145,071
Q3 18$144,683
Q4 18$146,355
Q4 18$145,964
Q1 19$154,502
Q1 19$154,089
Q2 19$159,311
Q2 19$158,885
Q3 19$162,974
Q3 19$162,538
Q4 19$166,051
Q4 19$165,608
Q1 20$168,899
Q1 20$168,448
Q2 20$170,014
Q2 20$169,560
Q3 20$171,669
Q3 20$171,210
Q4 20$174,158
Q4 20$173,692
Q1 21$177,554
Q1 21$177,080
Q2 21$185,947
Q2 21$185,450
Q3 21$196,594
Q3 21$196,069
Q4 21$202,943
Q4 21$202,401
Q1 22$212,182
Q1 22$211,615
Q2 22$220,829
Q2 22$220,239
Q3 22$222,288
Q3 22$221,694
Q4 22$222,228
Q4 22$221,634
Q1 23$225,764
Q1 23$225,161
Q2 23$232,561
Q2 23$231,939
Q3 23$238,929
Q3 23$238,291
Q4 23$241,293
Q4 23$240,648
Q1 24$242,796
Q1 24$242,147
Q2 24$249,639
Q2 24$248,972
Q3 24$249,701
Q3 24$249,034
Q4 24$254,537
Q4 24$253,857
Q1 25$257,588
Q1 25$256,899
Q2 25$254,838
Q2 25$254,157
Q3 25$257,087
Q3 25$256,400
Q4 25$260,106
Q4 25$259,411

Market Overview

  • Typical Home Value:$263,589
  • Median Sale Price:$306,720
  • Median List Price:$347,850

Current Inventory

  • Homes For Sale:211
  • New Listings:48

Detailed Market Analysis

The average home value in Morristown, TN is $263,589, up 2.0% over the past year. Learn more about the Morristown housing market and real estate trends.

Real Estate Market Analysis for Morristown, Tennessee

The residential real estate market in Morristown, Tennessee presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Morristown, Tennessee benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Morristown, Tennessee Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Morristown
QuarterNumber of Listings
Q3 163
Q4 163
Q1 174
Q2 176
Q3 177
Q4 177
Q1 189
Q2 187
Q3 188
Q4 186
Q1 194
Q2 196
Q3 1910
Q4 198
Q1 208
Q2 208
Q3 209
Q4 2021
Q1 2123
Q2 2122
Q3 2116
Q4 2113
Q1 2219
Q2 2217
Q3 2220
Q4 2220
Q1 2319
Q2 2326
Q3 2326
Q4 2333
Q1 2436
Q2 2433
Q3 2431
Q4 2430
Q1 2534
Q2 2531

Booking Activity

  • 1-3 Months:59.5% Booked
  • 4-6 Months:64.3% Booked
  • 7-9 Months:31.6% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Morristown

Morristown vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Morristown, Tennessee Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Morristown
Bedroom ConfigurationNumber of Properties
1 Bed6
2 Beds9
3 Beds4
4 Beds5

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Morristown

    The vacation rental market in Morristown features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Tennessee

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga

    Related Short-Term Rental Markets

    Explore 145 vacation rental markets within Tennessee. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Morristown

    Active STRs
    31
    Avg Daily Rate
    $144
    Occupancy Rate
    61%
    Population
    32,994
    Annual Visitors
    150,000

    Markets in Tennessee (50)

    • Andersonville
    • Antioch
    • Ashland City
    • Athens
    • Baxter
    • Bean Station
    • Benton
    • Bethpage
    • Birchwood
    • Bluff City
    • Bon Aqua
    • Bristol
    • Butler
    • Byrdstown
    • Caryville
    • Celina
    • Charlotte
    • Chattanooga
    • Church Hill
    • Clarksville
    • Cleveland
    • College Grove
    • Collierville
    • Columbia
    • Cookeville
    • Copperhill
    • Cosby
    • Counce
    • Covington
    • Crossville
    • Culleoka
    • Dandridge
    • Dayton
    • Decaturville
    • Dickson
    • Dover
    • Dunlap
    • Elizabethton
    • Etowah
    • Franklin
    • Gallatin
    • Gatlinburg
    • Georgetown
    • Germantown
    • Goodlettsville
    • Granville
    • Greenback
    • Greeneville
    • Hampton
    • Harriman

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