Norman, Oklahoma Short-Term Rental Market
Oklahoma City metro STR market averaged $145 ADR, 58.8% occupancy and $2,264 monthly revenue in September 2026.
Quick Answer: Norman, Oklahoma is an active short-term rental market. average occupancy in the Oklahoma City market area is 59%. average monthly revenue in the Oklahoma City market area is $2,264. average daily rate in the Oklahoma City market area is $145. the top operator in the Oklahoma City market area is Toshi Stay with 84 listings. market score is 99/100 (grade A).
Market data reflects the Oklahoma City regional market, which includes Norman. Regulations, taxes, and permit details below are specific to Norman.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Oklahoma City metro STR market, which covers Norman, Oklahoma City and Edmond, rather than Norman alone. As of September 2026, the average daily rate across all listings was $145, occupancy was 58.8%, and average monthly revenue per listing was $2,264. Entire place rentals averaged $154 per night, and professionally managed listings averaged $146. Compared with September 2025, occupancy is up 6.8%, ADR is up 6.9%, and monthly revenue is up 2.2%.
Norman is Oklahoma’s third-largest city, with a population of 129,672, located about 20 miles south of Oklahoma City in Cleveland County. Demand is anchored by the University of Oklahoma, which enrolls about 28,000 students. Sooner football weekends fill an 80,000-seat stadium, and campus draws include the Sam Noble Oklahoma Museum of Natural History, the Fred Jones Jr. Museum of Art and the National Weather Center. Lake Thunderbird State Park, a lake of more than 6,000 acres, adds outdoor demand. The city also hosts Medieval Fair, Norman Music Festival, Jazz in June, Porchfest and the National Weather Festival.
Visitors skew toward university travel such as parents, alumni, prospective students and game day fans, plus weekend leisure travelers from the Oklahoma City area and meeting and sports tournament business. No verified annual visitor count is published in official sources.
Calendar year 2026 through September shows 60.1% occupancy, a $142 ADR and $2,384 monthly revenue, versus 59.4%, $135 and $2,286 for full year 2025. Occupancy peaked in 2021 at 70.3%, and rate growth since then has carried monthly revenue back above 2022 levels. Bedroom, channel, listing type and top operator counts are tracked at a shared regional level rather than uniquely for Norman, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 52% |
| Feb | 58% |
| Mar | 66% |
| Apr | 61% |
| May | 65% |
| Jun | 70% |
| Jul | 70% |
| Aug | 64% |
| Sep | 60% |
| Oct | 60% |
| Nov | 61% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Norman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Oklahoma City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Oklahoma City market as a whole, which includes Norman, so these counts are not Norman-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Toshi Stay | 84 | 4,112 | ★ 4.35 |
| 2 | A Real Home Away | 76 | 1,350 | ★ 4.89 |
| 3 | Evolve | 68 | 1,859 | ★ 4.57 |
| 4 | Co Host Oklahoma | 49 | 1,323 | ★ 4.90 |
| 5 | Howell Family Homes | 46 | 2,286 | ★ 4.81 |
What Kind of STR Should I Buy in Norman?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Norman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.3% |
| vrbo | 3% |
| both | 40.7% |
Home Value Trends (Norman)
Typical home values, median sale prices, and the 10-year price trend for Norman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Norman — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Norman permits short-term rentals under an ordinance effective August 27, 2020 (O-1920-56). Every STR must hold an annual Short-Term Rental License issued by the City Clerk before operating. The cost is $200 per year, made up of a $150 license fee and a $50 annual inspection fee, and the license renews annually. Since March 5, 2024, the city has contracted with Deckard Technologies for STR registration and hotel and motel tax collection.
The guest tax is 10%. Norman voters approved Proposition 2 on April 7, 2026 with about 70% support, raising the rate from 8% to 10% effective July 1, 2026, and extending it to overnight RV rental spaces. A 2023 vote had raised it from 5% to 8%. Operators must self-remit the tax by the 15th of each month, and Airbnb does not collect it for hosts.
There is no owner-occupancy requirement, no primary residence requirement, and no published cap on nights per year. STRs are allowed in all zoning districts except Rural Commercial, Light Industrial, Heavy Industrial and Restricted Industrial. Planned unit development and simple planned unit development districts require City Council approval or a special use permit. The city defines a short-term rental as renting a permitted dwelling, or a portion of it, for periods of not more than 30 days.
Licensees and guests must follow parking, noise and other city ordinances. Violations are a municipal offense with fines of $50 to $750 and/or up to 60 days imprisonment. Enforcement is rated moderate and is tied to the licensing and tax framework.
Market Comparison
The Oklahoma City metro STR market, which includes Norman, shows a mixed picture. Occupancy of 58.8% in September 2026 signals steady demand, and the ADR of $145 points to a value priced market rather than a premium destination.
Luxury listings stand out at $250. Entire place listings at $154 and professionally managed listings at $146 sit close to the market average.
Growth is a point in the market’s favor. ADR is up 6.9% and occupancy is up 6.8% from a year ago, and 2026 ADR of $142 so far compares with $127 in 2024. Entry costs are also lower than in many coastal STR markets, with a typical Norman home value of $265,751.
Bedroom, channel, listing type and top operator data is tracked at a shared regional level rather than uniquely for Norman, so this profile omits it. Investors comparing Norman with other college towns should weigh the strong football and university demand against the lower rate ceiling.
Frequently Asked Questions About Norman, Oklahoma
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