Lawton, Oklahoma Short-Term Rental Market
Lawton, OK STRs averaged $161/night at 45.5% occupancy in April 2026, with a 98.97 investability score and an estimated 18.3% gross yield on typical home values.
Quick Answer: Lawton, Oklahoma is an active short-term rental market. average occupancy in the Oklahoma Area market area is 54%. average monthly revenue in the Oklahoma Area market area is $2,775. average daily rate in the Oklahoma Area market area is $187. the top operator in the Oklahoma Area market area is Evolve with 225 listings. market score is 89/100 (grade A).
Market data reflects the Oklahoma Area regional market, which includes Lawton. Regulations, taxes, and permit details below are specific to Lawton.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Lawton, OK short-term rental market blends military, nature, and cultural tourism anchored by Fort Sill and the Wichita Mountains Wildlife Refuge. The area draws approximately 2 million visitors annually. The market reported 5,956 active listings as of the latest snapshot. In April 2026, listings averaged $161 per night at 45.5% occupancy, producing a RevPAR of $73. All three year-over-year metrics showed mild softening through April 2026: occupancy declined 0.43%, ADR fell 1.02%, and revenue decreased 2.63%. Supply is almost entirely entire-place units: 5,693 of 5,956 listings (95.6%) are entire-place rentals, with 260 private rooms and 3 shared rooms. By bedroom count, 1-bedroom properties lead with 1,831 listings, followed by 3-bedroom (1,704), 2-bedroom (1,528), 4-bedroom (605), and 5-bedroom (265). Channel distribution is Airbnb-dominant: 3,137 listings on Airbnb only, 2,430 on both platforms, and 389 on VRBO only. The market scored 88.9 overall on the investability index, with an exceptional investability sub-score of 98.97, reflecting the market’s unusually favorable return profile relative to home acquisition costs.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 42% |
| Mar | 50% |
| Apr | 44% |
| May | 50% |
| Jun | 55% |
| Jul | 56% |
| Aug | 46% |
| Sep | 43% |
| Oct | 46% |
| Nov | 45% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Lawton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Oklahoma Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Oklahoma Area market as a whole, which includes Lawton, so these counts are not Lawton-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 225 | 8,391 | ★ 4.78 |
| 2 | LakeStay Vacation | 90 | 2,159 | ★ 4.87 |
| 3 | Stevens realty | 50 | 1,635 | ★ 4.10 |
| 4 | Ryan Busse | 40 | 1,113 | ★ 4.77 |
| 5 | Willow Springs Marina and Resort | 39 | 1,814 | ★ 4.81 |
What Kind of STR Should I Buy in Lawton?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lawton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.7% |
| vrbo | 6.5% |
| both | 40.8% |
Home Value Trends (Lawton)
Typical home values, median sale prices, and the 10-year price trend for Lawton are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lawton — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Lawton requires all short-term rental operators to hold a valid Short-Term Rental License under Ordinance No. 22-18, issued by the City of Lawton Building Division. The annual registration fee is $57.50. Operators must collect and remit the city’s 7% Hotel and Transient Guest (occupancy) tax monthly for all occupied nights; the city began actively enforcing collection from STR operators on November 1, 2023. Oklahoma state sales tax of 4.5% also applies on rental income. Operating rules include a maximum of two guests per bedroom, no renters under age 18, and a prohibition on serving meals or cooking in bedrooms. No owner-occupancy or primary-residence requirement and no annual night cap were found in available records. The city maintains a 24/7 complaint hotline (580-360-0713). Early compliance was low, the city identified approximately 264 STRs operating with very few registrations as of 2023 and subsequently increased enforcement and outreach. New operators should register with the city portal, establish monthly tax remittance, and confirm zoning eligibility with the Lawton Planning Department before listing.
Market Comparison
Against US STR market medians of approximately 55% occupancy and $220 ADR, Lawton operates at below-median metrics on both occupancy (45.5%) and rate ($161) in April 2026. The market’s standout differentiator is its gross yield: at approximately 18.3% against a $141,667 typical home value, it significantly outperforms higher-cost markets on a return-to-investment basis. The investability sub-score of 98.97 is among the highest in the dataset. Evolve leads professionally managed inventory with 225 listings and 8,391 reviews at a 4.78 average rating. LakeStay Vacation holds second with 90 listings and a 4.87 rating across 2,159 reviews. Stevens Realty ranks third with 50 listings and a 4.10 rating. Together the top three operators manage approximately 365 of 5,956 active listings, representing about 6.1% of the market. The majority of operators are independent hosts, consistent with a market where low home prices enable individual investor entry without institutional competition.
Frequently Asked Questions About Lawton, Oklahoma
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