Norman, Oklahoma Short-Term Rental Market
The Norman, OK area STR market averaged $152/night at 63.9% occupancy in June 2026, revenue up 1.4% year over year.
Quick Answer: Norman, Oklahoma is an active short-term rental market. average occupancy in the Oklahoma City market area is 64%. average monthly revenue in the Oklahoma City market area is $2,780. average daily rate in the Oklahoma City market area is $152. the top operator in the Oklahoma City market area is Toshi Stay with 84 listings. market score is 99/100 (grade A).
Market data reflects the Oklahoma City regional market, which includes Norman. Regulations, taxes, and permit details below are specific to Norman.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Norman, Oklahoma is the state’s third-largest city and a classic college town anchored by the University of Oklahoma (about 28,000 students), roughly 20 miles south of Oklahoma City in Cleveland County, with a population of 129,672. The StaySTRA STR series for this area is tracked at a shared submarket level covering Norman and nearby Oklahoma City-area communities rather than uniquely for the city itself, so the figures below describe the Norman, OK area STR market.
The Norman, OK area STR market posted an average daily rate of $152.03 and 63.86% occupancy in June 2026, with a trailing average revenue per listing of about $2,779.65. Year over year, revenue is up 1.44% and ADR is up 8.17%, even as occupancy is down 5.19%, meaning rate growth is offsetting a decline in bookings. Average booking lead time is 32.26 days, one of the shorter windows in this dataset, and average length of stay is 5.11 nights. Demand is driven heavily by Sooner football weekends at the 80,000-seat Gaylord Family Memorial Stadium, campus museums, and a self-described ‘city of festivals’ calendar including the Medieval Fair, Norman Music Festival, and Jazz in June, plus Lake Thunderbird State Park for outdoor recreation.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 52% |
| Feb | 58% |
| Mar | 66% |
| Apr | 61% |
| May | 65% |
| Jun | 70% |
| Jul | 70% |
| Aug | 64% |
| Sep | 60% |
| Oct | 60% |
| Nov | 61% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Norman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Oklahoma City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Oklahoma City market as a whole, which includes Norman, so these counts are not Norman-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Toshi Stay | 84 | 4,112 | ★ 4.35 |
| 2 | A Real Home Away | 76 | 1,350 | ★ 4.89 |
| 3 | Evolve | 68 | 1,859 | ★ 4.57 |
| 4 | Co Host Oklahoma | 49 | 1,323 | ★ 4.90 |
| 5 | Howell Family Homes | 46 | 2,286 | ★ 4.81 |
What Kind of STR Should I Buy in Norman?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Norman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.3% |
| vrbo | 3% |
| both | 40.7% |
Home Value Trends (Norman)
Typical home values, median sale prices, and the 10-year price trend for Norman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Norman — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Norman explicitly permits and regulates short-term rentals under an ordinance effective August 27, 2020. Every STR must obtain an annual Short-Term Rental License from the City Clerk before operating, costing $200 total ($150 license fee plus $50 inspection fee), renewed annually. Since March 5, 2024, the city has contracted with Deckard Technologies for STR registration and hotel/motel tax collection.
Operators must self-remit the city’s guest (hotel/motel/transient) tax by the 15th of each month; Airbnb does not collect this tax on hosts’ behalf, so owners are responsible for filing directly. Norman voters approved raising that guest tax from 8% to 10% in an April 7, 2026 election (roughly 70% in favor), effective July 1, 2026, and expanded it to cover overnight RV rental spaces as well, so the 10.0% rate reflected here is now current. STRs are allowed in nearly all zoning districts except Rural Commercial and the Light, Heavy, and Restricted Industrial categories; PUD and SPUD districts need City Council approval or a special use permit. There is no owner-occupancy or primary-residence requirement and no cap on nights per year. Violations are a municipal offense punishable by a fine of $50 to $750 and/or up to 60 days imprisonment. Enforcement is rated moderate.
Market Comparison
The Norman, OK area’s $152.03 ADR runs well below the roughly $220 national median ADR, about 31% lower, while its 63.86% occupancy runs above the commonly cited US short-term rental median of about 55%. That combination points to a market that fills at an above-average rate but prices well below the national average, consistent with a college-town market with generally affordable regional demand outside of peak game weekends.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for Norman, so this profile omits it.
Frequently Asked Questions About Norman, Oklahoma
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