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  4. Irmo

Irmo, South Carolina

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Irmo, South Carolina Short-Term Rental Market Overview

Population: 11,582
Annual Visitors: 60,000
Total STRs: 82
ADR: $299.38

Visitor Profile

Irmo, South Carolina, attracts approximately 1.2 million visitors annually, contributing significantly to the local economy. The demographic profile of these visitors reveals a diverse mix, with a notable percentage being families and young professionals. The primary reasons for visiting include leisure activities, family gatherings, and business travel. The economic impact of tourism in Irmo is substantial, with visitor spending supporting local businesses and creating jobs. As the tourism sector in South Carolina has grown by 65% over the last decade, Irmo has become an increasingly attractive destination for both short-term and extended stays.

In terms of visitor statistics, Irmo sees a steady influx of tourists throughout the year, with peak seasons typically occurring during the summer months and around holidays. The average length of stay for visitors is approximately three to four days, allowing ample time to explore local attractions such as parks, shopping centers, and dining options. The primary demographics of visitors include individuals aged 25-45, with a balanced gender distribution. Many visitors are drawn to Irmo for its family-friendly environment and recreational opportunities, including Lake Murray and various outdoor activities. According to the Irmo Chamber of Commerce, the town’s strategic location near Columbia enhances its appeal, making it a convenient stop for travelers. Additionally, the tourism growth report highlights that the area’s hospitality sector is adapting to meet the evolving needs of visitors, ensuring a positive experience for all. For more insights on tourism trends, understanding Irmo’s visitor demographics and travel patterns is essential for local businesses and STR operators aiming to maximize their impact on the tourism market.

Irmo, South Carolina, attracts approximately 1.2 million visitors annually, contributing significantly to the local economy. The demographic profile of these visitors reveals a diverse mix, with a notable percentage being families and young professionals. The primary reasons for visiting include leisure activities, family gatherings, and business travel. The economic impact of tourism in Irmo is substantial, with visitor spending supporting local businesses and creating jobs. As the tourism sector in South Carolina has grown by 65% over the last decade, Irmo has become an increasingly attractive destination for both short-term and extended stays.

In terms of visitor statistics, Irmo sees a steady influx of tourists throughout the year, with peak seasons typically occurring during the summer months and around holidays. The average length of stay for visitors is approximately three to four days, allowing ample time to explore local attractions such as parks, shopping centers, and dining options. The primary demographics of visitors include individuals aged 25-45, with a balanced gender distribution. Many visitors are drawn to Irmo for its family-friendly environment and recreational opportunities, including Lake Murray and various outdoor activities. According to the Irmo Chamber of Commerce, the town’s strategic location near Columbia enhances its appeal, making it a convenient stop for travelers. Additionally, the tourism growth report highlights that the area’s hospitality sector is adapting to meet the evolving needs of visitors, ensuring a positive experience for all. For more insights on tourism trends, understanding Irmo’s visitor demographics and travel patterns is essential for local businesses and STR operators aiming to maximize their impact on the tourism market.

Top Attractions

Irmo, South Carolina, is a charming town that offers a delightful mix of outdoor activities, cultural experiences, and family-friendly attractions. Nestled near the beautiful Lake Murray, Irmo is known for its scenic parks and vibrant community spirit. Visitors can enjoy a variety of experiences, from exploring the lush landscapes of local parks to engaging in recreational activities. Signature attractions such as the Irmo Community Park and the nearby Lake Murray provide ample opportunities for relaxation and adventure. Whether you’re looking to spend a day outdoors or immerse yourself in local culture, Irmo has something for everyone.

One of the top attractions in Irmo is the Irmo Community Park, which features walking trails, picnic areas, and playgrounds, making it a perfect spot for families. The park is well-maintained and offers a serene environment for outdoor enthusiasts. For more information, visit the official visitor information page at the Irmo Chamber of Commerce. Another must-visit is Lake Murray, a stunning reservoir that spans over 50,000 acres. It offers a variety of water activities such as boating, fishing, and swimming, making it a popular destination for both locals and tourists. The lake’s scenic beauty is complemented by numerous parks and recreational areas along its shores. For those interested in local culture, the nearby AARP guide provides insights into various attractions and activities that showcase Irmo’s rich heritage. With its blend of natural beauty and community charm, Irmo is a destination worth exploring for anyone seeking memorable experiences.

Irmo, South Carolina, is a charming town that offers a delightful mix of outdoor activities, cultural experiences, and family-friendly attractions. Nestled near the beautiful Lake Murray, Irmo is known for its scenic parks and vibrant community spirit. Visitors can enjoy a variety of experiences, from exploring the lush landscapes of local parks to engaging in recreational activities. Signature attractions such as the Irmo Community Park and the nearby Lake Murray provide ample opportunities for relaxation and adventure. Whether you’re looking to spend a day outdoors or immerse yourself in local culture, Irmo has something for everyone.

One of the top attractions in Irmo is the Irmo Community Park, which features walking trails, picnic areas, and playgrounds, making it a perfect spot for families. The park is well-maintained and offers a serene environment for outdoor enthusiasts. For more information, visit the official visitor information page at the Irmo Chamber of Commerce. Another must-visit is Lake Murray, a stunning reservoir that spans over 50,000 acres. It offers a variety of water activities such as boating, fishing, and swimming, making it a popular destination for both locals and tourists. The lake’s scenic beauty is complemented by numerous parks and recreational areas along its shores. For those interested in local culture, the nearby AARP guide provides insights into various attractions and activities that showcase Irmo’s rich heritage. With its blend of natural beauty and community charm, Irmo is a destination worth exploring for anyone seeking memorable experiences.

Regulations

Irmo, South Carolina, has established specific regulations for short-term rentals to ensure community safety and compliance with local laws. Property owners interested in renting their homes on a short-term basis must obtain a business license and adhere to zoning requirements. South Carolina’s 2026 legislative update through Senate Bill 442 introduced statewide requirements that now apply to all short-term rentals, including those in Irmo. All STR operators must carry commercial general liability insurance with at least $1 million in coverage per occurrence. Additionally, owners must collect and remit local accommodations taxes. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.

To legally operate a short-term rental in Irmo, property owners must first secure a business license from the town. This license ensures compliance with local regulations and is a prerequisite for conducting rental activities. Furthermore, owners must adhere to zoning restrictions that dictate where short-term rentals can be located. South Carolina’s statewide insurance mandate requires all STR operators to maintain commercial general liability insurance of at least $1 million per occurrence as codified in Senate Bill 442. Safety requirements, such as smoke detectors and fire extinguishers, are also mandated to protect guests. Property owners must collect and remit local accommodations taxes, with rates and deadlines determined by local ordinance. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental license. For detailed information on the municipal code, visit the Municode Library. Understanding these regulations will help property owners navigate the short-term rental landscape in Irmo effectively.

Irmo, South Carolina, has established specific regulations for short-term rentals to ensure community safety and compliance with local laws. Property owners interested in renting their homes on a short-term basis must obtain a business license and adhere to zoning requirements. South Carolina’s 2026 legislative update through Senate Bill 442 introduced statewide requirements that now apply to all short-term rentals, including those in Irmo. All STR operators must carry commercial general liability insurance with at least $1 million in coverage per occurrence. Additionally, owners must collect and remit local accommodations taxes. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.

To legally operate a short-term rental in Irmo, property owners must first secure a business license from the town. This license ensures compliance with local regulations and is a prerequisite for conducting rental activities. Furthermore, owners must adhere to zoning restrictions that dictate where short-term rentals can be located. South Carolina’s statewide insurance mandate requires all STR operators to maintain commercial general liability insurance of at least $1 million per occurrence as codified in Senate Bill 442. Safety requirements, such as smoke detectors and fire extinguishers, are also mandated to protect guests. Property owners must collect and remit local accommodations taxes, with rates and deadlines determined by local ordinance. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental license. For detailed information on the municipal code, visit the Municode Library. Understanding these regulations will help property owners navigate the short-term rental landscape in Irmo effectively.

Frequently Asked Questions

What are the short-term rental regulations in Irmo, South Carolina?
Irmo, South Carolina, has established specific regulations for short-term rentals to ensure community safety and compliance with local laws. Property owners interested in renting their homes on a short-term basis must obtain a business license and adhere to zoning requirements. South Carolina's 2026 legislative update through Senate Bill 442 introduced statewide requirements that now apply to all short-term rentals, including those in Irmo. All STR operators must carry commercial general liability insurance with at least $1 million in coverage per occurrence. Additionally, owners must collect and remit local accommodations taxes. Understanding these regulations is crucial for property owners to avoid penalties and ensure a smooth rental experience.To legally operate a short-term rental in Irmo, property owners must first secure a business license from the town. This license ensures compliance with local regulations and is a prerequisite for conducting rental activities. Furthermore, owners must adhere to zoning restrictions that dictate where short-term rentals can be located. South Carolina's statewide insurance mandate requires all STR operators to maintain commercial general liability insurance of at least $1 million per occurrence as codified in Senate Bill 442. Safety requirements, such as smoke detectors and fire extinguishers, are also mandated to protect guests. Property owners must collect and remit local accommodations taxes, with rates and deadlines determined by local ordinance. Failure to comply with these regulations can result in penalties, including fines or revocation of the rental license. For detailed information on the municipal code, visit the Municode Library. Understanding these regulations will help property owners navigate the short-term rental landscape in Irmo effectively.
Do I need a permit to operate a short-term rental in Irmo, South Carolina?
Short-term rental regulations vary by location. In Irmo, South Carolina, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Irmo, South Carolina?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Irmo, South Carolina, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Irmo

Irmo attracts visitors with its beaches and waterfront activities and cultural attractions and historic sites. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Irmo, South Carolina Market Performance Trends

LTM Avg. Daily Rate$216.00
LTM Occupancy Rate53.3%
LTM Avg. Revenue$2,744
Monthly Short-Term Rental Market Performance Data for Irmo
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$251.0067.7%$3,871
Aug 24$238.7651.7%$3,219
Sep 24$204.4757.1%$3,171
Oct 24$249.1058.1%$3,425
Nov 24$205.1844.8%$3,051
Dec 24$167.3740.8%$2,258
Jan 25$193.4041.4%$2,354
Feb 25$202.1860.4%$1,978
Mar 25$198.1351.6%$2,972
Apr 25$204.0556.2%$3,715
May 25$229.8235.9%$2,312
Jun 25$299.3853.3%$3,220

Short-Term Rental Market Performance Analysis for Irmo

The short-term rental market in Irmo demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Irmo, South Carolina Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Irmo
QuarterTypical Home Value (USD)
Q2 17$166,323
Q3 17$163,834
Q4 17$168,179
Q1 18$169,658
Q2 18$170,187
Q3 18$171,839
Q4 18$173,429
Q1 19$175,782
Q2 19$177,451
Q3 19$179,419
Q4 19$182,148
Q1 20$184,804
Q2 20$186,263
Q3 20$189,752
Q4 20$196,138
Q1 21$202,917
Q2 21$213,099
Q3 21$222,563
Q4 21$229,119
Q1 22$241,951
Q2 22$256,191
Q3 22$261,063
Q4 22$261,460
Q1 23$259,846
Q2 23$265,708
Q3 23$269,609
Q4 23$271,955
Q1 24$273,178
Q2 24$274,251
Q3 24$275,681
Q4 24$276,837
Q1 25$277,624
Q2 25$278,235
Q3 25$279,335
Q4 25$280,670
Q1 26$281,702

Market Overview

  • Typical Home Value:$281,254
  • Median Sale Price:$247,291
  • Median List Price:$311,600

Current Inventory

  • Homes For Sale:172
  • New Listings:52

Detailed Market Analysis

The average home value in Irmo, SC is $281,255, up 1.5% over the past year. Learn more about the Irmo housing market and real estate trends.

Real Estate Market Analysis for Irmo, South Carolina

The residential real estate market in Irmo, South Carolina presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Irmo, South Carolina benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Irmo, South Carolina Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Irmo
QuarterNumber of Listings
Q3 169
Q4 1614
Q1 1713
Q2 1723
Q3 1769
Q4 1734
Q1 1833
Q2 1835
Q3 1835
Q4 1838
Q1 1936
Q2 1941
Q3 1943
Q4 1939
Q1 2035
Q2 2054
Q3 2036
Q4 2044
Q1 2157
Q2 2161
Q3 2144
Q4 2142
Q1 2270
Q2 22101
Q3 2285
Q4 2251
Q1 2360
Q2 2360
Q3 2362
Q4 2366
Q1 2459
Q2 2463
Q3 2465
Q4 2466
Q1 2569
Q2 2582

Booking Activity

  • 1-3 Months:64.7% Booked
  • 4-6 Months:48.3% Booked
  • 7-9 Months:41.7% Booked
  • 10-12 Months:5.9% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Irmo

Irmo vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Irmo, South Carolina Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Irmo
Bedroom ConfigurationNumber of Properties
1 Bed14
2 Beds6
3 Beds21
4 Beds13
5+ Beds4

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Irmo

    The vacation rental market in Irmo features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In South Carolina

    • Abbeville
    • Aiken
    • Anderson
    • Beaufort
    • Blacksburg
    • Bluffton
    • Bonneau
    • Cayce
    • Central
    • Chapin
    • Charleston
    • Clemson
    • Cleveland
    • Clinton
    • Clover
    • Columbia
    • Conway
    • Cross Hill

    Related Short-Term Rental Markets

    Explore 86 vacation rental markets within South Carolina. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Irmo

    Active STRs
    82
    Avg Daily Rate
    $299
    Occupancy Rate
    53%
    Population
    11,582
    Annual Visitors
    60,000

    Markets in South Carolina (50)

    • Abbeville
    • Aiken
    • Anderson
    • Beaufort
    • Blacksburg
    • Bluffton
    • Bonneau
    • Cayce
    • Central
    • Chapin
    • Charleston
    • Clemson
    • Cleveland
    • Clinton
    • Clover
    • Columbia
    • Conway
    • Cross Hill
    • Daufuskie Island
    • Easley
    • Edisto Island
    • Elgin
    • Eutawville
    • Fair Play
    • Fort Mill
    • Georgetown
    • Greenville
    • Greenwood
    • Greer
    • Hanahan
    • Hardeeville
    • Hilton Head Island
    • Hollywood
    • Honea Path
    • Huger
    • Inman
    • Isle Of Palms
    • Iva
    • Johns Island
    • Lancaster
    • Landrum
    • Laurens
    • Lexington
    • Liberty
    • Liberty Hill
    • Little River
    • Longs
    • Loris
    • Lugoff
    • Manning

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