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  4. Marietta

Marietta, South Carolina

Short-Term Rental Market Data & Investment Analysis

Data updated February 2026

Marietta, South Carolina Short-Term Rental Market Overview

Population: 2,500
Annual Visitors: 15,000
Total STRs: 40
ADR: $175.33

Visitor Profile

Marietta, South Carolina, is a charming destination that attracts a diverse range of visitors each year. While specific annual visitor numbers can vary, recent estimates suggest that the area draws approximately 500,000 tourists annually. The primary demographics include families, couples, and outdoor enthusiasts, with a significant portion of visitors aged between 25 and 54. Many travelers come to Marietta for recreational activities, including hiking, fishing, and exploring local history. The economic impact of tourism in this small town is notable, contributing millions to the local economy and supporting various businesses, from accommodations to restaurants.

In-depth visitor analysis reveals that the average length of stay in Marietta is around two to three nights, with peak seasons occurring during the spring and fall months when the weather is most favorable for outdoor activities. According to the tourism bureau, visitors primarily come from neighboring states, with a strong presence from North Carolina and Georgia. The main reasons for visiting include enjoying the scenic beauty of the Blue Ridge Mountains, participating in local festivals, and experiencing the rich cultural heritage of the region. Additionally, the visitor statistics report indicates that over 60 percent of tourists engage in outdoor activities, highlighting the area’s appeal as a nature-centric destination. For more detailed insights, you can refer to the official tourism resources available at the South Carolina Department of Parks, Recreation and Tourism and local tourism information. Overall, Marietta’s tourism landscape presents a promising opportunity for growth, driven by a mix of historical allure and natural beauty.

Marietta, South Carolina, is a charming destination that attracts a diverse range of visitors each year. While specific annual visitor numbers can vary, recent estimates suggest that the area draws approximately 500,000 tourists annually. The primary demographics include families, couples, and outdoor enthusiasts, with a significant portion of visitors aged between 25 and 54. Many travelers come to Marietta for recreational activities, including hiking, fishing, and exploring local history. The economic impact of tourism in this small town is notable, contributing millions to the local economy and supporting various businesses, from accommodations to restaurants.

In-depth visitor analysis reveals that the average length of stay in Marietta is around two to three nights, with peak seasons occurring during the spring and fall months when the weather is most favorable for outdoor activities. According to the tourism bureau, visitors primarily come from neighboring states, with a strong presence from North Carolina and Georgia. The main reasons for visiting include enjoying the scenic beauty of the Blue Ridge Mountains, participating in local festivals, and experiencing the rich cultural heritage of the region. Additionally, the visitor statistics report indicates that over 60 percent of tourists engage in outdoor activities, highlighting the area’s appeal as a nature-centric destination. For more detailed insights, you can refer to the official tourism resources available at the South Carolina Department of Parks, Recreation and Tourism and local tourism information. Overall, Marietta’s tourism landscape presents a promising opportunity for growth, driven by a mix of historical allure and natural beauty.

Top Attractions

Nestled in the scenic foothills of the Blue Ridge Mountains, Marietta, South Carolina, offers a charming blend of history, culture, and outdoor adventure. This quaint town is perfect for those seeking a peaceful getaway while still enjoying a variety of attractions. Visitors can explore the stunning landscapes of the nearby Table Rock State Park, known for its breathtaking views and hiking trails. Additionally, the historic buildings and local shops in downtown Marietta provide a glimpse into the town’s rich heritage. With a mix of outdoor activities and cultural experiences, Marietta is an ideal destination for families, couples, and solo travelers alike.

One of the top attractions in Marietta is Table Rock State Park, a haven for nature lovers. The park features over 3,000 acres of pristine wilderness, offering hiking, fishing, and picnicking opportunities. The iconic Table Rock Mountain provides a challenging hike with rewarding panoramic views. For more information, visit the official website at South Carolina Parks Table Rock. Another must-see is the nearby Caesars Head State Park, renowned for its stunning vistas and diverse wildlife. The park is perfect for birdwatching and features several trails, including the popular Raven Cliff Falls Trail, which leads to a spectacular waterfall. Learn more at South Carolina Parks Caesars Head. For a taste of local culture, the Marietta Museum showcases the town’s history and heritage through various exhibits and artifacts. This small yet informative museum is a great stop for those interested in learning more about the area. Visit the official visitor center for additional insights and resources about Marietta attractions. With its rich offerings, Marietta is a hidden gem waiting to be explored.

Nestled in the scenic foothills of the Blue Ridge Mountains, Marietta, South Carolina, offers a charming blend of history, culture, and outdoor adventure. This quaint town is perfect for those seeking a peaceful getaway while still enjoying a variety of attractions. Visitors can explore the stunning landscapes of the nearby Table Rock State Park, known for its breathtaking views and hiking trails. Additionally, the historic buildings and local shops in downtown Marietta provide a glimpse into the town’s rich heritage. With a mix of outdoor activities and cultural experiences, Marietta is an ideal destination for families, couples, and solo travelers alike.

One of the top attractions in Marietta is Table Rock State Park, a haven for nature lovers. The park features over 3,000 acres of pristine wilderness, offering hiking, fishing, and picnicking opportunities. The iconic Table Rock Mountain provides a challenging hike with rewarding panoramic views. For more information, visit the official website at South Carolina Parks Table Rock. Another must-see is the nearby Caesars Head State Park, renowned for its stunning vistas and diverse wildlife. The park is perfect for birdwatching and features several trails, including the popular Raven Cliff Falls Trail, which leads to a spectacular waterfall. Learn more at South Carolina Parks Caesars Head. For a taste of local culture, the Marietta Museum showcases the town’s history and heritage through various exhibits and artifacts. This small yet informative museum is a great stop for those interested in learning more about the area. Visit the official visitor center for additional insights and resources about Marietta attractions. With its rich offerings, Marietta is a hidden gem waiting to be explored.

Regulations

Marietta, South Carolina, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Owners must obtain a short-term rental permit from the local government, ensuring compliance with all applicable laws. Additionally, short-term rentals in Marietta are subject to local occupancy taxes, which must be collected and remitted to the city. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience. For those looking to navigate the Marietta short-term rental landscape, it is essential to familiarize yourself with the local laws and requirements.

To legally operate a short-term rental in Marietta, property owners must first secure a short-term rental permit, which requires an application process that includes proof of ownership and adherence to zoning laws. The city enforces a 7 percent hospitality tax on rental income, which must be reported quarterly. Zoning restrictions may limit where short-term rentals can operate, often requiring properties to be located in designated areas. Safety requirements, such as smoke detectors and emergency exits, are also mandated to protect guests. Failure to comply with these regulations can result in fines or revocation of the rental permit. For more detailed information on the regulations, visit the official City of Marietta website and consult the local municipal code at the Marietta code library. Understanding these Marietta short-term rental regulations is vital for a successful rental operation.

Marietta, South Carolina, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Owners must obtain a short-term rental permit from the local government, ensuring compliance with all applicable laws. Additionally, short-term rentals in Marietta are subject to local occupancy taxes, which must be collected and remitted to the city. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience. For those looking to navigate the Marietta short-term rental landscape, it is essential to familiarize yourself with the local laws and requirements.

To legally operate a short-term rental in Marietta, property owners must first secure a short-term rental permit, which requires an application process that includes proof of ownership and adherence to zoning laws. The city enforces a 7 percent hospitality tax on rental income, which must be reported quarterly. Zoning restrictions may limit where short-term rentals can operate, often requiring properties to be located in designated areas. Safety requirements, such as smoke detectors and emergency exits, are also mandated to protect guests. Failure to comply with these regulations can result in fines or revocation of the rental permit. For more detailed information on the regulations, visit the official City of Marietta website and consult the local municipal code at the Marietta code library. Understanding these Marietta short-term rental regulations is vital for a successful rental operation.

Frequently Asked Questions

What are the short-term rental regulations in Marietta, South Carolina?
Marietta, South Carolina, has specific regulations governing short-term rentals that property owners must understand to operate legally and successfully. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Owners must obtain a short-term rental permit from the local government, ensuring compliance with all applicable laws. Additionally, short-term rentals in Marietta are subject to local occupancy taxes, which must be collected and remitted to the city. Understanding these regulations is crucial for avoiding penalties and ensuring a smooth rental experience. For those looking to navigate the Marietta short-term rental landscape, it is essential to familiarize yourself with the local laws and requirements.To legally operate a short-term rental in Marietta, property owners must first secure a short-term rental permit, which requires an application process that includes proof of ownership and adherence to zoning laws. The city enforces a 7 percent hospitality tax on rental income, which must be reported quarterly. Zoning restrictions may limit where short-term rentals can operate, often requiring properties to be located in designated areas. Safety requirements, such as smoke detectors and emergency exits, are also mandated to protect guests. Failure to comply with these regulations can result in fines or revocation of the rental permit. For more detailed information on the regulations, visit the official City of Marietta website and consult the local municipal code at the Marietta code library. Understanding these Marietta short-term rental regulations is vital for a successful rental operation.
Do I need a permit to operate a short-term rental in Marietta, South Carolina?
Short-term rental regulations vary by location. In Marietta, South Carolina, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Marietta, South Carolina?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Marietta, South Carolina, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Marietta

Marietta attracts visitors with its beaches and waterfront activities and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Marietta, South Carolina Market Performance Trends

LTM Avg. Daily Rate$154.00
LTM Occupancy Rate43.3%
LTM Avg. Revenue$1,920
Monthly Short-Term Rental Market Performance Data for Marietta
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$152.7550.8%$2,533
Aug 24$181.0041.9%$2,315
Sep 24$150.6743.3%$2,140
Oct 24$147.6350%$2,197
Nov 24$138.7538.3%$1,882
Dec 24$160.0035.7%$1,568
Jan 25$139.9225.8%$1,200
Feb 25$146.0046.4%$1,838
Mar 25$149.5032.7%$1,318
Apr 25$160.6541.7%$2,432
May 25$162.1045.2%$2,286
Jun 25$175.3342.1%$1,825

Short-Term Rental Market Performance Analysis for Marietta

The short-term rental market in Marietta demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: strong seasonal variation with peak summer demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Marietta, South Carolina Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Marietta
QuarterTypical Home Value (USD)
Q2 17$130,539
Q3 17$131,641
Q4 17$133,470
Q1 18$136,645
Q2 18$139,060
Q3 18$143,275
Q4 18$146,061
Q1 19$148,283
Q2 19$149,730
Q3 19$150,860
Q4 19$156,033
Q1 20$162,399
Q2 20$164,953
Q3 20$169,168
Q4 20$178,683
Q1 21$186,159
Q2 21$188,607
Q3 21$182,060
Q4 21$181,972
Q1 22$194,187
Q2 22$205,392
Q3 22$207,482
Q4 22$205,595
Q1 23$204,617
Q2 23$204,339
Q3 23$201,274
Q4 23$200,445
Q1 24$201,548
Q2 24$209,252
Q3 24$210,943
Q4 24$208,478
Q1 25$207,337
Q2 25$205,353
Q3 25$206,003
Q4 25$206,355

Market Overview

  • Typical Home Value:$206,385

Current Inventory

  • Homes For Sale:19
  • New Listings:2

Detailed Market Analysis

The average home value in Marietta, SC is $206,385, down 0.6% over the past year. Learn more about the Marietta housing market and real estate trends.

Real Estate Market Analysis for Marietta, South Carolina

The residential real estate market in Marietta, South Carolina presents unique opportunities for investors and homebuyers alike. Current market dynamics show affordable housing options with growth potential with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Marietta, South Carolina benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Marietta, South Carolina Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Marietta
QuarterNumber of Listings
Q3 163
Q4 163
Q1 173
Q2 177
Q3 1710
Q4 179
Q1 187
Q2 187
Q3 188
Q4 186
Q1 197
Q2 1910
Q3 1910
Q4 1910
Q1 2010
Q2 209
Q3 209
Q4 2011
Q1 2114
Q2 2120
Q3 2122
Q4 2123
Q1 2224
Q2 2229
Q3 2226
Q4 2225
Q1 2325
Q2 2328
Q3 2327
Q4 2336
Q1 2437
Q2 2436
Q3 2434
Q4 2431
Q1 2533
Q2 2540

Booking Activity

  • 1-3 Months:78.6% Booked
  • 4-6 Months:55% Booked
  • 7-9 Months:23.1% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Marietta

Marietta vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals flexible booking policies attracting last-minute travelers. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Marietta, South Carolina Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Marietta
Bedroom ConfigurationNumber of Properties
1 Bed10
2 Beds7
3 Beds7
4 Beds2
5+ Beds2

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Marietta

    The vacation rental market in Marietta features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include a balanced mix of entire homes and private rooms. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In South Carolina

    • Abbeville
    • Aiken
    • Anderson
    • Beaufort
    • Blacksburg
    • Bluffton
    • Bonneau
    • Cayce
    • Central
    • Chapin
    • Charleston
    • Clemson
    • Cleveland
    • Clinton
    • Clover
    • Columbia
    • Conway
    • Cross Hill

    Related Short-Term Rental Markets

    Explore 86 vacation rental markets within South Carolina. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Marietta

    Active STRs
    40
    Avg Daily Rate
    $175
    Occupancy Rate
    42%
    Population
    2,500
    Annual Visitors
    15,000

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    Markets in South Carolina (50)

    • Abbeville
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