Hilton Head Island, South Carolina Short-Term Rental Market
Hilton Head Island, SC STRs averaged $409/night at 63.4% occupancy in April 2026 across roughly 12,456 active listings.
Quick Answer: Hilton Head Island, South Carolina is an active short-term rental market. average occupancy is 63%. average monthly revenue is $6,533. average daily rate is $409. the top operator is Vacasa with 710 listings. market score is 51/100 (grade D).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Hilton Head Island is a premier Lowcountry beach and golf resort destination on Beaufort County’s barrier island, home to 38,158 permanent residents and drawing roughly 2.8 million visitors in 2024. STR demand is driven by leisure travel, particularly beach vacations and golf, with a notable spring demand spike from the annual RBC Heritage PGA Tour event. In April 2026, the market posted a 63.4% average occupancy rate and an average daily rate of $409.03, producing average monthly revenue of $6,533. Year over year, occupancy fell 5.45% and revenue fell 3.14%, though ADR rose 2.45%. Approximately 12,456 active listings serve this market, with entire-place listings dominant at 12,342 (99.1% of all listings); private rooms account for 113. The bedroom mix is weighted toward 2-bedroom units (5,079), with 1-bedroom (2,025), 3-bedroom (2,757), 4-bedroom (1,330), and 5-bedroom-plus (1,231) rounding out the supply. Notably, VRBO carries significant weight in this market: 8,470 listings appear on both Airbnb and VRBO, 2,605 appear only on VRBO, and 1,381 appear only on Airbnb, making VRBO presence more critical here than in most STR markets. Market scores: investability 80.39, rental demand 84.62, total score 50.84. Seasonality scores low at 46.82, reflecting the pronounced summer peak and winter trough.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 37% | $246 | $2,429 |
| Feb | 61% | $239 | $3,017 |
| Mar | 70% | $284 | $4,273 |
| Apr | 64% | $333 | $5,228 |
| May | 63% | $333 | $5,250 |
| Jun | 79% | $384 | $7,516 |
| Jul | 80% | $362 | $7,520 |
| Aug | 60% | $326 | $5,134 |
| Sep | 51% | $279 | $3,734 |
| Oct | 52% | $271 | $3,693 |
| Nov | 37% | $272 | $2,731 |
| Dec | 33% | $290 | $2,622 |
Top Short-Term Rental Operators in Hilton Head Island
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 710 | 29,602 | ★ 4.50 |
| 2 | LSI Vacation Rental SC | 582 | 14,605 | ★ 4.63 |
| 3 | VacayHome Connect | 480 | 96 | ★ 4.60 |
| 4 | Beach Properties of Hilton Head | 430 | 3,630 | ★ 4.65 |
| 5 | The Vacation Company | 385 | 9,052 | ★ 4.82 |
What Kind of STR Should I Buy in Hilton Head Island?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,025 |
| 2 bed | 5,079 |
| 3 bed | 2,757 |
| 4 bed | 1,330 |
| 5 bed | 1,231 |
ADR by Property Tier
| Entire Home | $411 |
| Luxury | $673 |
| Professionally Managed | $477 |
Revenue by Dwelling Type
| Apartment | $4,657 |
| Entire Place | $6,569 |
| House | $8,187 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 11.1% |
| vrbo | 20.9% |
| both | 68% |
Investment Analysis
Hilton Head Island is one of the stronger STR investment markets in the Southeast by gross yield. The typical home value is $787,040 (April 2026 Zillow estimate), and the housing market is competitive: properties sold for a median of $799,833 against a median list price of $685,633, a sale-to-list ratio of 1.167, with 815 active homes for sale and a median of 38 days to pending. At average monthly revenue of $6,533, annualized gross revenue is approximately $78,394, implying a gross yield of roughly 10.0% before expenses. House listings averaged $8,187 per month in April 2026, entire-place listings $6,569, and apartments $4,657. The luxury tier averaged $672.50 per night versus the market-wide $409.03, a 64% premium. Professionally managed properties averaged $477.16 per night, 17% above the market average. The year-over-year occupancy decline of 5.45% in April 2026 warrants monitoring: if demand is softening while ADR rises, the market may be experiencing a volume-to-rate trade-off that benefits premium operators but pressures mid-market listings. The RBC Heritage golf event in spring is a recurring revenue driver that can significantly boost April revenue for well-positioned properties.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Hilton Head Island guests booked an average of 75.29 days in advance and stayed an average of 4.67 nights. The 75-day advance booking window is the longest among the five markets in this batch and is consistent with a premium destination where high-demand summer weeks book out months ahead. For operators, this extended lead time creates a large pricing window: summer peak rates can be set and locked in well before arrival. The 4.67-night average stay is also above the national STR median, reflecting multi-day beach and resort trips rather than quick weekend getaways. Operators who price summer aggressively early and use dynamic pricing to fill shoulder weeks closer to arrival can optimize across the full distribution of demand.
Short-Term Rental Regulations
Hilton Head Island permits short-term rentals (any stay under 30 days) island-wide for residential properties, subject to an active annual permit and business license from the Town of Hilton Head Island. In October 2025, the Town moved to a per-bedroom permit fee of $150 per bedroom annually, replacing the prior flat $250 fee; a 2-bedroom property now pays $300 per year and a 7-bedroom pays $1,050. There is no owner-occupancy or primary-residence requirement and no annual night cap. However, properties within HOA or private community governance, such as Sea Pines, must submit a letter confirming the association permits STRs; private covenants can effectively prohibit rentals regardless of Town rules. Tax obligations total approximately 11%, comprising 7% South Carolina state sales and accommodations tax, 3% Town local accommodations tax, and 1% Beaufort County green space fee, plus the Town Beach Preservation Fee. Operators must file quarterly tax returns with the Town Revenue Services Office. Operational requirements include the permit number in all advertising, 24/7 reachable owner or agent who must respond to complaints within 60 minutes, maximum six vehicles and parking spaces, trash and noise disclosures, fire extinguisher, smoke and CO detectors, and propane grill safety shutoffs. Enforcement uses escalating fines of $250, $500, and $1,000 for first, second, and subsequent violations, with permit revocation after three citations within 12 months.
Market Comparison
The national median STR occupancy is approximately 55% and the median ADR is around $220. Hilton Head at 63.4% occupancy and $409.03 ADR in April 2026 significantly exceeds both national benchmarks, reflecting its status as a major resort destination with strong demand and premium pricing power. Annual average occupancy has ranged from approximately 42% to 65% across 2017 through 2025, with peak annual performance in 2021 at 65.18% occupancy. The market has maintained ADR growth for several consecutive years, reaching $372 annual average ADR in 2025 versus $235 in 2017. Five property managers dominate the Hilton Head market. Vacasa leads with 710 listings and 29,602 reviews (average rating 4.503). LSI Vacation Rental SC manages 582 listings with 14,605 reviews (rating 4.634). VacayHome Connect operates 480 listings with 96 reviews (rating 4.598). Beach Properties of Hilton Head manages 430 listings with 3,630 reviews (rating 4.649). The Vacation Company operates 385 listings with 9,052 reviews (rating 4.820). Together these five account for 2,587 listings, roughly 20.8% of the approximately 12,456-listing market, indicating significantly higher operator concentration than the other markets in this batch.
Frequently Asked Questions About Hilton Head Island, South Carolina
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