Norman, Oklahoma Short-Term Rental Market
The Norman, OK area STR market averaged $152/night at 63.9% occupancy in June 2026, revenue up 1.4% year over year.
Quick Answer: Norman, Oklahoma is an active short-term rental market. average occupancy is 64%. average monthly revenue is $2,780. average daily rate is $152. the top operator is Toshi Stay with 84 listings. market score is 99/100 (grade A).
Market data reflects the Oklahoma City regional market, which includes Norman. Regulations, taxes, and permit details below are specific to Norman.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Norman, Oklahoma is the state’s third-largest city and a classic college town anchored by the University of Oklahoma (about 28,000 students), roughly 20 miles south of Oklahoma City in Cleveland County, with a population of 129,672. The Apivex STR series for this area is tracked at a shared submarket level covering Norman and nearby Oklahoma City-area communities rather than uniquely for the city itself, so the figures below describe the Norman, OK area STR market.
The Norman, OK area STR market posted an average daily rate of $152.03 and 63.86% occupancy in June 2026, with a trailing average revenue per listing of about $2,779.65. Year over year, revenue is up 1.44% and ADR is up 8.17%, even as occupancy is down 5.19%, meaning rate growth is offsetting a decline in bookings. Average booking lead time is 32.26 days, one of the shorter windows in this dataset, and average length of stay is 5.11 nights. Demand is driven heavily by Sooner football weekends at the 80,000-seat Gaylord Family Memorial Stadium, campus museums, and a self-described ‘city of festivals’ calendar including the Medieval Fair, Norman Music Festival, and Jazz in June, plus Lake Thunderbird State Park for outdoor recreation.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 52% | $97 | $1,495 |
| Feb | 58% | $97 | $1,458 |
| Mar | 66% | $108 | $1,963 |
| Apr | 61% | $110 | $1,805 |
| May | 65% | $120 | $2,120 |
| Jun | 70% | $121 | $2,315 |
| Jul | 70% | $111 | $2,150 |
| Aug | 64% | $109 | $1,986 |
| Sep | 60% | $113 | $1,800 |
| Oct | 60% | $113 | $1,889 |
| Nov | 61% | $115 | $1,902 |
| Dec | 55% | $110 | $1,742 |
Top Short-Term Rental Operators in Norman
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Toshi Stay | 84 | 4,112 | ★ 4.35 |
| 2 | A Real Home Away | 76 | 1,350 | ★ 4.89 |
| 3 | Evolve | 68 | 1,859 | ★ 4.57 |
| 4 | Co Host Oklahoma | 49 | 1,323 | ★ 4.90 |
| 5 | Howell Family Homes | 46 | 2,286 | ★ 4.81 |
What Kind of STR Should I Buy in Norman?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,221 |
| 2 bed | 991 |
| 3 bed | 1,337 |
| 4 bed | 439 |
| 5 bed | 175 |
ADR by Property Tier
| Entire Home | $159 |
| Luxury | $247 |
| Professionally Managed | $150 |
Revenue by Dwelling Type
| Apartment | $2,026 |
| Entire Place | $2,937 |
| House | $2,998 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.3% |
| vrbo | 3% |
| both | 40.7% |
Investment Analysis
Entry cost in the Norman, OK area is affordable: Zillow’s typical home value is $265,750.60, with a median sale price of $272,916.67 and median list price of $329,300.00 across 541 homes for sale. Homes sell at a 0.829 sale-to-list ratio and take a median of just 14 days to go pending, a fast-moving market.
Rate tiers are compressed rather than steeply tiered: the area’s all-listing ADR is $152.03, close to the entire-home tier at $159.45, but the professionally managed tier actually averages lower at $150.13, below the market-wide average. Only the luxury tier stands apart at $247.36. Revenue by property type is led by houses at $2,997.52 per month, followed by entire-place listings at $2,937.39 and apartments at $2,026.28.
Using the reported area average revenue of $2,779.65 per month ($33,355.84 annualized) against the $265,750.60 typical home value produces a computed gross yield of approximately 12.6%, before financing, management fees, taxes, insurance, and vacancy beyond the reported occupancy rate. Bedroom mix, listing-type split, market-score, and top-operator data are tracked at a shared regional level rather than uniquely for Norman, so this profile omits them.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the Norman, OK area book relatively close to their stay, with an average lead time of just 32.26 days, one of the shorter windows in this dataset, and stay 5.11 nights on average, longer than a typical weekend trip.
For pricing, the short lead time means operators have limited advance visibility into demand and should keep pricing tools responsive to near-term signals rather than relying on months of lookahead, particularly around specific OU football game weekends and festival dates that can spike demand well above the trailing monthly averages shown here. The longer average stay reduces turnover frequency relative to short-stay markets, which can lower cleaning and restocking costs per booked night.
Short-Term Rental Regulations
Norman explicitly permits and regulates short-term rentals under an ordinance effective August 27, 2020. Every STR must obtain an annual Short-Term Rental License from the City Clerk before operating, costing $200 total ($150 license fee plus $50 inspection fee), renewed annually. Since March 5, 2024, the city has contracted with Deckard Technologies for STR registration and hotel/motel tax collection.
Operators must self-remit the city’s guest (hotel/motel/transient) tax by the 15th of each month; Airbnb does not collect this tax on hosts’ behalf, so owners are responsible for filing directly. Norman voters approved raising that guest tax from 8% to 10% in an April 7, 2026 election (roughly 70% in favor), effective July 1, 2026, and expanded it to cover overnight RV rental spaces as well, so the 10.0% rate reflected here is now current. STRs are allowed in nearly all zoning districts except Rural Commercial and the Light, Heavy, and Restricted Industrial categories; PUD and SPUD districts need City Council approval or a special use permit. There is no owner-occupancy or primary-residence requirement and no cap on nights per year. Violations are a municipal offense punishable by a fine of $50 to $750 and/or up to 60 days imprisonment. Enforcement is rated moderate.
Market Comparison
The Norman, OK area’s $152.03 ADR runs well below the roughly $220 national median ADR, about 31% lower, while its 63.86% occupancy runs above the commonly cited US short-term rental median of about 55%. That combination points to a market that fills at an above-average rate but prices well below the national average, consistent with a college-town market with generally affordable regional demand outside of peak game weekends.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Norman, so this profile omits it.
Frequently Asked Questions About Norman, Oklahoma
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