Norman, Oklahoma Short-Term Rental Market
AMarket Score 99/100
Quick Answer: Norman, Oklahoma is an active short-term rental market. average occupancy is 58%. average monthly revenue is $2,226. average daily rate is $140. the top operator is Toshi Stay with 84 listings. market score is 99/100 (grade A).
Avg Monthly Revenue
$2,226
↑ 3.8% YoY
58%
Occupancy
↓ 2.5% YoY
$140
Avg Daily Rate
↑ 5.1% YoY
$81
RevPAR
↑ 2.5% YoY
34.9 days avg lead time4.1 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation65
Seasonality95
Investability90
Rental Demand88
Revenue Growth84
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 52% | $97 | $1,494 |
| Feb | 58% | $97 | $1,457 |
| Mar | 66% | $108 | $1,963 |
| Apr | 61% | $110 | $1,804 |
| May | 65% | $114 | $2,019 |
| Jun | 71% | $118 | $2,256 |
| Jul | 70% | $111 | $2,149 |
| Aug | 64% | $109 | $1,985 |
| Sep | 60% | $113 | $1,800 |
| Oct | 60% | $113 | $1,889 |
| Nov | 61% | $115 | $1,901 |
| Dec | 55% | $110 | $1,741 |
Top Short-Term Rental Operators in Norman
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Toshi Stay | 84 | 4,112 | ★ 4.35 |
| 2 | A Real Home Away | 76 | 1,350 | ★ 4.89 |
| 3 | Evolve | 68 | 1,859 | ★ 4.57 |
| 4 | Co Host Oklahoma | 49 | 1,323 | ★ 4.90 |
| 5 | Howell Family Homes | 46 | 2,286 | ★ 4.81 |
What Kind of STR Should I Buy in Norman?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,221 |
| 2 bed | 991 |
| 3 bed | 1,337 |
| 4 bed | 439 |
| 5 bed | 175 |
ADR by Property Tier
| Entire Home | $147 |
| Luxury | $227 |
| Professionally Managed | $138 |
Revenue by Dwelling Type
| Apartment | $1,749 |
| Entire Place | $2,341 |
| House | $2,359 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.3% |
| vrbo | 3% |
| both | 40.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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